[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fpaid-social\u002Fpinterest-advertising":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":210,"breadcrumbs":211,"head":222},"2021-01-13T15:23:15",{"rendered":6},"",[8],135,[10,11,12,13,14],"post-408","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":23},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":19,"button_text":6,"button_link":6},"standard","light",false,"Pinterest Advertising Agency","Connect with prospective customers earlier in their journey","\u003Cp>Build your brand via Pinterest advertising services by reaching your customers as they research, discover and seek to be inspired. \u003C\u002Fp>\n",[24,35,44,49,69,73,95,139,192,205],{"acf_fc_layout":25,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":29,"gutter":-1,"left_gutter":6,"position":30,"image":31,"image_width":32,"image_height":33,"alt":34},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Ffahim-reza-1K4h3ZOsPSA-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C326%2C3500%2C1153&w=2640",2640,870,"fahim-reza-1K4h3ZOsPSA-unsplash",{"acf_fc_layout":36,"reduced":26,"top_overlap":37,"bottom_underlap":27,"disable_observer":-1,"style":38,"layout":39,"heading":40,"intro":41,"cta_text":6,"cta_link":6,"columns":42,"show_steps":19,"grid_items":43},"large_column_text","none","yellow","logo_grid","How Pinterest advertising services help your business","\u003Cp>Not only a brilliant brand-building tactic, Pinterest ads can also turn awareness into action by targeting users that are in the market to buy. Did you know that \u003Ca href=\"https:\u002F\u002Fwww.socialpilot.co\u002Fblog\u002Fpinterest-statistics#:~:text=55%25%20of%20Pinterest%20users%20use%20the%20platform%20with%20the%20intent%20to%20shop%20and%20buy%2C%20generating%20direct%20sales%20for%20most%20marketers.\">55% of Pinterest members utilise the platform with the intention to make a purchase\u003C\u002Fa>?\u003C\u002Fp>\n\u003Cp>Pinterest offers some of the most detailed interest-based targeting options out there, thanks to the special option to layer keyword targeting over the top of interest audiences. So you could, for example, target users who are interested in the outdoors &#8211; and overlay a broad match for ‘mountain bikes’ together with an exact match for your cycling brand name.\u003C\u002Fp>\n\u003Cp>Most searches on Pinterest are unbranded, so this is a great chance to drive valuable traffic with lower competition, and therefore costs, vs channels such as PPC, whilst ensuring audiences who already know you aren’t being missed through the keyword matching.\u003C\u002Fp>\n\u003Cp>Combine this with Pinterest’s fast-improving ad management system, now offering creative capabilities to rival Facebook, and you have an incredible opportunity to maximise the return on your digital investment.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":25,"reduced":26,"top_overlap":45,"bottom_underlap":27,"disable_observer":-1,"style":-1,"layout":-1,"size":28,"container":46,"gutter":-1,"left_gutter":6,"position":30,"image":47,"image_width":32,"image_height":33,"alt":48},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fcharlesdeluvio-GXNo-OJynTQ-unsplash-2.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","charlesdeluvio-GXNo-OJynTQ-unsplash",{"acf_fc_layout":50,"reduced":26,"top_overlap":37,"bottom_underlap":27,"disable_observer":-1,"style":18,"layout":51,"testimonials":52},"testimonials","left-margin",[53,59,64],{"quote":54,"logo":55,"logo_width":56,"logo_height":56,"author":57,"byline":58},"\u003Cp>For me, the most important thing is communication. The transparent and open communication is being perfectly managed by Callie and the team. Callie is always available to help out when needed.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fhvivo-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sam Van Simaeys","Head of Marketing, hVIVO",{"quote":60,"logo":61,"logo_width":56,"logo_height":56,"author":62,"byline":63},"\u003Cp>Impression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FRutland-NEW.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","James Chester","Ecommerce Manager, Rutland Cycling",{"quote":65,"logo":66,"logo_width":56,"logo_height":56,"author":67,"byline":68},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"acf_fc_layout":70,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":71,"content":72},"full_width_text","Our approach to Pinterest advertising","\u003Cp class=\"intro\">We run Pinterest activity for a wide range of clients and have learned that ecommerce businesses running B2C campaigns generally see the most meaningful success.