[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpr-social\u002Fdigital-pr":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":317,"breadcrumbs":329,"head":338},"2020-12-16T14:39:49",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-119","page","type-page","status-publish","hentry",{"page_content_modules":16,"hero":312},[17,28,38,57,64,74,126,146,182,203,222,225,231,238,243,246,265,307],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":22,"gutter":-1,"left_gutter":6,"position":23,"image":24,"image_width":25,"image_height":26,"alt":27},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FImpression-2023-054-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=27%2C190%2C1873%2C617&w=2640",2640,870,"Impression 2023 - 054-edit",{"acf_fc_layout":29,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":31,"layout":32,"heading":33,"intro":34,"cta_text":6,"cta_link":6,"columns":35,"show_steps":36,"grid_items":37},"large_column_text","none","blue_background","content_grid","What we do","\u003Cp>We create global award-winning digital PR campaigns that strengthen SEO, LLM and brand performance.\u003C\u002Fp>\n\u003Cp>That means:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>National and niche media placements\u003C\u002Fli>\n\u003Cli>High-quality backlinks that improve authority\u003C\u002Fli>\n\u003Cli>Campaigns built around data, search insight and cultural relevance\u003C\u002Fli>\n\u003Cli>Stories designed to travel across platforms\u003C\u002Fli>\n\u003Cli>PR that fuels social search\u003C\u002Fli>\n\u003Cli>PR that also fuels AI assistants\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Our activity is built to influence both reputation and rankings.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n","1",false,[],{"acf_fc_layout":29,"reduced":19,"top_overlap":39,"bottom_underlap":20,"disable_observer":-1,"style":40,"layout":32,"heading":41,"intro":42,"cta_text":6,"cta_link":6,"columns":43,"show_steps":19,"grid_items":44},"large","yellow","Built for Search. Designed for People.","\u003Cp>Our campaigns are engineered to earn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Authoritative links\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Keyword relevance\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Brand mentions\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Referral traffic\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">AI & LLM visibility\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>But they’re also built to resonate.\u003C\u002Fp>\n\u003Cp>We combine media insight, search behaviour and platform understanding to create stories that: Journalists want to cover, audiences want to engage with, and AI systems can surface.\u003C\u002Fp>\n\u003Cp>Because digital PR should build fame and discoverability in equal measure.\u003C\u002Fp>\n","2",[45,48,51,54],{"text":46,"title":47},"\u003Cp>We help brands and leadership teams show up with a clear point of view across media, social and search. Through expert commentary, insight-led content and strategic media opportunities, we position voices that journalists want to quote, audiences want to follow, and platforms want to surface.\u003C\u002Fp>\n\u003Cp>Because when expertise is visible, it doesn’t just build reputation, it strengthens authority, improves discoverability and shapes the conversations that matter.\u003C\u002Fp>\n","Building thought leaders",{"text":49,"title":50},"\u003Cp>Great content shapes how brands are discovered, understood and trusted. It keeps brands visible in search, active in social, and present wherever audiences are discovering information.\u003C\u002Fp>\n\u003Cp>We create strategic content in a variety of formats that work across search, social and owned platforms. Designed to perform on-page and travel off-page — strengthening discoverability, building authority and keeping brands part of the conversation.\u003C\u002Fp>\n\u003Cp>When content is built with purpose, it drives visibility, influence and long-term brand credibility.\u003C\u002Fp>\n","Content that drives authority",{"text":52,"title":53},"\u003Cp>We collate and analyse credible data that gives stories weight. Turning opinions into evidence and ideas into headlines.\u003C\u002Fp>\n\u003Cp>We design data-led campaigns that uncover meaningful insights — the kind journalists want to report, audiences engage with and platforms surface.