[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpr-social\u002Fdigital-pr\u002Fthought-leadership":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":225,"breadcrumbs":226,"head":237},"2020-12-16T14:46:08",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-133","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":220},[18,29,39,44,54,61,82,88,91,104,150,201,215],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FF9xRNEJp-732aad_a271778f585a4f9b88cf90ce1c284437mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C525%2C3498%2C1152&w=2640",2640,870,"732aad_a271778f585a4f9b88cf90ce1c284437mv2",{"acf_fc_layout":30,"reduced":20,"top_overlap":31,"bottom_underlap":21,"disable_observer":-1,"style":32,"layout":33,"heading":34,"intro":35,"cta_text":6,"cta_link":6,"columns":36,"show_steps":37,"grid_items":38},"large_column_text","none","yellow","content_grid","Including thought leaders in your strategy","\u003Cp>Leveraging thought leaders as part of your wider marketing strategy will help to drive overall authority behind your brand whilst clearly communicating your core message to a select audience.\u003C\u002Fp>\n\u003Cp>Often businesses and the people within them don’t realise how valuable their expertise or people are for press coverage. Working closely with you, we’ll help you identify the experts in your business and how we can collaborate with them to produce engaging, informative and compelling copy and insight.\u003C\u002Fp>\n\u003Cp>Thought leaders can contribute to activity including long-form features and insight pieces and though this is not a sure-fire way of generating mass amounts of links and coverage in a short burst, it’s a great opportunity to focus on your brand values and core messaging. In addition, it’ll position your brand as an authority by showcasing its internal experts, so it really is a valuable part of any digital PR strategy.\u003C\u002Fp>\n\u003Cp>As a dedicated thought leadership agency, we will help you demonstrate your expertise and talk your target audience through the right platforms, cementing your position as a respected and informed voice within your industry.\u003C\u002Fp>\n","4",false,[],{"acf_fc_layout":19,"reduced":20,"top_overlap":40,"bottom_underlap":31,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":41,"gutter":-1,"left_gutter":6,"position":24,"image":42,"image_width":26,"image_height":27,"alt":43},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fthought-leadership-strategy-banner.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","thought-leadership-strategy-banner",{"acf_fc_layout":45,"reduced":20,"top_overlap":31,"bottom_underlap":21,"disable_observer":-1,"layout":46,"options":47,"text":48,"images":49},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">How building thought leaders helps your business\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">E.E.A.T (experience, expertise, authority and trust) is a core focus of Google’s ranking algorithms.\u003C\u002Fp>\n\u003Cp>As such, it is imperative that you showcase the experts within your business, leveraging their insights to drive relevant and quality links back to your site. Building a thought leader allows you to position them as the expert voice within your brand. \u003C\u002Fp>\n\u003Cp>All comments, insight and views coming from your business should be attributed to an expert within, always. From a press point-of-view, this gives journalists someone to reach out to for comment and expertise when in need of insight or opinion, with this bolstering activity and adding more gravitas. You’ll have credible experts within your business but are you leveraging them in the right way? To help you create even more value, we’ll work with you to find who they are and to determine their areas of expertise. \u003C\u002Fp>\n\u003Cp>Having a direct line to thought leaders within the business can help to inform campaign activity to maximise relevance and impact.  \u003C\u002Fp>\n",[50],{"src":51,"width":52,"height":27,"alt":53},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fp1aTbwIr-collage-customer-experience-concept-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"collage-customer-experience-concept (1)",{"acf_fc_layout":45,"reduced":20,"top_overlap":21,"bottom_underlap":31,"disable_observer":-1,"layout":55,"options":47,"text":56,"images":57},"image_right","\u003Cp class=\"small-caps\">Thought Leadership and Trade PR\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">B2B Digital PR activity that is focussed on specific trade verticals can encompass anything from more traditional PR activity, like company updates, new appointment press releases and company growth to more creative campaigns as well.\u003C\u002Fp>\n\u003Cp>Largely in the trade press where authority is vital, the use of thought leaders is a pivotal part of the strategy. This is because for the majority of activity we’re dealing with, the content has to be rich in expertise.