[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpr-social":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":303,"breadcrumbs":304,"head":311},"2026-04-13T11:44:52",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-37897","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":62},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"PR & Social media agency","Built for Unrestricted Visibility","\u003Cp>The way people discover, trust and choose brands has changed.\u003C\u002Fp>\n\u003Cp>Impact no longer comes from isolated channel activity.\u003C\u002Fp>\n\u003Cp>We believe it comes from integration.\u003C\u002Fp>\n\u003Cp>So we don’t pick a lane.\u003C\u002Fp>\n\u003Cp>We connect the system.\u003C\u002Fp>\n\u003Cp>PR and social working together &#8211; as one &#8211; to build authority.\u003C\u002Fp>\n\u003Cp>Across platforms.\u003Cbr \u002F>\nAcross audiences.\u003Cbr \u002F>\nAcross algorithms.\u003C\u002Fp>\n",[24,52],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":36,"menu_order":29,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":43},35163,"WHITE_GAA_Independent-Agency-of-the-Year-2025","PKDNqtw2-WHITE_GAA_Independent-Agency-of-the-Year-2025.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FPKDNqtw2-WHITE_GAA_Independent-Agency-of-the-Year-2025.svg","\u002Fdigital-marketing\u002Fstrategy\u002Fwhite_gaa_independent-agency-of-the-year-2025-2\u002F","12","white_gaa_independent-agency-of-the-year-2025-2","inherit",108,"2025-10-29 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16:57:32",{"thumbnail":57,"thumbnail-width":44,"thumbnail-height":45,"medium":57,"medium-width":46,"medium-height":47,"medium_large":57,"medium_large-width":48,"medium_large-height":49,"large":57,"large-width":48,"large-height":49,"1536x1536":57,"1536x1536-width":41,"1536x1536-height":42,"2048x2048":57,"2048x2048-width":41,"2048x2048-height":42,"post-thumbnail":57,"post-thumbnail-width":41,"post-thumbnail-height":42,"12_col":57,"12_col-width":41,"12_col-height":42,"default_landscape":57,"default_landscape-width":41,"default_landscape-height":42,"default_portrait":57,"default_portrait-width":41,"default_portrait-height":42,"6_col_and_margin_short":57,"6_col_and_margin_short-width":41,"6_col_and_margin_short-height":42,"11_col_and_margin":57,"11_col_and_margin-width":41,"11_col_and_margin-height":42,"9_col_rectangle":57,"9_col_rectangle-width":41,"9_col_rectangle-height":42,"11_col":57,"11_col-width":41,"11_col-height":42,"staff_image_696_600":57,"staff_image_696_600-width":41,"staff_image_696_600-height":42,"rectangular_thumbnail":57,"rectangular_thumbnail-width":50,"rectangular_thumbnail-height":51},[63,75,99,148,157,163,169,203,208,229,254,298],{"acf_fc_layout":64,"reduced":65,"top_overlap":66,"bottom_underlap":67,"disable_observer":-1,"style":-1,"layout":-1,"size":68,"container":69,"gutter":-1,"left_gutter":6,"position":70,"image":71,"image_width":72,"image_height":73,"alt":74},"banner",true,"small","none","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FImpression-2023-Stock-001-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C671%2C3000%2C988&w=2640",2640,870,"Impression 2023 - Stock 001-edit",{"acf_fc_layout":76,"reduced":65,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"layout":77,"options":78,"text":79,"images":80},"image_text","image_right","image_grid","\u003Ch2>We create conversations that&#8230;\u003C\u002Fh2>\n\u003Cul style=\"font-size: 1.2rem;\">\n\u003Cli>Earn coverage \u003Ci>and\u003C\u002Fi> grow community.\u003C\u002Fli>\n\u003Cli>Build links \u003Ci>and\u003C\u002Fi> brand fame.\u003C\u002Fli>\n\u003Cli>Strengthen reputation \u003Ci>and\u003C\u002Fi> discoverability\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Because growth doesn’t come from choosing between brand \u003Ci>or\u003C\u002Fi> performance.\u003Cbr \u002F>\nOr PR \u003Ci>or\u003C\u002Fi> social.\u003C\u002Fp>\n\u003Cp>It comes from designing for both. That’s how you achieve&#8230;\u003C\u002Fp>\n\u003Cp>\u003Cstrong style=\"font-size: 3rem;\">UNRESTRICTED VISIBILITY.\u003C\u002Fstrong>\u003C\u002Fp>\n",[81,84,87,90,93,96],{"src":82,"width":44,"height":44,"alt":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FDuAb0lno-The-Sun.svg","The-Sun",{"src":85,"width":44,"height":44,"alt":86},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FqNPJ6wA8-Mirror.svg","Mirror",{"src":88,"width":44,"height":44,"alt":89},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FhT9GqgPL-Metro.svg","Metro",{"src":91,"width":44,"height":44,"alt":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FA9EygS5I-BBC.svg","BBC",{"src":94,"width":44,"height":44,"alt":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FL2qHELCI-ITV.svg","ITV",{"src":97,"width":44,"height":44,"alt":98},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002FQa13SHiD-Zoella.svg","Zoella",{"acf_fc_layout":100,"reduced":65,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"heading":101,"cta_text":102,"cta_link":103,"case_studies":104},"case_studies","From Concept to Coverage","See more work in action","\u002Four-work\u002F?service=digital-pr",[105,124,137],{"id":106,"title":107,"industries":108,"services":111,"clientName":115,"clientLogo":116,"clientLogoWidth":46,"clientLogoHeight":117,"colour":118,"fontColour":119,"image":120,"imageWidth":121,"imageHeight":122,"to":123},34989,"Scone Viral: Disrupting the UK’s Christmas Dinner",[109,110],"FMCG","Retail",[112,113,114],"Creative","Digital PR","Paid Media","The Cornish Company PR","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-Co.svg",150,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-PR.