[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":251,"breadcrumbs":252,"head":263},"2021-01-06T16:27:59",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-299","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":48},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"Google Ads Agency","Grow your business with our Google Ads management services","\u003Cp>As an accredited Google Ads agency, our Google Ads management services have helped many businesses like yours to hit ambitious growth targets. We’re recognised as a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa> – an accolade that we’ve earned as a result of our expertise and \u003Ca href=\"\u002Four-work\u002Fservice\u002Fpaid-media\u002F\">exceptional track record\u003C\u002Fa>.\u003C\u002Fp>\n",[24],{"image":25,"url":6},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,[49,60,64,84,87,107,121,131,167,186,231,246],{"acf_fc_layout":50,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"style":-1,"layout":-1,"size":53,"container":54,"gutter":-1,"left_gutter":6,"position":55,"image":56,"image_width":57,"image_height":58,"alt":59},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002F732aad_ce52d35a7fb34dcaa02c958dc29794d8mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C267%2C2543%2C838&w=2640",2640,870,"732aad_ce52d35a7fb34dcaa02c958dc29794d8mv2",{"acf_fc_layout":61,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":62,"content":63},"full_width_text","How Google Ads management services help your business","\u003Cp class=\"intro\">Effective Google Ads management services help to grow your brand’s online visibility and profitability, ensuring your ads reach the right people at the right time. With the right targeting, Google Ads offers growth opportunities for your business across a range of advertising surfaces, from Search and \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa> to the \u003Ca href=\"\u002Fpaid-media\u002Fdisplay\u002F\">Google Display Network\u003C\u002Fa>. \u003C\u002Fp>\n\u003Cp>With many decades of combined experience in delivering data-driven strategies tailored to these platforms, we are well-placed to support you in achieving your business goals. If you’re looking to heighten brand awareness, target in-market audiences and increase revenue whilst maintaining a strong return on ad spend (ROAS), \u003Ca href=\"\u002Fget-in-touch\u002F\">our team can help\u003C\u002Fa>.\u003C\u002Fp>\n",{"acf_fc_layout":65,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"style":66,"layout":67,"heading":68,"intro":6,"cta_text":69,"cta_link":70,"columns":71,"show_steps":19,"grid_items":72},"large_column_text","yellow","logo_grid","Join the leading brands who trust our expert Google Ads management services","Get in touch","\u002Fget-in-touch\u002F","4",[73,76,79,81],{"image":74,"image_width":45,"image_height":75,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fcruk-white.svg",77,{"image":77,"image_width":45,"image_height":78,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FMotors.svg",87,{"image":80,"image_width":45,"image_height":45,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FkVdiXfLv-Topps-Tiles.svg",{"image":82,"image_width":45,"image_height":83,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg",60,{"acf_fc_layout":61,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":85,"content":86},"Why trust Impression as your Google Ads agency?","\u003Cp>As an experienced Google Ads agency and Premier Google Partner, we are well-versed in all facets of the Google Ads management process. Our data-driven approach and industry expertise ensure your campaigns are optimised for maximum ROI. We focus on strategic targeting, continuous optimisation, and delivering measurable, impactful results for your business.\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We’re an accredited Premier Google Partner\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We operate in London, Nottingham, Manchester, and New York\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We offer a full-service approach from ad copy and creative to testing and reporting\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We’re at the forefront of industry innovation\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">We’re an independent, owner-operated team of digital specialists and strategists\u003C\u002Fli>\n\u003C\u002Ful>\n",{"acf_fc_layout":88,"reduced":51,"top_overlap":52,"bottom_underlap":89,"disable_observer":-1,"heading":90,"intro":91,"columns":71,"style":92,"layout":93,"grid_items":94},"linked_content_grid","none","Google Ads management services we offer","\u003Cp>Our team is comprised of experts who specialise in advertising through Google Search, Shopping and Display, and a creative department that crafts compelling visuals to bolster the performance of your digital campaigns. This full-service approach puts us in a strong position to deliver on the objectives that matter most to your business.\u003C\u002Fp>\n\u003Cp>Read on to learn about the range of Google Ads management services we offer.\u003C\u002Fp>\n","dark","left-margin",[95,98,101,104],{"title":96,"content":97,"link":6},"Bespoke campaign strategies","\u003Cp>Search ads are the cornerstone of most Google Ads strategies, but your business could also benefit from expanding into Shopping and Display. We work with you to devise balanced campaign plans across these platforms that work towards your business goals.