[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fppc\u002Fmicrosoft-ads":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":294,"breadcrumbs":295,"head":306},"2021-01-06T16:29:22",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-303","page","type-page","status-publish","hentry",{"hero":17,"page_content_modules":86},{"type":18,"style":19,"image":20,"background_video_hd":20,"background_video_sd":20,"title":21,"heading":22,"intro":23,"award_logos":24,"button_text":6,"button_link":6},"standard","light",false,"Microsoft Ads Agency","Expand your reach and drive conversions with our Microsoft Ads management services","\u003Cp>As a certified Microsoft Advertising agency partner, we can help you unlock your potential and gain a competitive advantage in the market. Formerly known as Bing ads, Microsoft Advertising provides a platform that helps you expand paid media campaigns beyond \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google Ads\u003C\u002Fa>. Microsoft Ads provide high visibility across Microsoft Edge, Yahoo, and Xbox—where Bing serves as the official search engine—offering businesses an effective and often more cost-efficient alternative for digital advertising.\u003C\u002Fp>\n",[25],{"image":26,"url":6},{"ID":27,"id":27,"title":28,"filename":29,"filesize":30,"url":31,"link":32,"alt":6,"author":33,"description":6,"caption":6,"name":28,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":38,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":45},35149,"microsoft-select-partner-2025","microsoft-select-partner-2025.png",23768,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&q=90","\u002Fabout\u002Fai-at-impression\u002Fmicrosoft-select-partner-2025\u002F","98","inherit",30494,"2025-10-29 10:43:47","2025-10-29 10:44:22",0,"image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",423,147,{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":71,"default_portrait":72,"default_portrait-width":71,"default_portrait-height":70,"6_col_and_margin_short":73,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":68,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":68,"staff_image_696_600":81,"staff_image_696_600-width":82,"staff_image_696_600-height":71,"rectangular_thumbnail":83,"rectangular_thumbnail-width":84,"rectangular_thumbnail-height":85},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=70&q=90&w=200",200,70,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=267&q=90&w=768",768,267,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=534&q=90&w=1536",1536,534,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=scale&h=712&q=90&w=2048",2048,712,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fmicrosoft-select-partner-2025.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[87,96,100,119,134,154,172,214,230,270,289],{"acf_fc_layout":88,"reduced":89,"top_overlap":90,"bottom_underlap":90,"disable_observer":-1,"style":-1,"layout":-1,"size":91,"container":92,"gutter":-1,"left_gutter":6,"position":93,"image":94,"image_width":80,"image_height":68,"alt":95},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504365_woman-using-laptop-at-home-4050303-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","050720211625504365_woman-using-laptop-at-home-4050303-scaled.jpg",{"acf_fc_layout":97,"reduced":89,"top_overlap":90,"bottom_underlap":90,"disable_observer":-1,"heading":98,"content":99},"full_width_text","How Microsoft Advertising services help your business","\u003Cp class=\"intro\">Microsft Ads offer a higher potential return on ad spend due to a niche user base, along with image extensions that cater for additional visual imagery and voice search implementation, both crucial for today&#8217;s evolving digital landscape to help you stay ahead of the competition. \u003C\u002Fp>\n\u003Cp>As a Microsoft Advertising Select Agency Partner and 2022 Agency Partner of the Year, Impression has a proven track record of success in Microsoft advertising. We take advantage of beta tests and brand-new features to pioneer the very best services for our clients.\u003C\u002Fp>\n",{"acf_fc_layout":101,"reduced":89,"top_overlap":90,"bottom_underlap":90,"disable_observer":-1,"style":102,"layout":103,"heading":104,"intro":105,"cta_text":106,"cta_link":107,"columns":108,"show_steps":20,"grid_items":109},"large_column_text","yellow","content_grid","Our approach to effective Microsoft Ads Management","\u003Cp>Microsoft Advertising boasts a unique blend of features that’s comparable to Google Ads but allows businesses to market their products and services to more specific audiences.\u003C\u002Fp>\n\u003Cp>Rather than mirroring our approach to Google Ads on Microsoft’s platform, we have pioneered an award-winning approach that takes advantage of its unique strengths.