\u003C\u002Fp>\n\u003Cp>The aim of trade PR activity specifically is to land industry-relevant links and placements in target verticals. This could be a vertical associated with the business or one where the business decides it needs more visibility. \u003C\u002Fp>\n\u003Cp>Trade PR can reap real rewards for business-to-business companies placing them and their expertise in front of the key stakeholders of potential partners and customers. \u003C\u002Fp>\n",[58],{"src":59,"width":52,"height":27,"alt":60},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FtKNTsnGm-kenny-eliason-3GZNPBLImWc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","kenny-eliason-3GZNPBLImWc-unsplash",{"acf_fc_layout":62,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"style":63,"layout":64,"testimonials":65},"testimonials","dark","left-margin",[66,72,77],{"quote":67,"logo":68,"logo_width":69,"logo_height":69,"author":70,"byline":71},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"quote":73,"logo":74,"logo_width":69,"logo_height":69,"author":75,"byline":76},"\u003Cp>Impression are a cut above the rest in the way they communicate, strategise and implement their work and the results speak for themselves. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FQueensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sam Nobes","Brand Director, Queensmith",{"quote":78,"logo":79,"logo_width":69,"logo_height":69,"author":80,"byline":81},"\u003Cp>Overall, we strongly recommend Impression. Working with them has been a pleasure and we will surely try to work with them again when we want to accelerate our growth in the UK market.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FPaulCamper.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Elorn Causer","Senior SEO Strategist, PaulCamper",{"acf_fc_layout":30,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"style":83,"layout":84,"heading":85,"intro":86,"cta_text":6,"cta_link":6,"columns":36,"show_steps":37,"grid_items":87},"blue_background","logo_grid","Building Thought Leaders","\u003Cp class=\"intro\">Our digital PR team works closely with your team.\u003C\u002Fp>\n\u003Cp>We are a specialist thought leadership agency. Our team understands the messages of importance and the spokespeople behind them, pitching them into publications of relevance and quality to offer insight and expertise.\u003C\u002Fp>\n\u003Cp>More often than not, we’ll utilise thought leadership as ‘always on’ activity within your link acquisition strategy, along with newsjacking and responding to journalist requests. This is usually accompanied by a series of higher profile, creative campaigns designed to achieve mass coverage, while thought leadership as a tactic is much more defined, refined and targeted.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",[],{"acf_fc_layout":19,"reduced":20,"top_overlap":40,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":41,"gutter":-1,"left_gutter":6,"position":24,"image":89,"image_width":26,"image_height":27,"alt":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fceryn-3-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","ceryn-3",{"acf_fc_layout":92,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":93,"faqs":94},"faqs","Digital PR thought leadership FAQs",[95,98,101],{"title":96,"text":97},"What is a thought leader?","\u003Cp>A thought leader is an expert, in this case, an expert within your business that can offer expertise and insight on a range of topics relevant to your business or their specialist subject area.\u003C\u002Fp>\n",{"title":99,"text":100},"What strategies are involved in building thought leaders?","\u003Cp>There isn’t one particular strategy as every PR strategy and technique should have an element of thought leadership baked into it. A PR strategy is about creating positive brand perceptions and positioning businesses and their people as experts in the field through all activity. \u003C\u002Fp>\n",{"title":102,"text":103},"What are the hallmarks of a strong thought leadership article? ","\u003Cp>A piece that has been drafted with thought leadership as the main objective, e.g. a long-form feature in a target trade press publication would include unique perspectives, driven by opinion, experience and expertise, where the author is offering something new and insightful on a particular topic.\u003C\u002Fp>\n",{"acf_fc_layout":105,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":106,"cta_text":6,"cta_link":6,"case_studies":107},"case_studies","Digital PR Case studies",[108,125,138],{"id":109,"title":110,"industries":111,"services":114,"clientName":116,"clientLogo":117,"clientLogoWidth":118,"clientLogoHeight":119,"colour":120,"fontColour":63,"image":121,"imageWidth":122,"imageHeight":123,"to":124},22082,"Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer",[112,113],"Home Improvement","Retail",[115],"Digital PR","And So To Bed","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fv74jU1wH-ASTB.svg",200,40,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fand-so-to-bed-digital-pr\u002F",{"id":126,"title":127,"industries":128,"services":131,"clientName":133,"clientLogo":134,"clientLogoWidth":118,"clientLogoHeight":135,"colour":120,"fontColour":63,"image":136,"imageWidth":122,"imageHeight":123,"to":137},7488,"Master jeweller unlocks £1m in monthly revenue",[129,130],"Fashion","Luxury & Beauty",[115,132],"SEO","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"id":139,"title":140,"industries":141,"services":142,"clientName":143,"clientLogo":144,"clientLogoWidth":118,"clientLogoHeight":145,"colour":146,"fontColour":147,"image":148,"imageWidth":122,"imageHeight":123,"to":149},17595,"Reactive campaign achieves 180+ links for national card retailer",[113],[115],"Funky Pigeon","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002F9BQwS8b2-Funky-Pigeon.svg",35,"#553170","light","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FFunky-Pigeon.