[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fvideo-youtube":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":224,"breadcrumbs":225,"head":234},"2021-06-23T14:25:24",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-7268","page","type-page","status-publish","hentry",{"hero":17,"page_content_modules":24},{"type":18,"style":19,"image":20,"background_video_hd":20,"background_video_sd":20,"title":21,"heading":22,"intro":23,"award_logos":20,"button_text":6,"button_link":6},"standard","light",false,"YouTube Advertising Agency","Grow your online audience with creative YouTube advertising service","\u003Cp>Advertising on YouTube opens up an enormous opportunity for your brand to maximise its visibility to a wider audience. Put your brand in front of the right users in the right moments, with the ability to serve video ads in YouTube search results – or alternatively before, during, or after related videos – all managed via Google Ads.\u003C\u002Fp>\n\u003Cp>Impression is a specialist YouTube advertising agency with dedicated in-house creatives and digital advertising experts. Maximise the financial performance of your campaigns on YouTube and elsewhere online by partnering with us.\u003C\u002Fp>\n",[25,36,40,59,80,99,119,140,145,148,172,204,219],{"acf_fc_layout":26,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":30,"gutter":-1,"left_gutter":6,"position":31,"image":32,"image_width":33,"image_height":34,"alt":35},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fcraig-polly-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=165%2C540%2C3187%2C1050&w=2640",2640,870,"craig-polly",{"acf_fc_layout":37,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":38,"content":39},"full_width_text","How a YouTube advertising agency helps your business","\u003Cp class=\"intro\">YouTube advertising campaigns can help you reach both known and new audiences across additional touchpoints. These creative-driven YouTube ads play an important part in your marketing mix and are typically used for top-of-funnel brand activation campaigns, complemented by video remarketing campaigns to help you drive conversions.\u003C\u002Fp>\n\u003Cp>But standing out on YouTube isn’t easy. To drive meaningful results that contribute towards your wider business goals, you need to create scalable, well-structured campaigns that leverage top-notch creative assets – whilst also positioning your brand in the right light. Once you have your campaigns set up, their performance will benefit from ongoing optimisation carried out as part of our YouTube advertising services, with experience in crafting bespoke strategies for the platform.\u003C\u002Fp>\n\u003Cp>If you’re running YouTube ad campaigns, your business will also need a robust approach to marketing measurement to maximise the return on your investment. Our \u003Ca href=\"\u002Fanalytics\u002F\">analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmeasurement\u002F\">ad effectiveness\u003C\u002Fa> teams work closely with the \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> department to ensure that, when you invest in YouTube advertising services, you’re able to connect that input with tangible business outcomes.\u003C\u002Fp>\n",{"acf_fc_layout":41,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":42,"layout":43,"heading":44,"intro":45,"cta_text":46,"cta_link":47,"columns":48,"show_steps":20,"grid_items":49},"large_column_text","teal","logo_grid","Brands that trust our YouTube advertising services","\u003Cp>We’re the trusted YouTube advertising agency of choice for many brands across a variety of sectors. Discover who we’ve worked with below – and \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> when you’re ready to find out how we’ll drive growth for your business.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","4",[50,54,57],{"image":51,"image_width":52,"image_height":53,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FMarmalade-pr.svg",200,41,{"image":55,"image_width":52,"image_height":56,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg",60,{"image":58,"image_width":52,"image_height":52,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FkVdiXfLv-Topps-Tiles.svg",{"acf_fc_layout":60,"reduced":27,"top_overlap":28,"bottom_underlap":61,"disable_observer":-1,"heading":62,"intro":63,"columns":64,"style":65,"layout":66,"grid_items":67},"linked_content_grid","none","YouTube advertising services we offer","\u003Cp>We’re not just a specialist YouTube ads agency – our team also acts as a wider online video marketing agency for some of the world’s leading brands.\u003C\u002Fp>\n","2","white","left-margin",[68,71,74,77],{"title":69,"content":70,"link":6},"YouTube Video Campaigns","\u003Cp>We begin by reviewing your existing campaigns, account structure and feature usage to identify missed opportunities and room for improvement. We also gather competitor insights to better understand your industry and your performance compared to your competition.