\u003C\u002Fp>\n\u003Cp>From surveys and consumer research to trend analysis and proprietary datasets, we create statistics and narratives that stand up to scrutiny and can be used across media, search and social.\u003C\u002Fp>\n","Credible and newsworthy data",{"text":55,"title":56},"\u003Cp>LLMs surface brands and entities they trust.\u003C\u002Fp>\n\u003Cp>We design authority programmes that strengthen the signals generative platforms rely on — authoritative coverage, expert perspectives and credible brand mentions across trusted publications and creator content. Resulting in stronger visibility in AI-generated answers and the ecosystems shaping modern discovery.\u003C\u002Fp>\n","Authority programmes that increase AI visibility",{"acf_fc_layout":18,"reduced":19,"top_overlap":39,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":58,"container":59,"gutter":-1,"left_gutter":60,"position":6,"image":61,"image_width":62,"image_height":26,"alt":63},"full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FImpression-2023-045-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C355%2C3000%2C906&w=2880",2880,"Impression 2023 - 045-edit",{"acf_fc_layout":65,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"layout":66,"options":67,"text":68,"images":69},"image_text","image_left","single_image","\u003Cp> \u003C\u002Fp>\n\u003Cp class=\"small-caps\">\u003Ca href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FEoai9w0I-Velocity-2.svg\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-38752 size-thumbnail\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FEoai9w0I-Velocity-2.svg\" alt=\"\" width=\"260\" height=\"156\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp class=\"small-caps\">Unrestricted visibility. Unique Measurement.\u003C\u002Fp>\n\u003Cp class=\"intro sub-heading\">Measuring link performance can be ambiguous. We remove the guesswork with our proprietary link measurement platform, Velocity.\u003C\u002Fp>\n\u003Cp>Velocity provides you with clear and transparent data into the success of our campaign performance.\u003C\u002Fp>\n\u003Cp>By highlighting the long-term impact of link building and entities, it helps you demonstrate how activity contributes to real commercial success.\u003C\u002Fp>\n\u003Cp>\u003Ca class=\"btn app-button btn-blue corner-arrow\" href=\"\u002Fabout\u002Four-technology\u002Fvelocity\u002F\">\u003Cstrong>Discover Velocity\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",[70],{"src":71,"width":72,"height":26,"alt":73},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FVelocity-Mockup-New.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"Velocity-Mockup-New",{"acf_fc_layout":75,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"heading":76,"cta_text":77,"cta_link":78,"case_studies":79},"case_studies","Proven Results","See more work","\u002Four-work\u002F?service=digital-pr",[80,98,112],{"id":81,"title":82,"industries":83,"services":85,"clientName":88,"clientLogo":89,"clientLogoWidth":90,"clientLogoHeight":91,"colour":92,"fontColour":93,"image":94,"imageWidth":95,"imageHeight":96,"to":97},34213,"A \"Dino-mite\" 74% conversion boost for UK home improvement specialist",[84],"Home Improvement",[86,87],"Digital PR","SEO","Dino Decking","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FopmDPGrc-Dino-Decking-Logo.svg",200,120,"#31313a","light","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FDino-Decking.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fdino-decking-seo\u002F",{"id":99,"title":100,"industries":101,"services":103,"clientName":106,"clientLogo":107,"clientLogoWidth":90,"clientLogoHeight":108,"colour":109,"fontColour":93,"image":110,"imageWidth":95,"imageHeight":96,"to":111},31088,"Winter strategy achieves 24% increase in off-peak revenue",[102],"Retail",[86,104,87,105],"Paid Media","Strategy","Gazeboshop","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FGazeboshop-Logo.svg",63,"#2d428e","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FGazeboshop-Strategy.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fgazeboshop-strategy\u002F",{"id":113,"title":114,"industries":115,"services":118,"clientName":119,"clientLogo":120,"clientLogoWidth":90,"clientLogoHeight":121,"colour":122,"fontColour":123,"image":124,"imageWidth":95,"imageHeight":96,"to":125},7488,"Master jeweller unlocks £1m in monthly revenue",[116,117],"Fashion","Luxury & Beauty",[86,87],"Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"acf_fc_layout":127,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":93,"layout":128,"testimonials":129},"testimonials","left-margin",[130,136,141],{"quote":131,"logo":132,"logo_width":133,"logo_height":133,"author":134,"byline":135},"\u003Cp>We absolutely love collaborating with Impression - they truly understand our brand and ambition to disrupt the food gifting market. This is exactly what they achieved with the Christmas Dinner Scone and it worked perfectly!