[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fppc\u002Fppc-consultancy":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":198,"breadcrumbs":199,"head":207},"2021-01-06T16:31:15",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-312","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":48},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"PPC Consultancy","Maximise your revenue and ROAS with our world-class PPC consultants","\u003Cp>Our experienced pay-per-click (PPC) consultants work with you to craft campaigns that are managed efficiently and evaluated continually to capture high-value conversions at the lowest possible cost. Invest in \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> PPC consultancy by Impression.\u003C\u002Fp>\n",[24],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,[49,60,64,85,105,115,118,134,179,193],{"acf_fc_layout":50,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"style":-1,"layout":-1,"size":53,"container":54,"gutter":-1,"left_gutter":6,"position":55,"image":56,"image_width":57,"image_height":58,"alt":59},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fppc-consultancy-banner.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"ppc-consultancy-banner",{"acf_fc_layout":61,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":62,"content":63},"full_width_text","How our PPC consultants help your business","\u003Cp>If your organisation has tried running campaigns but run into difficulties with reaching revenue or efficiency targets, enlisting the support of an expert PPC consultant can help you unlock new growth potential. Our team’s expertise has been built up through decades of combined PPC industry experience. We work with you to define targets and KPIs, then devise a strategy to help you grow revenue efficiently, scale your campaigns, and achieve wider business goals.\u003C\u002Fp>\n\u003Cp>When you choose Impression for PPC consultancy, you’ll gain access to some of the leading minds in the industry – with specialists in all of the \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> channels at your disposal, from paid search to \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">shopping\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fdisplay\u002F\">display\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F\">remarketing\u003C\u002Fa>, and \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social advertising\u003C\u002Fa>. We advise you on selecting the ideal channel mix to attract and convert customers, grow revenue, and maintain strong levels of advertising efficiency.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to start your journey toward smarter, more profitable PPC campaigns.\u003C\u002Fp>\n",{"acf_fc_layout":65,"reduced":51,"top_overlap":66,"bottom_underlap":52,"disable_observer":-1,"heading":67,"intro":68,"columns":69,"style":70,"layout":71,"grid_items":72},"linked_content_grid","none","PPC consultancy services","\u003Cp>A successful campaign relies on regular auditing, testing and refining to remain efficient.\u003C\u002Fp>\n\u003Cp>If your business is looking for strategic steer and implementation support, our team of leading PPC marketing consultants are on hand to help you meet your KPIs.\u003C\u002Fp>\n\u003Cp>Whilst our PPC consulting services aren’t templated, we do review a number of set criteria to highlight areas for improvement.\u003C\u002Fp>\n","4","dark","left-margin",[73,76,79,82],{"title":74,"content":75,"link":6},"The audit ","\u003Cp>We begin by reviewing your existing PPC campaigns, account structure and feature usage to identify missed opportunities and room for improvement. We also gather competitor insights to better understand your industry and your performance compared to your competition.\u003C\u002Fp>\n",{"title":77,"content":78,"link":6},"Identifying quick wins","\u003Cp>We then leverage quick wins to immediately improve performance. This can involve changing a campaign setting, resolving merchant centre issues or simply improving your ad copy.\u003C\u002Fp>\n",{"title":80,"content":81,"link":6},"Building a long-term strategy","\u003Cp>The next step is developing a long-term strategy to cement future success. We create projections of where the account should be in 3-12 months and build an ideal campaign structure for both search and shopping campaigns.\u003C\u002Fp>\n",{"title":83,"content":84,"link":6},"Looking forward: channel expansion","\u003Cp>The final stage of our pay-per-click consulting process involves looking at other paid media channels, such as paid social, to drive high-level traffic and brand awareness.