[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":275,"breadcrumbs":276,"head":286},"2021-01-06T16:32:07",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-314","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":49},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"Google Shopping Management Agency","Grow your business profitably with our Google Shopping management services","\u003Cp>Put your products in front of the people who are ready to buy through Google’s own Shopping network, managed by a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa>. Google Shopping is the channel of choice for ecommerce retailers wanting to drive incremental performance across their product inventory.\u003C\u002Fp>\n",[24],{"image":25,"url":48},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,"https:\u002F\u002Fpartnersdirectory.withgoogle.com\u002Fpartners\u002F6144590882",[50,61,65,83,104,107,126,130,135,148,151,167,210,253,270],{"acf_fc_layout":51,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"style":-1,"layout":-1,"size":54,"container":55,"gutter":-1,"left_gutter":6,"position":56,"image":57,"image_width":58,"image_height":59,"alt":60},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Famy-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=20%2C387%2C3478%2C1146&w=2640",2640,870,"amy-1",{"acf_fc_layout":62,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":63,"content":64},"full_width_text","How Google Shopping management can help your business","\u003Cp class=\"intro\">Working with a Google Shopping management agency helps to improve the online visibility of your product selection and drive profitable sales.\u003C\u002Fp>\n\u003Cp>By harnessing the Shopping network, you can present highly visual \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google ads\u003C\u002Fa> to in-market audiences who are actively searching for items like yours, ensuring that you’re consistently present at the point of need. Google Shopping ads effectively complement your wider search marketing efforts, sitting above PPC organic listings, whilst opening up access to other advertising surfaces such as Google’s Shopping tab, \u003Ca style=\"font-size: 15px;\" href=\"\u002Fpaid-media\u002Fvideo-youtube\u002F\">YouTube ads\u003C\u002Fa>, the Google Display Network, and Gmail.\u003C\u002Fp>\n\u003Cp>As part of our Google Shopping management services, we help to set the strategy for optimising your product listings and maximising your return on investment. This entails continual refinement of your feed to ensure that your ads are shown in the right place, at the right time. Imagery also plays a vital role in driving clicks and purchases – Impression is well-positioned to help you achieve these goals through compelling \u003Ca href=\"\u002Fdigital-marketing\u002Fcreative\u002F\">creative\u003C\u002Fa>.\u003C\u002Fp>\n",{"acf_fc_layout":66,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"style":67,"layout":68,"heading":69,"intro":70,"cta_text":71,"cta_link":72,"columns":73,"show_steps":19,"grid_items":74},"large_column_text","yellow","logo_grid","Brands that trust our Google Shopping Management services","\u003Cp>Impression’s Google Shopping management services are trusted by leading brands across a wide range of ecommerce sectors across retail, fashion, home improvement, and luxury and beauty. \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to discover how we can help your business grow online.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","3",[75,77,80],{"image":76,"image_width":45,"image_height":45,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FkVdiXfLv-Topps-Tiles.svg",{"image":78,"image_width":45,"image_height":79,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fcruk-white.svg",77,{"image":81,"image_width":45,"image_height":82,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FMotors.svg",87,{"acf_fc_layout":84,"reduced":52,"top_overlap":85,"bottom_underlap":53,"disable_observer":-1,"heading":86,"intro":87,"columns":88,"style":18,"layout":89,"grid_items":90},"linked_content_grid","none","Google Shopping management services we offer","\u003Cp>Here are just a few things you can expect from working with Impression on your Google Shopping campaigns:\u003C\u002Fp>\n","4","left-margin",[91,94,98,101],{"title":92,"content":93,"link":6},"Innovative Shopping Management","\u003Cp>We’ve been awarded Google Premier Partner status for our \u003Ca href=\"\u002Four-work\u002F?service=paid-media\">track record\u003C\u002Fa> of driving consistent, cost-efficient growth for businesses like yours. Analysing profit margins and stock levels via custom scripts, we boost sales and hit ROAS goals through intelligent application of your budget.\u003C\u002Fp>\n",{"title":95,"content":96,"link":97},"Feed Optimisation","\u003Cp>Unlike other Google Ads platforms, Shopping relies on the feed you input to inform it on what products are included and for which queries they should therefore be displayed. Our Google Shopping management services provide a steer on the formatting of your shopping feeds, setting you up with the best chances of success.