\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fcornish-company-logo.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sophie Handley","Head of Marketing at The Cornish Company",{"quote":137,"logo":138,"logo_width":133,"logo_height":133,"author":139,"byline":140},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"quote":142,"logo":143,"logo_width":133,"logo_height":133,"author":144,"byline":145},"\u003Cp>Impression really took the time to listen to what we wanted to achieve and, by using a cross-section of expertise from within the agency, devised a successful strategy for us, keeping us informed and up to date with their progress every step of the way.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Frichard-nelson-300x300-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Marie Dancer","Richard Nelson LLP, Managing Partner",{"acf_fc_layout":147,"reduced":19,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"logos":148},"logos_horizontal",[149,154,159,163,167,172,177],{"src":150,"height":151,"width":152,"alt":153},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FXimrbGvF-featuredin.svg",160,538,"featuredin",{"src":155,"height":156,"width":157,"alt":158},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FDaily-Express.svg",86,600,"Daily-Express",{"src":160,"height":161,"width":157,"alt":162},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fd1BX0CIw-The-Mirror.svg",116,"The-Mirror",{"src":164,"height":165,"width":165,"alt":166},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FvZ8V8uMK-ideal-home-logo-svg.svg",652,"ideal-home-logo-svg",{"src":168,"height":169,"width":170,"alt":171},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FkdddWTPc-tomsguide-svg-logo.svg",214,1202,"tomsguide-svg-logo",{"src":173,"height":174,"width":175,"alt":176},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FBBC.svg",194,900,"BBC",{"src":178,"height":179,"width":180,"alt":181},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002F82qvHI3T-Glamour-Logo.svg",520,2190,"Glamour-Logo",{"acf_fc_layout":183,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":184,"intro":185,"layout":186,"accordion":187},"text_accordion","Our approach to digital PR ","\u003Cp>Some of the world’s leading brands invest in digital PR with Impression. Our work is always tailored to the unique needs and goals of your business, but a typical strategy will comprise:\u003C\u002Fp>\n","text_left",[188,191,194,197,200],{"title":189,"text":190},"Analysis of the domain, business and market ","\u003Cp>We spend time becoming immersed in your business offers and customers to understand how your strategy should be structured and what activity it should include. We’ll establish the need in terms of authority and quality, assessing your domain, and your competitors’ and establishing the opportunity within the market and media landscape.\u003C\u002Fp>\n",{"title":192,"text":193},"Ideation and concept stress test","\u003Cp>With decades of combined experience working in digital PR agency environments, we use a range of techniques to get creative campaign ideas flowing, working closely as a team, and drafting in subject experts where necessary. From here it’s about assessing the viability - can we get the data? Is the idea newsworthy? Does it fit the brand voice? Can we build the asset? What else is required to make this a success? \u003C\u002Fp>\n",{"title":195,"text":196},"Campaign strategy and roadmap","\u003Cp>Your digital PR campaign will begin with a strategy and roadmap, which we’ll work on together to ensure the goals we set along the way are consistent with your wider business aspirations. We will formulate a strategy that incorporates your goals, ensuring they align with your digital needs, but that also has mass appeal to generate quality links and coverage.