[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fppc\u002Finternational-ppc":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":241,"breadcrumbs":242,"head":251},"2021-01-06T16:30:53",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-310","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":48},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"International PPC Agency"," International PPC services that drive traffic, revenue and brand visibility globally","\u003Cp>Our team of award-winning multilingual specialists offer bespoke international PPC services to devise effective\u003Ca href=\"\u002Fblog\u002Finternational-ppc-campaigns\u002F\"> international PPC \u003C\u002Fa>campaigns that drive traffic, revenue and brand visibility around the world. \u003C\u002Fp>\n",[24],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,[49,60,64,73,78,100,114,121,165,181,224,236],{"acf_fc_layout":50,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"style":-1,"layout":-1,"size":53,"container":54,"gutter":-1,"left_gutter":6,"position":55,"image":56,"image_width":57,"image_height":58,"alt":59},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_0584829a23ce459b92ff88d69e2c5579mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C460%2C2560%2C843&w=2640",2640,870,"732aad_0584829a23ce459b92ff88d69e2c5579mv2",{"acf_fc_layout":61,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":62,"content":63},"full_width_text","How international PPC services help your business","\u003Cp class=\"intro\">To make the biggest impact in each country you advertise in, you need to adapt to each audience individually, taking linguistic and cultural differences into account, this is where international \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa> can help.\u003C\u002Fp>\n\u003Cp>Incorporating international PPC services into your broader \u003Ca href=\"\u002Fdigital-marketing\u002F\">digital marketing\u003C\u002Fa> activities ensures you reach new audiences in different countries and regions, boosting brand recognition and authority in new markets. Working with an experienced global PPC agency like Impression means your strategy will take a scientific approach, backed by data-driven research using principles of mathematics, testing, and intelligent data analysis.\u003C\u002Fp>\n",{"acf_fc_layout":65,"reduced":51,"top_overlap":66,"bottom_underlap":52,"disable_observer":-1,"style":67,"layout":68,"heading":69,"intro":70,"cta_text":6,"cta_link":6,"columns":71,"show_steps":19,"grid_items":72},"large_column_text","none","yellow","logo_grid","Why trust Impression as your international PPC agency?","\u003Cp>When deciding who should manage your international PPC campaigns, you’ll be looking for an agency that can get you the highest return on investment possible for your \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> budget. At Impression, we have a proven track record on the international stage with a wealth of experience running successful, large-scale global PPC campaigns. \u003C\u002Fp>\n\u003Cp>We advertise in 74 countries in several different languages and have experience managing campaigns on six continents using a wide variety of search engines and social platforms. As an experienced global PPC agency, you can lean on our knowledge and expertise to drive results for your brand.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to find out how we can create award-winning international PPC strategies that deliver tangible results for your business.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":50,"reduced":51,"top_overlap":74,"bottom_underlap":66,"disable_observer":-1,"style":-1,"layout":-1,"size":53,"container":75,"gutter":-1,"left_gutter":6,"position":55,"image":76,"image_width":57,"image_height":58,"alt":77},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_efc67e6eb8b34ca684bc33d1740a8eecmv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C253%2C2560%2C843&w=2640","732aad_efc67e6eb8b34ca684bc33d1740a8eecmv2",{"acf_fc_layout":79,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":80,"intro":81,"columns":82,"style":18,"layout":83,"grid_items":84},"linked_content_grid","International PPC services we offer","\u003Cp>It’s important to communicate the right message to all of your customers, wherever they are in the world. Many of our international PPC experts are at least bilingual and will work with you and professional translators to ensure that what you want to say isn’t lost in translation, and accounts for cultural nuances.\u003C\u002Fp>\n\u003Cp>Your campaigns will be built from the ground up by native speakers, covering everything from keyword research to impactful ad copy in the target language of your choice.\u003C\u002Fp>\n","3","left-margin",[85,88,91,94,97],{"title":86,"content":87,"link":6},"Full-service international PPC campaigns","\u003Cp>We’ll handle everything for you – from keyword research for search campaigns through to foreign language feed optimisation for shopping campaigns – to create a bespoke strategy that is unique to your business and KPIs.\u003C\u002Fp>\n",{"title":89,"content":90,"link":6},"Keyword and audience research","\u003Cp>Whether your prospects search on Google, Microsoft Bing, Yandex or Baidu, we’ll create global \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC campaigns\u003C\u002Fa> for your business, ensuring that your ads appear on the most popular search engines all around the world.\u003C\u002Fp>\n",{"title":92,"content":93,"link":6},"Localised ad copy and creative","\u003Cp>Exceptional copy and creative are prerequisites to any successful international PPC campaign. Our \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">creative department\u003C\u002Fa> is also well-placed to produce attention-grabbing visuals that make your ads stand out from the crowd.