\u003C\u002Fp>\n",{"title":72,"content":73,"link":6},"YouTube advertising strategy","\u003Cp>Working with our \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa> team, we assess your business goals and devise bespoke campaign plans to help you achieve them. Looking to support a wider omnichannel strategy? Or boost conversions for a specific campaign? Whatever your aims, you can benefit from our many years of experience as a YouTube advertising agency.\u003C\u002Fp>\n",{"title":75,"content":76,"link":6},"Creative and branding services","\u003Cp>Almost all successful campaigns on YouTube are backed by engaging creative assets. Unlike many YouTube advertising agencies, Impression also offers in-house creative capabilities. Head over to our \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">creative marketing\u003C\u002Fa> services page for a taste of what our design work can achieve.\u003C\u002Fp>\n",{"title":78,"content":79,"link":6},"Programmatic video campaigns","\u003Cp>Working in tandem with YouTube, \u003Ca href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">programmatic video advertising\u003C\u002Fa> opportunities help you reach new audiences on alternative platforms with engaging video formats served across the web, and the ability to remarket to already engaged audiences. All activity can be measured from your \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google ads\u003C\u002Fa> account, making it easy to keep track of your marketing on YouTube. \u003C\u002Fp>\n\u003Cp>Leverage Google’s demand-side platform DV360 to run entirely programmatic video campaigns across broader ad inventory, additional formats (including CTV) and sophisticated 3rd party audiences available to premium advertisers.\u003C\u002Fp>\n",{"acf_fc_layout":81,"reduced":27,"top_overlap":61,"bottom_underlap":61,"disable_observer":-1,"style":19,"layout":66,"testimonials":82},"testimonials",[83,89,94],{"quote":84,"logo":85,"logo_width":86,"logo_height":86,"author":87,"byline":88},"\u003Cp>Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FTopps-Tiles-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sian Garvey","Director of Marketing",{"quote":90,"logo":91,"logo_width":86,"logo_height":86,"author":92,"byline":93},"\u003Cp>For me, one of the more important metrics for success with an agency is that they feel like an extension of your team, with Impression they are our team. We are fully integrated and communication is open across all elements of our digital marketing.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FMotors.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Lewis Millar","Senior Digital Growth Manager",{"quote":95,"logo":96,"logo_width":86,"logo_height":86,"author":97,"byline":98},"\u003Cp>I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Gemma Launchbury","VP of Marketing, Norse Atlantic Airways",{"acf_fc_layout":60,"reduced":27,"top_overlap":61,"bottom_underlap":61,"disable_observer":-1,"heading":100,"intro":101,"columns":102,"style":65,"layout":66,"grid_items":103},"What do YouTube video ads look like?","\u003Cp>YouTube ads come in various different shapes and sizes and choosing which ones to go for will depend on your campaign goals. Below you can see an overview of the different types of formats available and if you need help determining where to invest your budget, \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our YouTube ads team.\u003C\u002Fp>\n","3",[104,107,110,113,116],{"title":105,"content":106,"link":6},"Skippable video ads:","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-21593 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fskippable-video-ads.png?auto=compress%2Cformat&fit=scale&h=427&w=768\" alt=\"\" width=\"500\" height=\"278\" \u002F>\u003C\u002Fp>\n\u003Cp>These are the most widely used YouTube ad formats, allowing users to skip your ad after 5 seconds. If they watch your entire ad to the end, however, you can remarket to them with additional video content. Skippable video ads are available across multiple devices including desktop, mobile and TV.\u003C\u002Fp>\n\u003Cp>They can be personalised, giving you the option to add copy and integrate product feeds. Skippable video ads are great for reaching new users, driving consideration and boosting conversions, making them a great choice for various campaign goals.\u003C\u002Fp>\n",{"title":108,"content":109,"link":6},"Non-skippable video ads:","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21594 size-medium_large\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fnon-skippable-video-ads.png?auto=compress%2Cformat&fit=scale&h=427&w=768\" alt=\"\" width=\"768\" height=\"427\" \u002F>\u003C\u002Fp>\n\u003Cp>Also known as ‘forced view’, this ad type is shown in full to the user, without giving them the option to skip it, before they can watch their content. These ads are up to 15 seconds in length and because they are unskippable, you are unable to remarket to this audience. They are great for driving brand awareness and achieving a large reach.