[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpr-social\u002Fcreative-campaigns":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":243,"breadcrumbs":244,"head":254},"2020-12-16T14:40:23",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-121","page","type-page","status-publish","hentry",{"page_content_modules":16,"hero":237},[17,29,54,71,156,161,168,188,232],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","none","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fabbiehare-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C143%2C3406%2C1122&w=2640",2640,870,"abbiehare-1",{"acf_fc_layout":30,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"layout":31,"options":32,"text":33,"images":34},"image_text","image_right","image_grid","\u003Ch2>Hero campaigns that bring brands into the spotlight\u003C\u002Fh2>\n\u003Cp class=\"intro\">Some moments demand bigger visibility.\u003C\u002Fp>\n\u003Cp>We create hero campaigns designed to put brands at the centre of the conversation when the commercial opportunity arises — whether that’s a major launch, a key sales period, a cultural moment or a significant search opportunity. Built around strong ideas and strategic timing, these integrated campaigns are designed to capture attention quickly and generate links, coverage, conversation and momentum across media, social, search and LLMs.\u003C\u002Fp>\n\u003Cp>Because the right moment, paired with the right idea, can drive visibility across platforms, audiences and algorithms faster than anything else.\u003C\u002Fp>\n",[35,39,42,45,48,51],{"src":36,"width":37,"height":37,"alt":38},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FDuAb0lno-The-Sun.svg",640,"The-Sun",{"src":40,"width":37,"height":37,"alt":41},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FqNPJ6wA8-Mirror.svg","Mirror",{"src":43,"width":37,"height":37,"alt":44},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FhT9GqgPL-Metro.svg","Metro",{"src":46,"width":37,"height":37,"alt":47},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FA9EygS5I-BBC.svg","BBC",{"src":49,"width":37,"height":37,"alt":50},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FL2qHELCI-ITV.svg","ITV",{"src":52,"width":37,"height":37,"alt":53},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FQa13SHiD-Zoella.svg","Zoella",{"acf_fc_layout":55,"reduced":19,"top_overlap":21,"bottom_underlap":20,"disable_observer":-1,"heading":56,"intro":57,"columns":58,"style":59,"layout":60,"grid_items":61},"linked_content_grid","Delivering Unrestricted Visibility that fuels growth.","\u003Cp>Built as integrated campaigns – not on isolated channels. Our teams work as one across PR, social and influencer to create connected campaigns that travel further and land harder. Because when creativity is integrated, it doesn’t just blend in.\u003C\u002Fp>\n\u003Cp>It shapes reputation. It grows communities. It earns authority.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n","3","dark","full-width",[62,65,68],{"title":63,"content":64,"link":6},"Video-First Campaign Content","\u003Cp>In a fast-scrolling world, strong visual storytelling makes ideas impossible to miss.\u003C\u002Fp>\n\u003Cp>We produce video assets that bring creative ideas to life and give campaigns the momentum they need to travel across social, earned and owned channels. From short-form social content to campaign films and supporting visual assets, we ensure every idea is brought to life in a way that’s engaging and built to share.\u003C\u002Fp>\n\u003Cp>The right visual content helps stories connect seamlessly across platforms, audiences and algorithms.\u003C\u002Fp>\n",{"title":66,"content":67,"link":6},"Creator Campaign Content","\u003Cp>We work with creators to translate creative campaign ideas into content that feels natural to the platforms and communities where it appears. By integrating creator content into the wider campaign concept, we ensure ideas travel beyond traditional media, generating authentic engagement, social reach and cultural relevance.\u003C\u002Fp>\n\u003Cp>When creators are part of the campaign idea from the start, their content doesn’t just support the campaign, it extends the reach.\u003C\u002Fp>\n",{"title":69,"content":70,"link":6},"Integrated Amplification","\u003Cp>We believe that creative campaigns should show up wherever your audience is.\u003C\u002Fp>\n\u003Cp>So our amplification strategy is channel-agnostic, extending beyond our earned-first approach to push ideas further and maximise impact.\u003C\u002Fp>\n\u003Cp>By combining powerful paid amplification with smart distribution across key digital channels, we turn strong campaign ideas into moments that travel, delivering unrestricted visibility at scale.