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Ffeed-management\u002F",{"title":99,"content":100,"link":6},"Compelling Creative","\u003Cp>As a multi-service agency, Impression offers the creative expertise required to make your \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> campaigns excel. Google Shopping ads are highly visual, so the right imagery can be a deciding factor in the performance. We’re well-placed to advise you on exactly what’s needed to stand out.\u003C\u002Fp>\n",{"title":102,"content":103,"link":6},"Data-Driven Insights & Reporting","\u003Cp>We arm you with the data you need to make properly informed decisions on Google Shopping management, offering insights to help transform your advertising strategies. Routine reports can also be delivered at a cadence that suits you and other key stakeholders in your business.\u003C\u002Fp>\n",{"acf_fc_layout":62,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":105,"content":106},"Scalable growth through Google Shopping advertising","\u003Cp class=\"intro\">Google Shopping advertising has come a long way since its inception, seeing significant market penetration over the last five years.\u003C\u002Fp>\n\u003Cp>It is a powerful channel within search that can be optimised and scaled by a number of techniques, including query sculpting, contextual feed optimisation, profit-focussed bidding, Comparison Shopping Service (CSS) selection and more. Since Spring 2020, the freemium model has since returned to Google, meaning free organic clicks are available for products uploaded to the Merchant Center.\u003C\u002Fp>\n\u003Cp>At Impression, we pride ourselves on our unique approach to Google Shopping campaign optimisation. Our Google Shopping Management team is commercially astute, and we always look to maximise total overall returns within challenging target ROAS\u002FROI targets. We overlay business data, such as promotional ranges, product margin and stock levels into our strategies where possible, to maximise profitable returns.We’re a high-performing \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner agency\u003C\u002Fa>, trusted by many businesses with their shopping advertising, targeting markets across the world. In 2024, the team won \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC Agency\u003C\u002Fa> of the Year in the Global Agency Awards.\u003C\u002Fp>\n",{"acf_fc_layout":108,"reduced":52,"top_overlap":85,"bottom_underlap":85,"disable_observer":-1,"style":18,"layout":89,"testimonials":109},"testimonials",[110,116,121],{"quote":111,"logo":112,"logo_width":113,"logo_height":113,"author":114,"byline":115},"\u003Cp>Impression provides high-level strategic advice and operates the programme on a day to day basis. They are extremely personable yet professional (a balance which some agencies struggle to achieve) and they always deliver what\u002Fwhen they promise. Impression feels like an extension of our in-house team and I really value the relationship we have with them.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002FVax.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Steven Waller","Head of Ecommerce, Vax",{"quote":117,"logo":118,"logo_width":113,"logo_height":113,"author":119,"byline":120},"\u003Cp>Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FTopps-Tiles-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sian Garvey","Director of Marketing",{"quote":122,"logo":123,"logo_width":113,"logo_height":113,"author":124,"byline":125},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"acf_fc_layout":66,"reduced":52,"top_overlap":85,"bottom_underlap":53,"disable_observer":-1,"style":67,"layout":68,"heading":127,"intro":128,"cta_text":71,"cta_link":72,"columns":88,"show_steps":19,"grid_items":129},"Our approach to Google Shopping Management","\u003Cp>For us, any paid channel needs to be managed scientifically. Over the years, we’ve earned a reputation as a data-driven Google Shopping management agency, using data from Google platforms, industry-leading tools and our own internal tech stack to make properly informed decisions on bid strategy and budget allocation.\u003C\u002Fp>\n\u003Cp>As a company, we invest large proportions of our time into internal training and deploy our bespoke scripts, tools and third-party feed optimisation platforms when required.\u003C\u002Fp>\n\u003Cp>We take a full life-cycle approach to Google Shopping campaign management, consulting with all relevant parts of your business. We consult with your trading team and IT developers on the “what” and “how” your product inventory is represented. We optimise feed content on your site, via intermediary optimisation software and if needed, on the ads platforms, too. With this, and regular content updates, feed testing and the inclusion of promotions data we’re able to get the results you need from the channel. Read more about our approach to \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Ffeed-management\u002F\">feed management\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>When working with Google Shopping, it’s important to consider a holistic campaign plan. Google Shopping campaigns will only ever capture inbound traffic. Our Google Shopping management agency will ensure you’re properly set up to attract new customers and audiences effectively and to make the most of returning shoppers.