[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Ftools\u002Ffuzzzy":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":10,"class_list":13,"acf":22,"head_links":468,"breadcrumbs":469,"head":478},"2023-12-18T15:30:19",{"rendered":6},"\n\u003Cp>Fuzzy matching (also known as approximate string matching) is an effective technique that allows you to match near-identical sets of data. For its application in SEO, this data can be anything from URL slugs to page titles or H1s. This guide walks you through the process of using our fuzzy matching script, Fuzzzy, in Google Sheets.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.com\u002Furl?q=https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1FfpOZ2G2VGmxFF6-E16ixSgoNe_Fvv5UpYC1Au_J7IU\u002Fcopy?usp%3Dsharing&sa=D&source=docs&ust=1702904692078189&usg=AOvVaw3_rvNaUleeYRrofFm-vbuD\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1406\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ftry-fuzzzy.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26462\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Furl?q=https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1FfpOZ2G2VGmxFF6-E16ixSgoNe_Fvv5UpYC1Au_J7IU\u002Fcopy?usp%3Dsharing&sa=D&source=docs&ust=1702904692078189&usg=AOvVaw3_rvNaUleeYRrofFm-vbuD\" target=\"_blank\" class=\"btn app-button btn-primary corner-arrow\" data-v-35fa8e26=\"\" data-v-3be1ae3a=\"\" style=\"width: 100%; margin-bottom:35px;\" rel=\"noopener\">Try Fuzzzy\u003C\u002Fa>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-use-fuzzzy\">\u003Cstrong>How to use Fuzzzy\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>By following these steps, you’ll be able to leverage fuzzy matching for your marketing needs, whether that’s for redirects during website migrations, or finding similar pages for internal linking opportunities.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Make a copy of our \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1FfpOZ2G2VGmxFF6-E16ixSgoNe_Fvv5UpYC1Au_J7IU\u002Fcopy?usp=sharing\">Fuzzzy Google Sheets Script\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>You will only need two columns of data to add to the ‘Input’ sheet\n\u003Col class=\"wp-block-list\">\n\u003Cli>The idea is to have two datasets you want to find pairs between\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Please note:\u003C\u002Fstrong> they don’t have to be exactly the same length, and any non-matches from the first column will be highlighted in the Sheet called ‘No matches’\u003C\u002Fli>\n\u003C\u002Fol>\n\u003C\u002Fli>\n\n\n\n\u003Cli>Once your data is ready, click Fuzzy Match in the menu bar. This will populate the Matches and No Matches tabs. The script will return the matching value with the highest matching confidence score, even if there are multiple. \u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>We’ve used the FuseJS library in this Google Sheet tool. If you’d like to learn more about the scoring concepts of this library, you can read them here: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fusejs.io\u002Fconcepts\u002Fscoring-theory.html\">https:\u002F\u002Fwww.fusejs.io\u002Fconcepts\u002Fscoring-theory.html\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"tips\">Tips\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>For URLs, we recommend that you remove the domain names and only use the URL slugs to avoid false positives. \u003C\u002Fli>\n\n\n\n\u003Cli>The script removes symbol characters when matching, so don’t worry about formatting or removing any hyphens or slashes. \u003C\u002Fli>\n\n\n\n\u003Cli>Make sure your data is clean and consistent before running the fuzzy matching script for accurate results.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"benefits-of-using-fuzzzy-for-seo-tasks\">\u003Cstrong>Benefits of using Fuzzzy for SEO tasks\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The main function of this tool is to help SEOs with their optimisation tasks in the following ways:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Redirect maps\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Redirect maps can be challenging for larger sites, but with a fuzzy matching tool, the time taken to find matches would be drastically reduced.\u003C\u002Fp>\n\n\n\n\u003Cp>We faced this challenge with a client that needed redirect maps for 4 different languages. Despite the language barrier, fuzzy matching helped significantly, as we were able to match approximately 50% of the URLs with match scores of 75% and above. This saved us hours of time.\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\" start=\"2\">\n\u003Cli>\u003Cstrong>Internal linking\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>There are a variety of ways to find internal linking opportunities but some of the easiest is pages with similar titles or URLs, and that’s where fuzzy matching comes in handy. Taking a list of pages with low URL Rank and comparing them to the rest of a site’s URLs can show opportunities where similar pages aren’t linked. You can also do this with titles\u002FH1s and this works especially well with sites that have uniform titles or headings.