[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Ftools\u002Foapy":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":9,"class_list":12,"acf":20,"head_links":377,"breadcrumbs":378,"head":386},"2023-03-21T14:41:00",{"rendered":6},"\n\u003Cp>Built with the Streamlit app framework, Oapy is a free GPT-4 web app from Impression that allows SEOs to generate content at scale.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FOapy-Web-Image4.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22084\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ca href=\"https:\u002F\u002Foapy-impression.streamlit.app\u002F\" target=\"_blank\" class=\"btn app-button btn-primary corner-arrow\" data-v-35fa8e26=\"\" data-v-3be1ae3a=\"\" style=\"width: 100%; margin-bottom:35px;\" rel=\"noopener\">Try Oapy\u003C\u002Fa>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"whats-oapy-used-for\">What’s Oapy used for?\u003C\u002Fh2>\n\n\n\n\u003Cp>Oapy allows you to get more from your AI workflow. It takes what works well as part of OpenAI’s Playground feature while embellishing this, allowing SEOs to generate content at scale.\u003C\u002Fp>\n\n\n\n\u003Cp>At its core, Oapy is split into two complementary prompt modes:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Playground\u003C\u002Fstrong>, and;\u003C\u002Fli>\u003Cli>\u003Cstrong>Multiple Keywords\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cp>The \u003Cstrong>Playground\u003C\u002Fstrong> \u003Cstrong>prompt mode \u003C\u002Fstrong>is suitable for varied prompt engineering that you don’t need to scale, much like OpenAI’s equivalent. With this functionality featured within the tool, you can test prompts and learn from their outputs while housed in the same environment as Oapy’s scaling feature.\u003C\u002Fp>\n\n\n\n\u003Cp>The \u003Cstrong>Multiple Keywords prompt mode\u003C\u002Fstrong> is then Oapy’s scaling feature, where you can take learnings from \u003Cstrong>Playground\u003C\u002Fstrong> and apply them here (particularly when working with the \u003Ca rel=\"noreferrer noopener\" href=\"#what-refinements-can-i-add-within-the-further-instructions-field\">further instructions field\u003C\u002Fa>). This mode is where our \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Fresearch\u002Fgpt-4\" target=\"_blank\" rel=\"noreferrer noopener\">GPT-4\u003C\u002Fa> web app comes into its own, allowing you to build a more prescriptive and scaled output across many keywords. Through configuring Oapy, you can create tags like \u003Cstrong>page titles,\u003C\u002Fstrong> \u003Cstrong>meta descriptions\u003C\u002Fstrong> and \u003Cstrong>category header copy\u003C\u002Fstrong>, all while defining your \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fusing-search-intent-to-shape-a-content-strategy\u002F\">search intent\u003C\u002Fa>\u003C\u002Fstrong> (across commercial, informational, navigation, and transactional) and providing \u003Cstrong>further instructions\u003C\u002Fstrong> for additional refinement.\u003C\u002Fp>\n\n\n\n\u003Cp>Enter the information you need to help support and scale your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO strategy\u003C\u002Fa> and wait for Oapy to work its magic 🪄\u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-do-i-use-oapy\">How do I use Oapy?\u003C\u002Fh2>\n\n\n\n\u003Cp>Start by setting the \u003Cstrong>prompt mode\u003C\u002Fstrong> you require on the left-hand side, determining whether you want to work in \u003Cstrong>Playground\u003C\u002Fstrong> or \u003Cstrong>Multiple Keywords\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"working-in-the-playground-prompt-mode\">Working in the Playground prompt mode\u003C\u002Fh3>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>Enter your API key in the field provided. You can find your Secret API key when you log into your OpenAI account under \u003Ca href=\"https:\u002F\u002Fplatform.openai.com\u002Faccount\u002Fapi-keys\" target=\"_blank\" rel=\"noreferrer noopener\">user settings\u003C\u002Fa>. (Check out their \u003Ca href=\"https:\u002F\u002Fhelp.openai.com\u002Fen\u002Farticles\u002F5112595-best-practices-for-api-key-safety\" target=\"_blank\" rel=\"noreferrer noopener\">Best Practices for API Key Safety\u003C\u002Fa> guide to learn how to keep your API key safe).