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fthe-cornish-company-pr\u002F",{"id":125,"title":126,"industries":127,"services":130,"clientName":131,"clientLogo":132,"clientLogoWidth":46,"clientLogoHeight":133,"colour":134,"fontColour":18,"image":135,"imageWidth":121,"imageHeight":122,"to":136},1656,"700+ links drives success in a competitive SERP landscape",[128,129],"Automotive","Finance",[113],"Marmalade &#8211; Digital PR","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FMarmalade-Orange.svg",42,"#0C8585","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002Ffhq8NnMZ-Marmalade-PR.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-digital-pr\u002F",{"id":138,"title":139,"industries":140,"services":141,"clientName":142,"clientLogo":143,"clientLogoWidth":46,"clientLogoHeight":144,"colour":145,"fontColour":18,"image":146,"imageWidth":121,"imageHeight":122,"to":147},17595,"Reactive campaign achieves 180+ links for national card retailer",[110],[113],"Funky Pigeon","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002F9BQwS8b2-Funky-Pigeon.svg",35,"#553170","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FFunky-Pigeon.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ffunky-pigeon\u002F",{"acf_fc_layout":76,"reduced":65,"top_overlap":67,"bottom_underlap":66,"disable_observer":-1,"layout":149,"options":150,"text":151,"images":152},"image_left","single_image","\u003Cp class=\"small-caps\">HOW WE CREATE\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">We start with evidence.\u003C\u002Fp>\n\u003Cp>Data. Search insight. Audience behaviour. Cultural signals.\u003C\u002Fp>\n\u003Cp>We apply strategic firepower and technical skill to help us turn insight into a competitive advantage. Then we turn this evidence into action. Our creative studio develops ideas designed to spark conversation that drives visibility across people and platforms.\u003C\u002Fp>\n\u003Cp>Because great ideas shouldn’t just look good on a deck. They should travel, rank \u003Cem>and\u003C\u002Fem> resonate.\u003C\u002Fp>\n\u003Cp>That’s how creative ideas convert into results.\u003C\u002Fp>\n",[153],{"src":154,"width":155,"height":73,"alt":156},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fdigital-pr-resize-3.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"digital-pr-resize-3",{"acf_fc_layout":76,"reduced":65,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"layout":77,"options":150,"text":158,"images":159},"\u003Cp class=\"small-caps\">HOW WE IMPLEMENT\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">We activate across PR, social and search, together.\u003C\u002Fp>\n\u003Cp>A joint approach that seeds culturally sharp stories where they’ll be picked up, linked to and amplified.\u003C\u002Fp>\n\u003Cp>We connect coverage, creators and communities to drive unrestricted visibility that fuels growth.\u003C\u002Fp>\n\u003Cp>Execution that’s \u003Cem>actually\u003C\u002Fem> joined up, not just ‘bolted on’.\u003C\u002Fp>\n",[160],{"src":161,"width":155,"height":73,"alt":162},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Fdigital-pr-resize-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","digital-pr-resize-1",{"acf_fc_layout":76,"reduced":65,"top_overlap":66,"bottom_underlap":67,"disable_observer":-1,"layout":149,"options":150,"text":164,"images":165},"\u003Cp class=\"small-caps\">How we measure\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">We track what matters, not just what’s easy.\u003C\u002Fp>\n\u003Cp>Robust measurement that’s built in from day one.\u003C\u002Fp>\n\u003Cp>We monitor authority, visibility, engagement, demand and more. 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This is exactly what they achieved with the Christmas Dinner Scone and it worked perfectly!\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fcornish-company-logo.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sophie Handley","Head of Marketing at The Cornish Company",{"quote":220,"logo":221,"logo_width":216,"logo_height":216,"author":222,"byline":223},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"quote":225,"logo":226,"logo_width":216,"logo_height":216,"author":227,"byline":228},"\u003Cp>Impression really took the time to listen to what we wanted to achieve and, by using a cross-section of expertise from within the agency, devised a successful strategy for us, keeping us informed and up to date with their progress every step of the way.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002Frichard-nelson-300x300-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Marie Dancer","Richard Nelson LLP, Managing Partner",{"acf_fc_layout":230,"reduced":65,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"heading":231,"intro":232,"columns":233,"style":119,"layout":211,"grid_items":234},"linked_content_grid","PR & Social media services we offer","\u003Cdiv class=\"header-content\" data-v-f557b59e=\"\" data-v-99b31332=\"\">\n\u003Cdiv class=\"html-content intro\" data-v-ce908744=\"\" data-v-f557b59e=\"\" data-v-99b31332=\"\">\n\u003Cp data-path-to-node=\"4\">Your PR and social media strategy is shaped by your overarching brand goals and the specific impact you want to make. This involves identifying where you want to drive business growth, while deeply understanding the audiences you need to engage. It’s about crafting compelling narratives that resonate across the social landscape and securing high-impact coverage in the key publications and digital communities where your target market lives.