[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-3-quentin-smith-on-site-content-101":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":149,"breadcrumbs":150,"head":161},"2020-05-14T13:58:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-3--Paul-R--Smith-On-Site-Content-101-eppkqj\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Content specialist Quentin Smith joins Ben and Edd to talk all things on-site content in the third episode of RankUp. The topics discussed include writing skills, the current importance of good content and the growing prominence of specialisms within the SEO industry.\u003C\u002Fp>\n\n\n\n\u003Cp>Alongside Quentin’s interview, we also touch on Google Shopping’s organic listings announcement, website taxonomy and the changing face of local SEO during the UK lockdown.\u003C\u002Fp>\n\n\n\n\u003Cp>As always, we mentioned a handful of different resources in the show:\u003C\u002Fp>\n\n\n\n\u003Cp>Google Shopping opens up to free listings: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fin-major-shift-google-shopping-opens-up-to-free-product-listings-333288\">https:\u002F\u002Fsearchengineland.com\u002Fin-major-shift-google-shopping-opens-up-to-free-product-listings-333288\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Why I’m excited about free listings in Google Shopping: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhy-im-excited-about-google-shoppings-free-listings\u002F\">\u002Fblog\u002Fwhy-im-excited-about-google-shoppings-free-listings\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>What is website taxonomy? \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwebsite-taxonomy\u002F361348\u002F\">https:\u002F\u002Fwww.searchenginejournal.com\u002Fwebsite-taxonomy\u002F361348\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>How people read online – new and old findings: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.nngroup.com\u002Farticles\u002Fhow-people-read-online\u002F\">https:\u002F\u002Fwww.nngroup.com\u002Farticles\u002Fhow-people-read-online\u002F\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Follow Quentin on Twitter \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FPaulRSmithSEO\">@PaulRSmithSEO\u003C\u002Fa> to ask him any questions and see what he’s working on!\u003C\u002Fp>\n\n\n\n\u003Cp>Ben and Edd will be back in June with a new episode all about ecommerce SEO. In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">@EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n",[],[9],52,[11],109,[13,14,15,16,17,18,19],"post-2083","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":146},[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #3 – Quentin Smith: On-Site Content 101",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":35,"job_title":31,"specialist_service_links":36,"photo":63},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 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