[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-6-knowledge-panel-how-seo-has-and-hasnt-changed":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":121,"breadcrumbs":122,"head":133},"2020-07-28T14:36:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-6--Knowledge-Panel-How-SEO-has-and-hasnt-changed-eppkpr\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>RankUp episode 6 is the second episode in our new 45 minute format and the very first Knowledge Panel episode! 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We’d also love to hear any SEO questions you want to discuss on the show &#8211; you can get in touch with Ben and Edd on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">@EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n",[],[9],52,[11],135,[13,14,15,16,17,18,19],"post-2098","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":118},[22,89],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #6 – Knowledge Panel: How SEO has (and hasn’t) changed",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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