[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-7-top-stories-seo-for-gov-data-e-a-t-the-80-20-principle":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":149,"breadcrumbs":150,"head":162},"2020-08-17T14:38:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-7--Top-Stories-SEO-for-Gov-Data--E-A-T--the-8020-Principle-eppkq6\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>In this, the seventh episode of RankUp, Helen Freeman joins us as our guest for the month. Helen is the only person in Impression’s SEO team to have moved across from our PPC team, and brought a unique perspective on the digital marketing industry, which we explored over two episodes.\u003C\u002Fp>\n\n\n\n\u003Cp>This episode was another of our Top Stories editions, in which we discuss recent SEO news and opinions. There was a lot to choose from for this particular episode, but we settled on three topics that gave us a nice cross-section of theory and recent events. Here are the articles we discussed:\u003C\u002Fp>\n\n\n\n\u003Cp>UK Government – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.gov.uk\u002Fgovernment\u002Fpublications\u002Fsearch-engine-optimisation-for-publishers-best-practice-guide\u002Fsearch-engine-optimisation-seo-for-data-publishers-best-practice-guide\">Search engine optimisation (SEO) for data publishers: Best practice guide\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Cyrus Shepard – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fis-google-eat-actually-a-ranking-factor\">Is Google E-A-T actually a ranking factor?\u003C\u002Fa> \u003C\u002Fp>\n\n\n\n\u003Cp>Nathan Ifill – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkeyword-performance-report\u002F\">Keyword Performance Report – Google Ads Script\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll be back in two weeks with Helen’s Knowledge Panel episode, in which we talked about moving to SEO from PPC, integration between the channels and making SEO processes more efficient.\u003C\u002Fp>\n\n\n\n\u003Cp>In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">@EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Listen to the episode above or on your podcast app of choice.\u003C\u002Fp>\n",[],[9],52,[11],109,[13,14,15,16,17,18,19],"post-2101","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":146},[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #7 – Top Stories: SEO for Gov Data, E-A-T & the 80\u002F20 Principle",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. 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I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 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