[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":217,"breadcrumbs":218,"head":228},"2021-01-06T16:36:47",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-336","page","type-page","status-publish","hentry",{"hero":17,"page_content_modules":24},{"type":18,"style":19,"image":20,"background_video_hd":20,"background_video_sd":20,"title":21,"heading":22,"intro":23,"award_logos":20,"button_text":6,"button_link":6},"standard","light",false,"TikTok advertising agency","Tap into the fastest-growing social media platform with our expert TikTok advertising services","\u003Cp>Tap into a huge and ever-growing new audience with our TikTok advertising services. As a leading TikTok advertising agency, we craft creative, data-driven campaigns that engage users, boost brand visibility, and drive measurable results.\u003C\u002Fp>\n",[25,36,40,55,75,80,124,143,193,212],{"acf_fc_layout":26,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":30,"gutter":-1,"left_gutter":6,"position":31,"image":32,"image_width":33,"image_height":34,"alt":35},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fsolen-feyissa-Yaw9mfG9QfQ-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"solen-feyissa-Yaw9mfG9QfQ-unsplash",{"acf_fc_layout":37,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":38,"content":39},"full_width_text","How TikTok advertising services help your business","\u003Cp class=\"intro\">If your business wants to reach younger audiences, TikTok ads could unlock new opportunities for your brand to explore. There is less competition for ad space compared to Meta, and exciting formats are available for advertisers who want to push creative boundaries.\u003C\u002Fp>\n\u003Cp>Our TikTok advertising services ensure your campaigns stand out by creating highly relevant and attention-grabbing content that resonates with your audience. From capturing interest within the first few seconds, to delivering emotional storytelling, we help your business build strong connections with users and achieve meaningful results. With less competition for ad space and an emphasis on creativity, TikTok ads offer a fresh avenue to amplify your marketing efforts and grow your brand.\u003C\u002Fp>\n",{"acf_fc_layout":41,"reduced":27,"top_overlap":28,"bottom_underlap":42,"disable_observer":-1,"heading":43,"intro":44,"columns":45,"style":46,"layout":47,"grid_items":48},"linked_content_grid","none","TikTok advertising services we offer","\u003Cp>As a \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> TikTok ad agency, we specialise in helping businesses harness this potential with tailored advertising solutions. Whether you&#8217;re looking to boost brand awareness, drive traffic, or increase conversions, our expert team delivers campaigns that stand out on one of the world’s fastest-growing platforms.\u003C\u002Fp>\n\u003Cp>Here’s a list of the TikTok advertising services we offer:\u003C\u002Fp>\n","2","dark","left-margin",[49,52],{"title":50,"content":51,"link":6},"TikTok Advertising Management","\u003Cp>We manage every aspect of your campaigns to maximise their potential. From setting up your TikTok advertising account to creating eye-catching ad creatives and monitoring performance, our team ensures your brand stands out on this dynamic platform. Our TikTok advertising management services focus on optimising budgets, refining targeting, and delivering measurable results that boost visibility and ROI.\u003C\u002Fp>\n",{"title":53,"content":54,"link":6},"TikTok Advertising Strategy","\u003Cp>We analyse your goals and create tailored plans to connect with your audience effectively. Our approach combines trend analysis, audience insights, and platform expertise to ensure your campaigns drive engagement and conversions.\u003C\u002Fp>\n",{"acf_fc_layout":56,"reduced":27,"top_overlap":42,"bottom_underlap":42,"disable_observer":-1,"style":57,"layout":47,"testimonials":58},"testimonials","white",[59,65,70],{"quote":60,"logo":61,"logo_width":62,"logo_height":62,"author":63,"byline":64},"\u003Cp>For me, the most important thing is communication. The transparent and open communication is being perfectly managed by Callie and the team. Callie is always available to help out when needed.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fhvivo-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sam Van Simaeys","Head of Marketing, hVIVO",{"quote":66,"logo":67,"logo_width":62,"logo_height":62,"author":68,"byline":69},"\u003Cp>Impression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FRutland-NEW.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","James Chester","Ecommerce Manager, Rutland Cycling",{"quote":71,"logo":72,"logo_width":62,"logo_height":62,"author":73,"byline":74},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"acf_fc_layout":41,"reduced":27,"top_overlap":42,"bottom_underlap":42,"disable_observer":-1,"heading":76,"intro":77,"columns":78,"style":19,"layout":47,"grid_items":79},"Our approach to TikTok advertising","\u003Cp>We understand the power of creativity and innovation on this fast-paced platform. Our approach focuses on crafting scroll-stopping campaigns using bold visuals, engaging content, and trending elements to ensure your brand stands out.