[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fpaid-social\u002Ftwitter-advertising":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":247,"breadcrumbs":248,"head":259},"2021-01-06T16:35:31",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-330","page","type-page","status-publish","hentry",{"hero":17,"page_content_modules":24},{"type":18,"style":19,"image":20,"background_video_hd":20,"background_video_sd":20,"title":21,"heading":22,"intro":23,"award_logos":20,"button_text":6,"button_link":6},"standard","light",false,"X (formerly Twitter) advertising agency","Reach your audience when it matters most with our X (Twitter) advertising services","\u003Cp>As an industry-leading Twitter advertising agency, we understand that the platform thrives on fresh, engaging content which lives for just a moment within its fast-updating news feeds. Let our \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social\u003C\u002Fa> team help you amplify your message, attract new audiences, and maximise results through X Ads.\u003C\u002Fp>\n",[25,36,41,69,81,86,93,113,132,175,228,242],{"acf_fc_layout":26,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":30,"gutter":-1,"left_gutter":6,"position":31,"image":32,"image_width":33,"image_height":34,"alt":35},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fshutter-speed-oZgt3qFhpfg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"shutter-speed-oZgt3qFhpfg-unsplash",{"acf_fc_layout":37,"reduced":27,"top_overlap":38,"bottom_underlap":38,"disable_observer":-1,"heading":39,"content":40},"full_width_text","none","How X (Twitter) advertising services help your business","\u003Cp class=\"intro\">With over 400 million global users, X offers plenty of opportunities for you to build your brand and drive conversions. But advertising on the platform requires edge, backed by expertise.\u003C\u002Fp>\n\u003Cp>We’re experienced X Ads specialists, helping you to understand the tools you can use to meet your objectives. Promoting tweets helps to build brand awareness, increase engagement and drive traffic to your website. In addition to brand amplification, ads on the X platform are significant revenue drivers for our clients. And as your Twitter advertising agency, we’ll ensure that you get the best possible return on your ad spend.\u003C\u002Fp>\n\u003Cp>When you invest in our Twitter advertising services, we work with you to establish goals – whether you’re looking to build your brand or drive sales and leads – then devise creative strategies to achieve them. Our team has a deep understanding of X’s advanced targeting options, and can help your brand reach the right people in the right moments using interests, demographics, and custom audiences.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">We’d love to work with you too.\u003C\u002Fa>\u003C\u002Fp>\n",{"acf_fc_layout":42,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":43,"layout":44,"heading":45,"intro":6,"cta_text":46,"cta_link":47,"columns":48,"show_steps":20,"grid_items":49},"large_column_text","yellow","logo_grid","H2: Join the leading brands who trust our X (Twitter) advertising services","Get in touch with our team","\u002Fget-in-touch\u002F","3",[50,54,57,60,63,66],{"image":51,"image_width":52,"image_height":53,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg",200,60,{"image":55,"image_width":52,"image_height":56,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.svg",92,{"image":58,"image_width":52,"image_height":59,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FMarmalade-pr.svg",41,{"image":61,"image_width":52,"image_height":62,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FK4wIqiFG-hvivo.svg",123,{"image":64,"image_width":52,"image_height":65,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FMotors.svg",87,{"image":67,"image_width":52,"image_height":68,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F01\u002Fvax-white-svg.svg",58,{"acf_fc_layout":42,"reduced":27,"top_overlap":38,"bottom_underlap":28,"disable_observer":-1,"style":43,"layout":70,"heading":71,"intro":72,"cta_text":6,"cta_link":6,"columns":73,"show_steps":27,"grid_items":74},"content_grid","Driving results with X (Twitter) Ads","\u003Cp>Our Twitter advertising services help you make the most of the platform’s powerful native ad tools to reach the right audience. At Impression, we can offer a number of opportunities to drive results with Twitter ads, including but not limited to:\u003C\u002Fp>\n","2",[75,78],{"text":76,"title":77},"\u003Cp>If you’re looking to grow your followers and build brand awareness, you may decide that Twitter’s top-of-funnel campaigns are best for you. Your content and handle will appear in your target audience’s home feed and notification centre which encourages them to acknowledge your brand. You can optimise for actions like Awareness, Follows, Tweet Engagement, and Video Views.