[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpr-social\u002Fbrand-pr":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":218,"breadcrumbs":219,"head":229},"2026-04-13T11:46:35",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-38052","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":23},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":19,"button_text":6,"button_link":6},"standard","light",false,"BRAND PR AGENCY","Brand PR that drives unrestricted visibility","\u003Cp>Brand PR shapes the narrative around who you are and what you stand for.\u003C\u002Fp>\n\u003Cp>It builds trust, creates relevance and earns influence.\u003C\u002Fp>\n\u003Cp>We build integrated campaigns across news and social media that are designed to get brands talked about, shared and chosen.\u003C\u002Fp>\n",[24,35,62,82,121,169,213],{"acf_fc_layout":25,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":29,"gutter":-1,"left_gutter":6,"position":30,"image":31,"image_width":32,"image_height":33,"alt":34},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fcurated-lifestyle-EDWgzMxvWxI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C430%2C2400%2C790&w=2640",2640,870,"curated-lifestyle-EDWgzMxvWxI-unsplash",{"acf_fc_layout":36,"reduced":26,"top_overlap":27,"bottom_underlap":37,"disable_observer":-1,"heading":38,"intro":39,"columns":40,"style":41,"layout":42,"grid_items":43},"linked_content_grid","none","What we do","\u003Cp class=\"intro\">We create brand-led PR strategies for B2B and B2C brands that build reputation, awareness and demand.\u003C\u002Fp>\n\u003Cp>That means:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Creative campaigns rooted in cultural insight and relevance\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">National and specialist media coverage\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Thought leadership that positions brands as category leaders\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Storytelling designed to spark meaningful conversation\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">PR that connects seamlessly with social and creator ecosystems\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>All carefully structured to strengthen perception, grow affinity and build lasting brand authority.\u003C\u002Fp>\n\u003Cp data-path-to-node=\"1\">\n","3","dark","left-margin",[44,47,50,53,56,59],{"title":45,"content":46,"link":6},"Shaping brand narratives","\u003Cp>Strong brands are built on clear, consistent stories.\u003C\u002Fp>\n\u003Cp>We help brands define the narrative around who they are, what they stand for and why they matter. Through messaging frameworks, storytelling and strategic communications, we shape narratives that guide how brands show up across media, social and AI.\u003C\u002Fp>\n\u003Cp>Because when a brand narrative is clear and consistently reinforced, every piece of communication works harder – strengthening reputation amongst people and platforms, building belief and driving long-term brand authority.\u003C\u002Fp>\n",{"title":48,"content":49,"link":6},"Proactive editorial engagement strategies","\u003Cp>Consistent visibility builds lasting reputation.\u003C\u002Fp>\n\u003Cp>We run proactive, always-on editorial engagement programmes designed to keep brands present in the outlets that matter most. By building strong relationships with journalists and editors, we identify regular opportunities for stories, commentary and brand moments that earn credible coverage throughout the year.\u003C\u002Fp>\n\u003Cp>We know that influence isn’t built through one-off headlines — it’s built through a steady stream of relevant, authoritative coverage in the publications your audience trusts.\u003C\u002Fp>\n",{"title":51,"content":52,"link":6},"Strategic product placement","\u003Cp>We secure strategic product placements that position launches in front of the audiences and editors who matter most. From early seeding and previews to launch moments and sustained media coverage, we ensure products appear in the titles, round-ups and features people trust when they’re researching what to buy next.\u003C\u002Fp>\n\u003Cp>When products show up in credible environments — at the right moment — they build trust, spark demand and strengthen brand reputation.\u003C\u002Fp>\n",{"title":54,"content":55,"link":6},"Specialist trade media programmes","\u003Cp>Influence within your industry is just as important as visibility beyond it.\u003C\u002Fp>\n\u003Cp>We develop specialist trade PR programmes that position brands at the centre of their category — securing coverage, commentary and thought leadership in the publications, platforms and communities that decision-makers trust.\u003C\u002Fp>\n\u003Cp>From product innovation and company milestones to expert insight and industry trends, we shape stories that resonate with trade journalists and sector audiences alike.\u003C\u002Fp>\n\u003Cp>If your brand is visible in the places your industry pays attention to, it builds credibility, authority and long-term influence.\u003C\u002Fp>\n",{"title":57,"content":58,"link":6},"Reactive newsjacking","\u003Cp>News moves fast and the brands that respond quickly can shape the conversation.\u003C\u002Fp>\n\u003Cp>We monitor the news agenda, cultural moments and industry developments to identify opportunities where brands can add expert perspective. By placing timely commentary and insight with journalists at the right moment, we ensure brands are part of the conversations that people are already paying attention to.\u003C\u002Fp>\n",{"title":60,"content":61,"link":6},"Media Briefings ","\u003Cp>We know that strong media relationships are built through meaningful conversations.\u003C\u002Fp>\n\u003Cp>We arrange and host targeted media briefings that connect brand experts with the journalists and editors shaping their sector. These sessions create space for deeper discussion, giving media contacts direct access to insight, perspective and expertise beyond the press release.\u003C\u002Fp>\n\u003Cp>By putting the right voices in front of the right journalists to build trust in your expertise so your brand becomes a go-to source for stories, commentary and insight.\u003C\u002Fp>\n",{"acf_fc_layout":63,"reduced":26,"top_overlap":37,"bottom_underlap":37,"disable_observer":-1,"style":64,"layout":42,"testimonials":65},"testimonials","white",[66,72,77],{"quote":67,"logo":68,"logo_width":69,"logo_height":69,"author":70,"byline":71},"\u003Cp>Their ideas are always fresh, bold, and on point, fitting our brand and tone of voice perfectly!