\u003C\u002Fli>\u003Cli>Set the \u003Cstrong>length\u003C\u002Fstrong>, \u003Cstrong>temperature\u003C\u002Fstrong> and \u003Cstrong>repetition penalty\u003C\u002Fstrong> using the sliders on the left-hand side. These allow you to define your output’s length, randomness, and variety. \u003Cbr>\u003Cbr>\u003Cstrong>Note:\u003C\u002Fstrong> the length slider sets an upper limit for your output. However, it doesn’t necessarily go up to that limit if it doesn’t need to (based on the context of the prompt you provide).\u003Cbr>\u003C\u002Fli>\u003Cli>Write your prompt in the \u003Cstrong>Enter your prompt\u003C\u002Fstrong> field provided and click \u003Cstrong>Generate\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>Once completed, Oapy will display the prompt and its output.\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"working-in-the-multiple-keywords-prompt-mode\">Working in the Multiple Keywords prompt mode\u003C\u002Fh3>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>Enter your API key in the field provided. You can find your Secret API key when you log into your OpenAI account under \u003Ca href=\"https:\u002F\u002Fplatform.openai.com\u002Faccount\u002Fapi-keys\" target=\"_blank\" rel=\"noreferrer noopener\">user settings\u003C\u002Fa>. (Check out their \u003Ca href=\"https:\u002F\u002Fhelp.openai.com\u002Fen\u002Farticles\u002F5112595-best-practices-for-api-key-safety\" target=\"_blank\" rel=\"noreferrer noopener\">Best Practices for API Key Safety\u003C\u002Fa> guide to learn how to keep your API key safe).\u003C\u002Fli>\u003Cli>Set your \u003Cstrong>output\u003C\u002Fstrong> on the left-hand side, choosing between \u003Cstrong>meta title\u003C\u002Fstrong>, \u003Cstrong>meta description \u003C\u002Fstrong>and \u003Cstrong>category header copy\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>Set the \u003Cstrong>intent\u003C\u002Fstrong> you wish your output to adopt on the left-hand side, choosing between \u003Cstrong>commercial\u003C\u002Fstrong>, \u003Cstrong>informational\u003C\u002Fstrong>, \u003Cstrong>navigational\u003C\u002Fstrong>, and \u003Cstrong>transactional\u003C\u002Fstrong> search.\u003C\u002Fli>\u003Cli>Set the \u003Cstrong>temperature\u003C\u002Fstrong> and \u003Cstrong>repetition penalty \u003C\u002Fstrong>using the sliders on the left-hand side. These allow you to define your output’s randomness and variety.\u003C\u002Fli>\u003Cli>\u003Cstrong>Enter the keyword(s)\u003C\u002Fstrong> you wish your output(s) to target using the field provided. Make sure keywords are listed 1 per line.\u003C\u002Fli>\u003Cli>Add further refinements and considerations to your prompt within the \u003Cstrong>further instructions\u003C\u002Fstrong> field provided.\u003C\u002Fli>\u003Cli>Click \u003Cstrong>Generate\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>Once complete, Oapy will display a \u003Cstrong>Download\u003C\u002Fstrong> button where you can download your outputs(s) into a CSV file.\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-refinements-can-i-add-within-the-further-instructions-field\">What refinements can I add within the further instructions field?\u003C\u002Fh2>\n\n\n\n\u003Cp>Housed within the \u003Cstrong>Multiple Keywords prompt mode\u003C\u002Fstrong>, the \u003Cstrong>further instructions\u003C\u002Fstrong> field allows you to embellish your page titles, meta descriptions and category header copy with supplementary information.\u003C\u002Fp>\n\n\n\n\u003Cp>This powerful feature makes your prompts more unique and applicable to your business and clients. For example, you can stipulate variables such as brand names, tone of voice information, USPs and what type of words and phrases to avoid.