[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fppc":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":336,"breadcrumbs":348,"head":356},"2020-12-18T15:16:14",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-221","page","type-page","status-publish","hentry",{"page_content_modules":16,"hero":309},[17,28,53,58,106,126,134,137,161,169,172,188,239,286,304],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":22,"gutter":-1,"left_gutter":6,"position":23,"image":24,"image_width":25,"image_height":26,"alt":27},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Freuben-amy-3-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C463%2C3500%2C1153&w=2640",2640,870,"reuben-amy-3",{"acf_fc_layout":29,"reduced":19,"top_overlap":30,"bottom_underlap":20,"disable_observer":-1,"style":31,"layout":32,"heading":33,"intro":34,"cta_text":35,"cta_link":36,"columns":37,"show_steps":38,"grid_items":39},"large_column_text","none","yellow","logo_grid","How our PPC services help your business","\u003Cp class=\"intro\">As a trusted PPC marketing agency, our services help your business thrive in a competitive landscape and generate more revenue online. We can help you manage this efficiently through a robust understanding of ad strategies and budget planning.\u003C\u002Fp>\n\u003Cp>Our PPC team is experienced in producing and executing profitable advertising strategies across paid search and \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping\u003C\u002Fa> campaigns. Underpinned by our approach to \u003Ca href=\"\u002Fmedia-solutions\u002F\">marketing technology\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> & \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">creative marketing\u003C\u002Fa>, and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">measurement and experimentation\u003C\u002Fa>, we’ve helped some of the best-known brands make the most of their marketing budget through effective PPC management services.\u003C\u002Fp>\n\u003Cp>Want to see what we’ve achieved for our customers? Look to our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fpaid-media\u002F\">paid media case studies\u003C\u002Fa> to view testimonials and success stories. \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> today if you’re ready to find out how we can help – or read on to find out more about our full range of PPC services.\u003C\u002Fp>\n","Discover how we can help your business","\u002Fget-in-touch\u002F","3",false,[40,43,45,48,51],{"image":41,"image_width":42,"image_height":42,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FkVdiXfLv-Topps-Tiles.svg",200,{"image":44,"image_width":42,"image_height":42,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002Ffb2GghdN-Clarins-Logo.svg",{"image":46,"image_width":42,"image_height":47,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fcruk-white.svg",77,{"image":49,"image_width":42,"image_height":50,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002F9QQpfZhN-Norse.svg",88,{"image":52,"image_width":42,"image_height":42,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FaVxxOWPW-Virgin.svg",{"acf_fc_layout":18,"reduced":19,"top_overlap":54,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":55,"gutter":-1,"left_gutter":6,"position":23,"image":56,"image_width":25,"image_height":26,"alt":57},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FImpression-2023-054-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C231%2C1999%2C658&w=2640","Impression 2023 - 054-edit",{"acf_fc_layout":59,"reduced":19,"top_overlap":20,"bottom_underlap":30,"disable_observer":-1,"heading":60,"intro":61,"columns":62,"style":63,"layout":64,"grid_items":65},"linked_content_grid","PPC services we offer","\u003Cp>We offer PPC services across paid search, display and video channels, adopting a methodical approach to deliver the best possible return on your investment. Take a look at a selection of our services below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss your requirements.\u003C\u002Fp>\n","4","light","left-margin",[66,70,74,78,82,86,90,94,98,102],{"title":67,"content":68,"link":69},"Google Ads (Formerly Adwords)","\u003Cp>Made up of specialists and strategists with years of \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google Ads\u003C\u002Fa> experience, our team uses a combination of technology and creativity to gain increased visibility and more sales at a profitable CPA and reduced cost-per-click.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F",{"title":71,"content":72,"link":73},"Programmatic Display","\u003Cp>Use the Google Marketing Platform’s premium \u003Ca href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Display & Video 360\u003C\u002Fa> real-time bidding suite to expand your reach to targeted consumers via an unparalleled network of ad inventory.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fprogrammatic\u002F",{"title":75,"content":76,"link":77},"Remarketing","\u003Cp>Make more of your existing website traffic by using remarketing to display adverts to people who have previously visited your site.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F",{"title":79,"content":80,"link":81},"Display Advertising","\u003Cp>Achieve strategic online placements and advertise your business to a targeted audience through Google’s contextual advertising network, the GDN and YouTube.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fdisplay\u002F",{"title":83,"content":84,"link":85},"Microsoft Advertising (Bing Ads)","\u003Cp>For businesses seeking to explore the opportunities of Microsoft’s ever-growing search engine – also the ads engine behind Yahoo, Ecosia, DuckDuckGo and more.