\u003C\u002Fp>\n",{"title":111,"content":112,"link":6},"Bumper ads:","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21595 size-medium_large\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fbumper-ads.png?auto=compress%2Cformat&fit=scale&h=427&w=768\" alt=\"\" width=\"768\" height=\"427\" \u002F>\u003C\u002Fp>\n\u003Cp>At 6 seconds or under, unskippable bumper ads are a great tool to support longer form YouTube creative. Short yet impactful, bumper ads work seamlessly across various devices to reinforce ad recall. Depending on your strategy these versatile ads can be used to promote or amplify your campaign message. \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",{"title":114,"content":115,"link":6},"Mastheads:","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21596 size-medium_large\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fmastheads.png?auto=compress%2Cformat&fit=scale&h=427&w=768\" alt=\"\" width=\"768\" height=\"427\" \u002F>\u003C\u002Fp>\n\u003Cp>This ad type allows your brand to advertise on YouTube’s homepage, driving reach and brand awareness. Your ad will autoplay at the top of the user’s screen, making it the first thing viewers will see when they open YouTube. Masthead ads are most beneficial for promotions, new launches, and major announcements. \u003C\u002Fp>\n",{"title":117,"content":118,"link":6},"In-feed video ads:","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21597 size-medium_large\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002FIn-feed-video-ads.png?auto=compress%2Cformat&fit=scale&h=427&w=768\" alt=\"\" width=\"768\" height=\"427\" \u002F>\u003C\u002Fp>\n\u003Cp>If you select this option, your ad will appear in the YouTube search results, ‘watch next’ area and the YouTube app home feed. This format will engage a middle-of-funnel audience, appearing in front of those who are actively searching for similar terms. In-feed video ads can drive consideration and move users closer to making a purchase.\u003C\u002Fp>\n",{"acf_fc_layout":41,"reduced":27,"top_overlap":61,"bottom_underlap":28,"disable_observer":-1,"style":120,"layout":121,"heading":122,"intro":123,"cta_text":46,"cta_link":47,"columns":102,"show_steps":27,"grid_items":124},"yellow","content_grid","How our YouTube advertising services work","\u003Cp>We’re an award-winning YouTube advertising agency, using tried and tested methods to deliver impressive results for our clients. Our 5-step approach covers planning, building, optimising, reporting and evaluating. Let’s discuss how this works:\u003C\u002Fp>\n",[125,128,131,134,137],{"text":126,"title":127},"\u003Cp>After developing a deep understanding of your target audience, we can help you identify the best platforms and ad formats to reach and engage them.\u003C\u002Fp>\n\u003Cp>We’ll take into account your budget, campaign goals and wider business strategy to plan and execute activity that delivers results.\u003C\u002Fp>\n\u003Cp>Utilising our creative partnerships, we can guide you through the process of creating best-in-class video assets to target users effectively.\u003C\u002Fp>\n","Planning",{"text":129,"title":130},"\u003Cp>We build all campaigns in accordance with our best practice to ensure they are brand-safe, efficient and goal-oriented, with a rigorous quality control process in place. At Impression, our YouTube advertising services manage the entire setup process to ensure a seamless launch. \u003C\u002Fp>\n","Build",{"text":132,"title":133},"\u003Cp>Your campaigns are optimised in real-time to ensure we are consistently delivering against your specific business goals. We monitor key metrics and will modify strategies, including adjusting bids and testing new opportunities to maximise impact while aligning with your specific objectives.\u003C\u002Fp>\n","Optimisation",{"text":135,"title":136},"\u003Cp>Our transparent reporting process, via bespoke dashboards, allows you to monitor your campaign’s performance at any time.\u003C\u002Fp>\n\u003Cp>Integration of video activity into your wider media mix will allow you to see the impact that your video campaigns are having.\u003C\u002Fp>\n","Reporting",{"text":138,"title":139},"\u003Cp>All campaigns are evaluated to understand their impact. We’ll help you identify what worked well and what can be improved next time.\u003C\u002Fp>\n\u003Cp>Brand lift: understand the impact of a campaign beyond media metrics. Brand lift can be used to evaluate creative or audience performance and learnings can be taken forward into future campaigns.\u003C\u002Fp>\n","Evaluation",{"acf_fc_layout":26,"reduced":27,"top_overlap":141,"bottom_underlap":28,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":142,"gutter":-1,"left_gutter":6,"position":31,"image":143,"image_width":33,"image_height":34,"alt":144},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fnik-pYoj2nyokOg-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","nik-pYoj2nyokOg-unsplash (1)",{"acf_fc_layout":37,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":146,"content":147},"Results from our YouTube advertising services","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25192 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse_Traffic.