\u003C\u002Fp>\n",{"title":198,"text":199},"Media relations and analysis of the media landscape","\u003Cp>With our broad range of experience, we have contacts in high-authority publications, including national newspapers and industry\u002Ftrade publications, which help promoting your brand in publications we establish as relevant and quality from the offset. We’ll work with you to create a list of target publications and we’ll develop and maintain relationships with the media contacts that matter to your business.\u003C\u002Fp>\n",{"title":201,"text":202},"Outreaching to press","\u003Cp>The outreach phase is the point where we promote and pitch your content to the target media. We have a range of techniques that are successful in tapping into the appropriate audiences, depending on the intent and positioning of the campaign itself. We also produce campaigns that have 'evergreen' appeal and will therefore be outreached multiple times, gaining more links and coverage naturally.\u003C\u002Fp>\n",{"acf_fc_layout":29,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":40,"layout":204,"heading":205,"intro":206,"cta_text":6,"cta_link":6,"columns":207,"show_steps":36,"grid_items":208},"logo_grid","Helping brands like yours stand out online","\u003Cp>Our digital PR strategies are fuelled by creativity and directed by an in-depth understanding of the media and the client’s brand. The campaigns and strategies we build for clients have brand, relevance and purpose at the heart, and sit on a foundation of SEO understanding and direction. Our work exists to earn press coverage with storytelling that resonates with customers. We create brand affinity and influence organic visibility to drive effective bottom-line impact.\u003C\u002Fp>\n","3",[209,212,214,216,218,220],{"image":210,"image_width":90,"image_height":211,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fpd6ifK0J-Marmalade.svg",87,{"image":213,"image_width":90,"image_height":211,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FYs1W6Sak-Sambla.svg",{"image":215,"image_width":90,"image_height":211,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FTpXCIxGs-Queensmith.svg",{"image":217,"image_width":90,"image_height":211,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fs5zJjaue-Lotus.svg",{"image":219,"image_width":90,"image_height":211,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fmg0c3Mb3-ASTB.svg",{"image":221,"image_width":90,"image_height":211,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FOCw0t8LK-Funky-Pigeon.svg",{"acf_fc_layout":18,"reduced":19,"top_overlap":39,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":59,"gutter":-1,"left_gutter":6,"position":23,"image":223,"image_width":25,"image_height":26,"alt":224},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FImpression-2023-023.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C615%2C5795%2C1910&w=2640","Impression 2023 - 023",{"acf_fc_layout":65,"reduced":19,"top_overlap":30,"bottom_underlap":20,"disable_observer":-1,"layout":66,"options":67,"text":226,"images":227},"\u003Cp class=\"small-caps\">traditional PR vs digital PR\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">What’s the difference between traditional PR and digital PR?\u003C\u002Fp>\n\u003Cp>Predominantly the major \u003Ca href=\"\u002Fblog\u002Ftraditional-pr-vs-digital-pr-whats-difference-whats-point\u002F\">difference between traditional PR and digital PR\u003C\u002Fa> is in measurability and being able to establish a return on investment. We use a wide range of PR tactics to achieve our client’s goals, agreeing in advance on the KPIs and ensuring relevant, measurable, visible and tangible benefits.\u003C\u002Fp>\n",[228],{"src":229,"width":72,"height":26,"alt":230},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FImpression-2023-Stock-00.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=410%2C991%2C3589%2C1678&w=1860","Impression 2023 - Stock 00",{"acf_fc_layout":65,"reduced":19,"top_overlap":20,"bottom_underlap":30,"disable_observer":-1,"layout":232,"options":67,"text":233,"images":234},"image_right","\u003Cp class=\"small-caps\">Digital PR and SEO\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Digital PR is a fundamental requirement of SEO, and each service benefits the other\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fblog\u002Fbeginners-guide-digital-pr\u002F\">Digital PR\u003C\u002Fa> can benefit your SEO strategy by encouraging coverage and links around the web which point back to your site. This improves the authority and strength of your site. Similarly, SEO benefits digital PR by uncovering the topics and themes that people are searching for.