\u003C\u002Fp>\n\u003Cp>For reporting, we take a “retail trading” style approach; we power dashboards with SKU, category and campaign performance information so that together we can make the correct catalogue and campaign decisions.\u003C\u002Fp>\n",[],{"acf_fc_layout":51,"reduced":52,"top_overlap":131,"bottom_underlap":53,"disable_observer":-1,"style":-1,"layout":-1,"size":54,"container":132,"gutter":-1,"left_gutter":6,"position":56,"image":133,"image_width":58,"image_height":59,"alt":134},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FGoogle-Analytics-4-2023.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","Google-Analytics-4-2023",{"acf_fc_layout":66,"reduced":52,"top_overlap":85,"bottom_underlap":131,"disable_observer":-1,"style":136,"layout":68,"heading":137,"intro":138,"cta_text":6,"cta_link":6,"columns":88,"show_steps":19,"grid_items":139},"blue","Paid media industry recognition","\u003Cp>Impression’s paid media department is led by industry thought leaders, speakers and trainers, who have been on stage at the likes of SMX, SMXL, HeroConf, and AdWorld.\u003C\u002Fp>\n\u003Cp>Supporting our established position in the industry, we were awarded Best Large \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa> Agency in the 2023 UK Search Awards and the PPC Agency of the Year at the Global Agency Awards 2024. The team is also proud to have achieved \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa> status, an accolade which reflects our focus on continuous improvements and the consistent delivery of exceptional results for our client.\u003C\u002Fp>\n",[140,143,146],{"image":141,"image_width":45,"image_height":142,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FWHITE_NDA_Best-Large-Digital-Agency-of-the-Year-2025.svg",134,{"image":144,"image_width":45,"image_height":145,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FWHITE_GAA_Digital-Agency-of-the-Year-2024.svg",167,{"image":147,"image_width":45,"image_height":45,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FPremierPartner-2025-RGB.svg",{"acf_fc_layout":62,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":149,"content":150},"Results from our Google Shopping management services","\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14405\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002FRutland-Laptop-NEW.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"2640\" height=\"870\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Rutland Cycling\u003C\u002Fp>\n\u003Cp>We automated Rutland Cycling’s approach to Google Shopping feed management to deliver:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">A centralised, dynamically updated database capable of handling an evolving stock situation in real-time\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">An optimised bid and budget allocation strategy\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">A 30% YoY increase in revenue despite severe stock challenges.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Discover more about how \u003Ca href=\"\u002Four-work\u002Frutland-cycling-paid-media\u002F\">our work for Rutland Cycling\u003C\u002Fa> as its trusted Google Shopping management agency.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11626\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FAbigailAhernShopify.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"1323\" height=\"647\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Abigail Ahern\u003C\u002Fp>\n\u003Cp>Impression won Retail Campaign of the Year at the Biddable Media Awards, achieving the following results with luxury home accessories brand, Abigail Ahearn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">1588% ROAS vs 691% previous year\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">100% increase in eCommerce conversion rate YoY\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">178.5% increase in revenue generated from organic and paid media channels.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Ready to find out more about how our \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> and \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> teams delivered growth for this brand? See our \u003Ca href=\"\u002Four-work\u002Fabigail-ahern\u002F\">Abigail Ahern case study\u003C\u002Fa>.