\u003C\u002Fp>\n\n\n\n\u003Cp>To test your refinements, we recommend using the \u003Cstrong>Playground prompt mode\u003C\u002Fstrong> first before scaling these to the \u003Cstrong>Multiple Keywords prompt mode\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"learn-more-about-ai-and-seo\">Learn more about AI and SEO\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fchatgpt-ai-for-seo-strategies\u002F\">How SEO strategies can leverage ChatGPT in 2023\u003C\u002Fa> by Impression\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-scale-seo-content-with-ai\u002F\">How to scale SEO content with AI\u003C\u002Fa> by Impression\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fleveraging-ai-to-accelerate-your-seo-workflow\u002F\">Leveraging AI to accelerate your SEO workflow\u003C\u002Fa> by Impression\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fseotoolbelt.co\u002Fseo-prompts\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">40+ ChatGPT Prompts For SEO\u003C\u002Fa> by seotoolbelt\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.aleydasolis.com\u002Fen\u002Fsearch-engine-optimization\u002Fchatgpt-for-seo\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">20 Ways to Leverage ChatGPT in your SEO Activities\u003C\u002Fa> by Aleyda Solis\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.animalz.co\u002Fblog\u002Fthe-content-cyborg\u002F\">The Content Cyborg: How to Use AI Writing Tools in Content Marketing\u003C\u002Fa> by Animalz\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1EuciDyKqFg2CIoQS89tF238oGtJq8a4mRx8kV9eA1Lc\u002Fedit?usp=sharing\">LIST OF 50+ CLEVER GPT-3 PROMPTS\u003C\u002Fa> by Jan Kolar\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftowardsdatascience.com\u002Fhow-chatgpt-works-the-models-behind-the-bot-1ce5fca96286\">How ChatGPT Works: The Model Behind The Bot\u003C\u002Fa> by Molly Ruby\u003C\u002Fli>\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftowardsdatascience.com\u002Fchat-gpt3-handle-with-care-8b6634781608\">ChatGPT — Handle With Care\u003C\u002Fa> by Giovanni Bruner\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cbr>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"let-us-know-your-feedback-%f0%9f%93%a3\">Let us know your feedback 📣\u003C\u002Fh2>\n\n\n\n\u003Cp>Have you got a question about using Oapy? Or would you like to send us some feedback and feature requests? Let us know by \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">getting in touch\u003C\u002Fa> or via \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter\u003C\u002Fa>.\u003C\u002Fp>\n",[8],1,[10,11],112,143,[13,14,15,16,17,18,19],"post-20835","tools","type-tools","status-publish","has-post-thumbnail","hentry","category-seo",{"gated":21,"form_title":21,"form_button_text":21,"confirmation_title":21,"confirmation_body":21,"tool_link":21,"page_content_modules":22,"hero":191},null,[23,157],{"acf_fc_layout":24,"reduced":25,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":25,"title":26,"content":6,"authors":27,"gated":21,"form_title":21,"form_button_text":21,"confirmation_title":21,"confirmation_body":21,"tool_link":21},"tool_content",true,"Oapy [Free SEO Tool]",[28,110],{"id":29,"path":30,"display_name":31,"job_title":32,"description":33,"avatar_url":34,"acf":35},50,"\u002Fabout\u002Four-team\u002Fluke-davis\u002F","Luke Davis","Senior Technical SEO Specialist","I’ve been messing around on the Web since 2000 and my fascination has never stopped growing. And that’s what led me to SEO (via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging).","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":36,"job_title":32,"specialist_service_links":37,"photo":55},"\u003Cp>Senior Technical SEO Specialist, joined Impression in February 2021.\u003C\u002Fp>\n\u003Cp>I’ve been messing around on the Web since 2000 and my fascination has never stopped growing. This is what led me to SEO via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging. I worked in a customer service role for 5 years before officially entering the digital marketing sector in 2019.\u003C\u002Fp>\n\u003Cp>At Impression, my role sees me working on a range of accounts where I conduct technical and on-page audits, speak to clients about their progress, write and optimise copy, and use software and programming languages to analyse the technical health of a site.