[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-8-knowledge-panel-ppc-to-seo":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":149,"breadcrumbs":150,"head":161},"2020-09-14T14:43:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-8--Knowledge-Panel-From-PPC-to-SEO-eppkpt\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Welcome to the eighth episode of the Rank Up podcast, a fortnightly on-page SEO podcast where we talk to experts about news, opinions and experiences from their time in SEO.\u003C\u002Fp>\n\n\n\n\u003Cp>In this episode, Edd and I were joined by Helen Freeman: the only member of Impression’s SEO team to have joined our PPC team as a graduate before moving across to SEO 18 months later. Helen had some awesome insights to share on what her initial experiences were in the first few weeks of her move. \u003C\u002Fp>\n\n\n\n\u003Cp>We also discussed the topic of integration in digital marketing more generally, as well as what we in on-page SEO can learn from our paid media colleagues (and vice versa). \u003C\u002Fp>\n\n\n\n\u003Cp>Edd and I really enjoyed speaking to Helen about her unique perspective, and we think it’s an episode that digital marketers of all stripes will find valuable.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to see more of Helen’s work, you can find her on Twitter: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Helen\">@Digital_Helen\u003C\u002Fa>. Edd and I are also on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll be back in a couple of weeks with our Top Stories episode featuring Ian Humphreys, an SEO Strategist at Impression. In the meantime, please do drop a rating for us on your podcast app of choice – it really helps us out!\u003C\u002Fp>\n",[],[9],52,[11],109,[13,14,15,16,17,18,19],"post-2105","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":146},[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #8 – Knowledge Panel: From PPC to SEO",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. 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I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! 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