\u003C\u002Fp>\n\u003Cp>From \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social\u003C\u002Fa> and \u003Ca href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">programatic video\u003C\u002Fa> to connected TV (CTV) and digital out-of-home (DOOH), we ensure campaigns appear wherever audiences are watching, listening and discovering.\u003C\u002Fp>\n",{"acf_fc_layout":72,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":73,"cta_text":74,"cta_link":75,"case_studies":76},"case_studies","Big ideas, bigger impact","See more of our work","\u002Four-work\u002F",[77,96,110,121,134,145],{"id":78,"title":79,"industries":80,"services":83,"clientName":87,"clientLogo":88,"clientLogoWidth":89,"clientLogoHeight":90,"colour":91,"fontColour":59,"image":92,"imageWidth":93,"imageHeight":94,"to":95},34989,"Scone Viral: Disrupting the UK’s Christmas Dinner",[81,82],"FMCG","Retail",[84,85,86],"Creative","Digital PR","Paid Media","The Cornish Company PR","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-Co.svg",200,150,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-PR.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fthe-cornish-company-pr\u002F",{"id":97,"title":98,"industries":99,"services":102,"clientName":104,"clientLogo":105,"clientLogoWidth":89,"clientLogoHeight":106,"colour":107,"fontColour":59,"image":108,"imageWidth":93,"imageHeight":94,"to":109},7488,"Master jeweller unlocks £1m in monthly revenue",[100,101],"Fashion","Luxury & Beauty",[85,103],"SEO","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"id":111,"title":112,"industries":113,"services":115,"clientName":116,"clientLogo":117,"clientLogoWidth":89,"clientLogoHeight":118,"colour":107,"fontColour":59,"image":119,"imageWidth":93,"imageHeight":94,"to":120},22082,"Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer",[114,82],"Home Improvement",[85],"And So To Bed","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fv74jU1wH-ASTB.svg",40,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fand-so-to-bed-digital-pr\u002F",{"id":122,"title":123,"industries":124,"services":126,"clientName":127,"clientLogo":128,"clientLogoWidth":89,"clientLogoHeight":129,"colour":130,"fontColour":131,"image":132,"imageWidth":93,"imageHeight":94,"to":133},30956,"65+ links earned from driving test backlog campaign",[125],"Automotive",[85],"Marmalade driving test backlog","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FMarmalade-Orange.svg",42,"#0c8585","light","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FMarmalade-Driving-Test.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-driving-test-backlog\u002F",{"id":135,"title":136,"industries":137,"services":139,"clientName":140,"clientLogo":141,"clientLogoWidth":89,"clientLogoHeight":142,"colour":91,"fontColour":59,"image":143,"imageWidth":93,"imageHeight":94,"to":144},28259,"Data-driven campaign earns 390+ links for finance brand",[138],"Finance",[85],"Sambla","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FSambla.svg",44,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FSambla.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fsambla\u002F",{"id":146,"title":147,"industries":148,"services":149,"clientName":150,"clientLogo":151,"clientLogoWidth":89,"clientLogoHeight":152,"colour":153,"fontColour":131,"image":154,"imageWidth":93,"imageHeight":94,"to":155},17595,"Reactive campaign achieves 180+ links for national card retailer",[82],[85],"Funky Pigeon","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002F9BQwS8b2-Funky-Pigeon.svg",35,"#553170","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FFunky-Pigeon.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ffunky-pigeon\u002F",{"acf_fc_layout":157,"reduced":19,"top_overlap":20,"bottom_underlap":158,"disable_observer":-1,"heading":159,"content":160},"full_width_text","large","The formula behind our creative campaigns","\u003Cp class=\"intro\">Our campaigns are based on a formula which has proven to work across clients we’ve worked with\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-38569 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fconsumer-pr-formula.jpg?auto=compress%2Cformat&q=90\" alt=\"\" width=\"2400\" height=\"1380\" \u002F>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cb>This is the process that underpins all of our work, crafting an effective creative campaign, every time.\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>Insights and data play a dual role, in one sense being needed to inform the strategy and understanding of the customer and the business, to being the basis of a creative campaign. All campaigns need data – a reason to exist and a concrete story to share.\u003C\u002Fp>\n\u003Cp>Data and insights can be embellished through creativity, built upon to create an action or to drive a solution for consumers.\u003Cbr \u002F>\n \u003C\u002Fp>\n\u003Cp class=\"intro\">Effective creative campaigns are about understanding your customer\u003C\u002Fp>\n\u003Cp>Our proprietary process to understand the consumer and business also ensures our ideas and creative output remain relevant and core to the brand we’re working to benefit.