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","3",[110,113,116],{"text":111,"title":112},"\u003Cp>Keyword and industry analysis form invaluable insights. Discovering the precise keywords your potential customers are using to engage with your brand will refine your Microsoft Ad campaigns, ensuring maximum impact and relevance.\u003C\u002Fp>\n\u003Cp>Thanks to Microsoft’s ownership of LinkedIn, one of the platform’s features is bespoke audience targeting across Bing ads, allowing us to reach specific categories of people unavailable on other platforms. We take full advantage of this when our clients need to reach particular audience groups.\u003C\u002Fp>\n","Market and keyword research",{"text":114,"title":115},"\u003Cp>Guided by in-depth market and keyword research, we’ll look to optimise existing ads or create new ones where opportunities arise, ensuring maximum impact and engagement to enhance your click-through rates.\u003C\u002Fp>\n","Create and optimise ads",{"text":117,"title":118},"\u003Cp>Once the ads are live, we will continuously review and improve your campaigns using real-time KPI tracking to ensure they are optimised to maximise performance. As a Microsoft Advertising Select Agency Partner, we have access to the platform’s exclusive features, ensuring your campaigns always stay ahead of the competition.\u003C\u002Fp>\n","Ongoing management and review",{"acf_fc_layout":120,"reduced":89,"top_overlap":90,"bottom_underlap":90,"disable_observer":-1,"heading":121,"intro":122,"columns":108,"style":19,"layout":123,"grid_items":124},"linked_content_grid","Microsoft Ads services we offer","\u003Cp>Microsoft Advertising offers a range of features to grow your business online through search on Bing and other channels. We utilise this platform to its fullest potential and provide you with outstanding outcomes.\u003C\u002Fp>\n","left-margin",[125,128,131],{"title":126,"content":127,"link":6},"Keyword research","\u003Cp>Performing keyword research for Microsoft Advertising can help a business by providing insights into what keywords potential customers are searching for online. This information can be used to optimise ad campaigns and improve targeting.\u003C\u002Fp>\n",{"title":129,"content":130,"link":6},"Custom Microsoft Advertising strategy","\u003Cp>Specialising in Microsoft ads management, our experts work with you to develop a bespoke strategy, analyse your current Microsoft Advertising account, and implement plans to improve your campaigns. See our \u003Ca href=\"\u002Four-work\u002F?service=paid-media\">case studies\u003C\u002Fa> here.\u003C\u002Fp>\n",{"title":132,"content":133,"link":6},"Quality score optimisations","\u003Cp>Our approach to Microsoft Advertising includes an analysis of your current quality score level and landing page experience by keyword. Improving your landing page experience can equal a better quality score, cheaper CPC and improved return on investment.\u003C\u002Fp>\n",{"acf_fc_layout":135,"reduced":89,"top_overlap":136,"bottom_underlap":90,"disable_observer":-1,"style":137,"layout":123,"testimonials":138},"testimonials","none","white",[139,144,149],{"quote":140,"logo":141,"logo_width":47,"logo_height":47,"author":142,"byline":143},"\u003Cp>I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Gemma Launchbury","VP of Marketing, Norse Atlantic Airways",{"quote":145,"logo":146,"logo_width":47,"logo_height":47,"author":147,"byline":148},"\u003Cp>Impression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FRutland-NEW.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","James Chester","Ecommerce Manager, Rutland Cycling",{"quote":150,"logo":151,"logo_width":47,"logo_height":47,"author":152,"byline":153},"\u003Cp>Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FTopps-Tiles-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sian Garvey","Director of Marketing",{"acf_fc_layout":120,"reduced":89,"top_overlap":136,"bottom_underlap":90,"disable_observer":-1,"heading":155,"intro":156,"columns":157,"style":158,"layout":123,"grid_items":159},"Why partner with us for your Microsoft Ads management?","\u003Cp>Microsoft offers a range of features to grow your business online through Microsoft Ads and other channels. However, partnering with a certified Microsoft Ads agency like Impression will allow you to benefit from these tools as well as beta tests and brand-new features exclusive to Microsoft Advertising Partners. \u003C\u002Fp>\n","4","dark",[160,163,166,169],{"title":161,"content":162,"link":6},"Lower Advertising Costs","\u003Cp>Bing’s niche user base means that getting clicks from the right customers costs a lot less, and so does a conversion. If you’re looking to expand your audience targeting but don’t want to drastically increase spend, then Microsoft Ads is for you!