\u003C\u002Fp>\n\u003Cp>Brands that can tap into Home, Beauty, Food and Fashion interests perform particularly well due to the inspiring nature of the platform, where \u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fblog\u002Ftabid\u002F6307\u002Fbid\u002F31147\u002Fthe-ultimate-guide-to-mastering-pinterest-for-marketing.aspx#:~:text=85%25%20of%20Pinners%20search%20for%20and%20prefer%20visual%20content.\">85% of users search for, and prefer, aspirational visuals\u003C\u002Fa>. This, together with Pinterest’s unique ability to link visual content directly to your website, can powerfully boost not only your brand awareness &#8211; but your sales, too.\u003C\u002Fp>\n\u003Cp>That’s not to say it’s just those verticals which have a place on Pinterest – we will advise if its the right opportunity for your business. Usage of the platform tends to spike around seasonal trends but also peaks according to individual life events such as getting engaged. If this matches trends in your business, then Pinterest advertising could form part of your paid media strategy.\u003C\u002Fp>\n",{"acf_fc_layout":74,"reduced":26,"top_overlap":45,"bottom_underlap":27,"disable_observer":-1,"heading":75,"faqs":76},"faqs","Pinterest advertising FAQs",[77,80,83,86,89,92],{"title":78,"text":79},"How do Pinterest ads work?","\u003Cp>Pinterest Ads are served to users by competing in an auction. Pinterest’s system will recommend a bid based on the targeting parameters and campaign goal you've selected. Or, advertisers can to decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.\u003C\u002Fp>\n",{"title":81,"text":82},"Which factors make for a successful Pinterest advertising campaign?","\u003Cp>Any self-serve system is built to favour high-performing, engaging ads. So optimising your ads will help save money and improve results. Specific creatie best practices (such as length, format), your product feed quality, as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not. \u003C\u002Fp>\n",{"title":84,"text":85},"How much do Pinterest ads cost?","\u003Cp>Costs vary depending on your region, ad objective, and campaign performance. You choose ad objectives based on your goal, so if you’re looking to reach the most people - choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions). Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action - e.g. website purchase.) \u003C\u002Fp>\n",{"title":87,"text":88},"Do I need a Pinterest advertising agency?","\u003Cp>Hiring an agency for Pinterest ads can save you and your business valuable time. Agencies can tap into existing platform expertise, including what creatives work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing Pinterest for the first time, but also if you want to level up previous activity.\u003C\u002Fp>\n",{"title":90,"text":91},"Is it worth marketing on Pinterest?","\u003Cp>Some businesses invest heavily into Pinterest, others get best results through Meta Ads or LinkedIn Ads. It really depends on your performance and priorities. If you’re unsure of platform choices, testing and learning multiple platforms is usually the way to go.\u003C\u002Fp>\n",{"title":93,"text":94},"Is Pinterest right for smaller businesses?","\u003Cp>Pinterest can be a great way for businesses at all stages to reach out to potential customers, who are already interested in the kind of products you sell. By driving engagement from highly targeted audiences, you can make cost-effective sales and grow your business as a whole.\u003C\u002Fp>\n",{"acf_fc_layout":96,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":97,"cta_text":6,"cta_link":6,"case_studies":98},"case_studies","Paid Social case studies",[99,115,128],{"id":100,"title":101,"industries":102,"services":104,"clientName":106,"clientLogo":107,"clientLogoWidth":108,"clientLogoHeight":109,"colour":110,"fontColour":18,"image":111,"imageWidth":112,"imageHeight":113,"to":114},21854,"Paid media strategy drives a 40% revenue increase",[103],"Retail",[105],"Paid Media","Fire Seals Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FXvXwa506-FSD-dark.svg",200,24,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FFireSealsDirect2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ffire-seals-direct-paid-media\u002F",{"id":116,"title":117,"industries":118,"services":120,"clientName":121,"clientLogo":122,"clientLogoWidth":108,"clientLogoHeight":123,"colour":124,"fontColour":125,"image":126,"imageWidth":112,"imageHeight":113,"to":127},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[119,103],"Home Improvement",[105],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":129,"title":130,"industries":131,"services":133,"clientName":134,"clientLogo":135,"clientLogoWidth":108,"clientLogoHeight":136,"colour":124,"fontColour":125,"image":137,"imageWidth":112,"imageHeight":113,"to":138},8827,"Driving awareness for Cancer Research UK",[132],"Not for Profit",[105],"Cancer Research UK","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FeuQ9Cf1f-CRUK-Logo-2025.svg",80,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FcRSZ11v4-CRUK-3.