\u003C\u002Fp>\n\u003Cp>Our Digital PR and SEO team works closely to ensure that on-page content drafted for the site is newsworthy and can lend itself to coverage or natural pick-up by journalists.\u003C\u002Fp>\n",[235],{"src":236,"width":72,"height":26,"alt":237},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fkrista-sophie-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","krista-sophie",{"acf_fc_layout":29,"reduced":19,"top_overlap":30,"bottom_underlap":20,"disable_observer":-1,"style":31,"layout":204,"heading":239,"intro":240,"cta_text":6,"cta_link":6,"columns":241,"show_steps":36,"grid_items":242},"Digital PR for measurable gains","\u003Cp class=\"intro\">We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our own or your internal SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online. Together, we drive measurable results that can be attributed to our combined activity.\u003C\u002Fp>\n\u003Cp>We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":59,"gutter":-1,"left_gutter":6,"position":23,"image":244,"image_width":25,"image_height":26,"alt":245},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fceryn-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C398%2C3500%2C1153&w=2640","ceryn-2",{"acf_fc_layout":247,"reduced":19,"top_overlap":20,"bottom_underlap":30,"disable_observer":-1,"heading":248,"faqs":249},"faqs","Digital PR FAQs",[250,253,256,259,262],{"title":251,"text":252},"What is digital PR?","\u003Cp>Digital PR is the term used to describe a link building tactic involving interaction with the press. Digital PR specialists help brands to earn backlinks to their website through the creation and placement of newsworthy content in relevant publications, often within the news sphere.\u003C\u002Fp>\n",{"title":254,"text":255},"Why is digital PR important?","\u003Cp>Digital PR is important to brands for a number of reasons, including:\u003Cbr \u002F>\n- Earn new links to a website to support organic ranking improvements in SEO\u003Cbr \u002F>\n- Communicate expertise to users and search engines through relevant placements\u003Cbr \u002F>\n- Build audiences through well-planned on-site assets\u003C\u002Fp>\n",{"title":257,"text":258},"How does digital PR impact SEO?","\u003Cp>Digital PR impacts SEO by earning new links to a brand’s website. Links serve as a proxy for ‘votes’ and the websites with the most votes will appear highest up the search results, simply speaking. But, not all votes are equal so savvy PRs will seek to earn links from high quality, highly relevant websites.\u003C\u002Fp>\n",{"title":260,"text":261},"How should you measure ROI in Digital PR?","\u003Cp>Measurement in PR as a marketing discipline has always been a challenge, predominantly because it’s often viewed in silo. At a very granular level, digital PR return can only be shown based on coverage, which leads to arbitrary KPIs around link targets that inherently assume more is better.\u003Cbr \u002F>\nWhen viewed in context, digital PR is just one element of a full organic strategy all working to benefit the same metrics. Unless you assess your full investment in organic, you won’t be able to gauge an accurate pound-for-pound ROI.\u003C\u002Fp>\n",{"title":263,"text":264},"Should I invest in a digital PR agency?","\u003Cp>SEO comprises three pillars; tech, content and authority. Authority is fulfilled through digital PR activity. If you are looking to increase search visibility and aren’t currently investing in anything that offers your website authority from external signals, then yes you should be considering an investment in digital PR or else you risk neglecting a third of your success. \u003C\u002Fp>\n",{"acf_fc_layout":266,"reduced":19,"top_overlap":39,"bottom_underlap":20,"disable_observer":-1,"heading":267,"cta_text":268,"cta_link":269,"items":270},"related_module","Digital PR guides and resources ","See all articles","\u002Fblog\u002F",[271,285,297],{"type_key":272,"title":273,"excerpt":274,"to":275,"postedAt":276,"readingTime":277,"image":278,"authors":279,"category":283},"post","Traditional PR vs Digital PR: The key differences and why it’s important","\u003Cp>When approached with a brief for ‘traditional PR’, ‘brand PR’ or ‘Digital PR’, the process we undergo is largely the same… PR fundamentally, is PR, the development of the strategy and the approach are all rooted in creating news and stories that travel across the media.  