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nLearning Python when a few years ago, I thought I couldn’t. I also have a Simpsons meme for any situation.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me blogging, making music, coding in Python, playing Pokémon or watching YouTube.\u003C\u002Fp>\n",[38],{"page":39,"link_text":44},{"ID":40,"post_author":41,"post_date":42,"post_date_gmt":42,"post_content":43,"post_title":44,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":47,"to_ping":43,"pinged":43,"post_modified":48,"post_modified_gmt":48,"post_content_filtered":43,"post_parent":49,"guid":50,"menu_order":49,"post_type":51,"post_mime_type":43,"comment_count":52,"filter":53,"url_path":54},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":56,"id":56,"title":57,"filename":58,"filesize":49,"url":59,"link":60,"alt":43,"author":61,"description":43,"caption":43,"name":62,"status":63,"uploaded_to":49,"date":64,"modified":64,"menu_order":49,"mime_type":65,"type":66,"subtype":67,"icon":68,"width":69,"height":70,"sizes":71},7440,"Luke-Davis","k5t2wVcf-Luke-Davis.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&q=90","\u002Fluke-davis\u002F","12","luke-davis","inherit","2021-06-24 16:11:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":72,"thumbnail-width":73,"thumbnail-height":73,"medium":74,"medium-width":75,"medium-height":76,"medium_large":77,"medium_large-width":78,"medium_large-height":79,"large":80,"large-width":81,"large-height":82,"1536x1536":83,"1536x1536-width":84,"1536x1536-height":85,"2048x2048":86,"2048x2048-width":87,"2048x2048-height":88,"post-thumbnail":89,"post-thumbnail-width":90,"post-thumbnail-height":91,"12_col":92,"12_col-width":93,"12_col-height":94,"default_landscape":95,"default_landscape-width":96,"default_landscape-height":70,"default_portrait":97,"default_portrait-width":70,"default_portrait-height":96,"6_col_and_margin_short":98,"6_col_and_margin_short-width":90,"6_col_and_margin_short-height":94,"11_col_and_margin":99,"11_col_and_margin-width":100,"11_col_and_margin-height":94,"9_col_rectangle":101,"9_col_rectangle-width":102,"9_col_rectangle-height":103,"11_col":104,"11_col-width":105,"11_col-height":94,"staff_image_696_600":106,"staff_image_696_600-width":69,"staff_image_696_600-height":70,"rectangular_thumbnail":107,"rectangular_thumbnail-width":108,"rectangular_thumbnail-height":109},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":111,"path":112,"display_name":113,"job_title":114,"description":115,"avatar_url":116,"acf":117},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":118,"job_title":114,"specialist_service_links":119,"photo":131},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[120,122],{"page":121,"link_text":44},{"ID":40,"post_author":41,"post_date":42,"post_date_gmt":42,"post_content":43,"post_title":44,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":47,"to_ping":43,"pinged":43,"post_modified":48,"post_modified_gmt":48,"post_content_filtered":43,"post_parent":49,"guid":50,"menu_order":49,"post_type":51,"post_mime_type":43,"comment_count":52,"filter":53,"url_path":54},{"page":123,"link_text":126},{"ID":124,"post_author":41,"post_date":125,"post_date_gmt":125,"post_content":43,"post_title":126,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":127,"to_ping":43,"pinged":43,"post_modified":128,"post_modified_gmt":128,"post_content_filtered":43,"post_parent":49,"guid":129,"menu_order":49,"post_type":51,"post_mime_type":43,"comment_count":52,"filter":53,"url_path":130},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-06-30 09:19:16","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":132,"id":132,"title":133,"filename":134,"filesize":135,"url":136,"link":137,"alt":43,"author":61,"description":43,"caption":43,"name":138,"status":63,"uploaded_to":49,"date":139,"modified":139,"menu_order":49,"mime_type":65,"type":66,"subtype":67,"icon":68,"width":69,"height":70,"sizes":140},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","pete-jovetic-new","2023-08-02 