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fcancer-research-uk\u002F",{"acf_fc_layout":140,"reduced":26,"top_overlap":27,"bottom_underlap":27,"disable_observer":-1,"heading":141,"cta_text":142,"cta_link":143,"items":144},"related_module","Related resources","See all articles","\u002Fblog\u002F",[145,166,181],{"type_key":146,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":151,"image":152,"authors":153,"category":163},"post","Impression x Meta: The Metrics That Matter &#8211; Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn&#8217;t make it, here is what each speaker covered.&nbsp; Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM&#8217;s Deep Blue supercomputer in [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[154,157,160],{"name":155,"image":156},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":158,"image":159},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":161,"image":162},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":164,"name":165},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":146,"title":167,"excerpt":168,"to":169,"postedAt":170,"readingTime":171,"image":172,"authors":173,"category":180},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven&#8217;t taken a single day off. If you&#8217;re just heading back to the office after a stint at the beach, here&#8217;s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[174,177],{"name":175,"image":176},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":178,"image":179},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":164,"name":165},{"type_key":146,"title":182,"excerpt":183,"to":184,"postedAt":185,"readingTime":151,"image":186,"authors":187,"category":191},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun&#8217;s finally out, but paid media hasn&#8217;t slowed down to enjoy it. Here&#8217;s what&#8217;s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[188,190],{"name":189,"image":176},"Harry Clements",{"name":178,"image":179},{"to":164,"name":165},{"acf_fc_layout":193,"reduced":26,"top_overlap":37,"bottom_underlap":37,"disable_observer":-1,"heading":194,"style":195,"cta_link":196,"cta_text":197,"services":198},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[199,203],{"title":200,"link":201,"description":202},"Content Marketing","\u002Fcontent-marketing\u002F","Create visually appealing, highly engaging content. Successful social advertising is based on having something of value to say and share.",{"title":-1,"link":-1,"description":204},"If you want to reach out to targeted individuals with creative, visual campaigns, then Instagram is the place for you.",{"acf_fc_layout":206,"reduced":26,"top_overlap":37,"bottom_underlap":37,"disable_observer":-1,"heading":207,"title":208,"intro":209},"form_cta","Find out what we can do for your business","Talk to and expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you soon.\u003C\u002Fp>\n",[],[212,215,217,219],{"path":213,"name":214},"\u002F","Home",{"path":216,"name":105},"\u002Fpaid-media\u002F",{"path":218,"name":165},"\u002Fpaid-media\u002Fpaid-social\u002F",{"path":220,"name":221},null,"Pinterest Advertising",{"title":223,"script":224,"meta":360,"link":403},"Pinterest Advertising | Impression",[225],{"type":226,"key":227,"innerHTML":228},"application\u002Fld+json","yoast-json-ld",{"@context":229,"@graph":230},"https:\u002F\u002Fschema.org",[231,242,257,269,336],{"@type":232,"@id":233,"url":233,"name":223,"isPartOf":234,"datePublished":236,"dateModified":237,"description":238,"breadcrumb":239,"inLanguage":241},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Fpinterest-advertising\u002F",{"@id":235},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-13T15:23:15+00:00","2025-03-13T14:56:50+00:00","Pinterest advertising is drives both brand awareness and conversions. Find out how we can help you achieve your goals through Pinterest ads.",{"@id":240},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Fpinterest-advertising\u002F#breadcrumb","en",{"@type":243,"@id":240,"itemListElement":244},"BreadcrumbList",[245,249,252,255],{"@type":246,"position":247,"name":214,"item":248},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":246,"position":250,"name":105,"item":251},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":246,"position":253,"name":165,"item":254},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002F",{"@type":246,"position":256,"name":221},4,{"@type":258,"@id":235,"url":248,"name":259,"description":6,"publisher":260,"inLanguage":262,"potentialAction":263},"WebSite","Impression",{"@id":261},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":264,"target":265,"query-input":268},"SearchAction",{"@type":266,"urlTemplate":267},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":270,"@id":261,"name":259,"url":248,"logo":271,"image":277,"sameAs":278,"@context":282,"email":283,"foundingDate":284,"legalName":285,"vatID":286,"description":287,"telephone":288,"address":289,"location":296,"areaServed":329},"Organization",{"@type":272,"inLanguage":262,"@id":273,"url":274,"contentUrl":274,"width":275,"height":276,"caption":259},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[279,280,281],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[297,306,318],{"@type":298,"name":299,"geo":300,"address":304,"photo":277,"telephone":305},"Place","Impression