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Fmicrosoft-advertising-management\u002F",{"title":87,"content":88,"link":89},"Paid Social","\u003Cp>Social media’s near-universal reach allows businesses to reach highly targeted individuals with personalised ads and persuade them to take action.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002F",{"title":91,"content":92,"link":93},"PPC Audits & Consultancy ","\u003Cp>Find out how well your existing campaigns are performing and where the opportunities to optimise for growth and improvement lie in a one-off project.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Fppc-consultancy\u002F",{"title":95,"content":96,"link":97},"Google Shopping","\u003Cp>Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping CPAs even in the most competitive sectors.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F",{"title":99,"content":100,"link":101},"Feed Management","\u003Cp>Feed management, also known as feed optimisation, works to make your feeds easier for Google and others to use more of your information, improving your visibility and conversions across Shopping channels.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Ffeed-management\u002F",{"title":103,"content":104,"link":105},"Google Ads Scripts","\u003Cp>Google Ads scripts can be used to build custom solutions to real business challenges and your real-time data availability. We love creating custom scripts for clients to ensure the limitations of the Google Ads platform don’t hold your account back.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-ppc-scripts\u002F",{"acf_fc_layout":107,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":108,"layout":64,"testimonials":109},"testimonials","white",[110,116,121],{"quote":111,"logo":112,"logo_width":113,"logo_height":113,"author":114,"byline":115},"\u003Cp>Impression really cares about the work they do and they understand what makes us tick. The team is agile and able to implement reactive changes promptly which helps keep us ahead in the competitive insurance sector.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FStanhope.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Matthew Ashton","Director, Stanhope Insurance",{"quote":117,"logo":118,"logo_width":113,"logo_height":113,"author":119,"byline":120},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"quote":122,"logo":123,"logo_width":113,"logo_height":113,"author":124,"byline":125},"\u003Cp>I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Gemma Launchbury","VP of Marketing, Norse Atlantic Airways",{"acf_fc_layout":29,"reduced":19,"top_overlap":30,"bottom_underlap":20,"disable_observer":-1,"style":31,"layout":127,"heading":128,"intro":129,"cta_text":6,"cta_link":6,"columns":130,"show_steps":38,"grid_items":131},"content_grid","Our scientific approach to PPC management services","\u003Cp>We champion a scientific approach to PPC management services, using principles of mathematics, testing, and intelligent data analysis to inform our decisions and get the best return on your investment.\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" title=\"Our approach to PPC marketing\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F4Sz_yKlTA10?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\u003C\u002Fp>\n","1",[132],{"text":133,"title":6},"\u003Cp>The team is never satisfied with the boundaries set by advertising platforms. Innovation is at the core of what we do: we hold ourselves to high standards to ensure our “best” is always improving, and we regularly peer audit work within teams. If a metric doesn’t look as expected, our specialists deep-dive to gain a deeper understanding.\u003C\u002Fp>\n\u003Cp>Long before we partner together, we’ll already know what good looks like. We’ll know exactly what results are required to make each campaign a success, and we’ll have an agreed measurement plan in place to report from. We’ll work in agile sprints, reporting regularly, and we’ll be flexible if plans or business needs change.\u003C\u002Fp>\n\u003Cp>Impression’s structure also supports your wider digital marketing goals. Our entire \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> team is one unit, including specialists across search (PPC), shopping, programmatic display, social and our in-house \u003Ca href=\"\u002Fanalytics\u002F\">analytics\u003C\u002Fa> capabilities ensure great data quality, plus broader market insights, too.\u003C\u002Fp>\n\u003Cp>Above all, we’re focused on delivering results using data-driven insights, technology, and creativity. Our commitment to ensuring strong performance for our clients has earned us a reputation as one of the go-to PPC agencies in the industry.\u003C\u002Fp>\n",{"acf_fc_layout":18,"reduced":19,"top_overlap":54,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":55,"gutter":-1,"left_gutter":6,"position":23,"image":135,"image_width":25,"image_height":26,"alt":136},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FImpression-2023-008-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C261%2C1999%2C658&w=2640","Impression 2023 - 008-edit",{"acf_fc_layout":138,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"layout":139,"options":140,"text":141,"images":142},"image_text","image_right","image_grid","\u003Ch2>PPC Awards and Recognition\u003C\u002Fh2>\n\u003Cp class=\"intro\">With decades of combined experience in the team, we have a reputation for providing best-in-class PPC management services.