\u003C\u002Fp>\n",{"title":164,"content":165,"link":6},"Image Extensions","\u003Cp>Microsoft has long been a pioneer of the ability to add images to search ads, as well as traditional text extensions. This is especially great for ecommerce businesses, or those who may benefit from additional visual imagery.\u003C\u002Fp>\n",{"title":167,"content":168,"link":6},"Voice Search","\u003Cp>Bing is storming ahead with the development of its flagship voice recognition software. In 2024, voice search is predicted to continue to grow significantly. Microsoft Advertising is an excellent choice for advertisers wanting to get ahead of the trend.\u003C\u002Fp>\n",{"title":170,"content":171,"link":6},"Increased Visibility for Text Ads","\u003Cp>The Bing search engine allows text adverts to show in its right-hand column as well as repeating these at the bottom of the page – doubling your amount of visibility! Microsoft Advertising can therefore be an excellent choice for businesses looking to increase online visibility alongside gaining conversions from a whole new set of audiences.\u003C\u002Fp>\n",{"acf_fc_layout":173,"reduced":89,"top_overlap":90,"bottom_underlap":90,"disable_observer":-1,"heading":174,"cta_text":175,"cta_link":176,"case_studies":177},"case_studies","Related case studies","View our work","\u002Four-work\u002F?service=paid-media",[178,193,204],{"id":179,"title":180,"industries":181,"services":184,"clientName":186,"clientLogo":187,"clientLogoWidth":49,"clientLogoHeight":188,"colour":189,"fontColour":158,"image":190,"imageWidth":52,"imageHeight":191,"to":192},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[182,183],"Home Improvement","Retail",[185],"Paid Media","Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":194,"title":195,"industries":196,"services":198,"clientName":199,"clientLogo":200,"clientLogoWidth":49,"clientLogoHeight":201,"colour":189,"fontColour":158,"image":202,"imageWidth":52,"imageHeight":191,"to":203},8827,"Driving awareness for Cancer Research UK",[197],"Not for Profit",[185],"Cancer Research UK","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FeuQ9Cf1f-CRUK-Logo-2025.svg",80,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FcRSZ11v4-CRUK-3.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fcancer-research-uk\u002F",{"id":205,"title":206,"industries":207,"services":208,"clientName":210,"clientLogo":187,"clientLogoWidth":49,"clientLogoHeight":188,"colour":211,"fontColour":19,"image":212,"imageWidth":52,"imageHeight":191,"to":213},16329,"Integrated strategy achieves 33% of unique visitor share",[182,183],[185,209],"SEO","Topps Tiles Integrated","#31313a","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Integrated.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-integrated\u002F",{"acf_fc_layout":215,"reduced":89,"top_overlap":90,"bottom_underlap":90,"disable_observer":-1,"heading":216,"faqs":217},"faqs","Microsoft Advertising FAQs",[218,221,224,227],{"title":219,"text":220},"What is Microsoft Advertising?","\u003Cp>Microsoft Advertising is a tool that allows businesses to advertise their products or services on Microsoft's search engine, Bing, as well as on other partner websites and apps. It offers a variety of advertising formats for businesses.\u003C\u002Fp>\n",{"title":222,"text":223},"How does Microsoft Advertising work?","\u003Cp>Microsoft (Bing) ads target specific audiences based on demographics, interests, and behaviours. There are different formats of ads that businesses can choose from, such as search ads, display ads, and video ads. Additionally, businesses can set a budget and bid on specific keywords or placements to compete for ad space. When you use Microsoft Ads, your ads will be displayed across multiple sites like Bing, MSN, Yahoo, and AOL.\u003C\u002Fp>\n",{"title":225,"text":226},"Why should I work with a Microsoft Advertising agency?","\u003Cp>Working with a Microsoft Advertising agency such as Impression can be beneficial for businesses that want to maximise the effectiveness of their advertising campaigns and return on investment. At Impression, we can provide expertise in creating and optimising ads, targeting the right audience, and managing the budget and bidding process. At Impression, we also have access to advanced industry tools and data that can help businesses get the most out of their advertising spend.\u003C\u002Fp>\n",{"title":228,"text":229},"Who are Microsoft ads best suited for?","\u003Cp>Microsoft ads are best suited for businesses wanting to reach a broad audience and maximise online visibility. They are particularly effective for businesses in industries such as finance, technology, and healthcare, as well as those targeting older demographics. Microsoft ads can also be a good option for businesses that want to diversify their advertising strategy beyond Google Ads.