\u003C\u002Fp>\n\u003Cp>We combine this creative expertise with evidence-backed media planning to design ads that not only captivate but also drive meaningful interactions, clicks, and conversions. Every campaign is tailored to your audience, with precise targeting and continuous experimentation to maximise results.\u003C\u002Fp>\n\u003Cp>From the initial creative strategy to campaign execution, our team monitors performance closely to ensure the best possible ROI. With transparent reporting and a focus on long-term success, we help you make the most of TikTok’s advertising potential.\u003C\u002Fp>\n","3",[],{"acf_fc_layout":81,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":82,"cta_text":6,"cta_link":6,"case_studies":83},"case_studies","TikTok case studies",[84,100,112],{"id":85,"title":86,"industries":87,"services":89,"clientName":91,"clientLogo":92,"clientLogoWidth":93,"clientLogoHeight":94,"colour":95,"fontColour":19,"image":96,"imageWidth":97,"imageHeight":98,"to":99},21854,"Paid media strategy drives a 40% revenue increase",[88],"Retail",[90],"Paid Media","Fire Seals Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FXvXwa506-FSD-dark.svg",200,24,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FFireSealsDirect2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ffire-seals-direct-paid-media\u002F",{"id":101,"title":102,"industries":103,"services":105,"clientName":106,"clientLogo":107,"clientLogoWidth":93,"clientLogoHeight":108,"colour":109,"fontColour":46,"image":110,"imageWidth":97,"imageHeight":98,"to":111},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[104,88],"Home Improvement",[90],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":113,"title":114,"industries":115,"services":117,"clientName":118,"clientLogo":119,"clientLogoWidth":93,"clientLogoHeight":120,"colour":121,"fontColour":46,"image":122,"imageWidth":97,"imageHeight":98,"to":123},29303,"Paid Media strategy delivers 606% uplift in revenue",[116],"Health",[90],"Nourished","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FNourished.svg",18,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FNourished.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnourished-paid-media\u002F",{"acf_fc_layout":125,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":126,"faqs":127},"faqs","TikTok FAQs",[128,131,134,137,140],{"title":129,"text":130},"How does TikTok Advertising work?","\u003Cp>TikTok Ads are served to users by competing in an auction. TikTok’s system will recommend a bid based on the targeting parameters and campaign goal you've selected. Advertisers can decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.\u003C\u002Fp>\n",{"title":132,"text":133},"How much do TikTok ads cost?","\u003Cp>Costs vary depending on your region, ad objective, and campaign performance. You choose ad objectives based on your goal, so if you’re looking to reach people - choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions). Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action - e.g. website purchase.)\u003C\u002Fp>\n\u003Cp>TikTok ads can perform better, worse, or similarly to other platforms - all depending on your brand, content and campaign settings.\u003C\u002Fp>\n",{"title":135,"text":136},"Will TikTok Advertising help me reach my target audience?","\u003Cp>TikTok has a high volume of daily active users, with a range of targeting available. If you have a defined audience, the chances are we can find them on TikTok. However, we can help you decide whether TikTok or another platform is best suited to you to meet your goals.\u003C\u002Fp>\n",{"title":138,"text":139},"What affects the performance of TikTok ads?","\u003Cp>TikTok’s system is built to favour high-performing, engaging ads. Specific creative best practices (such as length, format) as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not.\u003C\u002Fp>\n",{"title":141,"text":142},"Should I invest in a TikTok advertising agency?","\u003Cp>Hiring an agency for TikTok ads can save you and your business valuable time. Agencies can tap into existing platform expertise, including what creatives work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing TikTok for the first time, but also if you want to level up previous activity.