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"let-us-know-your-feedback-%f0%9f%93%a3\">\u003Cstrong>Let us know your feedback 📣\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Have you got a question about using Fuzzzy? Or would you like to send us some feedback and feature requests? Let us know by getting in touch or via Twitter.\u003C\u002Fp>\n",[8,9],1,42,[11,12],112,109,[14,15,16,17,18,19,20,21],"post-26439","tools","type-tools","status-publish","has-post-thumbnail","hentry","category-seo","category-technical-seo",{"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"tool_link":27,"page_content_modules":28,"hero":196},false,"Access Tool","Get Access","Thank you","",[29,162],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"tool_link":27},"tool_content",true,"Fuzzzy [Free SEO Tool]",[34,115],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},50,"\u002Fabout\u002Four-team\u002Fluke-davis\u002F","Luke Davis","Senior Technical SEO Specialist","I’ve been messing around on the Web since 2000 and my fascination has never stopped growing. And that’s what led me to SEO (via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging).","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":42,"job_title":38,"specialist_service_links":43,"photo":60},"\u003Cp>Senior Technical SEO Specialist, joined Impression in February 2021.\u003C\u002Fp>\n\u003Cp>I’ve been messing around on the Web since 2000 and my fascination has never stopped growing. This is what led me to SEO via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging. I worked in a customer service role for 5 years before officially entering the digital marketing sector in 2019.\u003C\u002Fp>\n\u003Cp>At Impression, my role sees me working on a range of accounts where I conduct technical and on-page audits, speak to clients about their progress, write and optimise copy, and use software and programming languages to analyse the technical health of a site.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nLearning Python when a few years ago, I thought I couldn’t. I also have a Simpsons meme for any situation.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me blogging, making music, coding in Python, playing Pokémon or watching YouTube.\u003C\u002Fp>\n",[44],{"page":45,"link_text":49},{"ID":46,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":27,"post_title":49,"post_excerpt":27,"post_status":50,"comment_status":51,"ping_status":51,"post_password":27,"post_name":52,"to_ping":27,"pinged":27,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":27,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":27,"comment_count":57,"filter":58,"url_path":59},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":61,"id":61,"title":62,"filename":63,"filesize":54,"url":64,"link":65,"alt":27,"author":66,"description":27,"caption":27,"name":67,"status":68,"uploaded_to":54,"date":69,"modified":69,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},7440,"Luke-Davis","k5t2wVcf-Luke-Davis.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&q=90","\u002Fluke-davis\u002F","12","luke-davis","inherit","2021-06-24 16:11:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":116,"path":117,"display_name":118,"job_title":119,"description":120,"avatar_url":121,"acf":122},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":123,"job_title":119,"specialist_service_links":124,"photo":136},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[125,127],{"page":126,"link_text":49},{"ID":46,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":27,"post_title":49,"post_excerpt":27,"post_status":50,"comment_status":51,"ping_status":51,"post_password":27,"post_name":52,"to_ping":27,"pinged":27,"post_modified":53,"post_modified_gmt":53,"post_content_filtered":27,"post_parent":54,"guid":55,"menu_order":54,"post_type":56,"post_mime_type":27,"comment_count":57,"filter":58,"url_path":59},{"page":128,"link_text":131},{"ID":129,"post_author":47,"post_date":130,"post_date_gmt":130,"post_content":27,"post_title":131,"post_excerpt":27,"post_status":50,"comment_status":51,"ping_status":51,"post_password":27,"post_name":132,"to_ping":27,"pinged":27,"post_modified":133,"post_modified_gmt":133,"post_content_filtered":27,"post_parent":46,"guid":134,"menu_order":54,"post_type":56,"post_mime_type":27,"comment_count":57,"filter":58,"url_path":135},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":137,"id":137,"title":138,"filename":139,"filesize":54,"url":140,"link":141,"alt":27,"author":66,"description":27,"caption":27,"name":142,"status":68,"uploaded_to":54,"date":143,"modified":144,"menu_order":54,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":145},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","charlie-norledge","2021-07-15 16:28:10","2021-10-11 