The purpose of this guide is to outline what […]\u003C\u002Fp>\n","\u002Fblog\u002Ftraditional-pr-vs-digital-pr-whats-difference-whats-point\u002F","2025-02-20T12:06:01",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FoOJHByww-050720211625519423_flipboard-650225-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[280],{"name":281,"image":282},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":284,"name":86},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"type_key":272,"title":286,"excerpt":287,"to":288,"postedAt":289,"readingTime":290,"image":291,"authors":292,"category":296},"Campaign Crunch #1: How we newsjacked Adele’s ‘30’ album to gain visibility for Funky Pigeon","\u003Cp>Campaign Crunch is a series from Impression’s Digital PR team that goes behind the scenes of our favourite campaigns. We chat with the creative minds behind the work to deep-dive into the idea, the execution and our key learnings.  In the first instalment of Campaign Crunch, we reveal our process for devising and delivering a […]\u003C\u002Fp>\n","\u002Fblog\u002Fcampaign-crunch-1-impression-and-funky-pigeon\u002F","2024-04-24T12:39:32",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FVTrp0MY8-campaign-crunch-1_featured-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[293],{"name":294,"image":295},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":284,"name":86},{"type_key":272,"title":298,"excerpt":299,"to":300,"postedAt":301,"readingTime":302,"image":303,"authors":304,"category":306},"Managing affiliate partnerships through your Digital PR strategy","\u003Cp>“Yes, there’s a link… Oh it’s an affiliate”. A likely phrase uttered by Digital PR teams as the redirect chain flags when investigating the linked page.  But why is an affiliate link within coverage a point of frustration? Essentially an affiliate redirect on a link means there’s a redirect chain in place, the link often […]\u003C\u002Fp>\n","\u002Fblog\u002Fmanaging-affiliate-partnerships-through-your-digital-pr-strategy\u002F","2024-03-06T14:57:24",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002Fjonathan-velasquez-c1ZN57GfDB0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[305],{"name":281,"image":282},{"to":284,"name":86},{"acf_fc_layout":308,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"heading":309,"title":310,"intro":311},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":313,"style":93,"image":36,"background_video_hd":36,"background_video_sd":36,"title":314,"heading":315,"intro":316,"award_logos":36,"button_text":6,"button_link":6},"standard","Digital PR Agency","Digital PR that drives unrestricted visibility","\u003Cp>Digital PR is no longer about links alone.\u003C\u002Fp>\n\u003Cp>It’s about shaping how your brand shows up in SERPs, in social and in AI-powered discovery. We design PR for the moments that influence decisions, wherever they happen.\u003C\u002Fp>\n",[318,321,324,326],{"rel":319,"href":320},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fdigital-pr\u002F",{"rel":322,"href":320,"hreflang":323},"alternate","en-gb",{"rel":322,"href":320,"hreflang":325},"x-default",{"rel":322,"href":327,"hreflang":328},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fdigital-pr\u002F","en-us",[330,333,336],{"path":331,"name":332},"\u002F","Home",{"path":334,"name":335},"\u002Fpr-social\u002F","PR & Social",{"path":337,"name":86},null,{"title":339,"script":340,"meta":470,"link":513},"Digital PR Agency | Global Award-Winning - Impression",[341],{"type":342,"key":343,"innerHTML":344},"application\u002Fld+json","yoast-json-ld",{"@context":345,"@graph":346},"https:\u002F\u002Fschema.org",[347,357,370,382,449],{"@type":348,"@id":320,"url":320,"name":339,"isPartOf":349,"datePublished":351,"dateModified":352,"description":353,"breadcrumb":354,"inLanguage":356},"WebPage",{"@id":350},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-16T14:39:49+00:00","2026-06-30T10:15:22+00:00","Drive unrestricted visibility with global award-winning digital PR. 