\u003C\u002Fp>\n\u003Cp>Our commitment to delivering exceptional results and driving innovation has earned us recognition within the industry, and our specialists regularly speak at events such as the PPC Hero Conference and BrightonSEO’s Search & Social Advertising Show.\u003C\u002Fp>\n\u003Cp>Learn more about \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">our awards\u003C\u002Fa>.\u003C\u002Fp>\n",[143,146,149,152,155,158],{"src":144,"width":113,"height":113,"alt":145},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002Fnda-winner-2026-sq.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","nda-winner-2026-sq",{"src":147,"width":113,"height":113,"alt":148},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fsquare-global-search-winner-2025.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","square-global-search-winner-2025",{"src":150,"width":113,"height":113,"alt":151},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002FUKSA-Winner-2025.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","UKSA-Winner-2025",{"src":153,"width":113,"height":113,"alt":154},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FGDEA25_Winner_Square-768x768-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","GDEA25_Winner_Square-768x768",{"src":156,"width":113,"height":113,"alt":157},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FEUPaidMediaAwardsWinnersq.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","EUPaidMediaAwardsWinnersq",{"src":159,"width":113,"height":113,"alt":160},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fnda-2024-winner-badge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","nda-2024-winner-badge",{"acf_fc_layout":29,"reduced":19,"top_overlap":30,"bottom_underlap":20,"disable_observer":-1,"style":31,"layout":32,"heading":162,"intro":163,"cta_text":164,"cta_link":36,"columns":165,"show_steps":38,"grid_items":166},"Google Premier Partner and Microsoft Select Partner Agency","\u003Cp>Impression is proud to be a Google Premier Partner and Microsoft Select Partner for the management of PPC services.\u003C\u002Fp>\n\u003Cp>The ‘Premier’ and ‘Select’ part of our accreditation means we’re recognised for providing exemplary service and value to our clients.\u003C\u002Fp>\n\u003Cp>We’ve achieved this status by:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Controlling a high level of media spend across our managed accounts\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Exceeding performance requirements by delivering solid revenue growth and campaign results\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Taking advantage of the latest channels and tools available across Search, Display, Shopping and Video\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Crucially, these relationships give us access to the latest insights and beta features available. We pride ourselves on our ability to be at the forefront of digital marketing, and our partnership with the advertising networks gives our clients the edge against competitors.\u003C\u002Fp>\n\u003Cp>We’re also the proud owners of all available Google Ads specialisms at the highest level, meaning we’re experienced across Search, Shopping, Display, Mobile and Video.\u003C\u002Fp>\n\u003Cp>Find out more on our \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner agency\u003C\u002Fa> page.\u003C\u002Fp>\n","Get in touch","2",[167],{"image":168,"image_width":42,"image_height":42,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg",{"acf_fc_layout":18,"reduced":19,"top_overlap":54,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":55,"gutter":-1,"left_gutter":6,"position":23,"image":170,"image_width":25,"image_height":26,"alt":171},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fppc-partner-banner.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","ppc-partner-banner",{"acf_fc_layout":173,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":174,"faqs":175},"faqs","PPC FAQs",[176,179,182,185],{"title":177,"text":178},"What is PPC and how does it work?","\u003Cp>PPC (pay-per-click) is an online advertising model in which sites pay a specific amount each time a user clicks on one of their ads. Historically, the term PPC is often used to refer to paid search but can also be used to describe wider biddable media including display and social advertising.\u003C\u002Fp>\n",{"title":180,"text":181},"What is PPC management?","\u003Cp>PPC management is the process of overseeing and optimising a company’s ad spend in order to achieve advertising and business goals. Often, this will involve managing campaigns across a range of digital networks such as the Google and Microsoft platforms, ensuring that ads are targeted towards the right users and delivering the right results.\u003C\u002Fp>\n\u003Cp>As well as monitoring and making optimisations to improve performance, PPC management is about providing all of the insights that underpin a successful campaign: to understand which paid search queries a site should be bidding on for an optimal return on ad spend (ROAS). Successful PPC management looks at all aspects of the campaign beyond the ad itself, from granular targeting across keywords and audiences, to budgets and bidding.\u003C\u002Fp>\n",{"title":183,"text":184},"Why should I work with a PPC agency?","\u003Cp>PPC is an ever-evolving process that demands continuous adjustments to yield the best outcomes. Collaborating with an experienced PPC agency ensures that you achieve the best result, contributing towards your wider business objectives whilst freeing up your in-house teams to focus on core business responsibilities.