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ffunky-pigeon\u002F",{"acf_fc_layout":151,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":152,"cta_text":153,"cta_link":154,"items":155},"related_module","Digital PR-related resources","See all white papers","\u002Fresources\u002Fwhite-papers\u002F",[156,180,192],{"type_key":157,"title":158,"excerpt":-1,"to":159,"postedAt":160,"readingTime":161,"image":162,"authors":163,"type":179},"white_papers","The New Rules of Search: Zero-Click, Multi-Platform, and Brand-Led","\u002Fresources\u002Fwhite-papers\u002Fthe-new-rules-of-search\u002F","2025-09-11T11:13:56",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FTotal-Search-2025.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[164,167,170,173,176],{"name":165,"image":166},"Laura Arens","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":168,"image":169},"Greg Holland","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":171,"image":172},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":174,"image":175},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":177,"image":178},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9","White Paper",{"type_key":157,"title":181,"excerpt":-1,"to":182,"postedAt":183,"readingTime":161,"image":184,"authors":185,"type":179},"Digital PR content calendar: Key dates for content planning","\u002Fresources\u002Fwhite-papers\u002Fpr-content-planning\u002F","2024-12-18T16:28:24","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FPR-Calendar-2024.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[186,189],{"name":187,"image":188},"Beck Lee","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":190,"image":191},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"type_key":157,"title":193,"excerpt":-1,"to":194,"postedAt":195,"readingTime":161,"image":196,"authors":197,"type":179},"A Guide to Media Effectiveness Measurement in 2026","\u002Fresources\u002Fwhite-papers\u002Fguide-to-media-effectiveness-measurement\u002F","2026-03-14T11:13:00","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002FMedia-Effectiveness-Measurement_2024.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[198],{"name":199,"image":200},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"acf_fc_layout":202,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":203,"style":204,"cta_link":205,"cta_text":206,"services":207},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[208,212],{"title":209,"link":210,"description":211},"Reactive PR & Newsjacking","\u002Fpr-social\u002Fdigital-pr\u002Fnewsjacking-reactive-pr\u002F","Earn commentary or campaign coverage in relevant media publications – building links for your brand and as a result and authoritative profiles for your people.",{"title":115,"link":213,"description":214},"\u002Fpr-social\u002Fdigital-pr\u002F","Find out more about Impression's approach to digital PR. Our expert team comprises ex-journalists, traditional PRs and SEOs. Capitalise on the broad benefits of an investment in PR with us.",{"acf_fc_layout":216,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":217,"title":218,"intro":219},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":221,"style":147,"image":37,"background_video_hd":37,"background_video_sd":37,"title":222,"heading":223,"intro":224,"award_logos":37,"button_text":6,"button_link":6},"standard","Thought Leadership Agency","Engage audiences, share your core messages and demonstrate to expertise to improve trust","\u003Cp>Building thought leaders or thought leadership marketing is all about positioning your brand and its people as experts in your field. This feeds into a core part of Google’s algorithm, especially when considering E.E.A.T (experience, expertise, authority and trust) Google wants to display the most accurate, trustworthy search results to its users which means making it clear that your business and the people within it are experienced, authoritative and credible – as a specialist thought leadership agency, we can help. \u003C\u002Fp>\n",[],[227,230,233,234],{"path":228,"name":229},"\u002F","Home",{"path":231,"name":232},"\u002Fpr-social\u002F","PR & Social",{"path":213,"name":115},{"path":235,"name":236},null,"Thought Leadership",{"title":238,"script":239,"meta":368,"link":411},"Thought Leadership Agency | Build In-House Experts | Impression",[240],{"type":241,"key":242,"innerHTML":243},"application\u002Fld+json","yoast-json-ld",{"@context":244,"@graph":245},"https:\u002F\u002Fschema.org",[246,257,273,285,352],{"@type":247,"@id":248,"url":248,"name":238,"isPartOf":249,"datePublished":251,"dateModified":252,"description":253,"breadcrumb":254,"inLanguage":256},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fdigital-pr\u002Fthought-leadership\u002F",{"@id":250},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-16T14:46:08+00:00","2025-07-07T12:46:04+00:00","Thought