\u003C\u002Fp>\n",{"acf_fc_layout":231,"reduced":89,"top_overlap":90,"bottom_underlap":90,"disable_observer":-1,"heading":232,"cta_text":233,"cta_link":234,"items":235},"related_module","Microsoft Advertising resources","See all articles","\u002Fblog\u002F",[236,250,259],{"type_key":237,"title":238,"excerpt":239,"to":240,"postedAt":241,"readingTime":242,"image":6,"authors":243,"category":247},"post","Native Advertising Using Microsoft Audience Network","\u003Cp>It has become apparent that now is the time to start investing in native advertising; spending in native advertising reached over £6bn in 2019 and is set to grow around 25% by 2023 (source, Microsoft Ads). Dedicating time and budget into native advertising is going to have a greater chance to improve a company’s reach. [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fnative-advertising-using-microsoft-audience-network\u002F","2022-02-07T16:48:16",4,[244],{"name":245,"image":246},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":248,"name":249},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":237,"title":251,"excerpt":252,"to":253,"postedAt":254,"readingTime":255,"image":256,"authors":257,"category":258},"Responsive Search Ads Are Now Available In All Microsoft Advertising Interfaces","\u003Cp>PPC News After a successful open beta running since September 2019, Microsoft Ads have decided to roll out the responsive search ads globally to all advertisers. RSAs make creating and testing ads easier by matching the most optimal combinations of headlines and descriptions to show more text and more relevant messages to the customers. This [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fresponsive-search-ads-are-now-available-in-all-microsoft-advertising-interfaces\u002F","2025-02-24T16:38:10",2,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FF9EcAfNQ-050720211625506264_building-1011876_1920.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[],{"to":248,"name":249},{"type_key":237,"title":260,"excerpt":261,"to":262,"postedAt":263,"readingTime":242,"image":264,"authors":265,"category":269},"Should you be advertising on Bing?","\u003Cp>Other than a seemingly pointless name change, Microsoft Advertising has a lot going for it that can easily be overlooked by people running PPC accounts. It can be very easy for account managers to give all of their attention to Google. But should we be giving Microsoft Advertising some more love? Here are 5 reasons [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fshould-you-be-advertising-on-bing\u002F","2025-02-24T16:38:55","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FuxUOLgO2-050720211625509307_BingAds-Page-Header.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[266],{"name":267,"image":268},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":248,"name":249},{"acf_fc_layout":271,"reduced":89,"top_overlap":136,"bottom_underlap":136,"disable_observer":-1,"heading":272,"style":273,"cta_link":274,"cta_text":275,"services":276},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[277,281,285],{"title":278,"link":279,"description":280},"Google Ads Management","\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F","As a Premier Google Partner, our experienced team offers in-depth Google Ads management.",{"title":282,"link":283,"description":284},"PPC Consultancy","\u002Fpaid-media\u002Fppc\u002Fppc-consultancy\u002F","Our team of PPC experts have years of experience in providing actionable consultancy and performing thorough audits.",{"title":286,"link":287,"description":288},"Feed Management","\u002Fpaid-media\u002Fppc\u002Ffeed-management\u002F","Feed optimisation helps you achieve a better ROI across Shopping, Search and Social.",{"acf_fc_layout":290,"reduced":89,"top_overlap":136,"bottom_underlap":136,"disable_observer":-1,"heading":291,"title":292,"intro":293},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[296,299,301,303],{"path":297,"name":298},"\u002F","Home",{"path":300,"name":185},"\u002Fpaid-media\u002F",{"path":302,"name":249},"\u002Fpaid-media\u002Fppc\u002F",{"path":304,"name":305},null,"Microsoft Advertising Management",{"title":307,"script":308,"meta":436,"link":479},"Microsoft Advertising Agency | Bing Ads Specialists | Impression",[309],{"type":310,"key":311,"innerHTML":312},"application\u002Fld+json","yoast-json-ld",{"@context":313,"@graph":314},"https:\u002F\u002Fschema.org",[315,326,339,351,418],{"@type":316,"@id":317,"url":317,"name":307,"isPartOf":318,"datePublished":320,"dateModified":321,"description":322,"breadcrumb":323,"inLanguage":325},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Fmicrosoft-ads\u002F",{"@id":319},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:29:22+00:00","2025-10-29T10:44:39+00:00","Expert Microsoft Ad Agency with experience crafting conversion-driving ads through our Microsoft Ads Management services. 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