\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fcornish-company-logo.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sophie Handley","Head of Marketing at The Cornish Company",{"quote":73,"logo":74,"logo_width":69,"logo_height":69,"author":75,"byline":76},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"quote":78,"logo":79,"logo_width":69,"logo_height":69,"author":80,"byline":81},"\u003Cp>Impression really took the time to listen to what we wanted to achieve and, by using a cross-section of expertise from within the agency, devised a successful strategy for us, keeping us informed and up to date with their progress every step of the way.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Frichard-nelson-300x300-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Marie Dancer","Richard Nelson LLP, Managing Partner",{"acf_fc_layout":83,"reduced":26,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":-1,"logos":84},"logos_horizontal",[85,90,95,99,104,107,112,117],{"src":86,"height":87,"width":88,"alt":89},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FXimrbGvF-featuredin.svg",160,538,"featuredin",{"src":91,"height":92,"width":93,"alt":94},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FDaily-Express.svg",86,600,"Daily-Express",{"src":96,"height":97,"width":93,"alt":98},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fd1BX0CIw-The-Mirror.svg",116,"The-Mirror",{"src":100,"height":101,"width":102,"alt":103},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FBBC.svg",194,900,"BBC",{"src":105,"height":101,"width":93,"alt":106},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FITV.svg","ITV",{"src":108,"height":109,"width":110,"alt":111},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002F82qvHI3T-Glamour-Logo.svg",520,2190,"Glamour-Logo",{"src":113,"height":114,"width":115,"alt":116},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FkdddWTPc-tomsguide-svg-logo.svg",214,1202,"tomsguide-svg-logo",{"src":118,"height":119,"width":119,"alt":120},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FvZ8V8uMK-ideal-home-logo-svg.svg",652,"ideal-home-logo-svg",{"acf_fc_layout":122,"reduced":26,"top_overlap":37,"bottom_underlap":27,"disable_observer":-1,"heading":123,"cta_text":124,"cta_link":125,"case_studies":126},"case_studies","Stories that stick","See more work","\u002Four-work\u002F",[127,143,157],{"id":128,"title":129,"industries":130,"services":132,"clientName":134,"clientLogo":135,"clientLogoWidth":136,"clientLogoHeight":137,"colour":138,"fontColour":18,"image":139,"imageWidth":140,"imageHeight":141,"to":142},17595,"Reactive campaign achieves 180+ links for national card retailer",[131],"Retail",[133],"Digital PR","Funky Pigeon","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002F9BQwS8b2-Funky-Pigeon.svg",200,35,"#553170","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FFunky-Pigeon.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ffunky-pigeon\u002F",{"id":144,"title":145,"industries":146,"services":148,"clientName":151,"clientLogo":152,"clientLogoWidth":136,"clientLogoHeight":153,"colour":154,"fontColour":41,"image":155,"imageWidth":140,"imageHeight":141,"to":156},34989,"Scone Viral: Disrupting the UK’s Christmas Dinner",[147,131],"FMCG",[149,133,150],"Creative","Paid Media","The Cornish Company PR","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-Co.svg",150,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-PR.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fthe-cornish-company-pr\u002F",{"id":158,"title":159,"industries":160,"services":162,"clientName":163,"clientLogo":164,"clientLogoWidth":136,"clientLogoHeight":165,"colour":166,"fontColour":18,"image":167,"imageWidth":140,"imageHeight":141,"to":168},29311,"Disruptive value-driven PR stunt earns 900+ placements globally",[161],"Home Improvement",[133],"Envirobuild","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FEnvirobuild.svg",33,"#0c8585","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FEnviroBuild-Trump.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fenvirobuild-digital-pr\u002F",{"acf_fc_layout":170,"reduced":26,"top_overlap":37,"bottom_underlap":37,"disable_observer":-1,"heading":171,"cta_text":172,"cta_link":173,"items":174},"related_module","Brand PR related resources","See all articles","\u002Fblog\u002F",[175,189,201],{"type_key":176,"title":177,"excerpt":178,"to":179,"postedAt":180,"readingTime":181,"image":182,"authors":183,"category":187},"post","How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[184],{"name":185,"image":186},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":188,"name":133},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"type_key":176,"title":190,"excerpt":191,"to":192,"postedAt":193,"readingTime":194,"image":195,"authors":196,"category":200},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[197],{"name":198,"image":199},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":188,"name":133},{"type_key":176,"title":202,"excerpt":203,"to":204,"postedAt":205,"readingTime":206,"image":207,"authors":208,"category":212},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[209],{"name":210,"image":211},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":188,"name":133},{"acf_fc_layout":214,"reduced":26,"top_overlap":37,"bottom_underlap":37,"disable_observer":-1,"heading":215,"title":216,"intro":217},"form_cta","Find out what we can do for your business","Talk To An Expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[220,223,226],{"path":221,"name":222},"\u002F","Home",{"path":224,"name":225},"\u002Fpr-social\u002F","PR & Social",{"path":227,"name":228},null,"Brand PR",{"title":230,"script":231,"meta":341,"link":384},"Brand PR Agency | Global Award-Winning - Impression",[232],{"type":233,"key":234,"innerHTML":235},"application\u002Fld+json","yoast-json-ld",{"@context":236,"@graph":237},"https:\u002F\u002Fschema.org",[238,249,262,274],{"@type":239,"@id":240,"url":240,"name":230,"isPartOf":241,"datePublished":243,"dateModified":244,"description":245,"breadcrumb":246,"inLanguage":248},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fbrand-pr\u002F",{"@id":242},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2026-04-13T11:46:35+00:00","2026-06-30T10:27:06+00:00","Shape your brand narrative and build lasting authority. 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