[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Frankup-10-knowledge-panel-site-migration-101":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":149,"breadcrumbs":150,"head":161},"2020-10-05T15:03:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Frank-up\u002Fembed\u002Fepisodes\u002FRankUp-10--Knowledge-Panel-Site-Migration-101-eppkqc\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>RankUp\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F79UaueoV2mVbxBn63EhuQ4?si=mK4HTQL5QxuPLlWE3gN2NQ\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Frank-up\u002Fid1502541959?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3JhbmstdXAv?\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F4aad6a98\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>As the RankUp podcast reaches double figures, we welcome Ian Humphreys back for his Knowledge Panel interview. \u003C\u002Fp>\n\n\n\n\u003Cp>With over 10 years of agency experience behind him, Ian has recently started developing Impression&#8217;s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fsite-migrations\u002F\">site migration\u003C\u002Fa> offering. Site migrations can be huge projects that have a major impact on organic performance, and most SEOs will have to work through them at some point. It was the perfect topic to get Ian&#8217;s thoughts on.\u003C\u002Fp>\n\n\n\n\u003Cp>Over the course of Ian&#8217;s interview, we cover questions like:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What do we mean by &#8216;site migration&#8217;?\u003C\u002Fli>\n\n\n\n\u003Cli>When would you recommend (or \u003Cem>not \u003C\u002Fem>recommend) a site migration?\u003C\u002Fli>\n\n\n\n\u003Cli>How do you manage your involvement in the project and communication between different parties?\u003C\u002Fli>\n\n\n\n\u003Cli>What are some of the common SEO pitfalls to watch out for?\u003C\u002Fli>\n\n\n\n\u003Cli>What do you do if your site has a drop in rankings following a migration?\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Ian speaks on all those topics and more in an interview that we think SEOs across all industries and backgrounds will find really helpful. \u003C\u002Fp>\n\n\n\n\u003Cp>We also recommend looking out for more site migration material from Ian, who&#8217;s been working on a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Ftools\u002Fwebsite-migration-seo-checklist-by-impression\u002F\">project migration template\u003C\u002Fa> that anyone can use.\u003C\u002Fp>\n\n\n\n\u003Cp>To keep up with Ian, you can find him on Twitter: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FIanHumph\">@IanHumph\u003C\u002Fa>. Edd and I are also on Twitter at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBenJGarry\">@BenJGarry\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FEddJTW\">EddJTW\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>We&#8217;re excited to say that our first external guest will be appearing on the podcast next month! Look out for Kevin Kapezi of Experian, who&#8217;ll be talking to us about in-house B2B SEO.\u003C\u002Fp>\n",[],[9],52,[11],109,[13,14,15,16,17,18,19],"post-2109","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-rankup-seo-podcast",{"page_content_modules":21,"hero":146},[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"RankUp #10 – Knowledge Panel: Site Migration 101",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. 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I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I&#8217;ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn&#8217;t good for this!)\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 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