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n","3",[235,238,242,246,250],{"title":113,"content":236,"link":237},"\u003Cp>Getting no coverage or links? Need more visibility? At Impression, our PR team crafts campaigns that secure authoritative and on-topic links and coverage, all while boosting your \u003Ca href=\"\u002Fus\u002Fseo\u002F\">SEO\u003C\u002Fa> efforts, elevating your online presence, and delivering a strong ROI.\u003C\u002Fp>\n","\u002Fpr-social\u002Fdigital-pr\u002F",{"title":239,"content":240,"link":241},"Brand PR","\u003Cp>We help brands define the narrative around who they are, what they stand for and why they matter. Through messaging frameworks, storytelling and strategic communications, we shape narratives that guide how brands show up across media, social and AI.\u003C\u002Fp>\n","\u002Fpr-social\u002Fbrand-pr\u002F",{"title":243,"content":244,"link":245},"Creative Campaigns","\u003Cp>We create hero campaigns designed to put brands at the centre of the conversation when the commercial opportunity arises — whether that’s a major launch, a key sales period, a cultural moment or a significant search opportunity.\u003C\u002Fp>\n","\u002Fpr-social\u002Fcreative-campaigns\u002F",{"title":247,"content":248,"link":249},"Organic Social","\u003Cp>Organic social is where brands are discovered, searched and shaped in real time. We build organic social strategies that drive discovery, shape brand identity and generate insight that feeds the entire marketing mix.\u003C\u002Fp>\n","\u002Fpr-social\u002Forganic-social\u002F",{"title":251,"content":252,"link":253},"Influencer Marketing","\u003Cp>We build long-term creator partnerships that keep brands visible and culturally relevant. By selecting influencers who align naturally with a brand’s values and audience, and supporting them with consistent content across organic, paid and CRM\u003C\u002Fp>\n","\u002Fpr-social\u002Finfluencer-marketing\u002F",{"acf_fc_layout":255,"reduced":65,"top_overlap":67,"bottom_underlap":66,"disable_observer":-1,"heading":256,"cta_text":257,"cta_link":258,"items":259},"related_module","PR & Social media related resources","See all articles","\u002Fblog\u002F",[260,274,286],{"type_key":261,"title":262,"excerpt":263,"to":264,"postedAt":265,"readingTime":266,"image":267,"authors":268,"category":272},"post","How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. 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That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[282],{"name":283,"image":284},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":273,"name":113},{"type_key":261,"title":287,"excerpt":288,"to":289,"postedAt":290,"readingTime":291,"image":292,"authors":293,"category":297},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we&#8217;ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[294],{"name":295,"image":296},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":273,"name":113},{"acf_fc_layout":299,"reduced":65,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"heading":300,"title":301,"intro":302},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[305,308],{"path":306,"name":307},"\u002F","Home",{"path":309,"name":310},null,"PR & Social",{"title":312,"script":313,"meta":420,"link":463},"PR & Social Agency | Global Award-Winning - Impression",[314],{"type":315,"key":316,"innerHTML":317},"application\u002Fld+json","yoast-json-ld",{"@context":318,"@graph":319},"https:\u002F\u002Fschema.org",[320,331,341,353],{"@type":321,"@id":322,"url":322,"name":312,"isPartOf":323,"datePublished":325,"dateModified":326,"description":327,"breadcrumb":328,"inLanguage":330},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002F",{"@id":324},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2026-04-13T11:44:52+00:00","2026-06-30T09:19:16+00:00","Impression connects PR and social to build brand authority and unrestricted visibility across platforms, audiences, and algorithms.",{"@id":329},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002F#breadcrumb","en",{"@type":332,"@id":329,"itemListElement":333},"BreadcrumbList",[334,338],{"@type":335,"position":336,"name":307,"item":337},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":335,"position":339,"name":340},2,"PR &#038; Social",{"@type":342,"@id":324,"url":337,"name":343,"description":6,"publisher":344,"inLanguage":346,"potentialAction":347},"WebSite","Impression",{"@id":345},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":348,"target":349,"query-input":352},"SearchAction",{"@type":350,"urlTemplate":351},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":354,"@id":345,"name":343,"url":337,"logo":355,"image":361,"sameAs":362,"@context":366,"email":367,"foundingDate":368,"legalName":369,"vatID":370,"description":371,"telephone":372,"address":373,"location":380,"areaServed":413},"Organization",{"@type":356,"inLanguage":346,"@id":357,"url":358,"contentUrl":358,"width":359,"height":360,"caption":343},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[363,364,365],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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