[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fprogrammatic":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":221,"breadcrumbs":222,"head":230},"2021-01-06T16:32:37",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-316","page","type-page","status-publish","hentry",{"hero":17,"page_content_modules":26},{"type":18,"style":19,"image":20,"background_video_hd":20,"background_video_sd":20,"title":21,"heading":22,"intro":23,"award_logos":24,"button_text":6,"button_link":6},"standard","light",false,"Programmatic Advertising Agency"," Impactful creative meets strategic targeting to drive growth for your brand","\u003Cp>When was the last time an advert actually caught your attention? In today’s crowded online landscape, it’s easy for digital ads to get lost in the noise with many being irrelevant, unmemorable or intrusive.\u003C\u002Fp>\n\u003Cp>At the core of our programmatic advertising services, we translate your brand’s proposition and your audience’s needs into eye-catching ads that not only grab attention but also retain it. By partnering with a leading programmatic advertising agency like Impression, you’ll unlock direct access to creative problem solvers who devise and deliver strategies that drive meaningful impact.\u003C\u002Fp>\n",[25],{"image":20,"url":6},[27,38,57,62,86,90,109,154,198,216],{"acf_fc_layout":28,"reduced":29,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":31,"container":32,"gutter":-1,"left_gutter":6,"position":33,"image":34,"image_width":35,"image_height":36,"alt":37},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Freuben-amy-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C697%2C3498%2C1152&w=2640",2640,870,"reuben-amy-1",{"acf_fc_layout":39,"reduced":29,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":40,"layout":41,"heading":42,"intro":43,"cta_text":44,"cta_link":45,"columns":46,"show_steps":29,"grid_items":47},"large_column_text","yellow","content_grid","How our programmatic advertising services help your business","\u003Cp>Programmatic advertising offers the scale, flexibility and creativity needed to engage your audience at all stages of their journey. Combining granular, highly targeted audience and contextual data segmentation with high-impact placements and an eye-catching creative experience, we can deliver success against objectives from branding all the way through to conversion.\u003C\u002Fp>\n\u003Cp>With so many Programmatic platforms and partners to choose from, our stance as a tech agnostic team allows us to activate the best solution for your unique objectives, and the flexibility to continuously test and learn. From homepage takeovers on the New York Times to weather-activated digital out-of-home billboards, Impression is the Programmatic partner to deliver success for your brand.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","1",[48,51,54],{"text":49,"title":50},"\u003Cp>Your audiences don’t only interact with one type of media; there are multiple touchpoints that your brand can leverage to make meaningful connections with your customers. \u003C\u002Fp>\n\u003Cp>- DOOH: Reach your audience with contextually relevant messaging as they go about their daily lives\u003Cbr \u002F>\n- CTV: Deliver sound-on, measurable brand impact on the largest screen in the home\u003Cbr \u002F>\n- Display: Drive strong performance supporting objectives from branding through to conversion\u003Cbr \u002F>\n- Publisher: Drive brand trust by aligning with premium inventory\u003Cbr \u002F>\n- YouTube: Engaging video content on the world’s largest video streaming platform\u003Cbr \u002F>\n- Audio: Reach your audience in a new moment with music and podcast advertising\u003C\u002Fp>\n\u003Cp>As a leading programmatic display advertising agency, we build strategies to reach your audience in the most effective environments.\u003C\u002Fp>\n","Reach your audience in the right place",{"text":52,"title":53},"\u003Cp>Creative is the single most important campaign attribute whether it’s video, audio or display. As we adapt to changes in targeting capabilities, it’ll be a constant and defining factor in your campaign’s success or failure. Research shows that nearly 50% of campaign effectiveness is determined by creative quality. That’s why Impression continually invests in its \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">in-house creative marketing service\u003C\u002Fa> capabilities to deliver exceptional experiences, purposefully created for multi-channel coverage. \u003C\u002Fp>\n\u003Cp>Winning creative goes beyond artwork and audio. To deliver results, your programmatic partner has to develop a deep understanding of your proposition, target audience and long-term objectives. We work with you to define and deliver a programmatic display advertising strategy that combines tailored creative messaging with granular audience insights. What sets us apart from other programmatic display agencies is our use of highly specific data triggers to reach your target audience where and when it matters.