\u003C\u002Fp>\n",{"acf_fc_layout":86,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"style":87,"layout":71,"testimonials":88},"testimonials","white",[89,95,100],{"quote":90,"logo":91,"logo_width":92,"logo_height":92,"author":93,"byline":94},"\u003Cp>Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FTopps-Tiles-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sian Garvey","Director of Marketing",{"quote":96,"logo":97,"logo_width":92,"logo_height":92,"author":98,"byline":99},"\u003Cp>I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Gemma Launchbury","VP of Marketing, Norse Atlantic Airways",{"quote":101,"logo":102,"logo_width":92,"logo_height":92,"author":103,"byline":104},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"acf_fc_layout":106,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"style":107,"layout":108,"heading":109,"intro":110,"cta_text":111,"cta_link":112,"columns":113,"show_steps":19,"grid_items":114},"large_column_text","blue_background","content_grid","Our approach to PPC consultancy","\u003Cp>Our PPC consultancy service is ideal for businesses looking for either a brief review of their account structure or a more detailed and in-depth analysis of their PPC account. Whether you’re based in London, the UK, or internationally, our PPC consultants provide personalised, actionable insights designed to drive success. \u003C\u002Fp>\n\u003Cp>Innovation and collaboration are at the heart of what we do; we work closely with our clients to understand the specific challenges of their industry and build strategic campaigns that deliver high-value conversions. Our consultants have years of experience in managing complex PPC accounts, and our approach is always led by experimentation – going beyond best practice to ensure that your business benefits from the most effective, cost-efficient strategies available.\u003C\u002Fp>\n\u003Cp>Through industry-leading tools and tried and tested strategic approaches, we identify wasted advertising spend and implement improvements to make more of your budget. Our expertise as a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Partner\u003C\u002Fa> and \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fmicrosoft-advertising-management\u002F\">Bing accredited\u003C\u002Fa> agency will help you identify quick wins, as well as inform your longer-term strategy.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","1",[],{"acf_fc_layout":61,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":116,"content":117},"PPC consultancy awards and industry recognition","\u003Cp class=\"intro\">Our PPC consultants have been sharing their expertise in the paid media industry since we were first founded in 2012.\u003C\u002Fp>\n\u003Cp>As a highly regarded team of PPC consultants, we’ve contributed to the biggest conferences and events in the industry. Our consultants have presented at the likes of Hero Conf, PPC Live, Digital Marketing Europe, and Adworld Experience.\u003C\u002Fp>\n\u003Cp>Multiple award wins have helped to demonstrate our ability to deliver exceptional results for clients and our commitment to ongoing innovation. We’ve consistently been recognised at The Drum Awards, Global Agency Awards, and UK Search Awards – discover more about \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">our awards\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>We are a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa>, and a Select Microsoft Partner, and are recognised as a qualified member within The Meta Business Partner Programme.\u003C\u002Fp>\n",{"acf_fc_layout":119,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":120,"faqs":121},"faqs","PPC consultancy FAQs",[122,125,128,131],{"title":123,"text":124},"What is PPC consultancy?","\u003Cp>PPC consultancy is a service provided by agencies like Impression, helping businesses improve their paid search advertising campaigns. Our PPC consultants work with clients to identify areas of improvement in their existing campaigns and create a long-term strategy to maximise their return on investment.\u003C\u002Fp>\n\u003Cp>This involves conducting keyword research, optimising ad copy and landing pages, and analysing campaign performance to identify quick wins and areas for improvement. In this way, PPC consultancy aims to help businesses capture high-value conversions at the lowest possible cost and drive more revenue through effective paid advertising.\u003C\u002Fp>\n",{"title":126,"text":127},"Does my business need a PPC consultant?","\u003Cp>Your business may be weighing up the decision as to whether to hire a PPC consultant or develop in-house PPC capabilities. Both are valid options that can help you to achieve your business goals. \u003C\u002Fp>\n\u003Cp>That said, in-housing PPC requires a considerable ongoing investment to hire, train, and retain specialists with the expertise needed to drive your campaigns forward. By choosing PPC consultants instead, you gain instant access to some of the best minds in the industry. This route will deliver results faster and often more efficiently than hiring your own PPC team.