[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-12-knowledge-panel-in-house-b2b-seo":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":121,"breadcrumbs":122,"head":133},"2020-10-23T15:11:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-12--Knowledge-Panel-In-house-B2B-SEO-eppkqk\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>We welcome back Kevin Kapezi for our first Knowledge Panel episode with a guest from outside Impression.\u003C\u002Fp>\n\n\n\n\u003Cp>Having moved from a Nottingham agency to Experian, Kevin was able to offer us some fantastic insights into his role as an in-house SEO, as well as the realities of a B2B SEO strategy in a huge international business.\u003C\u002Fp>\n\n\n\n\u003Cp>We covered questions like:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>What success looks like in B2B SEO\u003C\u002Fli>\u003Cli>What makes B2B SEO unique\u003C\u002Fli>\u003Cli>How to work with non-SEO stakeholders\u003C\u002Fli>\u003Cli>The integration of SEO into the wider business\u003C\u002Fli>\u003Cli>SEO campaigns you could only pull off in-house \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>We had a great time talking to Kevin, who spoke on a range of topics that SEOs in all kinds of situations will find helpful.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to see more of Kevin, you can find him on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FKEVKDigital\">KEVKDigital\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkevinkapezi\u002F\">LinkedIn\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Edd and I are also on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve got a double whammy of SEO insight for you next month with a Top Stories appearance for Impression’s Head of Digital PR, Laura Hampton, and a Knowledge Panel interview from Cancer Research UK’s JC Connington. We hope you’ll join us then!\u003C\u002Fp>\n",[],[9],52,[11],135,[13,14,15,16,17,18,19],"post-2113","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":118},[22,89],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #12 – Knowledge Panel: In-house B2B SEO",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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