\u003C\u002Fp>\n","Reach your audience with the right message",{"text":55,"title":56},"\u003Cp>Data underpins everything we do. From reaching new audiences at the start of their journey to guiding them through consideration, research, purchase and nurturing loyalty, we create bespoke strategies to speak to your customers in the most valuable way.\u003C\u002Fp>\n","Reach your audience at the right time",{"acf_fc_layout":28,"reduced":29,"top_overlap":58,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":31,"container":59,"gutter":-1,"left_gutter":6,"position":33,"image":60,"image_width":35,"image_height":36,"alt":61},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fclaire3-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=91%2C411%2C3393%2C1118&w=2640","claire3",{"acf_fc_layout":39,"reduced":29,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":63,"layout":41,"heading":64,"intro":65,"cta_text":6,"cta_link":6,"columns":66,"show_steps":20,"grid_items":67},"blue_background","Our approach to programmatic display advertising","\u003Cp>As a specialist programmatic advertising agency, we can reach your audience at scale with a powerful technology stack that covers display, video and audio, across multiple advertising networks and a diverse range of ad formats. \u003C\u002Fp>\n\u003Cp>To safeguard your brand, we apply stringent brand safety measures to prevent your ads from being shown in places where you don’t want them to be seen. \u003C\u002Fp>\n\u003Cp>You will have access to the complete range of Impression’s expertise from strategy and planning to creative and programmatic execution. We also work with a holistic cross-channel view, to ensure your programmatic strategy aligns with your wider channel mix.\u003C\u002Fp>\n\u003Cp>For transparency, you’ll have access to the demand side platform (DSP) and additional reporting will be available to give insights on performance. We do not add a margin to any technology fees and these are visible to you on the platform. \u003C\u002Fp>\n\u003Cp>We’re tech agnostic so we always select the best activation partners for your unique brand and strategy.\u003C\u002Fp>\n","2",[68,71,74,77,80,83],{"text":69,"title":70},"\u003Cp>We’ll gather first and third-party data and transform it into meaningful insight to understand your audience’s needs and where to reach them.\u003C\u002Fp>\n","Insights",{"text":72,"title":73},"\u003Cp>Your brand might have multiple target audiences depending on its scope of products and services. To ensure your message is targeted and tailored, we’ll group your target audiences into personas to craft messaging that resonates with different customers and drives action.\u003C\u002Fp>\n","Strategy",{"text":75,"title":76},"\u003Cp>Using our creative expertise means you’re in control of your creative from start to finish. We design creative that is on-brand, eye-catching, memorable and most importantly, scroll-stopping.\u003C\u002Fp>\n","Creative-first",{"text":78,"title":79},"\u003Cp>We are tech-agnostic, choosing the best tech to help you achieve your goals and utilise efficient, data-led algorithms to leverage tech, reduce costs and maximise the return on your media investment.\u003C\u002Fp>\n","Activate",{"text":81,"title":82},"\u003Cp>For best results, your campaigns are optimised in real-time and custom bidding algorithms ensure maximum efficiency is achieved against objectives\u003C\u002Fp>\n","Optimise",{"text":84,"title":85},"\u003Cp>Our bespoke reporting dashboards provide you with transparent 24\u002F7 access to campaign performance. You can utilise this to keep on top of budget, performance and the impact the activity is having on your wider business goals.\u003C\u002Fp>\n","Report",{"acf_fc_layout":28,"reduced":29,"top_overlap":58,"bottom_underlap":87,"disable_observer":-1,"style":-1,"layout":-1,"size":31,"container":59,"gutter":-1,"left_gutter":6,"position":33,"image":88,"image_width":35,"image_height":36,"alt":89},"none","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Faaron-mike-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C291%2C3498%2C1153&w=2640","aaron-mike",{"acf_fc_layout":91,"reduced":29,"top_overlap":30,"bottom_underlap":87,"disable_observer":-1,"heading":92,"faqs":93},"faqs","Programmatic advertising FAQs",[94,97,100,103,106],{"title":95,"text":96},"What is programmatic advertising?","\u003Cp>Programmatic advertising uses technology to automate the buying of advertising space, instead of traditional methods of digital advertising which often involve a manual set-up process. Using data and algorithms, Programmatic media buying serves ads to the right user, at the right place, at the right time.