10:44:57",{"thumbnail":141,"thumbnail-width":73,"thumbnail-height":73,"medium":142,"medium-width":75,"medium-height":76,"medium_large":143,"medium_large-width":78,"medium_large-height":79,"large":144,"large-width":81,"large-height":82,"1536x1536":145,"1536x1536-width":84,"1536x1536-height":85,"2048x2048":146,"2048x2048-width":87,"2048x2048-height":88,"post-thumbnail":147,"post-thumbnail-width":90,"post-thumbnail-height":91,"12_col":148,"12_col-width":93,"12_col-height":94,"default_landscape":149,"default_landscape-width":96,"default_landscape-height":70,"default_portrait":150,"default_portrait-width":70,"default_portrait-height":96,"6_col_and_margin_short":151,"6_col_and_margin_short-width":90,"6_col_and_margin_short-height":94,"11_col_and_margin":152,"11_col_and_margin-width":100,"11_col_and_margin-height":94,"9_col_rectangle":153,"9_col_rectangle-width":102,"9_col_rectangle-height":103,"11_col":154,"11_col-width":105,"11_col-height":94,"staff_image_696_600":155,"staff_image_696_600-width":69,"staff_image_696_600-height":70,"rectangular_thumbnail":156,"rectangular_thumbnail-width":108,"rectangular_thumbnail-height":109},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":158,"reduced":25,"top_overlap":159,"bottom_underlap":159,"disable_observer":-1,"heading":160,"cta_text":161,"cta_link":162,"items":163},"related_module","small","See more tools","See all tools","\u002Fresources\u002Ftools\u002F",[164,174,182],{"type_key":14,"title":165,"excerpt":-1,"to":166,"postedAt":167,"readingTime":49,"image":168,"authors":169,"type":173},"Website Migration Checklist","\u002Fresources\u002Ftools\u002Fwebsite-migration-checklist\u002F","2024-07-17T09:36:17","https:\u002F\u002Fimages.impression.co.uk\u002F2020\u002F10\u002F0p7mZ4G9-Generic_Checklist.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[170],{"name":171,"image":172},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9","Tool",{"type_key":14,"title":175,"excerpt":-1,"to":176,"postedAt":177,"readingTime":49,"image":178,"authors":179,"type":173},"Fuzzzy [Free SEO Tool]","\u002Fresources\u002Ftools\u002Ffuzzzy\u002F","2023-12-18T15:30:19","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ffuzzzy.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[180,181],{"name":31,"image":34},{"name":171,"image":172},{"type_key":14,"title":183,"excerpt":-1,"to":184,"postedAt":185,"readingTime":49,"image":186,"authors":187,"type":173},"XML Sitemap URL Extractor","\u002Fresources\u002Ftools\u002Fsitemap-extraction-tool\u002F","2023-01-03T09:50:00","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fsitemap-extraction-tool-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[188],{"name":189,"image":190},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"type":192,"style":193,"heading":26,"title":194,"categories":195},"tool","dark","Tools",[196],{"id":8,"count":197,"description":198,"name":44,"slug":47,"taxonomy":199,"parent":49,"meta":200,"acf":201,"head_links":202,"resource_count":203,"yoast_title":204,"yoast_meta":205,"yoast_json_ld":250,"_links":347,"path":375,"link":376},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[206,208,211,214,217,220,223,225,227,229,232,235,238,241,244,247],{"property":207,"content":204},"title",{"property":209,"content":210},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":212,"content":213},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":215,"content":216},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":218,"content":219},"og:locale","en-GB",{"property":221,"content":222},"og:type","article",{"property":224,"content":204},"og:title",{"property":226,"content":210},"og:description",{"property":228,"content":216},"og:url",{"property":230,"content":231},"og:site_name","Impression",{"property":233,"content":234},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":236,"content":237},"og:image:width",1200,{"property":239,"content":240},"og:image:height",630,{"property":242,"content":243},"og:image:type","image\u002Fjpeg",{"property":245,"content":246},"twitter:card","summary_large_image",{"property":248,"content":249},"twitter:site","@impressiontalk",{"@context":251,"@graph":252},"https:\u002F\u002Fschema.org",[253,261,270,280],{"@type":254,"@id":255,"url":