[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Ftools\u002Fmedia-effectiveness-checklist":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":9,"class_list":11,"acf":19,"head_links":374,"breadcrumbs":375,"head":384},"2024-03-28T12:03:08",{"rendered":6},"\n\u003Cp>Finding it hard to keep on top of the martech and solutions you need in place as the marketing measurement and data-privacy landscape evolves? Grab your PDF copy of the checklist below for help with:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Making sure your website is compliant and adheres to user privacy preferences \u003C\u002Fli>\n\n\n\n\u003Cli>Achieving a single customer view and segmenting audiences \u003C\u002Fli>\n\n\n\n\u003Cli>Proving the value of your marketing efforts \u003C\u002Fli>\n\n\n\n\u003Cli>Understanding where to invest your budget to achieve your objectives\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FMedia-Effectiveness-Checklist_GENERIC.pdf\">Click here\u003C\u002Fa> or below to download our Media Effectiveness Checklist👇\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FMedia-Effectiveness-Checklist_GENERIC.pdf\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"2160\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002F1080x1080_Measurement-Checklist_02.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27754\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",[8],41,[10],108,[12,13,14,15,16,17,18],"post-27739","tools","type-tools","status-publish","has-post-thumbnail","hentry","category-measurement",{"gated":20,"page_content_modules":21,"hero":187},false,[22,151],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26,"gated":20,"form_title":-1,"form_button_text":-1,"confirmation_title":-1,"confirmation_body":-1,"tool_link":-1},"tool_content",true,"Media Effectiveness Checklist",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},1,"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. 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I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and &#8211; in time &#8211; a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[37,54,66,76,86],{"page":38,"link_text":42},{"ID":10,"post_author":39,"post_date":40,"post_date_gmt":40,"post_content":41,"post_title":42,"post_excerpt":41,"post_status":43,"comment_status":44,"ping_status":44,"post_password":41,"post_name":45,"to_ping":41,"pinged":41,"post_modified":46,"post_modified_gmt":46,"post_content_filtered":41,"post_parent":47,"guid":48,"menu_order":49,"post_type":50,"post_mime_type":41,"comment_count":51,"filter":52,"url_path":53},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 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