[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fpaid-social\u002Fwhatsapp-advertising":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":204,"breadcrumbs":205,"head":215},"2021-01-06T16:36:00",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-332","page","type-page","status-publish","hentry",{"hero":17,"page_content_modules":24},{"type":18,"style":19,"image":20,"background_video_hd":20,"background_video_sd":20,"title":21,"heading":22,"intro":23,"award_logos":20,"button_text":6,"button_link":6},"standard","light",false,"Whatsapp advertising agency","Get ready for the instant messaging revolution","\u003Cp>WhatsApp does not yet have a self-serve advertising platform, however a click-to-Whatsapp objective is now available within Meta Ads Manager. This gives advertisers the chance to connect directly with potential customers on a more personal level, building customer trust and loyalty in a totally new way\u003C\u002Fp>\n",[25,36,47,52,72,88,132,185,199],{"acf_fc_layout":26,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":30,"gutter":-1,"left_gutter":6,"position":31,"image":32,"image_width":33,"image_height":34,"alt":35},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fdimitri-karastelev-ynJaWgrwSlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=131%2C344%2C2801%2C923&w=2640",2640,870,"dimitri-karastelev-ynJaWgrwSlM-unsplash",{"acf_fc_layout":37,"reduced":27,"top_overlap":38,"bottom_underlap":28,"disable_observer":-1,"style":39,"layout":40,"heading":41,"intro":42,"cta_text":43,"cta_link":44,"columns":45,"show_steps":20,"grid_items":46},"large_column_text","none","yellow","logo_grid","Interested in advertising on WhatsApp?","\u003Cp>We’re early adopters, and will work with our clients and contacts at Meta as soon as further updates are released for Whatsapp advertising, which Meta has announced will feature self-serving capabilities soon.\u003C\u002Fp>\n\u003Cp>If you’d like to learn more about the emerging capabilities of this platform, or discuss your overall paid social media  strategy, and how WhatsApp may fit into it, get in touch today.\u003C\u002Fp>\n","Contact us","\u002Fget-in-touch\u002F","4",[],{"acf_fc_layout":26,"reduced":27,"top_overlap":48,"bottom_underlap":38,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":49,"gutter":-1,"left_gutter":6,"position":31,"image":50,"image_width":33,"image_height":34,"alt":51},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fmourizal-zativa-bNBl5cHclMA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","mourizal-zativa-bNBl5cHclMA-unsplash",{"acf_fc_layout":53,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":19,"layout":54,"testimonials":55},"testimonials","left-margin",[56,62,67],{"quote":57,"logo":58,"logo_width":59,"logo_height":59,"author":60,"byline":61},"\u003Cp>For me, the most important thing is communication. The transparent and open communication is being perfectly managed by Callie and the team. Callie is always available to help out when needed.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fhvivo-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sam Van Simaeys","Head of Marketing, hVIVO",{"quote":63,"logo":64,"logo_width":59,"logo_height":59,"author":65,"byline":66},"\u003Cp>Impression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FRutland-NEW.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","James Chester","Ecommerce Manager, Rutland Cycling",{"quote":68,"logo":69,"logo_width":59,"logo_height":59,"author":70,"byline":71},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"acf_fc_layout":73,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":74,"faqs":75},"faqs","Whatsapp Advertising FAQs",[76,79,82,85],{"title":77,"text":78},"How does WhatsApp Advertising work?","\u003Cp>You cannot currently buy paid ad placements on WhatsApp app itself. However, Click to WhatsApp ads are an ad format available via Meta Ads. They enable advertisers to target their desired audience, with ads on Facebook and Instgram, with the call-to-action drive the user to send them a message on WhatsApp.\u003C\u002Fp>\n",{"title":80,"text":81},"What is the pricing like for WhatsApp ads?","\u003Cp>Like with other Meta Ads, Click to WhatsApp ad pricing varies significantly depending on your audience, bidding, and objective. However, it tends to be roughly in line with Traffic ads to a traditional website landing page, making it a great choice for driving cost-effective traffic.\u003C\u002Fp>\n",{"title":83,"text":84},"What are the targeting options in WhatsApp Advertising?","\u003Cp>Meta Click to WhatsApp ads can leverage the same complex targeting and algorithm-based optimisation, as you can with the rest of the Meta Ads system. This includes interests, demographics, locations, workplaces and lookalikes - plus lots more.\u003C\u002Fp>\n",{"title":86,"text":87},"Should I consider investing in a WhatsApp Advertising agency?","\u003Cp>If you invest heavily in Click to Whatsapp Meta ads, and want to review your wider Paid Media channels (such as other Meta Ads placements, or Display ads), agencies can help optimise your spend and make sure your messaging is on the right track. If you’re not sure your current activity level warrants agency involvement, then get in touch for a free consultation with our team.