[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-episode-1-petar-jovetic-no-click-serps":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":149,"breadcrumbs":150,"head":161},"2020-03-20T13:54:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-1--Petar-Jovetic-No-Click-SERPS-eppkqh\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cbr>In the very first episode of Rank Up, regular hosts Ben and Edd are joined by Pete Jovetic, the head of SEO at Impression. Along with their main topic of no-click SERPs, they discuss E-A-T, featured snippets and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-cannibalisation\u002F\">keyword cannibalisation\u003C\u002Fa>, as well as hearing Pete’s thoughts on a range of SEO questions.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to follow up on anything mentioned in the show, here are links to all the articles discussed:\u003C\u002Fp>\n\n\n\n\u003Cp>Twitter thread – Metrics and measuring EAT: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Frjonesx\u002Fstatus\u002F1230193109759229958\">https:\u002F\u002Ftwitter.com\u002Frjonesx\u002Fstatus\u002F1230193109759229958\u003C\u002Fa> \u003C\u002Fp>\n\n\n\n\u003Cp>Position Zero is Dead; Long Live Position Zero: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fposition-zero-is-dead-long-live-position-zero\">https:\u002F\u002Fmoz.com\u002Fblog\u002Fposition-zero-is-dead-long-live-position-zero\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>The nasty side-effects of Google Search traffic: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.kevin-indig.com\u002Fnasty-side-effects-of-google-search-traffic\u002F\">https:\u002F\u002Fwww.kevin-indig.com\u002Fnasty-side-effects-of-google-search-traffic\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>A quirky tactic to marry online and offline marketing: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ftactic-marry-offline-online\u002F\">\u002Fblog\u002Ftactic-marry-offline-online\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>How to build a technical SEO dashboard using Google Data Studio: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ftechnical-seo-google-data-studio-dashboard\u002F\">\u002Fblog\u002Ftechnical-seo-google-data-studio-dashboard\u002F\u003C\u002Fa>  \u003C\u002Fp>\n\n\n\n\u003Cp>To see more of Pete’s work, follow him on Twitter \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FPetejov\">@Petejov\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Ben and Edd will be back next month for more on-page SEO discussion! In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">@EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n",[],[9],52,[11],109,[13,14,15,16,17,18,19],"post-2078","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":146},[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #1 – Petar Jovetic: No-Click SERPS",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":35,"job_title":31,"specialist_service_links":36,"photo":63},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 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