\u003C\u002Fp>\n\u003Cp>The \u003Ca href=\"\u002Fblog\u002Fbric-pr-strategies\u002F\">\u003Cb>\u003Ci>BRIC framework \u003C\u002Fi>\u003C\u002Fb>\u003C\u002Fa>ensures our team runs through four key steps in order to ensure a foundation of insight, data and understanding before ideation, painting a clear picture of the business and its consumer 👇\u003Cbr \u002F>\n \u003C\u002Fp>\n",{"acf_fc_layout":18,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":162,"container":163,"gutter":-1,"left_gutter":164,"position":6,"image":165,"image_width":166,"image_height":27,"alt":167},"full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FBRIC-Framework.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,"BRIC-Framework",{"acf_fc_layout":169,"reduced":19,"top_overlap":20,"bottom_underlap":21,"disable_observer":-1,"style":59,"layout":170,"testimonials":171},"testimonials","left-margin",[172,178,183],{"quote":173,"logo":174,"logo_width":175,"logo_height":175,"author":176,"byline":177},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"quote":179,"logo":180,"logo_width":175,"logo_height":175,"author":181,"byline":182},"\u003Cp>Impression are a cut above the rest in the way they communicate, strategise and implement their work and the results speak for themselves. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FQueensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sam Nobes","Brand Director, Queensmith",{"quote":184,"logo":185,"logo_width":175,"logo_height":175,"author":186,"byline":187},"\u003Cp>Overall, we strongly recommend Impression. Working with them has been a pleasure and we will surely try to work with them again when we want to accelerate our growth in the UK market.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FPaulCamper.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Elorn Causer","Senior SEO Strategist, PaulCamper",{"acf_fc_layout":189,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":190,"cta_text":191,"cta_link":192,"items":193},"related_module","Related creative campaign resources","See all articles","\u002Fblog\u002F",[194,208,220],{"type_key":195,"title":196,"excerpt":197,"to":198,"postedAt":199,"readingTime":200,"image":201,"authors":202,"category":206},"post","How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[203],{"name":204,"image":205},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":207,"name":85},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"type_key":195,"title":209,"excerpt":210,"to":211,"postedAt":212,"readingTime":213,"image":214,"authors":215,"category":219},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[216],{"name":217,"image":218},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":207,"name":85},{"type_key":195,"title":221,"excerpt":222,"to":223,"postedAt":224,"readingTime":225,"image":226,"authors":227,"category":231},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[228],{"name":229,"image":230},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":207,"name":85},{"acf_fc_layout":233,"reduced":19,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":234,"title":235,"intro":236},"form_cta","Find out what digital PR can do for your business.","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":238,"style":131,"image":239,"background_video_hd":239,"background_video_sd":239,"title":240,"heading":241,"intro":242,"award_logos":239,"button_text":6,"button_link":6},"standard",false,"Creative Campaign Agency","Creativity that cuts through","\u003Cp>Attention is fragmented. Audiences are distracted. Culture moves fast. Earning relevance isn’t easy and that’s why we put creativity and measurement at the centre of everything we do. We don’t create noise. We create ideas with purpose.\u003C\u002Fp>\n\u003Cp>Ideas grounded in insight. Shaped by culture. Designed to be discovered.\u003C\u002Fp>\n",[],[245,248,251],{"path":246,"name":247},"\u002F","Home",{"path":249,"name":250},"\u002Fpr-social\u002F","PR & Social",{"path":252,"name":253},null,"Creative Campaigns",{"title":255,"script":256,"meta":366,"link":409},"Creative Campaign Agency | Integrated Brand Growth - Impression",[257],{"type":258,"key":259,"innerHTML":260},"application\u002Fld+json","yoast-json-ld",{"@context":261,"@graph":262},"https:\u002F\u002Fschema.org",[263,274,287,299],{"@type":264,"@id":265,"url":265,"name":255,"isPartOf":266,"datePublished":268,"dateModified":269,"description":270,"breadcrumb":271,"inLanguage":273},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fcreative-campaigns\u002F",{"@id":267},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-16T14:40:23+00:00","2026-06-30T11:00:26+00:00","Deliver integrated campaigns that cut through the noise. 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