\u003C\u002Fp>\n",{"acf_fc_layout":89,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":90,"cta_text":6,"cta_link":6,"case_studies":91},"case_studies","Paid Social Case studies",[92,108,121],{"id":93,"title":94,"industries":95,"services":97,"clientName":99,"clientLogo":100,"clientLogoWidth":101,"clientLogoHeight":102,"colour":103,"fontColour":19,"image":104,"imageWidth":105,"imageHeight":106,"to":107},21854,"Paid media strategy drives a 40% revenue increase",[96],"Retail",[98],"Paid Media","Fire Seals Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FXvXwa506-FSD-dark.svg",200,24,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FFireSealsDirect2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ffire-seals-direct-paid-media\u002F",{"id":109,"title":110,"industries":111,"services":113,"clientName":114,"clientLogo":115,"clientLogoWidth":101,"clientLogoHeight":116,"colour":117,"fontColour":118,"image":119,"imageWidth":105,"imageHeight":106,"to":120},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[112,96],"Home Improvement",[98],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":122,"title":123,"industries":124,"services":126,"clientName":127,"clientLogo":128,"clientLogoWidth":101,"clientLogoHeight":129,"colour":117,"fontColour":118,"image":130,"imageWidth":105,"imageHeight":106,"to":131},8827,"Driving awareness for Cancer Research UK",[125],"Not for Profit",[98],"Cancer Research UK","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FeuQ9Cf1f-CRUK-Logo-2025.svg",80,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FcRSZ11v4-CRUK-3.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fcancer-research-uk\u002F",{"acf_fc_layout":133,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":134,"cta_text":135,"cta_link":136,"items":137},"related_module","Related resources","See all articles","\u002Fblog\u002F",[138,159,174],{"type_key":139,"title":140,"excerpt":141,"to":142,"postedAt":143,"readingTime":144,"image":145,"authors":146,"category":156},"post","Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[147,150,153],{"name":148,"image":149},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":151,"image":152},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":154,"image":155},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":157,"name":158},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":139,"title":160,"excerpt":161,"to":162,"postedAt":163,"readingTime":164,"image":165,"authors":166,"category":173},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[167,170],{"name":168,"image":169},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":171,"image":172},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":157,"name":158},{"type_key":139,"title":175,"excerpt":176,"to":177,"postedAt":178,"readingTime":144,"image":179,"authors":180,"category":184},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[181,183],{"name":182,"image":169},"Harry Clements",{"name":171,"image":172},{"to":157,"name":158},{"acf_fc_layout":186,"reduced":27,"top_overlap":38,"bottom_underlap":38,"disable_observer":-1,"heading":187,"style":188,"cta_link":189,"cta_text":190,"services":191},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[192,195],{"title":98,"link":193,"description":194},"\u002Fpaid-media\u002F","View our full range of Paid Media services here, including Search, Shopping, Social and Display advertising.",{"title":196,"link":197,"description":198},"Meta Ads Agency","\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F","Meta advertising offers highly targeted advertising solutions that help you to connect with over 3bn monthly active users. Convert awareness into action with Meta ads that target every stage of the user journey.",{"acf_fc_layout":200,"reduced":27,"top_overlap":38,"bottom_underlap":38,"disable_observer":-1,"heading":201,"title":202,"intro":203},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[206,209,210,212],{"path":207,"name":208},"\u002F","Home",{"path":193,"name":98},{"path":211,"name":158},"\u002Fpaid-media\u002Fpaid-social\u002F",{"path":213,"name":214},null,"WhatsApp Advertising",{"title":216,"script":217,"meta":347,"link":390},"WhatsApp Advertising Services | Impression",[218],{"type":219,"key":220,"innerHTML":221},"application\u002Fld+json","yoast-json-ld",{"@context":222,"@graph":223},"https:\u002F\u002Fschema.org",[224,235,250,262,329],{"@type":225,"@id":226,"url":226,"name":216,"isPartOf":227,"datePublished":229,"dateModified":230,"description":231,"breadcrumb":232,"inLanguage":234},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Fwhatsapp-advertising\u002F",{"@id":228},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:36:00+00:00","2025-03-13T14:53:25+00:00","Get ready for the instant messaging revolution with WhatsApp advertising. Get in touch to discuss how WhatsApp ads can help your business