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"2640\" height=\"870\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Norse Atlantic Airways\u003C\u002Fp>\n\u003Cp>We helped Norse Atlantic Airways open up promising remarketing opportunities through targeted ad campaigns on YouTube, delivering the following results:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">43% lower cost per session and 2% higher engagement rate from YouTube activity vs Publisher activity\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">98% lower CPC from YouTube activity vs Publisher activity\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">77% lower CPM from YouTube activity vs Publisher activity.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Discover more about \u003Ca href=\"\u002Four-work\u002Fnorse-atlantic-airways-traffic-driving\u002F\">our work for Norse Atlantic Airways\u003C\u002Fa> as its trusted YouTube advertising agency.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7334 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-2.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"2640\" height=\"870\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Marmalade\u003C\u002Fp>\n\u003Cp>Our YouTube advertising services helped car insurance provider, Marmalade, to achieve higher whilst also driving action further down the conversion funnel:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">218% YoY increase in conversions (insurance quotes)\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">1,463 additional conversions YoY\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">£5.92 total CPA.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Keen to learn more? Head over to our \u003Ca href=\"\u002Four-work\u002Fmarmalade-youtube\u002F\">Marmalade case study\u003C\u002Fa> for more detail on how we helped grow this brand’s conversion potential.\u003C\u002Fp>\n",{"acf_fc_layout":149,"reduced":27,"top_overlap":28,"bottom_underlap":61,"disable_observer":-1,"heading":150,"faqs":151},"faqs","YouTube advertising FAQs",[152,155,158,161,164,167,169],{"title":153,"text":154},"What is YouTube advertising?","\u003Cp>YouTube advertising allows your brand to advertise its products or services via different formats and placements. You can show your ads to new or known audiences during video content or in YouTube’s search results on its website or app.\u003C\u002Fp>\n",{"title":156,"text":157},"What other video advertising is available to buy?","\u003Cp>Video ad placements are all over the internet and can be in the form of in-banner video fitting, standard display placements on-site, video players embedded into content and videos playing before mobile games to name a few.\u003C\u002Fp>\n",{"title":159,"text":160},"Why is video advertising effective?","\u003Cp>Video advertising is effective because of its ability to captivate audiences, due to its movement and sound. This can lead to increased brand recall and engagement. The versatility of video content allows for diverse storytelling formats, tailored to specific audiences and platforms, fostering a broader reach. \u003C\u002Fp>\n\u003Cp>As well as with video ads, when used strategically alongside a YouTube SEO agency, it can significantly impact conversion rates, influencing consumers' decisions by showcasing products or services in action.\u003C\u002Fp>\n",{"title":162,"text":163},"How do we buy video and YouTube advertising?","\u003Cp>Video and YouTube advertising can be bought programmatically via the RTB (real-time bidding) auction process by bidding on placements where you want to appear with the winning bid securing the placement.\u003C\u002Fp>\n",{"title":165,"text":166},"How can YouTube advertising support my business goals?","\u003Cp>Video advertising can be used to support a variety of different campaign goals, though it most frequently supports brand awareness objectives. Intent-driving formats do exist on YouTube with the aim of driving audiences to your website.\u003C\u002Fp>\n\u003Cp>Choosing us as your YouTube and video advertising agency means harnessing expertise in crafting impactful video campaigns aligned with your objectives. We specialise in leveraging YouTube for marketing so we can drive traffic to your website, ensuring your message resonates effectively with your target audience.\u003C\u002Fp>\n\u003Cp>With a tailored approach, our Youtube and video advertising agency can amplify your brand's visibility and engagement, maximising the impact of your video advertising efforts.\u003C\u002Fp>\n",{"title":100,"text":168},"\u003Cp>YouTube ads come in different forms and choosing which ones to go for will depend on your campaign goals. There are four types of YouTube ad formats:\u003C\u002Fp>\n\u003Cp>Skippable video ads: Allow users to skip the ad after 5 sections\u003Cbr \u002F>\nNon-skippable video ads: Play entirely with no skip option\u003Cbr \u002F>\nBumper ads: Last for 6 seconds or less and are\u003Cbr \u002F>\nunskippable, ideal for shorter messages.