\u003C\u002Fp>\n","Increase awareness and engagement",{"text":79,"title":80},"\u003Cp>You can create Twitter ads with the aim of driving website traffic, using in-platform tracking tools to monitor subsequent actions such as purchases, downloads, or sign-ups. As an experienced Twitter marketing agency, we advise which objectives are best suited for your business goals, and help you optimise towards them with innovative ad formats like X’s Lead Generation Cards.\u003C\u002Fp>\n","Drive leads and conversions",{"acf_fc_layout":26,"reduced":27,"top_overlap":82,"bottom_underlap":28,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":83,"gutter":-1,"left_gutter":6,"position":31,"image":84,"image_width":33,"image_height":34,"alt":85},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002Fkelly-sikkema-v1w9OxMOuqo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","kelly-sikkema-v1w9OxMOuqo-unsplash",{"acf_fc_layout":42,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":87,"layout":44,"heading":88,"intro":89,"cta_text":90,"cta_link":47,"columns":91,"show_steps":20,"grid_items":92},"blue","Our unique approach to X (Twitter) advertising","\u003Cp>Impression’s Twitter advertising services are fuelled by experimentation to drive the best results. Our work is underpinned by our in-house \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa> and \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">Digital Creativ\u003C\u002Fa>e teams who put evidence into action.\u003C\u002Fp>\n\u003Cp>All high-performing X Ads campaigns start out with a \u003Cb>solid, data-driven strategy\u003C\u002Fb> and a strong understanding of what makes your target audiences tick. We work with you to establish audience profiles and set measurable goals, then define the right combination of methods and tactics to help you achieve them within your available budget.\u003C\u002Fp>\n\u003Cp>As well as offering strategic guidance, Impression is well placed to support ongoing implementation. We help your brand cut through the noise with \u003Cb>scroll-stopping creative assets\u003C\u002Fb>, which we can design in-house or produce alongside your internal team. Never settling for best practice, our team analyses performance data to power rigorous testing and X ad optimisation, delivering incremental gains over time.\u003C\u002Fp>\n","Get in touch","4",[],{"acf_fc_layout":94,"reduced":27,"top_overlap":38,"bottom_underlap":28,"disable_observer":-1,"style":19,"layout":95,"testimonials":96},"testimonials","left-margin",[97,103,108],{"quote":98,"logo":99,"logo_width":100,"logo_height":100,"author":101,"byline":102},"\u003Cp>For me, the most important thing is communication. The transparent and open communication is being perfectly managed by Callie and the team. Callie is always available to help out when needed.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fhvivo-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sam Van Simaeys","Head of Marketing, hVIVO",{"quote":104,"logo":105,"logo_width":100,"logo_height":100,"author":106,"byline":107},"\u003Cp>Impression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FRutland-NEW.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","James Chester","Ecommerce Manager, Rutland Cycling",{"quote":109,"logo":110,"logo_width":100,"logo_height":100,"author":111,"byline":112},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"acf_fc_layout":114,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":115,"faqs":116},"faqs","X (Twitter) Advertising FAQs",[117,120,123,126,129],{"title":118,"text":119},"How does Twitter Advertising work?","\u003Cp>Twitter ads are served to users by competing in an auction. Advertisers get to decide how much you pay for a specific billable action, e.g. a click. Twitter’s system will also recommend a bid based on the targeting parameters you've selected.\u003C\u002Fp>\n",{"title":121,"text":122},"How much do Twitter ads cost?","\u003Cp>Twitter ad costs vary depending on your region, ad objective, and campaign performance. You choose ad objectives based on your goal, so for example, an Awareness campaign may have the lowest CPM (cost per 1,000 impressions) whereas a Conversion campaign may have the cheapest CPA (cost per action - e.g. website purchase.)\u003C\u002Fp>\n",{"title":124,"text":125},"How do companies choose to use Twitter Ads?","\u003Cp>Businesses choose Twitter ads for all kinds of business objectives, whether it’s to grow brand awareness, drive leads, or sell products on ecommerce stores. Like all social ads, different tactics can be tested to improve performance.\u003C\u002Fp>\n",{"title":127,"text":128},"What types of ads can you run on Twitter?","\u003Cp>There is a selection of ad formats that are offered, including Promoted Tweets, Promoted Trends, Promoted Accounts, Video Ads, and Twitter Lead Generation Cards. With various types of ad formats, we can help you find an option to best suit your marketing objectives.\u003C\u002Fp>\n",{"title":130,"text":131},"What support can a Twitter advertising agency offer?","\u003Cp>We can offer full-service Twitter advertising for any company that wants to grow. This includes campaign strategy (such as whether it’s actually the best platform for your media spend), through to ad creative design or consultancy, campaign set up, optimisation, and analysis.