\u003C\u002Fp>\n\u003Cp>Through programmatic media buying, your brand can reach known and new audiences in new moments. This is achieved through ad placements across channels such as YouTube, display, video, audio, connected TV (CTV), programmatic digital out-of-home (DOOH) and more. The scalability and extensive reach of these ad types allow you to accelerate your brand’s awareness as you become visible to more audiences in different places.\u003C\u002Fp>\n\u003Cp>To re-engage audiences who have shown an interest in your product or service, remarketing efforts complement your brand-led activity, encouraging warm prospects to revisit your website and convert. Using programmatic’s granular audience targeting, you can re-attract your most valuable potential customers, tailoring your strategy to target the opportunities that will deliver the most impactful results.\u003C\u002Fp>\n\u003Cp>As a leading programmatic agency, we’re experts in every stage of the process, from generating initial brand awareness through to securing conversions on behalf of your business. See our guide, \u003Ca href=\"\u002Fblog\u002Fprogrammatic-advertising-explained\u002F\">Programmatic Advertising Explained\u003C\u002Fa>, to discover more.\u003C\u002Fp>\n",{"title":98,"text":99},"How does programmatic advertising work? ","\u003Cp>Programmatic buying involves an auction process known as real-time bidding (RTB) - advertisers bid on inventory and the winning bid achieves the ad placement. It’s a highly efficient form of media buying because you only bid on the inventory that you want to win.\u003C\u002Fp>\n\u003Cp>There are 3 parties involved in the auction process: the sell-side platform (SSP), the demand-side platform (DSP) and the ad exchanger. The SSP allows publishers to sell their inventory to advertisers, while the DSP enables advertisers to purchase this inventory. The ad exchange facilitates the auction by housing the bidding process.\u003Cbr \u002F>\nTo illustrate this with an example, imagine that someone has landed on a news website. At that moment, the SSP will start an auction on the webpage for all advertisers who are interested in showing an ad to the consumer, which can be predetermined by a number of targeting factors.\u003C\u002Fp>\n\u003Cp>The highest bidder will be chosen and their ad will be shown to the user. This process takes about 100 ms.\u003Cbr \u002F>\nThis process is complicated in and of its own right – and making your campaigns perform at their best is even more so. That’s why even some of the largest brands see the wisdom in partnering with programmatic advertising agencies like us.\u003C\u002Fp>\n",{"title":101,"text":102},"What are the benefits of programmatic advertising?","\u003Cp>It’s an efficient way of media buying with real-time bidding (RTB) reducing costs by streamlining the purchase process. \u003C\u002Fp>\n\u003Cp>Programmatic advertising covers millions of websites allowing you to reach incredibly broad and diverse audiences.\u003C\u002Fp>\n\u003Cp>Transparent reporting ensures that you know exactly what sites your ads have shown on\u003Cbr \u002F>\nYou can optimise your campaigns in real-time, seeing changes reflected instantly.\u003C\u002Fp>\n\u003Cp>You can target campaigns based on a number of data signals - more than any other form of digital advertising. These include contextual, behavioural, geographical, and device.\u003C\u002Fp>\n",{"title":104,"text":105},"Is programmatic advertising safe?","\u003Cp>Yes, at Impression we apply strict brand safety measures to ensure your ads only show in safe environments. This includes blocking based on specified keywords, categories and sites.\u003C\u002Fp>\n",{"title":107,"text":108},"What does programmatic advertising look like?","\u003Cp>A huge array of ad formats can be brought programmatically: display, video, audio, connected TV (CTV), digital out-of-home (DOOH), and native are all examples.