[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-13-top-stories-passage-indexing-pinpoint-link-lifetimes":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":149,"breadcrumbs":150,"head":162},"2020-11-20T15:13:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-13--Top-Stories-Passage-Indexing--Pinpoint--Link-Lifetimes-eppkqr\" height=\"102px\" width=\"400px\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Welcome to episode 13 of the RankUp SEO podcast! We’re joined by Impression’s head of digital PR, Laura Hampton, for a special on- and off-page SEO fusion in this week’s discussion.\u003C\u002Fp>\n\n\n\n\u003Cp>As always for our Knowledge Panel episodes, each of us picked out a recent update from the SEO community to discuss as a group:\u003C\u002Fp>\n\n\n\n\u003Cp>Barry Schwartz – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.kevin-indig.com\u002F3-best-practices-of-competitor-seo-you-should-know\u002F\">How Google indexes passages of a page and what it means for SEO\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fjournaliststudio.google.com\u002Fpinpoint\u002Fgetting-started\">Google Pinpoint\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Roger Montti – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-link-algorithm-updates-and-effects\u002F381920\u002F#close\">Google on link algorithms and how long for links to work\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Paddy Moogan – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fthinking-beyond-link-building-campaigns\">Thinking beyond the link building ‘campaign’\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>George Driscoll – \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fcreative-diversification-link-building\">Creative diversification – more hooks and less risk for link building\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to hear more about the world of off-page SEO and digital PR, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fpodcasts\u002F\">Outspeech\u003C\u002Fa> is the place to go. RankUp’s sister podcast is relaunching after a short hiatus and will be bringing you insights from the digital PR community. You can also follow Laura on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Flauralhampton\">@lauralhampton\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>We have some exciting conversations coming your way throughout the rest of 2020, including interviews with JC Connington from Cancer Research UK and Ruth Everett from Deepcrawl. Subscribe on your podcast app of choice to receive these episodes as they’re released.\u003C\u002Fp>\n\n\n\n\u003Cp>In the meantime, we really appreciate all reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">@EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Listen to the episode above or on your podcast app of choice.\u003C\u002Fp>\n",[],[9],52,[11],109,[13,14,15,16,17,18,19],"post-2115","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":146},[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #13 – Top Stories: Passage Indexing, Pinpoint & Link Lifetimes",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":35,"job_title":31,"specialist_service_links":36,"photo":63},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":55,"link_text":58},{"ID":56,"post_author":40,"post_date":57,"post_date_gmt":57,"post_content":42,"post_title":58,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":59,"to_ping":42,"pinged":42,"post_modified":60,"post_modified_gmt":60,"post_content_filtered":42,"post_parent":39,"guid":61,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":62},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":64,"id":64,"title":65,"filename":66,"filesize":48,"url":67,"link":68,"alt":42,"author":69,"description":42,"caption":42,"name":70,"status":71,"uploaded_to":48,"date":72,"modified":73,"menu_order":48,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":78,"height":79,"sizes":80},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","12","charlie-norledge","inherit","2021-07-15 16:28:10","2021-10-11 10:06:22","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":81,"thumbnail-width":82,"thumbnail-height":82,"medium":83,"medium-width":84,"medium-height":85,"medium_large":86,"medium_large-width":87,"medium_large-height":88,"large":89,"large-width":90,"large-height":91,"1536x1536":92,"1536x1536-width":93,"1536x1536-height":94,"2048x2048":95,"2048x2048-width":96,"2048x2048-height":97,"post-thumbnail":98,"post-thumbnail-width":99,"post-thumbnail-height":100,"12_col":101,"12_col-width":102,"12_col-height":103,"default_landscape":104,"default_landscape-width":105,"default_landscape-height":79,"default_portrait":106,"default_portrait-width":79,"default_portrait-height":105,"6_col_and_margin_short":107,"6_col_and_margin_short-width":99,"6_col_and_margin_short-height":103,"11_col_and_margin":108,"11_col_and_margin-width":109,"11_col_and_margin-height":103,"9_col_rectangle":110,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":113,"11_col-width":114,"11_col-height":103,"staff_image_696_600":115,"staff_image_696_600-width":78,"staff_image_696_600-height":79,"rectangular_thumbnail":116,"rectangular_thumbnail-width":117,"rectangular_thumbnail-height":118},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":120,"reduced":24,"top_overlap":121,"bottom_underlap":121,"disable_observer":-1,"heading":122,"cta_text":123,"cta_link":124,"items":125},"related_module","small","See more podcasts","See all podcasts","\u002Fresources\u002Fpodcasts\u002F",[126,134,140],{"type_key":14,"title":127,"excerpt":-1,"to":128,"postedAt":129,"readingTime":48,"image":130,"authors":131,"type":133},"User Experience & SEO – RankUp with David Finberg","\u002Fresources\u002Fpodcasts\u002Fux-seo-rankup-david-finberg\u002F","2022-06-20T06:42:59","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FRankUp_Generic.