\u003C\u002Fp>\n",{"acf_fc_layout":133,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":134,"cta_text":6,"cta_link":6,"case_studies":135},"case_studies","Paid Social case studies",[136,151,164],{"id":137,"title":138,"industries":139,"services":141,"clientName":143,"clientLogo":144,"clientLogoWidth":52,"clientLogoHeight":145,"colour":146,"fontColour":19,"image":147,"imageWidth":148,"imageHeight":149,"to":150},21854,"Paid media strategy drives a 40% revenue increase",[140],"Retail",[142],"Paid Media","Fire Seals Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FXvXwa506-FSD-dark.svg",24,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FFireSealsDirect2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ffire-seals-direct-paid-media\u002F",{"id":152,"title":153,"industries":154,"services":156,"clientName":157,"clientLogo":158,"clientLogoWidth":52,"clientLogoHeight":159,"colour":160,"fontColour":161,"image":162,"imageWidth":148,"imageHeight":149,"to":163},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[155,140],"Home Improvement",[142],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":165,"title":166,"industries":167,"services":169,"clientName":170,"clientLogo":171,"clientLogoWidth":52,"clientLogoHeight":172,"colour":160,"fontColour":161,"image":173,"imageWidth":148,"imageHeight":149,"to":174},8827,"Driving awareness for Cancer Research UK",[168],"Not for Profit",[142],"Cancer Research UK","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FeuQ9Cf1f-CRUK-Logo-2025.svg",80,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FcRSZ11v4-CRUK-3.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fcancer-research-uk\u002F",{"acf_fc_layout":176,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":177,"cta_text":178,"cta_link":179,"items":180},"related_module","Paid Social related resources","See all articles","\u002Fblog\u002F",[181,202,217],{"type_key":182,"title":183,"excerpt":184,"to":185,"postedAt":186,"readingTime":187,"image":188,"authors":189,"category":199},"post","Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[190,193,196],{"name":191,"image":192},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":194,"image":195},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":197,"image":198},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":200,"name":201},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":182,"title":203,"excerpt":204,"to":205,"postedAt":206,"readingTime":207,"image":208,"authors":209,"category":216},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[210,213],{"name":211,"image":212},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":214,"image":215},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":200,"name":201},{"type_key":182,"title":218,"excerpt":219,"to":220,"postedAt":221,"readingTime":187,"image":222,"authors":223,"category":227},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[224,226],{"name":225,"image":212},"Harry Clements",{"name":214,"image":215},{"to":200,"name":201},{"acf_fc_layout":229,"reduced":27,"top_overlap":38,"bottom_underlap":38,"disable_observer":-1,"heading":230,"style":87,"cta_link":231,"cta_text":232,"services":233},"related_services","Related services","\u002Fdigital-marketing\u002F","See all digital marketing services",[234,238],{"title":235,"link":236,"description":237},"Content Marketing","\u002Fcontent-marketing\u002F","The key to social media success lies in having something of value to share with your followers. Invest in content now for a better return in the future.",{"title":239,"link":240,"description":241},"SEO","\u002Fseo\u002F","Help your potential customers find you by addressing any technical restrictions and creating web pages that rank and convert.",{"acf_fc_layout":243,"reduced":27,"top_overlap":38,"bottom_underlap":38,"disable_observer":-1,"heading":244,"title":245,"intro":246},"form_cta","Find out what we can do for your business ","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[249,252,254,256],{"path":250,"name":251},"\u002F","Home",{"path":253,"name":142},"\u002Fpaid-media\u002F",{"path":255,"name":201},"\u002Fpaid-media\u002Fpaid-social\u002F",{"path":257,"name":258},null,"Twitter Advertising",{"title":260,"script":261,"meta":394,"link":437},"X (Twitter) Advertising Services | Twitter Ads Agency | Impression",[262],{"type":263,"key":264,"innerHTML":265},"application\u002Fld+json","yoast-json-ld",{"@context":266,"@graph":267},"https:\u002F\u002Fschema.org",[268,279,294,306,373],{"@type":269,"@id":270,"url":270,"name":260,"isPartOf":271,"datePublished":273,"dateModified":274,"description":275,"breadcrumb":276,"inLanguage":278},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Ftwitter-advertising\u002F",{"@id":272},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:35:31+00:00","2025-03-13T14:45:50+00:00","Reach your audience with our X (Twitter) advertising services. 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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