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Get in touch with us if you think we can work together.","01158 242 212",{"@type":403,"streetAddress":404,"addressLocality":405,"addressRegion":406,"postalCode":407,"addressCountry":408},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[410,419,431],{"@type":411,"name":412,"geo":413,"address":417,"photo":390,"telephone":418},"Place","Impression Digital - Nottingham",{"@type":414,"latitude":415,"longitude":416},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":403,"streetAddress":404,"addressLocality":405,"addressRegion":406,"postalCode":407,"addressCountry":408},"+44 01158 242 212",{"@type":411,"name":420,"geo":421,"address":424,"photo":429,"telephone":430},"Impression Digital - London",{"@type":414,"latitude":422,"longitude":423},"51.50237208377361","-0.09229841534284115",{"@type":403,"streetAddress":425,"addressLocality":426,"addressRegion":427,"postalCode":428,"addressCountry":408},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":411,"name":432,"geo":433,"address":436},"Impression Digital - New York",{"@type":414,"latitude":434,"longitude":435},"40.726722746949","-74.00527778220652",{"@type":403,"streetAddress":437,"addressLocality":438,"addressRegion":439,"postalCode":440,"addressCountry":441},"160 Varick St","New York","NY","10013","USA",[443,446,448],{"@type":444,"name":445},"Country","Worldwide",{"@type":444,"name":447},"GBR",{"@type":444,"name":441},{"@type":450,"mainEntity":451,"@id":469,"url":320},"FAQPage",[452,457,460,463,466],{"@type":453,"name":251,"acceptedAnswer":454},"Question",{"@type":455,"text":456},"Answer","\u003Cp>Digital PR is the term used to describe a link building tactic involving interaction with the press. Digital PR specialists help brands to earn backlinks to their website through the creation and placement of newsworthy content in relevant publications, often within the news sphere.\u003C\u002Fp>",{"@type":453,"name":254,"acceptedAnswer":458},{"@type":455,"text":459},"\u003Cp>Digital PR is important to brands for a number of reasons, including:\u003Cbr \u002F>\n- Earn new links to a website to support organic ranking improvements in SEO\u003Cbr \u002F>\n- Communicate expertise to users and search engines through relevant placements\u003Cbr \u002F>\n- Build audiences through well-planned on-site assets\u003C\u002Fp>",{"@type":453,"name":257,"acceptedAnswer":461},{"@type":455,"text":462},"\u003Cp>Digital PR impacts SEO by earning new links to a brand’s website. Links serve as a proxy for ‘votes’ and the websites with the most votes will appear highest up the search results, simply speaking. But, not all votes are equal so savvy PRs will seek to earn links from high quality, highly relevant websites.\u003C\u002Fp>",{"@type":453,"name":260,"acceptedAnswer":464},{"@type":455,"text":465},"\u003Cp>Measurement in PR as a marketing discipline has always been a challenge, predominantly because it’s often viewed in silo. At a very granular level, digital PR return can only be shown based on coverage, which leads to arbitrary KPIs around link targets that inherently assume more is better.\u003Cbr \u002F>\nWhen viewed in context, digital PR is just one element of a full organic strategy all working to benefit the same metrics. Unless you assess your full investment in organic, you won’t be able to gauge an accurate pound-for-pound ROI.\u003C\u002Fp>",{"@type":453,"name":263,"acceptedAnswer":467},{"@type":455,"text":468},"\u003Cp>SEO comprises three pillars; tech, content and authority. Authority is fulfilled through digital PR activity. If you are looking to increase search visibility and aren’t currently investing in anything that offers your website authority from external signals, then yes you should be considering an investment in digital PR or else you risk neglecting a third of your success. \u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fdigital-pr\u002F#faqpage",[471,473,476,479,482,484,486,488,490,493,495,498,501,504,507,510],{"name":472,"content":353},"description",{"name":474,"content":475},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":477,"content":478},"og:locale","en_GB",{"property":480,"content":481},"og:type","article",{"property":483,"content":339},"og:title",{"property":485,"content":353},"og:description",{"property":487,"content":320},"og:url",{"property":489,"content":372},"og:site_name",{"property":491,"content":492},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":494,"content":352},"article:modified_time",{"property":496,"content":497},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":499,"content":500},"og:image:width",1200,{"property":502,"content":503},"og:image:height",630,{"property":505,"content":506},"og:image:type","image\u002Fjpeg",{"name":508,"content":509},"twitter:card","summary_large_image",{"name":511,"content":512},"twitter:site","@impressiontalk",[]]