\u003C\u002Fp>\n",{"acf_fc_layout":110,"reduced":29,"top_overlap":58,"bottom_underlap":30,"disable_observer":-1,"heading":111,"cta_text":112,"cta_link":113,"items":114},"related_module","Programmatic advertising resources","See all articles","\u002Fblog\u002F",[115,130,142],{"type_key":116,"title":117,"excerpt":118,"to":119,"postedAt":120,"readingTime":121,"image":122,"authors":123,"category":127},"post","New spaces to drive awareness for DTC brands and retailers","\u003Cp>Did you know there are between 20 and 500 touchpoints in the average customer journey? It’s vital to start driving brand awareness early so you’re in a strong position when your consumers are ready to purchase. In this blog, I’m going to walk you through the day in the life of your consumer to help […]\u003C\u002Fp>\n","\u002Fblog\u002Fnew-spaces-to-drive-awareness-for-dtc-brands-and-retailers\u002F","2024-12-10T11:47:28",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fjason-rost-00LRyw2RytE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[124],{"name":125,"image":126},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":128,"name":129},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":116,"title":131,"excerpt":132,"to":133,"postedAt":134,"readingTime":135,"image":136,"authors":137,"category":139},"Programmatic advertising explained: Types, best practices, trends","\u003Cp>There are many myths surrounding programmatic advertising which can leave marketers confused about where to start and whether it’s suitable for their business. In reality, Programmatic can be a valuable channel to include in your marketing arsenal in order to find and target new audiences. In this blog, we will guide you through the world […]\u003C\u002Fp>\n","\u002Fblog\u002Fprogrammatic-advertising-explained\u002F","2026-08-25T09:58:29",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Frodion-kutsaiev-0VGG7cqTwCo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[138],{"name":125,"image":126},{"to":140,"name":141},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":143,"title":144,"excerpt":-1,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":153},"webinars","Programmatic advertising: Reach your audience in new moments","\u002Fresources\u002Fwebinars\u002Fintro-to-programmatic-advertising\u002F","2024-12-10T11:49:46",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002FProgramatic-Advertising.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[150],{"name":151,"image":152},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":128,"name":129},{"acf_fc_layout":155,"reduced":29,"top_overlap":87,"bottom_underlap":87,"disable_observer":-1,"heading":156,"cta_text":157,"cta_link":158,"case_studies":159},"case_studies","Programmatic case studies","See our work","\u002Four-work\u002F",[160,177,188],{"id":161,"title":162,"industries":163,"services":165,"clientName":167,"clientLogo":168,"clientLogoWidth":169,"clientLogoHeight":170,"colour":171,"fontColour":172,"image":173,"imageWidth":174,"imageHeight":175,"to":176},29960,"Weather-triggered DOOH primes brand engagement and digital action for Norse Atlantic Airways",[164],"Travel",[166],"Paid Media","Norse Caribbean","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg",200,60,"#cee6fc","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FCoEbmbfm-Norse-Caribbean.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fnorse-programmatic\u002F",{"id":178,"title":179,"industries":180,"services":181,"clientName":182,"clientLogo":183,"clientLogoWidth":169,"clientLogoHeight":184,"colour":185,"fontColour":19,"image":186,"imageWidth":174,"imageHeight":175,"to":187},32635,"Price-led creative boosts CTR by 30% in airline campaign ",[164],[166],"Wizz Air Creative Testing","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.svg",92,"#2d428e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-Prog.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fwizz-air-creative-testing\u002F",{"id":189,"title":190,"industries":191,"services":192,"clientName":194,"clientLogo":183,"clientLogoWidth":169,"clientLogoHeight":184,"colour":195,"fontColour":19,"image":196,"imageWidth":174,"imageHeight":175,"to":197},31222,"Brand lift-off! - Reaching for the sky with YouTube Brand Lift for Wizz Air",[164],[193,166],"Measurement","WizzAir Programmatic","#c6007e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fwizzair-programmatic\u002F",{"acf_fc_layout":199,"reduced":29,"top_overlap":87,"bottom_underlap":87,"disable_observer":-1,"heading":200,"style":201,"cta_link":202,"cta_text":203,"services":204},"related_services","Related Programmatic services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[205,209,213],{"title":206,"link":207,"description":208},"Display","\u002Fpaid-media\u002Fdisplay\u002F","Businesses can display their ads across relevant, authoritative sites through the Google Display Network, including YouTube",{"title":210,"link":211,"description":212},"Video & YouTube Advertising","\u002Fpaid-media\u002Fvideo-youtube\u002F","With video advertising campaigns, you can reach new and existing audiences across multiple touchpoints- it is typically used for top-of-funnel