today.",{"@id":233},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Fwhatsapp-advertising\u002F#breadcrumb","en",{"@type":236,"@id":233,"itemListElement":237},"BreadcrumbList",[238,242,245,248],{"@type":239,"position":240,"name":208,"item":241},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":239,"position":243,"name":98,"item":244},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":239,"position":246,"name":158,"item":247},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002F",{"@type":239,"position":249,"name":214},4,{"@type":251,"@id":228,"url":241,"name":252,"description":6,"publisher":253,"inLanguage":255,"potentialAction":256},"WebSite","Impression",{"@id":254},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":257,"target":258,"query-input":261},"SearchAction",{"@type":259,"urlTemplate":260},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":263,"@id":254,"name":252,"url":241,"logo":264,"image":270,"sameAs":271,"@context":275,"email":276,"foundingDate":277,"legalName":278,"vatID":279,"description":280,"telephone":281,"address":282,"location":289,"areaServed":322},"Organization",{"@type":265,"inLanguage":255,"@id":266,"url":267,"contentUrl":267,"width":268,"height":269,"caption":252},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[272,273,274],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[290,299,311],{"@type":291,"name":292,"geo":293,"address":297,"photo":270,"telephone":298},"Place","Impression Digital - Nottingham",{"@type":294,"latitude":295,"longitude":296},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},"+44 01158 242 212",{"@type":291,"name":300,"geo":301,"address":304,"photo":309,"telephone":310},"Impression Digital - London",{"@type":294,"latitude":302,"longitude":303},"51.50237208377361","-0.09229841534284115",{"@type":283,"streetAddress":305,"addressLocality":306,"addressRegion":307,"postalCode":308,"addressCountry":288},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":291,"name":312,"geo":313,"address":316},"Impression Digital - New York",{"@type":294,"latitude":314,"longitude":315},"40.726722746949","-74.00527778220652",{"@type":283,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":321},"160 Varick St","New York","NY","10013","USA",[323,326,328],{"@type":324,"name":325},"Country","Worldwide",{"@type":324,"name":327},"GBR",{"@type":324,"name":321},{"@type":330,"mainEntity":331,"@id":346,"url":226},"FAQPage",[332,337,340,343],{"@type":333,"name":77,"acceptedAnswer":334},"Question",{"@type":335,"text":336},"Answer","\u003Cp>You cannot currently buy paid ad placements on WhatsApp app itself. However, Click to WhatsApp ads are an ad format available via Meta Ads. They enable advertisers to target their desired audience, with ads on Facebook and Instgram, with the call-to-action drive the user to send them a message on WhatsApp.\u003C\u002Fp>",{"@type":333,"name":80,"acceptedAnswer":338},{"@type":335,"text":339},"\u003Cp>Like with other Meta Ads, Click to WhatsApp ad pricing varies significantly depending on your audience, bidding, and objective. However, it tends to be roughly in line with Traffic ads to a traditional website landing page, making it a great choice for driving cost-effective traffic.\u003C\u002Fp>",{"@type":333,"name":83,"acceptedAnswer":341},{"@type":335,"text":342},"\u003Cp>Meta Click to WhatsApp ads can leverage the same complex targeting and algorithm-based optimisation, as you can with the rest of the Meta Ads system. This includes interests, demographics, locations, workplaces and lookalikes - plus lots more.\u003C\u002Fp>",{"@type":333,"name":86,"acceptedAnswer":344},{"@type":335,"text":345},"\u003Cp>If you invest heavily in Click to Whatsapp Meta ads, and want to review your wider Paid Media channels (such as other Meta Ads placements, or Display ads), agencies can help optimise your spend and make sure your messaging is on the right track. If you’re not sure your current activity level warrants agency involvement, then get in touch for a free consultation with our team.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Fwhatsapp-advertising\u002F#faqpage",[348,350,353,356,359,361,363,365,367,370,372,375,378,381,384,387],{"name":349,"content":231},"description",{"name":351,"content":352},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":354,"content":355},"og:locale","en_GB",{"property":357,"content":358},"og:type","article",{"property":360,"content":216},"og:title",{"property":362,"content":231},"og:description",{"property":364,"content":226},"og:url",{"property":366,"content":252},"og:site_name",{"property":368,"content":369},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":371,"content":230},"article:modified_time",{"property":373,"content":374},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":376,"content":377},"og:image:width",1200,{"property":379,"content":380},"og:image:height",630,{"property":382,"content":383},"og:image:type","image\u002Fjpeg",{"name":385,"content":386},"twitter:card","summary_large_image",{"name":388,"content":389},"twitter:site","@impressiontalk",[]]