\u003C\u002Fp>\n",{"acf_fc_layout":152,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":153,"faqs":154},"faqs","Google Shopping management FAQs",[155,158,161,164],{"title":156,"text":157},"How does Google Shopping work?","\u003Cp>Google Shopping is Google’s own advertising network that allows you to place your products in front of the people who are ready to buy them.\u003C\u002Fp>\n\u003Cp>Unlike other Google Ads platforms, Shopping relies on the feed you input to inform it on what products are included and for which queries they should therefore be displayed – rather than bidding on keywords.\u003C\u002Fp>\n\u003Cp>This means that advertisers need to use optimised, correctly formatted shopping feeds to upload their information to Google, for the best chances of being displayed for the correct queries.\u003C\u002Fp>\n\u003Cp>Your Shopping feed can also incorporate other areas of information about your products, such as review stars, prices, sizes and much more. As a Google Premier Partner agency, we are experts in optimising Shopping feeds to get the most out of your product features in the SERPs.\u003C\u002Fp>\n",{"title":159,"text":160},"Do I need Google Shopping management services?","\u003Cp>It is possible to excel through Google Shopping campaigns without the support of an agency, provided that you adopt the right strategies and have the necessary in-house expertise. \u003C\u002Fp>\n\u003Cp>However, it is easy to underestimate the complexities and time required to achieve growth efficiently. Our Google Shopping team has spent years honing its approach, building bespoke scripts, and pushing beyond the boundaries of best practice – working with Impression gives you access to all of this, helping you to achieve the best possible return on your investment.\u003C\u002Fp>\n",{"title":162,"text":163},"Why should I choose Impression as my Google Shopping management agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.\u003C\u002Fp>\n",{"title":165,"text":166},"What makes a successful Google Shopping campaign?","\u003Cp>To create a successful Google Shopping campaign, you will need an optimised product feed, big management, and regular performance monitoring. Competitive pricing and high-quality images also play a vital role in improving visibility and driving conversions. Our Google shopping management services at Impression can assist you with hands-on management and data-driven insights to ensure your products appear in the right searches. \u003C\u002Fp>\n",{"acf_fc_layout":168,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":169,"cta_text":170,"cta_link":171,"case_studies":172},"case_studies","Google Shopping management case studies","View our work","\u002Four-work\u002F",[173,190,201],{"id":174,"title":175,"industries":176,"services":179,"clientName":181,"clientLogo":182,"clientLogoWidth":45,"clientLogoHeight":183,"colour":184,"fontColour":185,"image":186,"imageWidth":187,"imageHeight":188,"to":189},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[177,178],"Home Improvement","Retail",[180],"Paid Media","Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":191,"title":192,"industries":193,"services":194,"clientName":195,"clientLogo":196,"clientLogoWidth":45,"clientLogoHeight":197,"colour":198,"fontColour":18,"image":199,"imageWidth":187,"imageHeight":188,"to":200},21854,"Paid media strategy drives a 40% revenue increase",[178],[180],"Fire Seals Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FXvXwa506-FSD-dark.svg",24,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FFireSealsDirect2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ffire-seals-direct-paid-media\u002F",{"id":202,"title":203,"industries":204,"services":205,"clientName":206,"clientLogo":207,"clientLogoWidth":45,"clientLogoHeight":45,"colour":184,"fontColour":185,"image":208,"imageWidth":187,"imageHeight":188,"to":209},12143,"Paid media strategy turns it up a gear",[178],[180],"Rutland Cycling","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Frutland-logo-new.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FRutland-Cycling.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Frutland-cycling-paid-media\u002F",{"acf_fc_layout":211,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":212,"cta_text":213,"cta_link":214,"items":215},"related_module","Related resources","See all articles","\u002Fblog\u002F",[216,231,243],{"type_key":217,"title":218,"excerpt":219,"to":220,"postedAt":221,"readingTime":222,"image":223,"authors":224,"category":228},"post","Google Shopping Ads – Not Just For Online Sales","\u003Cp>Shopping campaigns are not only there to help you gain a strong ROAS and online sales; used in the right formats they can increase your visits, new customers and your brand awareness consequently boosting your business’s profit. Optimisations First, it is worth looking at the basics of where this all starts, your shopping feed. Nurturing […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-shopping-ads-not-just-for-online-sales\u002F","2022-02-07T16:48:17",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504586_rupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[225],{"name":226,"image":227},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":229,"name":230},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":217,"title":232,"excerpt":233,"to":234,"postedAt":235,"readingTime":236,"image":237,"authors":238,"category":242},"Price Elasticity Of Demand In Google Shopping","\u003Cp>Google Shopping is a complex and ever-changing platform that consists of thousands of algorithms to give the user the best possible experience when searching for a product online. Strip all that back and you get a product comparison tool with one standout factor, price. Being the cheapest on Google Shopping obviously has its advantages but […]\u003C\u002Fp>\n","\u002Fblog\u002Fprice-elasticity-of-demand-in-google-shopping\u002F","2022-04-28T08:32:18",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FcPwY0rcK-050720211625512832_rubber-bands-elastic-bands-office-supplies-stationery-39675.jpeg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[239],{"name":240,"image":241},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":229,"name":230},{"type_key":217,"title":244,"excerpt":245,"to":246,"postedAt":247,"readingTime":248,"image":249,"authors":250,"category":252},"5 Quick Wins for Google Shopping Feed Optimisation","\u003Cp>Product data feed optimisation is without a doubt one of the most overlooked solutions for Google Shopping success. Your product listing ads are in many cases the initial window into your online store for a potential customer, and we all know how much first impressions count. Google Shopping has quickly become the number one channel […]\u003C\u002Fp>\n","\u002Fblog\u002F5-quick-wins-for-google-shopping-feed-optimisation\u002F","2025-03-19T11:48:58",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSt28qbn1-050720211625518986_blur-business-computer-230544-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[251],{"name":240,"image":241},{"to":229,"name":230},{"acf_fc_layout":254,"reduced":52,"top_overlap":85,"bottom_underlap":85,"disable_observer":-1,"heading":255,"style":136,"cta_link":256,"cta_text":257,"services":258},"related_services","Related services","\u002Fdigital-marketing\u002F","See all digital marketing services",[259,263,266],{"title":260,"link":261,"description":262},"Google Ads Management","\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F","Boost your online presence by combining Google Shopping and Google Ads management.",{"title":180,"link":264,"description":265},"\u002Fpaid-media\u002F","Find out more about our full range of paid media marketing services.",{"title":267,"link":268,"description":269},"SEO","\u002Fseo\u002F","SEO and PPC work hand in hand. Find out more about our SEO services and how we can help you.",{"acf_fc_layout":271,"reduced":52,"top_overlap":85,"bottom_underlap":85,"disable_observer":-1,"heading":272,"title":273,"intro":274},"form_cta","Find out what we can do for your business ","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[277,280,281,283],{"path":278,"name":279},"\u002F","Home",{"path":264,"name":180},{"path":282,"name":230},"\u002Fpaid-media\u002Fppc\u002F",{"path":284,"name":285},null,"Google Shopping",{"title":287,"script":288,"meta":416,"link":459},"Google Shopping Management Agency | Google Premier Partner",[289],{"type":290,"key":291,"innerHTML":292},"application\u002Fld+json","yoast-json-ld",{"@context":293,"@graph":294},"https:\u002F\u002Fschema.org",[295,306,319,331,398],{"@type":296,"@id":297,"url":297,"name":287,"isPartOf":298,"datePublished":300,"dateModified":301,"description":302,"breadcrumb":303,"inLanguage":305},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F",{"@id":299},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:32:07+00:00","2026-06-15T15:55:43+00:00","Impression is a Google Premier Partner agency, delivering Google Shopping feed set-up and management aimed at delivering the highest ROAS. Find out more.",{"@id":304},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F#breadcrumb","en",{"@type":307,"@id":304,"itemListElement":308},"BreadcrumbList",[309,312,315,318],{"@type":310,"position":42,"name":279,"item":311},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":310,"position":313,"name":180,"item":314},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":310,"position":316,"name":230,"item":317},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002F",{"@type":310,"position":248,"name":285},{"@type":320,"@id":299,"url":311,"name":321,"description":6,"publisher":322,"inLanguage":324,"potentialAction":325},"WebSite","Impression",{"@id":323},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":326,"target":327,"query-input":330},"SearchAction",{"@type":328,"urlTemplate":329},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":332,"@id":323,"name":321,"url":311,"logo":333,"image":339,"sameAs":340,"@context":344,"email":345,"foundingDate":346,"legalName":347,"vatID":348,"description":349,"telephone":350,"address":351,"location":358,"areaServed":391},"Organization",{"@type":334,"inLanguage":324,"@id":335,"url":336,"contentUrl":336,"width":337,"height":338,"caption":321},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[341,342,343],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":352,"streetAddress":353,"addressLocality":354,"addressRegion":355,"postalCode":356,"addressCountry":357},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[359,368,380],{"@type":360,"name":361,"geo":362,"address":366,"photo":339,"telephone":367},"Place","Impression