leadership marketing is an integral part of business marketing, positioning your brand and its people favourably to build engagement, links and SEO visibility.",{"@id":255},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fdigital-pr\u002Fthought-leadership\u002F#breadcrumb","en",{"@type":258,"@id":255,"itemListElement":259},"BreadcrumbList",[260,264,268,271],{"@type":261,"position":262,"name":229,"item":263},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":261,"position":265,"name":266,"item":267},2,"PR & Social","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002F",{"@type":261,"position":269,"name":115,"item":270},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fdigital-pr\u002F",{"@type":261,"position":272,"name":236},4,{"@type":274,"@id":250,"url":263,"name":275,"description":6,"publisher":276,"inLanguage":278,"potentialAction":279},"WebSite","Impression",{"@id":277},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":280,"target":281,"query-input":284},"SearchAction",{"@type":282,"urlTemplate":283},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":286,"@id":277,"name":275,"url":263,"logo":287,"image":293,"sameAs":294,"@context":298,"email":299,"foundingDate":300,"legalName":301,"vatID":302,"description":303,"telephone":304,"address":305,"location":312,"areaServed":345},"Organization",{"@type":288,"inLanguage":278,"@id":289,"url":290,"contentUrl":290,"width":291,"height":292,"caption":275},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[295,296,297],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[313,322,334],{"@type":314,"name":315,"geo":316,"address":320,"photo":293,"telephone":321},"Place","Impression Digital - Nottingham",{"@type":317,"latitude":318,"longitude":319},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":306,"streetAddress":307,"addressLocality":308,"addressRegion":309,"postalCode":310,"addressCountry":311},"+44 01158 242 212",{"@type":314,"name":323,"geo":324,"address":327,"photo":332,"telephone":333},"Impression Digital - London",{"@type":317,"latitude":325,"longitude":326},"51.50237208377361","-0.09229841534284115",{"@type":306,"streetAddress":328,"addressLocality":329,"addressRegion":330,"postalCode":331,"addressCountry":311},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":314,"name":335,"geo":336,"address":339},"Impression Digital - New York",{"@type":317,"latitude":337,"longitude":338},"40.726722746949","-74.00527778220652",{"@type":306,"streetAddress":340,"addressLocality":341,"addressRegion":342,"postalCode":343,"addressCountry":344},"160 Varick St","New York","NY","10013","USA",[346,349,351],{"@type":347,"name":348},"Country","Worldwide",{"@type":347,"name":350},"GBR",{"@type":347,"name":344},{"@type":353,"mainEntity":354,"@id":367,"url":248},"FAQPage",[355,360,363],{"@type":356,"name":96,"acceptedAnswer":357},"Question",{"@type":358,"text":359},"Answer","\u003Cp>A thought leader is an expert, in this case, an expert within your business that can offer expertise and insight on a range of topics relevant to your business or their specialist subject area.\u003C\u002Fp>",{"@type":356,"name":99,"acceptedAnswer":361},{"@type":358,"text":362},"\u003Cp>There isn’t one particular strategy as every PR strategy and technique should have an element of thought leadership baked into it. A PR strategy is about creating positive brand perceptions and positioning businesses and their people as experts in the field through all activity. \u003C\u002Fp>",{"@type":356,"name":364,"acceptedAnswer":365},"What are the hallmarks of a strong thought leadership article?",{"@type":358,"text":366},"\u003Cp>A piece that has been drafted with thought leadership as the main objective, e.g. a long-form feature in a target trade press publication would include unique perspectives, driven by opinion, experience and expertise, where the author is offering something new and insightful on a particular topic.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fdigital-pr\u002Fthought-leadership\u002F#faqpage",[369,371,374,377,380,382,384,386,388,391,393,396,399,402,405,408],{"name":370,"content":253},"description",{"name":372,"content":373},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":375,"content":376},"og:locale","en_GB",{"property":378,"content":379},"og:type","article",{"property":381,"content":238},"og:title",{"property":383,"content":253},"og:description",{"property":385,"content":248},"og:url",{"property":387,"content":275},"og:site_name",{"property":389,"content":390},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":392,"content":252},"article:modified_time",{"property":394,"content":395},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":397,"content":398},"og:image:width",1200,{"property":400,"content":401},"og:image:height",630,{"property":403,"content":404},"og:image:type","image\u002Fjpeg",{"name":406,"content":407},"twitter:card","summary_large_image",{"name":409,"content":410},"twitter:site","@impressiontalk",[]]