brand activation campaigns.",{"title":166,"link":214,"description":215},"\u002Fpaid-media\u002F","As an award-winning paid media agency, our teams of service specialists and multi-channel strategists combine data-driven insights with technology and creativity to deliver high-impact paid media services.",{"acf_fc_layout":217,"reduced":29,"top_overlap":87,"bottom_underlap":87,"disable_observer":-1,"heading":218,"title":219,"intro":220},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[223,226,227],{"path":224,"name":225},"\u002F","Home",{"path":214,"name":166},{"path":228,"name":229},null,"Programmatic",{"title":231,"script":232,"meta":363,"link":406},"Programmatic Advertising Agency | Media Buying Services",[233],{"type":234,"key":235,"innerHTML":236},"application\u002Fld+json","yoast-json-ld",{"@context":237,"@graph":238},"https:\u002F\u002Fschema.org",[239,250,262,274,341],{"@type":240,"@id":241,"url":241,"name":231,"isPartOf":242,"datePublished":244,"dateModified":245,"description":246,"breadcrumb":247,"inLanguage":249},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fprogrammatic\u002F",{"@id":243},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:32:37+00:00","2025-04-08T07:20:24+00:00","Programmatic advertising helps your business deliver messages to its audiences at the right place and time. Learn how we can optimise your campaigns here.",{"@id":248},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fprogrammatic\u002F#breadcrumb","en",{"@type":251,"@id":248,"itemListElement":252},"BreadcrumbList",[253,257,260],{"@type":254,"position":255,"name":225,"item":256},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":254,"position":258,"name":166,"item":259},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":254,"position":261,"name":229},3,{"@type":263,"@id":243,"url":256,"name":264,"description":6,"publisher":265,"inLanguage":267,"potentialAction":268},"WebSite","Impression",{"@id":266},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":269,"target":270,"query-input":273},"SearchAction",{"@type":271,"urlTemplate":272},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":275,"@id":266,"name":264,"url":256,"logo":276,"image":282,"sameAs":283,"@context":287,"email":288,"foundingDate":289,"legalName":290,"vatID":291,"description":292,"telephone":293,"address":294,"location":301,"areaServed":334},"Organization",{"@type":277,"inLanguage":267,"@id":278,"url":279,"contentUrl":279,"width":280,"height":281,"caption":264},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[284,285,286],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":295,"streetAddress":296,"addressLocality":297,"addressRegion":298,"postalCode":299,"addressCountry":300},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[302,311,323],{"@type":303,"name":304,"geo":305,"address":309,"photo":282,"telephone":310},"Place","Impression Digital - Nottingham",{"@type":306,"latitude":307,"longitude":308},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":295,"streetAddress":296,"addressLocality":297,"addressRegion":298,"postalCode":299,"addressCountry":300},"+44 01158 242 212",{"@type":303,"name":312,"geo":313,"address":316,"photo":321,"telephone":322},"Impression Digital - London",{"@type":306,"latitude":314,"longitude":315},"51.50237208377361","-0.09229841534284115",{"@type":295,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":300},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":303,"name":324,"geo":325,"address":328},"Impression Digital - New York",{"@type":306,"latitude":326,"longitude":327},"40.726722746949","-74.00527778220652",{"@type":295,"streetAddress":329,"addressLocality":330,"addressRegion":331,"postalCode":332,"addressCountry":333},"160 Varick St","New York","NY","10013","USA",[335,338,340],{"@type":336,"name":337},"Country","Worldwide",{"@type":336,"name":339},"GBR",{"@type":336,"name":333},{"@type":342,"mainEntity":343,"@id":362,"url":241},"FAQPage",[344,349,353,356,359],{"@type":345,"name":95,"acceptedAnswer":346},"Question",{"@type":347,"text":348},"Answer","\u003Cp>Programmatic advertising uses technology to automate the buying of advertising space, instead of traditional methods of digital advertising which often involve a manual set-up process. Using data and algorithms, Programmatic media buying serves ads to the right user, at the right place, at the right time.\u003C\u002Fp>\n\u003Cp>Through programmatic media buying, your brand can reach known and new audiences in new moments. This is achieved through ad placements across channels such as YouTube, display, video, audio, connected TV (CTV), programmatic digital out-of-home (DOOH) and more. The scalability and extensive reach of these ad types allow you to accelerate your brand’s awareness as you become visible to more audiences in different places.