Digital - Nottingham",{"@type":363,"latitude":364,"longitude":365},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":352,"streetAddress":353,"addressLocality":354,"addressRegion":355,"postalCode":356,"addressCountry":357},"+44 01158 242 212",{"@type":360,"name":369,"geo":370,"address":373,"photo":378,"telephone":379},"Impression Digital - London",{"@type":363,"latitude":371,"longitude":372},"51.50237208377361","-0.09229841534284115",{"@type":352,"streetAddress":374,"addressLocality":375,"addressRegion":376,"postalCode":377,"addressCountry":357},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":360,"name":381,"geo":382,"address":385},"Impression Digital - New York",{"@type":363,"latitude":383,"longitude":384},"40.726722746949","-74.00527778220652",{"@type":352,"streetAddress":386,"addressLocality":387,"addressRegion":388,"postalCode":389,"addressCountry":390},"160 Varick St","New York","NY","10013","USA",[392,395,397],{"@type":393,"name":394},"Country","Worldwide",{"@type":393,"name":396},"GBR",{"@type":393,"name":390},{"@type":399,"mainEntity":400,"@id":415,"url":297},"FAQPage",[401,406,409,412],{"@type":402,"name":156,"acceptedAnswer":403},"Question",{"@type":404,"text":405},"Answer","\u003Cp>Google Shopping is Google’s own advertising network that allows you to place your products in front of the people who are ready to buy them.\u003C\u002Fp>\n\u003Cp>Unlike other Google Ads platforms, Shopping relies on the feed you input to inform it on what products are included and for which queries they should therefore be displayed – rather than bidding on keywords.\u003C\u002Fp>\n\u003Cp>This means that advertisers need to use optimised, correctly formatted shopping feeds to upload their information to Google, for the best chances of being displayed for the correct queries.\u003C\u002Fp>\n\u003Cp>Your Shopping feed can also incorporate other areas of information about your products, such as review stars, prices, sizes and much more. As a Google Premier Partner agency, we are experts in optimising Shopping feeds to get the most out of your product features in the SERPs.\u003C\u002Fp>",{"@type":402,"name":159,"acceptedAnswer":407},{"@type":404,"text":408},"\u003Cp>It is possible to excel through Google Shopping campaigns without the support of an agency, provided that you adopt the right strategies and have the necessary in-house expertise. \u003C\u002Fp>\n\u003Cp>However, it is easy to underestimate the complexities and time required to achieve growth efficiently. Our Google Shopping team has spent years honing its approach, building bespoke scripts, and pushing beyond the boundaries of best practice – working with Impression gives you access to all of this, helping you to achieve the best possible return on your investment.\u003C\u002Fp>",{"@type":402,"name":162,"acceptedAnswer":410},{"@type":404,"text":411},"\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.\u003C\u002Fp>",{"@type":402,"name":165,"acceptedAnswer":413},{"@type":404,"text":414},"\u003Cp>To create a successful Google Shopping campaign, you will need an optimised product feed, big management, and regular performance monitoring. Competitive pricing and high-quality images also play a vital role in improving visibility and driving conversions. Our Google shopping management services at Impression can assist you with hands-on management and data-driven insights to ensure your products appear in the right searches. \u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F#faqpage",[417,419,422,425,428,430,432,434,436,439,441,444,447,450,453,456],{"name":418,"content":302},"description",{"name":420,"content":421},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":423,"content":424},"og:locale","en_GB",{"property":426,"content":427},"og:type","article",{"property":429,"content":287},"og:title",{"property":431,"content":302},"og:description",{"property":433,"content":297},"og:url",{"property":435,"content":321},"og:site_name",{"property":437,"content":438},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":440,"content":301},"article:modified_time",{"property":442,"content":443},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":445,"content":446},"og:image:width",1200,{"property":448,"content":449},"og:image:height",630,{"property":451,"content":452},"og:image:type","image\u002Fjpeg",{"name":454,"content":455},"twitter:card","summary_large_image",{"name":457,"content":458},"twitter:site","@impressiontalk",[]]