\u003C\u002Fp>\n",{"title":129,"text":130},"Can your PPC consultants work in partnership with our in-house teams?","\u003Cp>If you have a wider digital marketing team in place – but with limited PPC capabilities – we are well placed to support you. The benefit of choosing Impression in these circumstances is that our PPC consultants work closely with other channel teams on a daily basis, meaning that they have the experience and expertise required to slot straight into your team.\u003C\u002Fp>\n",{"title":132,"text":133},"Why should I choose Impression for PPC consultancy?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. Our PPC consultants are at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.\u003C\u002Fp>\n",{"acf_fc_layout":135,"reduced":51,"top_overlap":52,"bottom_underlap":66,"disable_observer":-1,"heading":136,"cta_text":137,"cta_link":138,"case_studies":139},"case_studies","PPC case studies","See our work","\u002Four-work\u002F",[140,155,169],{"id":141,"title":142,"industries":143,"services":145,"clientName":147,"clientLogo":148,"clientLogoWidth":45,"clientLogoHeight":149,"colour":150,"fontColour":70,"image":151,"imageWidth":152,"imageHeight":153,"to":154},29161,"92% increase in YoY channel revenue for Cancer Research UK",[144],"Not for Profit",[146],"Paid Media","Cancer Research UK – 2024","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FeuQ9Cf1f-CRUK-Logo-2025.svg",80,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FCRUK-2024.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fcancer-research-uk-legacy\u002F",{"id":156,"title":157,"industries":158,"services":161,"clientName":163,"clientLogo":164,"clientLogoWidth":45,"clientLogoHeight":165,"colour":166,"fontColour":18,"image":167,"imageWidth":152,"imageHeight":153,"to":168},904,"179% increase in revenue for ecommerce brand",[159,160],"Home Improvement","Retail",[146,162],"SEO","Abigail Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FAbigail-Ahern-Logo.svg",32,"#31313a","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbigail-Ahern.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fabigail-ahern\u002F",{"id":170,"title":171,"industries":172,"services":173,"clientName":174,"clientLogo":175,"clientLogoWidth":45,"clientLogoHeight":176,"colour":150,"fontColour":70,"image":177,"imageWidth":152,"imageHeight":153,"to":178},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[159,160],[146],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"acf_fc_layout":180,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":181,"style":182,"cta_link":183,"cta_text":184,"services":185},"related_services","Related PPC consultancy services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[186,189],{"title":146,"link":187,"description":188},"\u002Fpaid-media\u002F","Integrated and strategic digital advertising across every network.",{"title":190,"link":191,"description":192},"PPC","\u002Fpaid-media\u002Fppc\u002F","Read our award-winning approach to pay-per-click advertising",{"acf_fc_layout":194,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":195,"title":196,"intro":197},"form_cta","Find out what we can do for your business","Talk to a PPC consultant","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[200,203,204,205],{"path":201,"name":202},"\u002F","Home",{"path":187,"name":146},{"path":191,"name":190},{"path":206,"name":20},null,{"title":208,"script":209,"meta":338,"link":381},"PPC Consultancy | Pay-per-click Consulting | Impression",[210],{"type":211,"key":212,"innerHTML":213},"application\u002Fld+json","yoast-json-ld",{"@context":214,"@graph":215},"https:\u002F\u002Fschema.org",[216,227,241,253,320],{"@type":217,"@id":218,"url":218,"name":208,"isPartOf":219,"datePublished":221,"dateModified":222,"description":223,"breadcrumb":224,"inLanguage":226},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Fppc-consultancy\u002F",{"@id":220},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:31:15+00:00","2026-02-25T14:38:48+00:00","Our PPC consultancy services are ideal for businesses who want to identify wasted ad spend and make more of their budget. Enquire today.",{"@id":225},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Fppc-consultancy\u002F#breadcrumb","en",{"@type":228,"@id":225,"itemListElement":229},"BreadcrumbList",[230,233,236,239],{"@type":231,"position":42,"name":202,"item":232},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":231,"position":234,"name":146,"item":235},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":231,"position":237,"name":190,"item":238},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002F",{"@type":231,"position":240,"name":20},4,{"@type":242,"@id":220,"url":232,"name":243,"description":6,"publisher":244,"inLanguage":246,"potentialAction":247},"WebSite","Impression",{"@id":245},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":248,"target":249,"query-input":252},"SearchAction",{"@type":250,"urlTemplate":251},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":254,"@id":245,"name":243,"url":232,"logo":255,"image":261,"sameAs":262,"@context":266,"email":267,"foundingDate":268,"legalName":269,"vatID":270,"description":271,"telephone":272,"address":273,"location":280,"areaServed":313},"Organization",{"@type":256,"inLanguage":246,"@id":257,"url":258,"contentUrl":258,"width":259,"height":260,"caption":243},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[263,264,265],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":274,"streetAddress":275,"addressLocality":276,"addressRegion":277,"postalCode":278,"addressCountry":279},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[281,290,302],{"@type":282,"name":283,"geo":284,"address":288,"photo":261,"telephone":289},"Place","Impression