\u003C\u002Fp>\n\u003Cp>To re-engage audiences who have shown an interest in your product or service, remarketing efforts complement your brand-led activity, encouraging warm prospects to revisit your website and convert. Using programmatic’s granular audience targeting, you can re-attract your most valuable potential customers, tailoring your strategy to target the opportunities that will deliver the most impactful results.\u003C\u002Fp>\n\u003Cp>As a leading programmatic agency, we’re experts in every stage of the process, from generating initial brand awareness through to securing conversions on behalf of your business. See our guide, \u003Ca href=\"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fprogrammatic-advertising-explained\u002F\">Programmatic Advertising Explained\u003C\u002Fa>, to discover more.\u003C\u002Fp>",{"@type":345,"name":350,"acceptedAnswer":351},"How does programmatic advertising work?",{"@type":347,"text":352},"\u003Cp>Programmatic buying involves an auction process known as real-time bidding (RTB) - advertisers bid on inventory and the winning bid achieves the ad placement. It’s a highly efficient form of media buying because you only bid on the inventory that you want to win.\u003C\u002Fp>\n\u003Cp>There are 3 parties involved in the auction process: the sell-side platform (SSP), the demand-side platform (DSP) and the ad exchanger. The SSP allows publishers to sell their inventory to advertisers, while the DSP enables advertisers to purchase this inventory. The ad exchange facilitates the auction by housing the bidding process.\u003Cbr \u002F>\nTo illustrate this with an example, imagine that someone has landed on a news website. At that moment, the SSP will start an auction on the webpage for all advertisers who are interested in showing an ad to the consumer, which can be predetermined by a number of targeting factors.\u003C\u002Fp>\n\u003Cp>The highest bidder will be chosen and their ad will be shown to the user. This process takes about 100 ms.\u003Cbr \u002F>\nThis process is complicated in and of its own right – and making your campaigns perform at their best is even more so. That’s why even some of the largest brands see the wisdom in partnering with programmatic advertising agencies like us.\u003C\u002Fp>",{"@type":345,"name":101,"acceptedAnswer":354},{"@type":347,"text":355},"\u003Cp>It’s an efficient way of media buying with real-time bidding (RTB) reducing costs by streamlining the purchase process. \u003C\u002Fp>\n\u003Cp>Programmatic advertising covers millions of websites allowing you to reach incredibly broad and diverse audiences.\u003C\u002Fp>\n\u003Cp>Transparent reporting ensures that you know exactly what sites your ads have shown on\u003Cbr \u002F>\nYou can optimise your campaigns in real-time, seeing changes reflected instantly.\u003C\u002Fp>\n\u003Cp>You can target campaigns based on a number of data signals - more than any other form of digital advertising. These include contextual, behavioural, geographical, and device.\u003C\u002Fp>",{"@type":345,"name":104,"acceptedAnswer":357},{"@type":347,"text":358},"\u003Cp>Yes, at Impression we apply strict brand safety measures to ensure your ads only show in safe environments. This includes blocking based on specified keywords, categories and sites.\u003C\u002Fp>",{"@type":345,"name":107,"acceptedAnswer":360},{"@type":347,"text":361},"\u003Cp>A huge array of ad formats can be brought programmatically: display, video, audio, connected TV (CTV), digital out-of-home (DOOH), and native are all examples.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fprogrammatic\u002F#faqpage",[364,366,369,372,375,377,379,381,383,386,388,391,394,397,400,403],{"name":365,"content":246},"description",{"name":367,"content":368},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":370,"content":371},"og:locale","en_GB",{"property":373,"content":374},"og:type","article",{"property":376,"content":231},"og:title",{"property":378,"content":246},"og:description",{"property":380,"content":241},"og:url",{"property":382,"content":264},"og:site_name",{"property":384,"content":385},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":387,"content":245},"article:modified_time",{"property":389,"content":390},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":392,"content":393},"og:image:width",1200,{"property":395,"content":396},"og:image:height",630,{"property":398,"content":399},"og:image:type","image\u002Fjpeg",{"name":401,"content":402},"twitter:card","summary_large_image",{"name":404,"content":405},"twitter:site","@impressiontalk",[]]