\u003C\u002Fp>\n",{"title":95,"content":96,"link":6},"Optimised webpage localisation","\u003Cp>We’ll help you gain credibility in your international markets and improve conversion rates by creating localised landing pages that speak to your audience and help you sell your products and services to people all over the world.\u003C\u002Fp>\n",{"title":98,"content":99,"link":6},"Consolidated reporting","\u003Cp>With a single point of contact and centralised reporting, we make it simple and easy for you to compare performance across all of your target countries.\u003C\u002Fp>\n",{"acf_fc_layout":101,"reduced":51,"top_overlap":52,"bottom_underlap":66,"disable_observer":-1,"style":18,"layout":83,"testimonials":102},"testimonials",[103,109],{"quote":104,"logo":105,"logo_width":106,"logo_height":106,"author":107,"byline":108},"\u003Cp>The results we’ve seen clearly show the hard work that’s been put into this strategy and we’re delighted that this, combined with Impression’s expertise, has delivered such positive results.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sophie Bourne","Marketing Planning Manager",{"quote":110,"logo":111,"logo_width":106,"logo_height":106,"author":112,"byline":113},"\u003Cp>For me, one of the more important metrics for success with an agency is that they feel like an extension of your team, with Impression they are our team. We are fully integrated and communication is open across all elements of our digital marketing.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FMotors.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Lewis Millar","Senior Digital Growth Manager",{"acf_fc_layout":65,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"style":115,"layout":68,"heading":116,"intro":117,"cta_text":118,"cta_link":119,"columns":71,"show_steps":19,"grid_items":120},"blue","Our approach to international PPC","\u003Cp>International PPC requires an international \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa> and that’s exactly what we’ll create for you. Our team of multilingual specialists and strategists will devise the perfect plan for your campaigns to have the biggest impact around the world through our proven methods of testing and automation. \u003C\u002Fp>\n\u003Cp>International PPC requires a tailored international \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">digital strategy\u003C\u002Fa>, and that’s exactly what we’ll create for you. Our team of multilingual specialists and experienced strategists will work closely with you to understand your goals, audience, and market nuances. Using a combination of testing methods and cutting-edge automation, we’ll craft the perfect plan to ensure your campaigns achieve maximum impact across global markets. Whether you’re targeting niche audiences or competing in saturated spaces, our expertise will help your brand stand out, drive meaningful engagement, and delivering exceptional results worldwide.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F",[],{"acf_fc_layout":122,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":123,"cta_text":6,"cta_link":6,"case_studies":124},"case_studies","International PPC case studies",[125,145,154],{"id":126,"title":127,"industries":128,"services":130,"clientName":136,"clientLogo":137,"clientLogoWidth":45,"clientLogoHeight":138,"colour":139,"fontColour":140,"image":141,"imageWidth":142,"imageHeight":143,"to":144},25104,"Integrated digital strategy achieves 600% increase in sales for new Airline ",[129],"Travel",[131,132,133,134,135],"Analytics","CRO","Paid Media","SEO","Strategy","Norse Atlantic Airways Integrated","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg",60,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FNorse-Incrementality2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002F",{"id":146,"title":147,"industries":148,"services":149,"clientName":150,"clientLogo":137,"clientLogoWidth":45,"clientLogoHeight":138,"colour":151,"fontColour":140,"image":152,"imageWidth":142,"imageHeight":143,"to":153},29960,"Weather-triggered DOOH primes brand engagement and digital action for Norse Atlantic Airways",[129],[133],"Norse Caribbean","#cee6fc","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FCoEbmbfm-Norse-Caribbean.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnorse-programmatic\u002F",{"id":155,"title":156,"industries":157,"services":158,"clientName":160,"clientLogo":161,"clientLogoWidth":45,"clientLogoHeight":138,"colour":162,"fontColour":18,"image":163,"imageWidth":142,"imageHeight":143,"to":164},29465,"Incrementality test proves the value of social media advertising ",[129],[159],"Measurement","Norse Atlantic Airways Incrementality","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg","#1b4869","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FNorse-Incrementality.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnorse-atlantic-airways-incrementality\u002F",{"acf_fc_layout":166,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":167,"faqs":168},"faqs","International PPC FAQs",[169,172,175,178],{"title":170,"text":171},"What does PPC stand for? ","\u003Cp>PPC stands for pay-per-click. It’s sometimes referred to as paid media and it’s a form of paid marketing where the advertiser pays a fee each time their ad is clicked on. PPC is different from tactics like SEO and digital PR which helps users reach your site organically.  \u003C\u002Fp>\n",{"title":173,"text":174},"What are PPC agencies?","\u003Cp>PPC agencies are responsible for overseeing and optimising their paid online advertising strategies on behalf of their clients. Utilising their data capabilities, they drive targeted traffic by optimising adverts for platforms such as Google Ads or Bing Ads. \u003C\u002Fp>\n",{"title":176,"text":177},"Do I need an international PPC agency?","\u003Cp>An effective international PPC strategy takes time and expertise, both of which you will find with an experienced international PPC agency. Managing ad campaigns in-house may be a viable option, but this could leave you vulnerable to its complexities. Working with an established agency like Impression can take the guesswork out of your strategy, ensuring that you achieve the best results and ROI. \u003C\u002Fp>\n",{"title":179,"text":180},"Why choose Impression as your international PPC agency?","\u003Cp>As an international PPC agency, we can provide you with a team of experienced digital talent. We have extensive knowledge of all paid media platforms and can build comprehensive strategies designed specifically to meet your business needs.\u003C\u002Fp>\n\u003Cp>International PPC agencies have established processes when it comes to measuring performance, utilising specialist tools which you may not ordinarily have access to. We can also deliver the best advice and practices in order to get the most out of your digital investment.\u003C\u002Fp>\n",{"acf_fc_layout":182,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":183,"cta_text":184,"cta_link":185,"items":186},"related_module","International PPC-related resources","See all articles","\u002Fblog\u002F",[187,201,212],{"type_key":188,"title":189,"excerpt":190,"to":191,"postedAt":192,"readingTime":42,"image":193,"authors":194,"category":198},"post","Ad Copy for PPC: Beyond Best Practices in 2026","\u003Cp>Advertising (and digital marketing in particular) is an ever-evolving practice. Whether it’s new campaign types, auditing features or more, we can often lose sight of some of the more basic but crucial concepts of our ads. Ad copy is one of these crucial concepts of digital marketing. It is a core part of any ad, […]\u003C\u002Fp>\n","\u002Fblog\u002Fad-copy-best-practices\u002F","2026-03-27T12:56:18","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fthom-milkovic-FTNGfpYCpGM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C1416%2C1920%2C768&w=750",[195],{"name":196,"image":197},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":199,"name":200},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":188,"title":202,"excerpt":203,"to":204,"postedAt":205,"readingTime":42,"image":206,"authors":207,"category":211},"International PPC campaigns: How to succeed in 2026","\u003Cp>International PPC campaigns are ideal for increasing your reach overseas. Whether you want to enter new international markets or grow your existing presence in particular regions, PPC is a highly effective marketing channel that you shouldn’t overlook. It’s possible to have campaigns up and running in new countries far quicker through paid search than with […]\u003C\u002Fp>\n","\u002Fblog\u002Finternational-ppc-campaigns\u002F","2026-03-27T12:54:42","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Finternational-ppc-campaigns-cover-image.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[208],{"name":209,"image":210},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":199,"name":200},{"type_key":188,"title":213,"excerpt":214,"to":215,"postedAt":216,"readingTime":217,"image":218,"authors":219,"category":223},"SEO & PPC: The differences & how they work together","\u003Cp>SEO and PPC are often the bread and butter of many marketing strategies. Why? Because we, as consumers, heavily rely on search engines. Understanding the difference between the two is central to a holistic approach to search marketing. Search advertising accounts for around 42% of digital marketing revenue globally each year – and Google alone […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-ppc-differences-and-integration\u002F","2025-07-31T10:30:03",24,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fmatteo-vistocco-Dph00R2SwFo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[220],{"name":221,"image":222},"Rebecca Edwards","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":199,"name":200},{"acf_fc_layout":225,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":226,"style":115,"cta_link":227,"cta_text":228,"services":229},"related_services","Related services","\u002Fdigital-marketing\u002F","See all digital marketing services",[230,233],{"title":133,"link":231,"description":232},"\u002Fpaid-media\u002F","A complete multi-channel mix of the digital advertising spectrum; search, shopping, social, display",{"title":200,"link":234,"description":235},"\u002Fpaid-media\u002Fppc\u002F","Discover how our intelligent, data-driven campaigns have helped our clients achieve success.",{"acf_fc_layout":237,"reduced":51,"top_overlap":66,"bottom_underlap":66,"disable_observer":-1,"heading":238,"title":239,"intro":240},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[243,246,247,248],{"path":244,"name":245},"\u002F","Home",{"path":231,"name":133},{"path":234,"name":200},{"path":249,"name":250},null,"International PPC",{"title":252,"script":253,"meta":383,"link":426},"International PPC Agency and Services | Impression",[254],{"type":255,"key":256,"innerHTML":257},"application\u002Fld+json","yoast-json-ld",{"@context":258,"@graph":259},"https:\u002F\u002Fschema.org",[260,271,285,297,364],{"@type":261,"@id":262,"url":262,"name":252,"isPartOf":263,"datePublished":265,"dateModified":266,"description":267,"breadcrumb":268,"inLanguage":270},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Finternational-ppc\u002F",{"@id":264},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:30:53+00:00","2026-02-25T14:36:00+00:00","We are an international PPC agency who can devise a global, multilingual, strategy for your business and deliver real ROI around the world. 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