Digital - Nottingham",{"@type":285,"latitude":286,"longitude":287},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":274,"streetAddress":275,"addressLocality":276,"addressRegion":277,"postalCode":278,"addressCountry":279},"+44 01158 242 212",{"@type":282,"name":291,"geo":292,"address":295,"photo":300,"telephone":301},"Impression Digital - London",{"@type":285,"latitude":293,"longitude":294},"51.50237208377361","-0.09229841534284115",{"@type":274,"streetAddress":296,"addressLocality":297,"addressRegion":298,"postalCode":299,"addressCountry":279},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":282,"name":303,"geo":304,"address":307},"Impression Digital - New York",{"@type":285,"latitude":305,"longitude":306},"40.726722746949","-74.00527778220652",{"@type":274,"streetAddress":308,"addressLocality":309,"addressRegion":310,"postalCode":311,"addressCountry":312},"160 Varick St","New York","NY","10013","USA",[314,317,319],{"@type":315,"name":316},"Country","Worldwide",{"@type":315,"name":318},"GBR",{"@type":315,"name":312},{"@type":321,"mainEntity":322,"@id":337,"url":218},"FAQPage",[323,328,331,334],{"@type":324,"name":123,"acceptedAnswer":325},"Question",{"@type":326,"text":327},"Answer","\u003Cp>PPC consultancy is a service provided by agencies like Impression, helping businesses improve their paid search advertising campaigns. Our PPC consultants work with clients to identify areas of improvement in their existing campaigns and create a long-term strategy to maximise their return on investment.\u003C\u002Fp>\n\u003Cp>This involves conducting keyword research, optimising ad copy and landing pages, and analysing campaign performance to identify quick wins and areas for improvement. In this way, PPC consultancy aims to help businesses capture high-value conversions at the lowest possible cost and drive more revenue through effective paid advertising.\u003C\u002Fp>",{"@type":324,"name":126,"acceptedAnswer":329},{"@type":326,"text":330},"\u003Cp>Your business may be weighing up the decision as to whether to hire a PPC consultant or develop in-house PPC capabilities. Both are valid options that can help you to achieve your business goals. \u003C\u002Fp>\n\u003Cp>That said, in-housing PPC requires a considerable ongoing investment to hire, train, and retain specialists with the expertise needed to drive your campaigns forward. By choosing PPC consultants instead, you gain instant access to some of the best minds in the industry. This route will deliver results faster and often more efficiently than hiring your own PPC team.\u003C\u002Fp>",{"@type":324,"name":129,"acceptedAnswer":332},{"@type":326,"text":333},"\u003Cp>If you have a wider digital marketing team in place – but with limited PPC capabilities – we are well placed to support you. The benefit of choosing Impression in these circumstances is that our PPC consultants work closely with other channel teams on a daily basis, meaning that they have the experience and expertise required to slot straight into your team.\u003C\u002Fp>",{"@type":324,"name":132,"acceptedAnswer":335},{"@type":326,"text":336},"\u003Cp>Impression is an independent, owner-operated team of digital specialists. Our PPC consultants are at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Fppc-consultancy\u002F#faqpage",[339,341,344,347,350,352,354,356,358,361,363,366,369,372,375,378],{"name":340,"content":223},"description",{"name":342,"content":343},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":345,"content":346},"og:locale","en_GB",{"property":348,"content":349},"og:type","article",{"property":351,"content":208},"og:title",{"property":353,"content":223},"og:description",{"property":355,"content":218},"og:url",{"property":357,"content":243},"og:site_name",{"property":359,"content":360},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":362,"content":222},"article:modified_time",{"property":364,"content":365},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":367,"content":368},"og:image:width",1200,{"property":370,"content":371},"og:image:height",630,{"property":373,"content":374},"og:image:type","image\u002Fjpeg",{"name":376,"content":377},"twitter:card","summary_large_image",{"name":379,"content":380},"twitter:site","@impressiontalk",[]]