\u003C\u002Fp>\n",{"title":99,"content":100,"link":6},"Campaign and keyword management","\u003Cp>Starting out with in-depth keyword analysis, we create well-structured campaigns focused on the right keyword sets to reach and convert your target audiences. Our teams revise your keyword targeting over time to ensure that you get the best possible return on your investment.\u003C\u002Fp>\n",{"title":102,"content":103,"link":6},"Ad copy and creative","\u003Cp>Exceptional copy and creative are prerequisites to any successful campaign. We help you achieve revenue targets efficiently through incremental ad copy testing. Our \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">creative marketing service\u003C\u002Fa> is also well-placed to produce attention-grabbing visuals that make your ads stand out from the crowd.\u003C\u002Fp>\n",{"title":105,"content":106,"link":6},"Testing and reporting","\u003Cp>We don’t just deliver extraordinary results; we go above and beyond to prove value through bespoke dashboards and reporting at a cadence that suits you. Whether you need to showcase performance to internal stakeholders or investors, Impression’s \u003Ca href=\"\u002Fmedia-solutions\u002F\">media solutions\u003C\u002Fa> team can help.\u003C\u002Fp>\n",{"acf_fc_layout":108,"reduced":51,"top_overlap":89,"bottom_underlap":89,"disable_observer":-1,"style":18,"layout":93,"testimonials":109},"testimonials",[110,116],{"quote":111,"logo":112,"logo_width":113,"logo_height":113,"author":114,"byline":115},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"quote":117,"logo":118,"logo_width":113,"logo_height":113,"author":119,"byline":120},"\u003Cp>The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Matthew Erskine","Marketing Manager, Marmalade",{"acf_fc_layout":122,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"layout":123,"options":124,"text":125,"images":126},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">Our \u003Cb>innovative \u003C\u002Fb>approach to Google Ads management\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Innovation is what makes our work as a Google Ads agency stand out. Our teams craft intelligent campaigns, testing the limits of Google’s advertising channels to help you achieve your targets.\u003C\u002Fp>\n\u003Cp>As part of our Google Ads management services, we first take the time to get to know your business and what makes your customers tick. From here, we devise boundary-pushing strategies centred around the goals that matter to you most, layering in the right mix of tactics from location and device targeting to remarketing, automation and testing.\u003C\u002Fp>\n\u003Cp>Our Google Ads campaigns help you to overtake competitors by reaching your audiences in the right moments, with a focus on revenue growth but never at the expense of efficiency. To achieve this, we advise you on the ideal media plan and budget split across the channels available in the platform, utilising acumen we’ve developed through decades of combined industry experience.\u003C\u002Fp>\n\u003Cp>All of this has seen us deliver \u003Ca href=\"\u002Four-work\u002Fservice\u002Fpaid-media\u002F\">consistently strong performance\u003C\u002Fa> for our growing portfolio of leading brands. Our track record, certified expertise, and commitment to ingenuity have helped us gain the prestigious status of \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to learn more about what we can do for ambitious businesses like yours.\u003C\u002Fp>\n",[127],{"src":128,"width":129,"height":58,"alt":130},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fjack-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"jack",{"acf_fc_layout":132,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":133,"cta_text":134,"cta_link":135,"case_studies":136},"case_studies","Google Ads management Case studies","See our work","\u002Four-work\u002F",[137,154],{"id":138,"title":139,"industries":140,"services":142,"clientName":146,"clientLogo":147,"clientLogoWidth":45,"clientLogoHeight":148,"colour":149,"fontColour":92,"image":150,"imageWidth":151,"imageHeight":152,"to":153},1272,"Integrated marketing campaign drives 253% increase in enquiries ",[141],"Professional Services",[143,144,145],"Digital PR","Paid Media","SEO","Richard Nelson","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FRichard-Nelson_Logo.svg",38,"#f4f2f1","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FDeRyEFAL-Richard-Nelson2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Frichard-nelson\u002F",{"id":155,"title":156,"industries":157,"services":160,"clientName":161,"clientLogo":162,"clientLogoWidth":45,"clientLogoHeight":163,"colour":164,"fontColour":18,"image":165,"imageWidth":151,"imageHeight":152,"to":166},954,"TikTok drives 97% decrease in CPM",[158,159],"Automotive","Finance",[144],"Marmalade TikTok","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FMarmalade-Orange.svg",42,"#0c8585","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-tik-tok\u002F",{"acf_fc_layout":168,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":169,"faqs":170},"faqs","Google Ads management FAQs",[171,174,177,180,183],{"title":172,"text":173},"What is Google Ads?","\u003Cp>Google Ads is an online advertising platform provided by Google that allows businesses to display ads on Google's search engine and its advertising network. It enables advertisers to reach their target audience effectively and promote their products or services.\u003C\u002Fp>\n",{"title":175,"text":176},"What is Google Ads management?","\u003Cp>Google Ads management refers to the process of overseeing and optimising ad campaigns on the Google Ads platform. It involves tasks such as keyword research, ad creation, budget allocation, bid management, automation, testing and tracking results. Effective management ensures that ads are performing well and generating desired outcomes.