Digital - Nottingham",{"@type":301,"latitude":302,"longitude":303},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},"+44 01158 242 212",{"@type":298,"name":307,"geo":308,"address":311,"photo":316,"telephone":317},"Impression Digital - London",{"@type":301,"latitude":309,"longitude":310},"51.50237208377361","-0.09229841534284115",{"@type":290,"streetAddress":312,"addressLocality":313,"addressRegion":314,"postalCode":315,"addressCountry":295},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":298,"name":319,"geo":320,"address":323},"Impression Digital - New York",{"@type":301,"latitude":321,"longitude":322},"40.726722746949","-74.00527778220652",{"@type":290,"streetAddress":324,"addressLocality":325,"addressRegion":326,"postalCode":327,"addressCountry":328},"160 Varick St","New York","NY","10013","USA",[330,333,335],{"@type":331,"name":332},"Country","Worldwide",{"@type":331,"name":334},"GBR",{"@type":331,"name":328},{"@type":337,"mainEntity":338,"@id":359,"url":233},"FAQPage",[339,344,347,350,353,356],{"@type":340,"name":78,"acceptedAnswer":341},"Question",{"@type":342,"text":343},"Answer","\u003Cp>Pinterest Ads are served to users by competing in an auction. Pinterest’s system will recommend a bid based on the targeting parameters and campaign goal you've selected. Or, advertisers can to decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.\u003C\u002Fp>",{"@type":340,"name":81,"acceptedAnswer":345},{"@type":342,"text":346},"\u003Cp>Any self-serve system is built to favour high-performing, engaging ads. So optimising your ads will help save money and improve results. Specific creatie best practices (such as length, format), your product feed quality, as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not. \u003C\u002Fp>",{"@type":340,"name":84,"acceptedAnswer":348},{"@type":342,"text":349},"\u003Cp>Costs vary depending on your region, ad objective, and campaign performance. You choose ad objectives based on your goal, so if you’re looking to reach the most people - choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions). Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action - e.g. website purchase.) \u003C\u002Fp>",{"@type":340,"name":87,"acceptedAnswer":351},{"@type":342,"text":352},"\u003Cp>Hiring an agency for Pinterest ads can save you and your business valuable time. Agencies can tap into existing platform expertise, including what creatives work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing Pinterest for the first time, but also if you want to level up previous activity.\u003C\u002Fp>",{"@type":340,"name":90,"acceptedAnswer":354},{"@type":342,"text":355},"\u003Cp>Some businesses invest heavily into Pinterest, others get best results through Meta Ads or LinkedIn Ads. It really depends on your performance and priorities. If you’re unsure of platform choices, testing and learning multiple platforms is usually the way to go.\u003C\u002Fp>",{"@type":340,"name":93,"acceptedAnswer":357},{"@type":342,"text":358},"\u003Cp>Pinterest can be a great way for businesses at all stages to reach out to potential customers, who are already interested in the kind of products you sell. By driving engagement from highly targeted audiences, you can make cost-effective sales and grow your business as a whole.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Fpinterest-advertising\u002F#faqpage",[361,363,366,369,372,374,376,378,380,383,385,388,391,394,397,400],{"name":362,"content":238},"description",{"name":364,"content":365},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":367,"content":368},"og:locale","en_GB",{"property":370,"content":371},"og:type","article",{"property":373,"content":223},"og:title",{"property":375,"content":238},"og:description",{"property":377,"content":233},"og:url",{"property":379,"content":259},"og:site_name",{"property":381,"content":382},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":384,"content":237},"article:modified_time",{"property":386,"content":387},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":389,"content":390},"og:image:width",1200,{"property":392,"content":393},"og:image:height",630,{"property":395,"content":396},"og:image:type","image\u002Fjpeg",{"name":398,"content":399},"twitter:card","summary_large_image",{"name":401,"content":402},"twitter:site","@impressiontalk",[]]