[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fpodcasts\u002Foutspeech-2-edd-wilson-a-spotlight-on-the-history-of-link-buying":3},{"date":4,"date_gmt":4,"content":5,"industries":7,"series":8,"coauthors":10,"class_list":12,"acf":20,"head_links":121,"breadcrumbs":122,"head":133},"2020-02-26T15:40:00",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fanchor.fm\u002Foutspeech\u002Fembed\u002Fepisodes\u002FOutSpeech-2--Edd-Wilson-A-spotlight-on-the-history-of-link-buying-ephp1g\" height=\"102px\" width=\"100%\">\u003C\u002Fiframe>\n\n\n\n\u003Cp>Subscribe to \u003Cstrong>OutSpeech\u003C\u002Fstrong> on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F5Eu3oeYC5aPAmpZGG2jVDe\">Spotify\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Foutspeech\u002Fid1497163792?uo=4\">Apple Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpodcasts.google.com\u002Ffeed\u002FaHR0cHM6Ly93d3cuaW1wcmVzc2lvbi5jby51ay9mZWVkL3BvZGNhc3Qv\">Google Podcasts\u003C\u002Fa> | \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanchor.fm\u002Fs\u002F49dd1a14\u002Fpodcast\u002Frss\">RSS\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Welcome to the second episode of OutSpeech: the digital PR podcast!\u003C\u002Fp>\n\n\n\n\u003Cp>Our guest speaker this month is Edd Wilson, Senior Technical SEO Specialist at Impression with an eclectic experience of different link buying tactics. He talks us through his SEO endeavours over the years, the industry history and how this relates what we do today. \u003C\u002Fp>\n\n\n\n\u003Cp>I wanted to talk about link buying as I think it’s really important that all Digital PRs today understand the history of the discipline. Often it feels taboo, and something that people in the industry shy away from talking about. However, I believe an understanding of where we’ve come from and the motivations behind it helps to better inform our strategies and highlights a lot of important factors on how we approach our campaigns today. \u003C\u002Fp>\n\n\n\n\u003Cp>It was great fun discussing the history of link buying with Edd, what used to be acceptable and how far we’ve come, as well as debating ethics on the press, PBNs and exploiting your own mother. \u003C\u002Fp>\n\n\n\n\u003Cp>Let me know what you think!\u003C\u002Fp>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-outspeech\">What is OutSpeech?\u003C\u002Fh2>\n\n\n\n\u003Cp>OutSpeech is a monthly \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> podcast which discusses and gives commentary on ongoing themes, topics, campaigns and beef (vegan options available) in the industry.\u003C\u002Fp>\n\n\n\n\u003Cp>The podcast is hosted by \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fjess-hawkes\u002F\">Jess Hawkes\u003C\u002Fa>, Digital PR Specialist at Impression, but we’re always looking for lovely guest speakers to take part. We like to chat with anyone. If you’re interested in being a guest, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FJHawkesPR\">let Jess know.\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>A new episode will be released on the last working week of every month.\u003C\u002Fp>\n\n\n\n\u003Cp>Got an opinion? Let us know in the comments or DM me on Twitter!\u003C\u002Fp>\n",[],[9],53,[11],135,[13,14,15,16,17,18,19],"post-2137","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","series-digital-pr-podcast",{"page_content_modules":21,"hero":118},[22,89],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26},"podcast_content",true,"OutSpeech: Edd Wilson on the history of link buying",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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