\u003C\u002Fp>\n",{"acf_fc_layout":144,"reduced":27,"top_overlap":28,"bottom_underlap":42,"disable_observer":-1,"heading":145,"cta_text":146,"cta_link":147,"items":148},"related_module","TikTok related resources","See all articles","\u002Fblog\u002F",[149,167,179],{"type_key":150,"title":151,"excerpt":152,"to":153,"postedAt":154,"readingTime":155,"image":156,"authors":157,"category":164},"post","Planning for the peak selling season","\u003Cp>This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, Yasmin Burchill and Jake Shaw, for some actionable tips and tactics to help you prepare for the biggest ecommerce events [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fplanning-for-the-peak-selling-season\u002F","2026-04-14T14:21:08",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Ffreestocks-spP6LqxN0-g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[158,161],{"name":159,"image":160},"Jacob Shaw","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":162,"image":163},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":165,"name":166},"\u002Fblog\u002Fcategory\u002Fblack-friday\u002F","Black Friday",{"type_key":150,"title":168,"excerpt":169,"to":170,"postedAt":171,"readingTime":172,"image":173,"authors":174,"category":176},"Impression joins The Google Video Expert Program","\u003Cp>Paid search has undergone significant change in recent years. Ad formats have evolved, offering more dynamic ways to capture audiences. An increase in AI has changed bidding strategies, through formats such as Performance Max. Additionally, placement choices have expanded, allowing advertisers to reach audiences across more platforms than ever before. We’re witnessing a shift and [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-joins-the-google-video-expert-program\u002F","2024-06-24T12:16:14",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Frubaitul-azad-K1Hns0VkihQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[175],{"name":162,"image":163},{"to":177,"name":178},"\u002Fblog\u002Fcategory\u002Four-news\u002F","Our News",{"type_key":150,"title":180,"excerpt":181,"to":182,"postedAt":183,"readingTime":184,"image":185,"authors":186,"category":190},"Getting Started with TikTok Ads","\u003Cp>Wondering how to advertise your business on TikTok? Impression gained early access to the TikTok Ads beta, and we’ve put it to good use! Now that we’ve racked up considerable experience running campaigns we’re really excited to share our beginner’s guide to TikTok advertising. In this blog post, you’ll discover how to tell if TikTok [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fgetting-started-with-tiktok-ads\u002F","2025-03-05T17:44:44",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503647_pexels-cottonbro-5081930-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[187],{"name":188,"image":189},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":191,"name":192},"\u002Fblog\u002Fcategory\u002Fbeginners-guides\u002F","Beginners' Guides",{"acf_fc_layout":194,"reduced":27,"top_overlap":28,"bottom_underlap":42,"disable_observer":-1,"heading":195,"style":196,"cta_link":197,"cta_text":198,"services":199},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[200,204,208],{"title":201,"link":202,"description":203},"Meta Ads Agency","\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F","Meta advertising connects you with targeted audiences on Facebook and Instagram, leveraging advanced insights to deliver personalised campaigns that drive measurable results.\r\n",{"title":205,"link":206,"description":207},"Paid Social","\u002Fpaid-media\u002Fpaid-social\u002F","Paid advertising on social media gives you the opportunity to send targeted messages to specific audiences based on their likes, needs and desires. Find out about our social media advertising services here.\r\n",{"title":209,"link":210,"description":211},"Creative","\u002Fdigital-marketing\u002Fcreative\u002F","From concept to activation and evolution, we will help your brand to cut through the competition, connect with your customers and power performance.\r\n",{"acf_fc_layout":213,"reduced":27,"top_overlap":42,"bottom_underlap":42,"disable_observer":-1,"heading":214,"title":215,"intro":216},"form_cta","Find out what we can do for your business ","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[219,222,224,225],{"path":220,"name":221},"\u002F","Home",{"path":223,"name":90},"\u002Fpaid-media\u002F",{"path":206,"name":205},{"path":226,"name":227},null,"TikTok Advertising",{"title":229,"script":230,"meta":362,"link":405},"TikTok Advertising | Paid Social Ads | Impression Digital",[231],{"type":232,"key":233,"innerHTML":234},"application\u002Fld+json","yoast-json-ld",{"@context":235,"@graph":236},"https:\u002F\u002Fschema.org",[237,248,262,274,341],{"@type":238,"@id":239,"url":239,"name":229,"isPartOf":240,"datePublished":242,"dateModified":243,"description":244,"breadcrumb":245,"inLanguage":247},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F",{"@id":241},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:36:47+00:00","2025-03-13T14:58:27+00:00","Want to reach young people with creative campaigns? We’d love to help your business break into TikTok advertising. Please get in