\u003Cbr \u002F>\nMastheads: Appear at the top of YouTube's homepage\u003Cbr \u002F>\nIn-feed video ads: Show up in search results and 'watch next' areas\u003C\u002Fp>\n\u003Cp>If you need help determining where to invest these ad formats, get in touch with our team.\u003C\u002Fp>\n",{"title":170,"text":171},"What can I report on in a video ad campaign?","\u003Cp>You can report on all standard display metrics with the addition of video quartile view and cost-per-view metrics.\u003C\u002Fp>\n\u003Cp>If utilising a Brand Lift Study, you can report on lift (depending on the question you want to investigate) and cost per lifted user.\u003C\u002Fp>\n",{"acf_fc_layout":173,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":174,"cta_text":175,"cta_link":176,"case_studies":177},"case_studies","YouTube case studies","See our work","\u002Four-work\u002F",[178,194],{"id":179,"title":180,"industries":181,"services":184,"clientName":186,"clientLogo":187,"clientLogoWidth":52,"clientLogoHeight":188,"colour":189,"fontColour":19,"image":190,"imageWidth":191,"imageHeight":192,"to":193},961,"Driving 218% conversions with multi-layered YouTube campaigns",[182,183],"Automotive","Finance",[185],"Paid Media","Marmalade YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FMarmalade-Logo-White.svg",42,"#e9511e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FMarmalade-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fmarmalade-youtube\u002F",{"id":195,"title":196,"industries":197,"services":199,"clientName":200,"clientLogo":55,"clientLogoWidth":52,"clientLogoHeight":56,"colour":201,"fontColour":19,"image":202,"imageWidth":191,"imageHeight":192,"to":203},25092,"Sequential messaging on YouTube drives 217% increase in brand searches",[198],"Travel",[185],"Norse Atlantic Airways YouTube","#1b4869","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnorse-atlantic-airways-youtube\u002F",{"acf_fc_layout":205,"reduced":27,"top_overlap":28,"bottom_underlap":61,"disable_observer":-1,"heading":206,"style":207,"cta_link":208,"cta_text":209,"services":210},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[211,215],{"title":212,"link":213,"description":214},"Display","\u002Fpaid-media\u002Fdisplay\u002F","Businesses can display their ads across relevant, authoritative sites through the Google Display Network, including YouTube.",{"title":216,"link":217,"description":218},"Programmatic","\u002Fpaid-media\u002Fprogrammatic\u002F","As an alternative to traditional digital advertising methods that often require manual setup, programmatic advertising automates the process of buying advertising space.",{"acf_fc_layout":220,"reduced":27,"top_overlap":61,"bottom_underlap":61,"disable_observer":-1,"heading":221,"title":222,"intro":223},"form_cta","Find out what we can do for your business","Talk to a YouTube advertising expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[226,229,231],{"path":227,"name":228},"\u002F","Home",{"path":230,"name":185},"\u002Fpaid-media\u002F",{"path":232,"name":233},null,"Video & YouTube Advertising",{"title":235,"script":236,"meta":373,"link":416},"YouTube Advertising Agency | Engaging Ads & Video Creatives",[237],{"type":238,"key":239,"innerHTML":240},"application\u002Fld+json","yoast-json-ld",{"@context":241,"@graph":242},"https:\u002F\u002Fschema.org",[243,254,267,279,346],{"@type":244,"@id":245,"url":245,"name":235,"isPartOf":246,"datePublished":248,"dateModified":249,"description":250,"breadcrumb":251,"inLanguage":253},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fvideo-youtube\u002F",{"@id":247},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-06-23T14:25:24+00:00","2025-03-18T15:56:14+00:00","Our video advertising services can boost your online visibility to reach new audiences. 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":300,"streetAddress":301,"addressLocality":302,"addressRegion":303,"postalCode":304,"addressCountry":305},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[307,316,328],{"@type":308,"name":309,"geo":310,"address":314,"photo":287,"telephone":315},"Place","Impression Digital - Nottingham",{"@type":311,"latitude":312,"longitude":313},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":300,"streetAddress":301,"addressLocality":302,"addressRegion":303,"postalCode":304,"addressCountry":305},"+44 01158 242 212",{"@type":308,"name":317,"geo":318,"address":321,"photo":326,"telephone":327},"Impression Digital - London",{"@type":311,"latitude":319,"longitude":320},"51.50237208377361","-0.09229841534284115",{"@type":300,"streetAddress":322,"addressLocality":323,"addressRegion":324,"postalCode":325,"addressCountry":305},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":308,"name":329,"geo":330,"address":333},"Impression Digital - New York",{"@type":311,"latitude":331,"longitude":332},"40.726722746949","-74.00527778220652",{"@type":300,"streetAddress":334,"addressLocality":335,"addressRegion":336,"postalCode":337,"addressCountry":338},"160 Varick St","New York","NY","10013","USA",[340,343,345],{"@type":341,"name":342},"Country","Worldwide",{"@type":341,"name":344},"GBR",{"@type":341,"name":338},{"@type":347,"mainEntity":348,"@id":372,"url":245},"FAQPage",[349,354,357,360,363,366,369],{"@type":350,"name":153,"acceptedAnswer":351},"Question",{"@type":352,"text":353},"Answer","\u003Cp>YouTube advertising allows your brand to advertise its products or services via different formats and placements. You can show your ads to new or known audiences during video content or in YouTube’s search results on its website or app.