[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Ftools\u002Fimpression-pawry-party-chrome-extension":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":9,"class_list":11,"acf":19,"head_links":339,"breadcrumbs":340,"head":348},"2019-10-27T13:02:09",{"rendered":6},"\n\u003Cp>Are you fed up with seeing Boris Johnson’s face as you scroll through your favourite websites, publications and search engine results pages? Well, look no further than the Paw-ry Party…\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Ca href=\"https:\u002F\u002Fchrome.google.com\u002Fwebstore\u002Fdetail\u002Fthe-paw-ry-party\u002Fhimopopmdpbdbikdmjiooechokabhjnh?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fstatic.impression.co.uk\u002F2019\u002F11\u002Fchrome-web-store-button-300x91.png\" alt=\"\" class=\"wp-image-16302\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Ca href=\"https:\u002F\u002Fchrome.google.com\u002Fwebstore\u002Fdetail\u002Fthe-paw-ry-party\u002Fhimopopmdpbdbikdmjiooechokabhjnh?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\">Install the Paw-ry Party Extension Now\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Here at Impression, we wanted to provide some respite in the run-up to Christmas – why should you have to see Boris’ face while you’re on the hunt for, let’s face it, some more engaging content?\u003C\u002Fp>\n\n\n\n\u003Cp>Introducing The Paw-ry Party! Google’s newest Chrome Extension designed to eliminate the current Prime Minister’s face from your desktop or mobile (as much as we can anyway).\u003C\u002Fp>\n\n\n\n\u003Cp>What will take the place of Boris’ blonde mophead we hear you ask? To one of the best sources of relaxation and content…cute dog pictures of course. \u003C\u002Fp>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-it-works\">How it works:\u003C\u002Fh2>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>Make sure you are using Google Chrome in the first place (obviously)\u003C\u002Fli>\u003Cli>Download the \u003Ca href=\"https:\u002F\u002Fchrome.google.com\u002Fwebstore\u002Fdetail\u002Fthe-paw-ry-party\u002Fhimopopmdpbdbikdmjiooechokabhjnh?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\">Paw-ry Party Extension from the Chrome store\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Click “Add to Chrome”\u003C\u002Fli>\u003Cli>The extension should begin to work instantaneously but try closing and reopening Chrome if you have any problems\u003C\u002Fli>\u003Cli>Give “Boris Johnson” a quick Google search to check it is working correctly (contact us if you have any issues!)\u003C\u002Fli>\u003Cli>Enjoy a (hopefully) slightly less stressful browsing experience, without having to see Boris Johnson’s face on your screen again!\u003C\u002Fli>\u003Cli>Share your best screenshots and headlines with us on our social pages: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FThePawryParty\">the official Paw-ry Party Twitter account can be found here\u003C\u002Fa>\u003C\u002Fli>\u003Cli>The extension can be turned on and off at any time (but why would you do that?!)\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"still-need-convincing-take-a-look-at-the-paw-ry-party-in-action\">Still need convincing? Take a look at the Paw-ry Party in action:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"588\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpawryparty1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12089\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"586\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpawryparty2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12090\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"531\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FBoris_FeatureSnippet_before.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12091\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"535\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FBoris_FeatureSnippet_after.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12092\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Ready to replace BoJo’s mug with pics of cute pups?\u003C\u002Fp>\n\n\n\n\u003Cp>Download and install the Paw-ry Party Chrome extension for free and let our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> team eliminate the current Prime Minister’s face from your online experience. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Ca href=\"https:\u002F\u002Fchrome.google.com\u002Fwebstore\u002Fdetail\u002Fthe-paw-ry-party\u002Fhimopopmdpbdbikdmjiooechokabhjnh?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fstatic.impression.co.uk\u002F2019\u002F11\u002Fchrome-web-store-button-300x91.png\" alt=\"\" class=\"wp-image-16302\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Ca href=\"https:\u002F\u002Fchrome.google.com\u002Fwebstore\u002Fdetail\u002Fthe-paw-ry-party\u002Fhimopopmdpbdbikdmjiooechokabhjnh?