touch.",{"@id":246},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F#breadcrumb","en",{"@type":249,"@id":246,"itemListElement":250},"BreadcrumbList",[251,255,258,260],{"@type":252,"position":253,"name":221,"item":254},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":252,"position":256,"name":90,"item":257},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":252,"position":172,"name":205,"item":259},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002F",{"@type":252,"position":261,"name":227},4,{"@type":263,"@id":241,"url":254,"name":264,"description":6,"publisher":265,"inLanguage":267,"potentialAction":268},"WebSite","Impression",{"@id":266},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":269,"target":270,"query-input":273},"SearchAction",{"@type":271,"urlTemplate":272},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":275,"@id":266,"name":264,"url":254,"logo":276,"image":282,"sameAs":283,"@context":287,"email":288,"foundingDate":289,"legalName":290,"vatID":291,"description":292,"telephone":293,"address":294,"location":301,"areaServed":334},"Organization",{"@type":277,"inLanguage":267,"@id":278,"url":279,"contentUrl":279,"width":280,"height":281,"caption":264},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[284,285,286],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":295,"streetAddress":296,"addressLocality":297,"addressRegion":298,"postalCode":299,"addressCountry":300},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[302,311,323],{"@type":303,"name":304,"geo":305,"address":309,"photo":282,"telephone":310},"Place","Impression Digital - Nottingham",{"@type":306,"latitude":307,"longitude":308},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":295,"streetAddress":296,"addressLocality":297,"addressRegion":298,"postalCode":299,"addressCountry":300},"+44 01158 242 212",{"@type":303,"name":312,"geo":313,"address":316,"photo":321,"telephone":322},"Impression Digital - London",{"@type":306,"latitude":314,"longitude":315},"51.50237208377361","-0.09229841534284115",{"@type":295,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":300},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":303,"name":324,"geo":325,"address":328},"Impression Digital - New York",{"@type":306,"latitude":326,"longitude":327},"40.726722746949","-74.00527778220652",{"@type":295,"streetAddress":329,"addressLocality":330,"addressRegion":331,"postalCode":332,"addressCountry":333},"160 Varick St","New York","NY","10013","USA",[335,338,340],{"@type":336,"name":337},"Country","Worldwide",{"@type":336,"name":339},"GBR",{"@type":336,"name":333},{"@type":342,"mainEntity":343,"@id":361,"url":239},"FAQPage",[344,349,352,355,358],{"@type":345,"name":129,"acceptedAnswer":346},"Question",{"@type":347,"text":348},"Answer","\u003Cp>TikTok Ads are served to users by competing in an auction. TikTok’s system will recommend a bid based on the targeting parameters and campaign goal you've selected. Advertisers can decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.\u003C\u002Fp>",{"@type":345,"name":132,"acceptedAnswer":350},{"@type":347,"text":351},"\u003Cp>Costs vary depending on your region, ad objective, and campaign performance. You choose ad objectives based on your goal, so if you’re looking to reach people - choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions). Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action - e.g. website purchase.)\u003C\u002Fp>\n\u003Cp>TikTok ads can perform better, worse, or similarly to other platforms - all depending on your brand, content and campaign settings.\u003C\u002Fp>",{"@type":345,"name":135,"acceptedAnswer":353},{"@type":347,"text":354},"\u003Cp>TikTok has a high volume of daily active users, with a range of targeting available. If you have a defined audience, the chances are we can find them on TikTok. However, we can help you decide whether TikTok or another platform is best suited to you to meet your goals.\u003C\u002Fp>",{"@type":345,"name":138,"acceptedAnswer":356},{"@type":347,"text":357},"\u003Cp>TikTok’s system is built to favour high-performing, engaging ads. Specific creative best practices (such as length, format) as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not.\u003C\u002Fp>",{"@type":345,"name":141,"acceptedAnswer":359},{"@type":347,"text":360},"\u003Cp>Hiring an agency for TikTok ads can save you and your business valuable time. Agencies can tap into existing platform expertise, including what creatives work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing TikTok for the first time, but also if you want to level up previous activity.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F#faqpage",[363,365,368,371,374,376,378,380,382,385,387,390,393,396,399,402],{"name":364,"content":244},"description",{"name":366,"content":367},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":369,"content":370},"og:locale","en_GB",{"property":372,"content":373},"og:type","article",{"property":375,"content":229},"og:title",{"property":377,"content":244},"og:description",{"property":379,"content":239},"og:url",{"property":381,"content":264},"og:site_name",{"property":383,"content":384},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":386,"content":243},"article:modified_time",{"property":388,"content":389},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":391,"content":392},"og:image:width",1200,{"property":394,"content":395},"og:image:height",630,{"property":397,"content":398},"og:image:type","image\u002Fjpeg",{"name":400,"content":401},"twitter:card","summary_large_image",{"name":403,"content":404},"twitter:site","@impressiontalk",[]]