\u003C\u002Fp>",{"@type":350,"name":156,"acceptedAnswer":355},{"@type":352,"text":356},"\u003Cp>Video ad placements are all over the internet and can be in the form of in-banner video fitting, standard display placements on-site, video players embedded into content and videos playing before mobile games to name a few.\u003C\u002Fp>",{"@type":350,"name":159,"acceptedAnswer":358},{"@type":352,"text":359},"\u003Cp>Video advertising is effective because of its ability to captivate audiences, due to its movement and sound. This can lead to increased brand recall and engagement. The versatility of video content allows for diverse storytelling formats, tailored to specific audiences and platforms, fostering a broader reach. \u003C\u002Fp>\n\u003Cp>As well as with video ads, when used strategically alongside a YouTube SEO agency, it can significantly impact conversion rates, influencing consumers' decisions by showcasing products or services in action.\u003C\u002Fp>",{"@type":350,"name":162,"acceptedAnswer":361},{"@type":352,"text":362},"\u003Cp>Video and YouTube advertising can be bought programmatically via the RTB (real-time bidding) auction process by bidding on placements where you want to appear with the winning bid securing the placement.\u003C\u002Fp>",{"@type":350,"name":165,"acceptedAnswer":364},{"@type":352,"text":365},"\u003Cp>Video advertising can be used to support a variety of different campaign goals, though it most frequently supports brand awareness objectives. Intent-driving formats do exist on YouTube with the aim of driving audiences to your website.\u003C\u002Fp>\n\u003Cp>Choosing us as your YouTube and video advertising agency means harnessing expertise in crafting impactful video campaigns aligned with your objectives. We specialise in leveraging YouTube for marketing so we can drive traffic to your website, ensuring your message resonates effectively with your target audience.\u003C\u002Fp>\n\u003Cp>With a tailored approach, our Youtube and video advertising agency can amplify your brand's visibility and engagement, maximising the impact of your video advertising efforts.\u003C\u002Fp>",{"@type":350,"name":100,"acceptedAnswer":367},{"@type":352,"text":368},"\u003Cp>YouTube ads come in different forms and choosing which ones to go for will depend on your campaign goals. There are four types of YouTube ad formats:\u003C\u002Fp>\n\u003Cp>Skippable video ads: Allow users to skip the ad after 5 sections\u003Cbr \u002F>\nNon-skippable video ads: Play entirely with no skip option\u003Cbr \u002F>\nBumper ads: Last for 6 seconds or less and are\u003Cbr \u002F>\nunskippable, ideal for shorter messages.\u003Cbr \u002F>\nMastheads: Appear at the top of YouTube's homepage\u003Cbr \u002F>\nIn-feed video ads: Show up in search results and 'watch next' areas\u003C\u002Fp>\n\u003Cp>If you need help determining where to invest these ad formats, get in touch with our team.\u003C\u002Fp>",{"@type":350,"name":170,"acceptedAnswer":370},{"@type":352,"text":371},"\u003Cp>You can report on all standard display metrics with the addition of video quartile view and cost-per-view metrics.\u003C\u002Fp>\n\u003Cp>If utilising a Brand Lift Study, you can report on lift (depending on the question you want to investigate) and cost per lifted user.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fvideo-youtube\u002F#faqpage",[374,376,379,382,385,387,389,391,393,396,398,401,404,407,410,413],{"name":375,"content":250},"description",{"name":377,"content":378},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":380,"content":381},"og:locale","en_GB",{"property":383,"content":384},"og:type","article",{"property":386,"content":235},"og:title",{"property":388,"content":250},"og:description",{"property":390,"content":245},"og:url",{"property":392,"content":269},"og:site_name",{"property":394,"content":395},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":397,"content":249},"article:modified_time",{"property":399,"content":400},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":402,"content":403},"og:image:width",1200,{"property":405,"content":406},"og:image:height",630,{"property":408,"content":409},"og:image:type","image\u002Fjpeg",{"name":411,"content":412},"twitter:card","summary_large_image",{"name":414,"content":415},"twitter:site","@impressiontalk",[]]