[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-5-sean-burton-top-stories":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":149,"breadcrumbs":150,"head":162},"2020-07-09T14:33:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-5--Top-Stories-Ecommerce-Content--AI-Text--Guest-Posting-eppkq0\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>The fifth episode of the RankUp SEO podcast is the \u003Cstrong>first \u003C\u002Fstrong>in our new format! We’ve cut our recording sessions in half to bring you 45 minute episodes every fortnight, rather than one huge episode every month. We hope that the new format makes the podcasts easier to digest, especially when many of us still aren’t on our regular commutes.\u003C\u002Fp>\n\n\n\n\u003Cp>In this new format, we’ll still have a guest speaker every episode, but the same guest will appear on both of the monthly episodes. The first episode of the month – like this one – will be our cheesily named Top Stories episode, featuring our monthly SEO news roundup. The second episode, released a couple of weeks later, will be our even more cheesily named Knowledge Panel episode focused on the guest’s chosen SEO topic.\u003C\u002Fp>\n\n\n\n\u003Cp>In RankUp #5, we welcome Sean Burton to the podcast! Sean is Impression’s SEO team lead and has experienced the evolution of the search industry over a number of years through working at three different agencies in Nottingham. The articles that we discuss are:\u003C\u002Fp>\n\n\n\n\u003Cp>Optimizing content in category pages while keeping its commercial nature: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.aleydasolis.com\u002Fen\u002Fsearch-engine-optimization\u002Foptimizing-content-in-category-pages-while-keeping-its-commercial-nature\u002F\">https:\u002F\u002Fwww.aleydasolis.com\u002Fen\u002Fsearch-engine-optimization\u002Foptimizing-content-in-category-pages-while-keeping-its-commercial-nature\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>How to write optimised category and product content for ecommerce sites: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F\">\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>How natural language generation changes the SEO game: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fnatural-language-generation-changes-seo\u002F371739\u002F\">https:\u002F\u002Fwww.searchenginejournal.com\u002Fnatural-language-generation-changes-seo\u002F371739\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>SEMRush guest posting drama: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FLockedown_\u002Fstatus\u002F1268216086584938498\">https:\u002F\u002Ftwitter.com\u002FLockedown_\u002Fstatus\u002F1268216086584938498\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>And here’s the guest posting tweet from John Mueller: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FJohnMu\u002Fstatus\u002F1271058660681289728\">https:\u002F\u002Ftwitter.com\u002FJohnMu\u002Fstatus\u002F1271058660681289728\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll be back in two weeks with Sean’s Knowledge Panel episode, discussing changes what has and hasn’t changed in SEO strategy and delivery over the last few years.\u003C\u002Fp>\n\n\n\n\u003Cp>In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">@EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n",[],[9],52,[11],109,[13,14,15,16,17,18,19],"post-2092","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":146},[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #5 – Top Stories: Ecommerce Content, AI Text & Guest Posting",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":35,"job_title":31,"specialist_service_links":36,"photo":63},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 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