10:06:22",{"thumbnail":146,"thumbnail-width":78,"thumbnail-height":78,"medium":147,"medium-width":80,"medium-height":81,"medium_large":148,"medium_large-width":83,"medium_large-height":84,"large":149,"large-width":86,"large-height":87,"1536x1536":150,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":151,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":152,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":153,"12_col-width":98,"12_col-height":99,"default_landscape":154,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":155,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":156,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":157,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":158,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":159,"11_col-width":110,"11_col-height":99,"staff_image_696_600":160,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":161,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":163,"reduced":31,"top_overlap":164,"bottom_underlap":164,"disable_observer":-1,"heading":165,"cta_text":166,"cta_link":167,"items":168},"related_module","small","See more tools","See all tools","\u002Fresources\u002Ftools\u002F",[169,179,186],{"type_key":15,"title":170,"excerpt":-1,"to":171,"postedAt":172,"readingTime":54,"image":173,"authors":174,"type":178},"SEO Redirect Checker","\u002Fresources\u002Ftools\u002Fseo-redirect-checker\u002F","2026-09-19T21:14:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FSEO-RedirectChecker.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[175],{"name":176,"image":177},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9","Tool",{"type_key":15,"title":180,"excerpt":-1,"to":181,"postedAt":182,"readingTime":54,"image":183,"authors":184,"type":178},"Website Migration Checklist","\u002Fresources\u002Ftools\u002Fwebsite-migration-checklist\u002F","2024-07-17T09:36:17","https:\u002F\u002Fimages.impression.co.uk\u002F2020\u002F10\u002F0p7mZ4G9-Generic_Checklist.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[185],{"name":118,"image":121},{"type_key":15,"title":187,"excerpt":-1,"to":188,"postedAt":189,"readingTime":54,"image":190,"authors":191,"type":178},"Oapy [Free SEO Tool]","\u002Fresources\u002Ftools\u002Foapy\u002F","2023-03-21T14:41:00","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Foapy-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[192,193],{"name":37,"image":40},{"name":194,"image":195},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"type":197,"style":198,"heading":32,"title":199,"categories":200},"tool","dark","Tools",[201,382],{"id":8,"count":202,"description":203,"name":49,"slug":52,"taxonomy":204,"parent":54,"meta":205,"acf":206,"head_links":207,"resource_count":208,"yoast_title":209,"yoast_meta":210,"yoast_json_ld":255,"_links":352,"path":380,"link":381},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[211,213,216,219,222,225,228,230,232,234,237,240,243,246,249,252],{"property":212,"content":209},"title",{"property":214,"content":215},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":217,"content":218},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":220,"content":221},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":223,"content":224},"og:locale","en-GB",{"property":226,"content":227},"og:type","article",{"property":229,"content":209},"og:title",{"property":231,"content":215},"og:description",{"property":233,"content":221},"og:url",{"property":235,"content":236},"og:site_name","Impression",{"property":238,"content":239},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":241,"content":242},"og:image:width",1200,{"property":244,"content":245},"og:image:height",630,{"property":247,"content":248},"og:image:type","image\u002Fjpeg",{"property":250,"content":251},"twitter:card","summary_large_image",{"property":253,"content":254},"twitter:site","@impressiontalk",{"@context":256,"@graph":257},"https:\u002F\u002Fschema.org",[258,266,275,285],{"@type":259,"@id":260,"url":260,"name":209,"isPartOf":261,"description":215,"breadcrumb":263,"inLanguage":265},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":262},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":264},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":267,"@id":264,"itemListElement":268},"BreadcrumbList",[269,273],{"@type":270,"position":8,"name":271,"item":272},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":270,"position":274,"name":49},2,{"@type":276,"@id":262,"url":272,"name":236,"description":27,"publisher":277,"inLanguage":224,"potentialAction":279},"WebSite",{"@id":278},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":280,"target":281,"query-input":284},"SearchAction",{"@type":282,"urlTemplate":283},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":286,"@id":278,"name":236,"url":272,"logo":287,"image":293,"sameAs":294,"@context":298,"email":299,"foundingDate":300,"legalName":301,"vatID":302,"description":303,"telephone":304,"address":305,"location":312,"areaServed":345},"Organization",{"@type":288,"inLanguage":224,"@id":289,"url":290,"contentUrl":290,"width":291,"height":292,"caption":236},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[295,296,297],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[313,322,334],{"@type":314,"name":315,"geo":316,"address":320,"photo":293,"telephone":321},"Place","Impression Digital - Nottingham",{"@type":317,"latitude":318,"longitude":319},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},"+44 01158 242 212",{"@type":314,"name":323,"geo":324,"address":327,"photo":332,"telephone":333},"Impression Digital - London",{"@type":317,"latitude":325,"longitude":326},"51.50237208377361","-0.09229841534284115",{"@type":306,"streetAddress":328,"addressLocality":329,"addressRegion":330,"postalCode":331,"addressCountry":311},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":314,"name":335,"geo":336,"address":339},"Impression Digital - New York",{"@type":317,"latitude":337,"longitude":338},"40.726722746949","-74.00527778220652",{"@type":306,"streetAddress":340,"addressLocality":341,"addressRegion":342,"postalCode":343,"addressCountry":344},"160 Varick St","New York","NY","10013","USA",[346,349,351],{"@type":347,"name":348},"Country","Worldwide",{"@type":347,"name":350},"GBR",{"@type":347,"name":344},{"self":353,"collection":359,"about":362,"wp:post_type":365,"curies":376},[354],{"href":355,"targetHints":356},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":357},[358],"GET",[360],{"href":361},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[363],{"href":364},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[366,368,370,372,374],{"href":367},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":369},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":371},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":373},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":375},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[377],{"name":378,"href":379,"templated":31},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}","\u002Fblog\u002Fcategory\u002Fseo\u002F","\u002Fresources\u002Ftools\u002Fcategory\u002Fseo\u002F",{"id":9,"count":383,"description":384,"name":131,"slug":132,"taxonomy":204,"parent":54,"meta":385,"acf":386,"head_links":387,"resource_count":388,"yoast_title":389,"yoast_meta":390,"yoast_json_ld":410,"_links":443,"path":466,"link":467},34,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of technical SEO. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002Ftechnical-seo\u002F\">Technical SEO services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>",[],[],[],5,"Technical SEO Blog | Improve your Crawling & Indexing with Impression",[391,392,394,395,397,399,400,401,402,403,404,405,406,407,408,409],{"property":212,"content":389},{"property":214,"content":393},"Keeping up to date with the latest tech SEO trends, strategies, and industry announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":217,"content":218},{"property":220,"content":396},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F",{"name":223,"content":398},"en_GB",{"property":226,"content":227},{"property":229,"content":389},{"property":231,"content":393},{"property":233,"content":396},{"property":235,"content":236},{"property":238,"content":239},{"property":241,"content":242},{"property":244,"content":245},{"property":247,"content":248},{"property":250,"content":251},{"property":253,"content":254},{"@context":256,"@graph":411},[412,417,421,425],{"@type":259,"@id":413,"url":413,"name":389,"isPartOf":414,"description":393,"breadcrumb":415,"inLanguage":265},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F",{"@id":262},{"@id":416},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F#breadcrumb",{"@type":267,"@id":416,"itemListElement":418},[419,420],{"@type":270,"position":8,"name":271,"item":272},{"@type":270,"position":274,"name":131},{"@type":276,"@id":262,"url":272,"name":236,"description":27,"publisher":422,"inLanguage":224,"potentialAction":423},{"@id":278},{"@type":280,"target":424,"query-input":284},{"@type":282,"urlTemplate":283},{"@type":286,"@id":278,"name":236,"url":272,"logo":426,"image":293,"sameAs":427,"@context":298,"email":299,"foundingDate":300,"legalName":301,"vatID":302,"description":303,"telephone":304,"address":428,"location":429,"areaServed":439},{"@type":288,"inLanguage":224,"@id":289,"url":290,"contentUrl":290,"width":291,"height":292,"caption":236},[295,296,297],{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},[430,433,436],{"@type":314,"name":315,"geo":431,"address":432,"photo":293,"telephone":321},{"@type":317,"latitude":318,"longitude":319},{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},{"@type":314,"name":323,"geo":434,"address":435,"photo":332,"telephone":333},{"@type":317,"latitude":325,"longitude":326},{"@type":306,"streetAddress":328,"addressLocality":329,"addressRegion":330,"postalCode":331,"addressCountry":311},{"@type":314,"name":335,"geo":437,"address":438},{"@type":317,"latitude":337,"longitude":338},{"@type":306,"streetAddress":340,"addressLocality":341,"addressRegion":342,"postalCode":343,"addressCountry":344},[440,441,442],{"@type":347,"name":348},{"@type":347,"name":350},{"@type":347,"name":344},{"self":444,"collection":449,"about":451,"wp:post_type":453,"curies":464},[445],{"href":446,"targetHints":447},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F42",{"allow":448},[358],[450],{"href":361},[452],{"href":364},[454,456,458,460,462],{"href":455},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=42",{"href":457},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=42",{"href":459},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=42",{"href":461},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=42",{"href":463},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=42",[465],{"name":378,"href":379,"templated":31},"\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F","\u002Fresources\u002Ftools\u002Fcategory\u002Ftechnical-seo\u002F",[],[470,472,475,476],{"path":471,"name":271},"\u002F",{"path":473,"name":474},"\u002Fresources\u002F","Resources",{"path":167,"name":199},{"path":477,"name":32},null,{"title":479,"script":480,"meta":556,"link":580},"Fuzzzy - A Free Fuzzy Matching Script for Google Sheets | Impression",[481],{"type":482,"key":483,"innerHTML":484},"application\u002Fld+json","yoast-json-ld",{"@context":256,"@graph":485},[486,503,511,514,524,528,546],{"@type":487,"@id":488,"isPartOf":489,"author":491,"headline":32,"datePublished":493,"dateModified":494,"mainEntityOfPage":495,"wordCount":496,"publisher":497,"image":499,"thumbnailUrl":501,"articleSection":502,"inLanguage":224},"TechArticle","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Ffuzzzy\u002F#article",{"@id":490},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Ffuzzzy\u002F",{"name":37,"@id":492},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Ffff79fa2cc11466d5884c7af0bdc5803","2023-12-18T15:30:19+00:00","2023-12-18T15:30:20+00:00",{"@id":490},514,{"@id":498},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":500},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Ffuzzzy\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ffuzzzy.jpg?auto=compress%2Cformat&q=90",[49,131],{"@type":504,"@id":490,"url":490,"name":479,"isPartOf":505,"primaryImageOfPage":506,"image":507,"thumbnailUrl":501,"datePublished":493,"dateModified":494,"description":508,"breadcrumb":509,"inLanguage":265},"WebPage",{"@id":262},{"@id":500},{"@id":500},"Introducing Fuzzzy from Impression. A free and easy-to-use Google Sheets script for quicker and more precise matching with redirects and internal linking.",{"@id":510},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002Ffuzzzy\u002F#breadcrumb",{"@type":288,"inLanguage":224,"@id":500,"url":501,"contentUrl":501,"width":512,"height":513},906,360,{"@type":267,"@id":510,"itemListElement":515},[516,517,519,522],{"@type":270,"position":8,"name":271,"item":272},{"@type":270,"position":274,"name":474,"item":518},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002F",{"@type":270,"position":520,"name":199,"item":521},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Ftools\u002F",{"@type":270,"position":523,"name":32},4,{"@type":276,"@id":262,"url":272,"name":236,"description":27,"publisher":525,"inLanguage":224,"potentialAction":526},{"@id":278},{"@type":280,"target":527,"query-input":284},{"@type":282,"urlTemplate":283},{"@type":286,"@id":278,"name":236,"url":272,"logo":529,"image":293,"sameAs":530,"@context":298,"email":299,"foundingDate":300,"legalName":301,"vatID":302,"description":303,"telephone":304,"address":531,"location":532,"areaServed":542},{"@type":288,"inLanguage":224,"@id":289,"url":290,"contentUrl":290,"width":291,"height":292,"caption":236},[295,296,297],{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},[533,536,539],{"@type":314,"name":315,"geo":534,"address":535,"photo":293,"telephone":321},{"@type":317,"latitude":318,"longitude":319},{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},{"@type":314,"name":323,"geo":537,"address":538,"photo":332,"telephone":333},{"@type":317,"latitude":325,"longitude":326},{"@type":306,"streetAddress":328,"addressLocality":329,"addressRegion":330,"postalCode":331,"addressCountry":311},{"@type":314,"name":335,"geo":540,"address":541},{"@type":317,"latitude":337,"longitude":338},{"@type":306,"streetAddress":340,"addressLocality":341,"addressRegion":342,"postalCode":343,"addressCountry":344},[543,544,545],{"@type":347,"name":348},{"@type":347,"name":350},{"@type":347,"name":344},{"@type":547,"@id":548,"name":37,"image":549,"description":39,"sameAs":552,"url":555},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Ffff79fa2cc11466d5884c7af0bdc5803",{"@type":288,"inLanguage":224,"@id":550,"url":551,"contentUrl":551,"caption":37},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96b9db765d5a0195365d90bb999721bca3","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[553,554],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flukealexdavis\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002FLukeDavisSEO","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fluke-davis\u002F",[557,558,559,560,561,562,563,564,565,568,570,572,573,574,575,576,579],{"name":214,"content":508},{"name":217,"content":218},{"property":223,"content":398},{"property":226,"content":227},{"property":229,"content":479},{"property":231,"content":508},{"property":233,"content":490},{"property":235,"content":236},{"property":566,"content":567},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":569,"content":494},"article:modified_time",{"property":238,"content":571},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ffuzzzy-by-impression.png?auto=compress%2Cformat",{"property":241,"content":242},{"property":244,"content":245},{"property":247,"content":70},{"name":250,"content":251},{"name":577,"content":578},"twitter:image","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ffuzzzy-by-impression.png?auto=compress%2Cformat&q=90",{"name":253,"content":254},[]]