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[132],{"name":30,"image":33},"Podcast",{"type_key":14,"title":135,"excerpt":-1,"to":136,"postedAt":137,"readingTime":48,"image":130,"authors":138,"type":133},"Indexing for Ecommerce – RankUp with Dan Taylor","\u002Fresources\u002Fpodcasts\u002Findexing-for-ecommerce-rankup-dan-taylor\u002F","2022-05-13T08:17:45",[139],{"name":30,"image":33},{"type_key":14,"title":141,"excerpt":-1,"to":142,"postedAt":143,"readingTime":48,"image":130,"authors":144,"type":133},"Content Optimisation Tips – RankUp with Liv Day","\u002Fresources\u002Fpodcasts\u002Fcontent-optimisation-tips-rankup-liv-day\u002F","2022-03-07T15:04:17",[145],{"name":30,"image":33},{"type":147,"style":147,"heading":25,"title":133,"image":148},"podcast","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FRankUp_Generic.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",[],[151,154,157,159],{"path":152,"name":153},"\u002F","Home",{"path":155,"name":156},"\u002Fresources\u002F","Resources",{"path":124,"name":158},"Podcasts",{"path":160,"name":161},null,"RankUp #13 – Top Stories: Passage Indexing, Pinpoint & Link Lifetimes",{"title":163,"script":164,"meta":285,"link":325},"RankUp #13 – Top Stories: Passage Indexing, Pinpoint & Link Lifetimes | Impression",[165],{"type":166,"key":167,"innerHTML":168},"application\u002Fld+json","yoast-json-ld",{"@context":169,"@graph":170},"https:\u002F\u002Fschema.org",[171,188,193,208,219],{"@type":172,"@id":175,"url":175,"name":163,"isPartOf":176,"primaryImageOfPage":178,"image":180,"thumbnailUrl":181,"datePublished":182,"dateModified":183,"description":184,"breadcrumb":185,"inLanguage":187},[173,174],"WebPage","ItemPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fpodcasts\u002Frankup-13-top-stories-passage-indexing-pinpoint-link-lifetimes\u002F",{"@id":177},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":179},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fpodcasts\u002Frankup-13-top-stories-passage-indexing-pinpoint-link-lifetimes\u002F#primaryimage",{"@id":179},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002FRankUp_Generic.jpg?auto=compress%2Cformat&q=90","2020-11-20T15:13:00+00:00","2026-09-21T14:18:36+00:00","Head of Digital PR Laura Hampton joins Ben & Edd to discuss SEO news including Google Pinpoint, passage indexing & the lifetime of a link. Listen anywhere.",{"@id":186},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fpodcasts\u002Frankup-13-top-stories-passage-indexing-pinpoint-link-lifetimes\u002F#breadcrumb","en",{"@type":189,"inLanguage":190,"@id":179,"url":181,"contentUrl":181,"width":191,"height":192},"ImageObject","en-GB",906,360,{"@type":194,"@id":186,"itemListElement":195},"BreadcrumbList",[196,200,203,206],{"@type":197,"position":198,"name":153,"item":199},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":197,"position":201,"name":156,"item":202},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002F",{"@type":197,"position":204,"name":158,"item":205},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fpodcasts\u002F",{"@type":197,"position":207,"name":25},4,{"@type":209,"@id":177,"url":199,"name":210,"description":42,"publisher":211,"inLanguage":190,"potentialAction":213},"WebSite","Impression",{"@id":212},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":214,"target":215,"query-input":218},"SearchAction",{"@type":216,"urlTemplate":217},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":220,"@id":212,"name":210,"url":199,"logo":221,"image":226,"sameAs":227,"@context":231,"email":232,"foundingDate":233,"legalName":234,"vatID":235,"description":236,"telephone":237,"address":238,"location":245,"areaServed":278},"Organization",{"@type":189,"inLanguage":190,"@id":222,"url":223,"contentUrl":223,"width":224,"height":225,"caption":210},"https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[228,229,230],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":239,"streetAddress":240,"addressLocality":241,"addressRegion":242,"postalCode":243,"addressCountry":244},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[246,255,267],{"@type":247,"name":248,"geo":249,"address":253,"photo":226,"telephone":254},"Place","Impression Digital - Nottingham",{"@type":250,"latitude":251,"longitude":252},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":239,"streetAddress":240,"addressLocality":241,"addressRegion":242,"postalCode":243,"addressCountry":244},"+44 01158 242 212",{"@type":247,"name":256,"geo":257,"address":260,"photo":265,"telephone":266},"Impression Digital - London",{"@type":250,"latitude":258,"longitude":259},"51.50237208377361","-0.09229841534284115",{"@type":239,"streetAddress":261,"addressLocality":262,"addressRegion":263,"postalCode":264,"addressCountry":244},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":247,"name":268,"geo":269,"address":272},"Impression Digital - New York",{"@type":250,"latitude":270,"longitude":271},"40.726722746949","-74.00527778220652",{"@type":239,"streetAddress":273,"addressLocality":274,"addressRegion":275,"postalCode":276,"addressCountry":277},"160 Varick St","New York","NY","10013","USA",[279,282,284],{"@type":280,"name":281},"Country","Worldwide",{"@type":280,"name":283},"GBR",{"@type":280,"name":277},[286,288,291,294,297,299,301,303,305,308,310,312,314,316,319,322],{"name":287,"content":184},"description",{"name":289,"content":290},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":292,"content":293},"og:locale","en_GB",{"property":295,"content":296},"og:type","article",{"property":298,"content":163},"og:title",{"property":300,"content":184},"og:description",{"property":302,"content":175},"og:url",{"property":304,"content":210},"og:site_name",{"property":306,"content":307},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":309,"content":183},"article:modified_time",{"property":311,"content":181},"og:image",{"property":313,"content":191},"og:image:width",{"property":315,"content":192},"og:image:height",{"property":317,"content":318},"og:image:type","image\u002Fjpeg",{"name":320,"content":321},"twitter:card","summary_large_image",{"name":323,"content":324},"twitter:site","@impressiontalk",[]]