255,"name":204,"isPartOf":256,"description":210,"breadcrumb":258,"inLanguage":260},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":257},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":259},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":262,"@id":259,"itemListElement":263},"BreadcrumbList",[264,268],{"@type":265,"position":8,"name":266,"item":267},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":265,"position":269,"name":44},2,{"@type":271,"@id":257,"url":267,"name":231,"description":43,"publisher":272,"inLanguage":219,"potentialAction":274},"WebSite",{"@id":273},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":275,"target":276,"query-input":279},"SearchAction",{"@type":277,"urlTemplate":278},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":281,"@id":273,"name":231,"url":267,"logo":282,"image":288,"sameAs":289,"@context":293,"email":294,"foundingDate":295,"legalName":296,"vatID":297,"description":298,"telephone":299,"address":300,"location":307,"areaServed":340},"Organization",{"@type":283,"inLanguage":219,"@id":284,"url":285,"contentUrl":285,"width":286,"height":287,"caption":231},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[290,291,292],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":301,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":306},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[308,317,329],{"@type":309,"name":310,"geo":311,"address":315,"photo":288,"telephone":316},"Place","Impression Digital - Nottingham",{"@type":312,"latitude":313,"longitude":314},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":301,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":306},"+44 01158 242 212",{"@type":309,"name":318,"geo":319,"address":322,"photo":327,"telephone":328},"Impression Digital - London",{"@type":312,"latitude":320,"longitude":321},"51.50237208377361","-0.09229841534284115",{"@type":301,"streetAddress":323,"addressLocality":324,"addressRegion":325,"postalCode":326,"addressCountry":306},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":309,"name":330,"geo":331,"address":334},"Impression Digital - New York",{"@type":312,"latitude":332,"longitude":333},"40.726722746949","-74.00527778220652",{"@type":301,"streetAddress":335,"addressLocality":336,"addressRegion":337,"postalCode":338,"addressCountry":339},"160 Varick St","New York","NY","10013","USA",[341,344,346],{"@type":342,"name":343},"Country","Worldwide",{"@type":342,"name":345},"GBR",{"@type":342,"name":339},{"self":348,"collection":354,"about":357,"wp:post_type":360,"curies":371},[349],{"href":350,"targetHints":351},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":352},[353],"GET",[355],{"href":356},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[358],{"href":359},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[361,363,365,367,369],{"href":362},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":364},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":366},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":368},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":370},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[372],{"name":373,"href":374,"templated":25},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}","\u002Fblog\u002Fcategory\u002Fseo\u002F","\u002Fresources\u002Ftools\u002Fcategory\u002Fseo\u002F",[],[379,381,384,385],{"path":380,"name":266},"\u002F",{"path":382,"name":383},"\u002Fresources\u002F","Resources",{"path":162,"name":194},{"path":21,"name":26},{"title":387,"script":388,"meta":464,"link":486},"How To Generate Content at Scale Using Oapy | Impression",[389],{"type":390,"key":391,"innerHTML":392},"application\u002Fld+json","yoast-json-ld",{"@context":251,"@graph":393},[394,411,419,422,432,436,454],{"@type":395,"@id":396,"isPartOf":397,"author":399,"headline":26,"datePublished":401,"dateModified":402,"mainEntityOfPage":403,"wordCount":404,"publisher":405,"image":407,"thumbnailUrl":409,"articleSection":410,"inLanguage":219},"TechArticle","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Foapy\u002F#article",{"@id":398},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Foapy\u002F",{"name":31,"@id":400},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Ffff79fa2cc11466d5884c7af0bdc5803","2023-03-21T14:41:00+00:00","2023-03-29T14:38:35+00:00",{"@id":398},796,{"@id":406},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":408},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Foapy\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Foapy-featured-image.jpg?auto=compress%2Cformat&q=90",[44],{"@type":412,"@id":398,"url":398,"name":387,"isPartOf":413,"primaryImageOfPage":414,"image":415,"thumbnailUrl":409,"datePublished":401,"dateModified":402,"description":416,"breadcrumb":417,"inLanguage":260},"WebPage",{"@id":257},{"@id":408},{"@id":408},"Introducing Oapy, Impression's free GPT-4 script that allows you to generate SEO content at scale. Read our How-To Guide on using the tool.",{"@id":418},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Foapy\u002F#breadcrumb",{"@type":283,"inLanguage":219,"@id":408,"url":409,"contentUrl":409,"width":420,"height":421},906,360,{"@type":262,"@id":418,"itemListElement":423},[424,425,427,430],{"@type":265,"position":8,"name":266,"item":267},{"@type":265,"position":269,"name":383,"item":426},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002F",{"@type":265,"position":428,"name":194,"item":429},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002F",{"@type":265,"position":431,"name":26},4,{"@type":271,"@id":257,"url":267,"name":231,"description":43,"publisher":433,"inLanguage":219,"potentialAction":434},{"@id":273},{"@type":275,"target":435,"query-input":279},{"@type":277,"urlTemplate":278},{"@type":281,"@id":273,"name":231,"url":267,"logo":437,"image":288,"sameAs":438,"@context":293,"email":294,"foundingDate":295,"legalName":296,"vatID":297,"description":298,"telephone":299,"address":439,"location":440,"areaServed":450},{"@type":283,"inLanguage":219,"@id":284,"url":285,"contentUrl":285,"width":286,"height":287,"caption":231},[290,291,292],{"@type":301,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":306},[441,444,447],{"@type":309,"name":310,"geo":442,"address":443,"photo":288,"telephone":316},{"@type":312,"latitude":313,"longitude":314},{"@type":301,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":306},{"@type":309,"name":318,"geo":445,"address":446,"photo":327,"telephone":328},{"@type":312,"latitude":320,"longitude":321},{"@type":301,"streetAddress":323,"addressLocality":324,"addressRegion":325,"postalCode":326,"addressCountry":306},{"@type":309,"name":330,"geo":448,"address":449},{"@type":312,"latitude":332,"longitude":333},{"@type":301,"streetAddress":335,"addressLocality":336,"addressRegion":337,"postalCode":338,"addressCountry":339},[451,452,453],{"@type":342,"name":343},{"@type":342,"name":345},{"@type":342,"name":339},{"@type":455,"@id":456,"name":31,"image":457,"description":33,"sameAs":460,"url":463},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Ffff79fa2cc11466d5884c7af0bdc5803",{"@type":283,"inLanguage":219,"@id":458,"url":459,"contentUrl":459,"caption":31},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96b9db765d5a0195365d90bb999721bca3","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[461,462],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flukealexdavis\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002FLukeDavisSEO","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fluke-davis\u002F",[465,466,467,469,470,471,472,473,474,477,479,481,482,483,484,485],{"name":209,"content":416},{"name":212,"content":213},{"property":218,"content":468},"en_GB",{"property":221,"content":222},{"property":224,"content":387},{"property":226,"content":416},{"property":228,"content":398},{"property":230,"content":231},{"property":475,"content":476},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":478,"content":402},"article:modified_time",{"property":233,"content":480},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Foapy-featured-image.jpg?auto=compress%2Cformat",{"property":236,"content":420},{"property":239,"content":421},{"property":242,"content":243},{"name":245,"content":246},{"name":248,"content":249},[]]