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\">Install the Paw-ry Party Extension Now\u003C\u002Fa>\u003C\u002Fp>\n",[8],45,[10],143,[12,13,14,15,16,17,18],"post-12088","tools","type-tools","status-publish","has-post-thumbnail","hentry","category-digital-pr",{"gated":20,"form_title":20,"form_button_text":20,"confirmation_title":20,"confirmation_body":20,"tool_link":20,"page_content_modules":21,"hero":150},null,[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26,"gated":20,"form_title":20,"form_button_text":20,"confirmation_title":20,"confirmation_body":20,"tool_link":20},"tool_content",true,"The Paw-ry Party Chrome Extension",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":35,"job_title":31,"specialist_service_links":36,"photo":63},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":55,"link_text":58},{"ID":56,"post_author":40,"post_date":57,"post_date_gmt":57,"post_content":42,"post_title":58,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":59,"to_ping":42,"pinged":42,"post_modified":60,"post_modified_gmt":60,"post_content_filtered":42,"post_parent":48,"guid":61,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":62},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-10-13 10:10:21","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":64,"id":64,"title":65,"filename":66,"filesize":67,"url":68,"link":69,"alt":42,"author":70,"description":42,"caption":42,"name":71,"status":72,"uploaded_to":48,"date":73,"modified":73,"menu_order":48,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":78,"height":79,"sizes":80},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","12","pete-jovetic-new","inherit","2023-08-02 10:44:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":81,"thumbnail-width":82,"thumbnail-height":82,"medium":83,"medium-width":84,"medium-height":85,"medium_large":86,"medium_large-width":87,"medium_large-height":88,"large":89,"large-width":90,"large-height":91,"1536x1536":92,"1536x1536-width":93,"1536x1536-height":94,"2048x2048":95,"2048x2048-width":96,"2048x2048-height":97,"post-thumbnail":98,"post-thumbnail-width":99,"post-thumbnail-height":100,"12_col":101,"12_col-width":102,"12_col-height":103,"default_landscape":104,"default_landscape-width":105,"default_landscape-height":79,"default_portrait":106,"default_portrait-width":79,"default_portrait-height":105,"6_col_and_margin_short":107,"6_col_and_margin_short-width":99,"6_col_and_margin_short-height":103,"11_col_and_margin":108,"11_col_and_margin-width":109,"11_col_and_margin-height":103,"9_col_rectangle":110,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":113,"11_col-width":114,"11_col-height":103,"staff_image_696_600":115,"staff_image_696_600-width":78,"staff_image_696_600-height":79,"rectangular_thumbnail":116,"rectangular_thumbnail-width":117,"rectangular_thumbnail-height":118},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":120,"reduced":24,"top_overlap":121,"bottom_underlap":121,"disable_observer":-1,"heading":122,"cta_text":123,"cta_link":124,"items":125},"related_module","small","See more tools","See all tools","\u002Fresources\u002Ftools\u002F",[126,136,143],{"type_key":13,"title":127,"excerpt":-1,"to":128,"postedAt":129,"readingTime":48,"image":130,"authors":131,"type":135},"SEO Redirect Checker","\u002Fresources\u002Ftools\u002Fseo-redirect-checker\u002F","2026-09-19T21:14:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FSEO-RedirectChecker.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[132],{"name":133,"image":134},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9","Tool",{"type_key":13,"title":137,"excerpt":-1,"to":138,"postedAt":139,"readingTime":48,"image":140,"authors":141,"type":135},"Sample size calculator","\u002Fresources\u002Ftools\u002Fsample-size-calculator\u002F","2026-09-19T20:35:57","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FSample-Size-Calculator.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[142],{"name":133,"image":134},{"type_key":13,"title":144,"excerpt":-1,"to":145,"postedAt":146,"readingTime":48,"image":147,"authors":148,"type":135},"Bayesian AB Test CRO Calculator","\u002Fresources\u002Ftools\u002Fbayesian-ab-test-cro-calculator\u002F","2026-09-19T20:16:08","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FBayesian-AB-Test-Calculator.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[149],{"name":133,"image":134},{"type":151,"style":152,"heading":25,"title":153,"categories":154},"tool","dark","Tools",[155],{"id":8,"count":156,"description":157,"name":158,"slug":159,"taxonomy":160,"parent":48,"meta":161,"acf":162,"head_links":163,"resource_count":164,"yoast_title":165,"yoast_meta":166,"yoast_json_ld":211,"_links":309,"path":337,"link":338},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","Digital PR","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[167,169,172,175,178,181,184,186,188,190,193,196,199,202,205,208],{"property":168,"content":165},"title",{"property":170,"content":171},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. 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