\u003C\u002Fp>\n",{"title":186,"text":187},"Which PPC platforms do you operate on?","\u003Cp>We are experienced across the full paid media mix, from paid search and shopping to programmatic display, video, social advertising and everything in between. We hold strong relationships with our ad network partners, including Google, Microsoft and Facebook, as well as expanding channels such as TikTok and Amazon Advertising.\u003C\u002Fp>\n",{"acf_fc_layout":189,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":190,"cta_text":191,"cta_link":192,"case_studies":193},"case_studies","PPC Related Case Studies","See more of our case studies","\u002Four-work\u002F",[194,210,224],{"id":195,"title":196,"industries":197,"services":200,"clientName":202,"clientLogo":203,"clientLogoWidth":42,"clientLogoHeight":204,"colour":205,"fontColour":63,"image":206,"imageWidth":207,"imageHeight":208,"to":209},961,"Driving 218% conversions with multi-layered YouTube campaigns",[198,199],"Automotive","Finance",[201],"Paid Media","Marmalade YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FMarmalade-Logo-White.svg",42,"#e9511e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FMarmalade-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fmarmalade-youtube\u002F",{"id":211,"title":212,"industries":213,"services":216,"clientName":217,"clientLogo":218,"clientLogoWidth":42,"clientLogoHeight":219,"colour":220,"fontColour":221,"image":222,"imageWidth":207,"imageHeight":208,"to":223},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[214,215],"Home Improvement","Retail",[201],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":225,"title":226,"industries":227,"services":229,"clientName":234,"clientLogo":235,"clientLogoWidth":42,"clientLogoHeight":236,"colour":220,"fontColour":221,"image":237,"imageWidth":207,"imageHeight":208,"to":238},25104,"Integrated digital strategy achieves 600% increase in sales for new Airline ",[228],"Travel",[230,231,201,232,233],"Analytics","CRO","SEO","Strategy","Norse Atlantic Airways Integrated","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg",60,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FNorse-Incrementality2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002F",{"acf_fc_layout":240,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"heading":241,"cta_text":242,"cta_link":243,"items":244},"related_module","Related Blogs","See all articles","\u002Fblog\u002F",[245,260,272],{"type_key":246,"title":247,"excerpt":248,"to":249,"postedAt":250,"readingTime":251,"image":252,"authors":253,"category":257},"post","International PPC campaigns: How to succeed in 2026","\u003Cp>International PPC campaigns are ideal for increasing your reach overseas. Whether you want to enter new international markets or grow your existing presence in particular regions, PPC is a highly effective marketing channel that you shouldn’t overlook. It’s possible to have campaigns up and running in new countries far quicker through paid search than with […]\u003C\u002Fp>\n","\u002Fblog\u002Finternational-ppc-campaigns\u002F","2026-03-27T12:54:42",1,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Finternational-ppc-campaigns-cover-image.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[254],{"name":255,"image":256},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":258,"name":259},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":246,"title":261,"excerpt":262,"to":263,"postedAt":264,"readingTime":265,"image":266,"authors":267,"category":271},"SEO & PPC: The differences & how they work together","\u003Cp>SEO and PPC are often the bread and butter of many marketing strategies. Why? Because we, as consumers, heavily rely on search engines. Understanding the difference between the two is central to a holistic approach to search marketing. Search advertising accounts for around 42% of digital marketing revenue globally each year – and Google alone […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-ppc-differences-and-integration\u002F","2025-07-31T10:30:03",24,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fmatteo-vistocco-Dph00R2SwFo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[268],{"name":269,"image":270},"Rebecca Edwards","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":258,"name":259},{"type_key":246,"title":273,"excerpt":274,"to":275,"postedAt":276,"readingTime":277,"image":278,"authors":279,"category":283},"The future of PPC: Where will we be in the next 5 years?","\u003Cp>In the last two years, there have been significant advancements in the world of PPC. We’ve seen Google further develop their machine learning capabilities, AI, and options for automating bidding, ad creation and campaign management. 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",{"acf_fc_layout":305,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"heading":306,"title":307,"intro":308},"form_cta","Find out how PPC can help your business","Talk to an expert","\u003Cp>Fill out the form, drop us a call or send us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":310,"style":63,"image":38,"background_video_hd":38,"background_video_sd":38,"title":311,"heading":312,"intro":313,"award_logos":314,"button_text":6,"button_link":6},"standard","Multi-Award-Winning PPC Agency","Hit your ambitious growth targets with our PPC management services","\u003Cp>We’re a results-focused PPC agency with offices in London, Nottingham, Manchester, and New York. Our work is highly regarded, and we’ve been recognised as a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa>. 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