\u003C\u002Fp>\n",{"title":178,"text":179},"How much does it cost to have a Google ad?","\u003Cp>Google ad costs vary widely, but on average, cost per click (CPC) can range from £0.50 to £2.00. However, this can be higher in competitive industries and costs depend on ad format, Quality Score, competition, and targeting. \u003C\u002Fp>\n\u003Cp>While there isn’t necessarily a minimum spend for Google Ads, your budget will have a direct impact on how and when your ad is displayed by Google. While you can start with a daily budget as low as £1, defining your goals and area of focus through an optimised ad campaign is key to an effective strategy.\u003C\u002Fp>\n",{"title":181,"text":182},"Do I need a Google Ads agency?","\u003Cp>Effective and efficient Google Ads management takes time and expertise – both of which you can expect from a Google Ads agency in abundance. If you have in-house specialists, managing ad campaigns on your own may be a viable option. However, it is easy to underestimate the complexities of PPC advertising, and you’re likely to see better results and budget management from working with an established agency like Impression.\u003C\u002Fp>\n",{"title":184,"text":185},"Why choose Impression as your Google Ads agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.\u003C\u002Fp>\n",{"acf_fc_layout":187,"reduced":51,"top_overlap":52,"bottom_underlap":52,"disable_observer":-1,"heading":188,"cta_text":189,"cta_link":190,"items":191},"related_module","Google Ads management-related resources","See all articles","\u002Fblog\u002F",[192,207,219],{"type_key":193,"title":194,"excerpt":195,"to":196,"postedAt":197,"readingTime":198,"image":199,"authors":200,"category":204},"post","Complete guide to the Google Ads Editor","\u003Cp>Google Ads Editor is a tool from Google that allows advertisers to manage a variety of accounts with multiple campaigns and keywords. The nifty thing is that it can be used offline too! Here’s everything you need to know about to start using Google Ads Editor outside of the Google Ads browser UI. Use the […]\u003C\u002Fp>\n","\u002Fblog\u002Fguide-to-google-ads-editor\u002F","2025-01-17T09:22:24",24,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fchristin-hume-mfB1B1s4sMc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[201],{"name":202,"image":203},"Salik Chaudry","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FSalik-Chaudry-1.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":205,"name":206},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":193,"title":208,"excerpt":209,"to":210,"postedAt":211,"readingTime":212,"image":213,"authors":214,"category":218},"13 Custom Columns to enhance Google Ad reporting","\u003Cp>Launched in 2014, Custom Columns allows you to create bespoke metrics and text results within the Google Ads interface. Updated in April 2022, the recent iteration of the Custom Column feature introduced: Spreadsheet functions \u002F formulas  Calculate and compare dynamic date ranges Use other custom columns in a custom column Ability to filter custom variables […]\u003C\u002Fp>\n","\u002Fblog\u002F13-custom-columns-to-enhance-google-ad-reporting\u002F","2022-10-03T10:51:48",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-google-ads-feature-image-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=0%2C447%2C2333%2C933&w=750",[215],{"name":216,"image":217},"Dave Alexander","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJnGRR2J5-Dave-Alexander.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":205,"name":206},{"type_key":193,"title":220,"excerpt":221,"to":222,"postedAt":223,"readingTime":224,"image":225,"authors":226,"category":230},"Google Ads targeting: Reaching your audience","\u003Cp>Audience targeting in Google Ads allows your company to reach the right audience at the right time. It’s a fundamental part of building an effective PPC strategy and the targeting choices that you make will impact the overall success of your campaigns. In the highly competitive paid search landscape, granular targeting and customisation are two […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ads-targeting-reaching-your-audience\u002F","2022-05-17T11:24:45",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fpexels-pixabay-262438-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[227],{"name":228,"image":229},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":205,"name":206},{"acf_fc_layout":232,"reduced":51,"top_overlap":89,"bottom_underlap":89,"disable_observer":-1,"heading":233,"style":234,"cta_link":235,"cta_text":236,"services":237},"related_services","Google Ads management-related services ","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[238,242],{"title":239,"link":240,"description":241},"Microsoft Advertising Management","\u002Fpaid-media\u002Fppc\u002Fmicrosoft-ads\u002F","For businesses seeking to explore the opportunities of Microsoft’s ever-growing search engine - also the default search engine for Yahoo.",{"title":243,"link":244,"description":245},"Remarketing","\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F","Remarketing is one of the most effective forms of pay-per-click marketing available.",{"acf_fc_layout":247,"reduced":51,"top_overlap":89,"bottom_underlap":89,"disable_observer":-1,"heading":248,"title":249,"intro":250},"form_cta","Find out what we can do for your business ","Talk to and expert ","\u003Cp>Fill out the form, give us a call or drop us an email. 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