[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fpaid-social\u002Flinkedin-advertising":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":181,"breadcrumbs":182,"head":191},"2021-01-06T16:34:38",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-326","page","type-page","status-publish","hentry",{"hero":17,"page_content_modules":24},{"type":18,"style":19,"image":20,"background_video_hd":20,"background_video_sd":20,"title":21,"heading":22,"intro":23,"award_logos":20,"button_text":6,"button_link":6},"standard","light",false,"LinkedIn advertising agency","Reach your audience through the world’s largest professional social network","\u003Cp>LinkedIn is the largest global community of professionals, featuring an advertising platform with advanced targeting capabilities to help your business engage and convert key decision makers.\u003C\u002Fp>\n",[25,36,40,58,77,96,128,163,176],{"acf_fc_layout":26,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"style":-1,"layout":-1,"size":29,"container":30,"gutter":-1,"left_gutter":6,"position":31,"image":32,"image_width":33,"image_height":34,"alt":35},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Flinkedin-sales-solutions-P23-VI_mhpM-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"linkedin-sales-solutions-P23-VI_mhpM-unsplash",{"acf_fc_layout":37,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":38,"content":39},"full_width_text","How LinkedIn advertising services help your business","\u003Cp class=\"intro\">LinkedIn offers an unparalleled opportunity for B2B advertisers to target decision-makers. LinkedIn members use the platform with a purpose – whether that’s to connect with peers, seek new opportunities, or consume content that’s relevant to their field.\u003C\u002Fp>\n\u003Cp>Unlock advanced targeting capabilities and complement persuasive ad copy with scroll-stopping creative to attract new prospects, generate qualified leads and convert interest into action.\u003C\u002Fp>\n\u003Cp>LinkedIn advertising can also be leveraged for B2C advertisers. Members’ professional lives may influence their personal purchasing behaviours, or help you to discern their relative income to reach your ideal customer.\u003C\u002Fp>\n",{"acf_fc_layout":41,"reduced":27,"top_overlap":28,"bottom_underlap":42,"disable_observer":-1,"heading":43,"intro":44,"columns":45,"style":46,"layout":47,"grid_items":48},"linked_content_grid","none","Our approach to LinkedIn Advertising","\u003Cp>With LinkedIn’s audiences holding \u003Ca href=\"https:\u002F\u002Fbusiness.linkedin.com\u002Fmarketing-solutions\u002Fcx\u002F21\u002F10\u002Fad-targeting?src=go-pa&trk=sem-ga_campid.17236044169_asid.136622421556_crid.550260672600_kw.linkedin%20matched%20audiences_d.c_tid.kwd-348503400923_n.g_mt.e_geo.9044964&mcid=6932037362789019652&cid=&gclid=Cj0KCQjwk7ugBhDIARIsAGuvgPYsbIvNeN3uxwANL_b1A8N4rW_hXPkmfYS8iaenGfi2kpRTvhkcRdgaAu25EALw_wcB&gclsrc=aw.ds#:~:text=An%20audience%20that%20means%20business\">twice the buying power\u003C\u002Fa> of the average online consumer, you’re marketing to a qualified audience that is more likely to act on new opportunities.\u003C\u002Fp>\n\u003Cp>We use LinkedIn’s acutely detailed advanced audience capabilities to target demographics and businesses, whether it’s location, business size, job role or specific company name. We can layer this with additional data to supercharge your LinkedIn paid advertising campaigns:\u003C\u002Fp>\n","3","dark","left-margin",[49,52,55],{"title":50,"content":51,"link":6},"Interest Targeting","\u003Cp>Target audiences interested in everything from artificial intelligence to client experience (supported by Bing data)\u003C\u002Fp>\n",{"title":53,"content":54,"link":6},"Audience Expansion","\u003Cp>Use LinkedIn’s advanced algorithms to find audiences similar to your core customers\u003C\u002Fp>\n",{"title":56,"content":57,"link":6},"Matched Targeting","\u003Cp>Leverage valuable first-party data from your website or CRM to connect with existing prospects and customers, for example:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cb>Company Targeting \u003C\u002Fb>– Reach your target companies and key decision-makers through account-based targeting campaigns.\u003C\u002Fli>\n\u003Cli>\u003Cb>Contact Targeting \u003C\u002Fb>– By connecting to your CRM or securely uploading a list of your contact IDs, it’s possible to market directly to prospects and known contacts.\u003C\u002Fli>\n\u003Cli>\u003Cb>Retargeting \u003C\u002Fb>– Market unique content to your segmented audiences based on actions they have taken on your website.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"acf_fc_layout":59,"reduced":27,"top_overlap":42,"bottom_underlap":28,"disable_observer":-1,"style":19,"layout":47,"testimonials":60},"testimonials",[61,67,72],{"quote":62,"logo":63,"logo_width":64,"logo_height":64,"author":65,"byline":66},"\u003Cp>For me, the most important thing is communication. The transparent and open communication is being perfectly managed by Callie and the team. Callie is always available to help out when needed.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fhvivo-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sam Van Simaeys","Head of Marketing, hVIVO",{"quote":68,"logo":69,"logo_width":64,"logo_height":64,"author":70,"byline":71},"\u003Cp>Impression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FRutland-NEW.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","James Chester","Ecommerce Manager, Rutland Cycling",{"quote":73,"logo":74,"logo_width":64,"logo_height":64,"author":75,"byline":76},"\u003Cp>Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Suzie Markland","Marketing Planning Manager, Cancer Research UK",{"acf_fc_layout":78,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":79,"faqs":80},"faqs","LinkedIn Advertising FAQs",[81,84,87,90,93],{"title":82,"text":83},"How does LinkedIn Advertising work?","\u003Cp>LinkedIn Ads are served to users by competing in an auction. The self-serve ad system will usually recommend a bid based on the targeting and campaign goal you've selected. Or, advertisers can to decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.\u003C\u002Fp>\n",{"title":85,"text":86},"How much should I spend on LinkedIn Advertising?","\u003Cp>It really depends on your performance and business goals. Like all ad platforms, the more you spend, the faster you learn, but any investment should be carefully considered. We recommend implementing a testing strategy, with a defined test budget and duration, before making a decision on whether to scale up spend.\u003C\u002Fp>\n",{"title":88,"text":89},"Is LinkedIn Advertising an effective channel?","\u003Cp>Some businesses invest heavily into LinkedIn, the targeting options are unique among digital channels and can help drive results. Others find the costs (compared to other platforms) are too high to justify continued spend. We recommend a strategic approach - considering how much a lead or conversion is worth to you, to ensure you are getting a good return on investment.\u003C\u002Fp>\n",{"title":91,"text":92},"What can I do to maximise the performance of my LinkedIn ads?","\u003Cp>LinkedIn’s system is built to favour high-performing, engaging ads. Specific creative best practices (such as length, format) as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not. \u003C\u002Fp>\n",{"title":94,"text":95},"What value can a LinkedIn Advertising agency offer?","\u003Cp>Hiring an agency for LinkedIn ads can save you and your business valuable time. Agencies can tap into existing platform expertise, such as what creatives and audiences work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing LinkedIn for the first time, but also if you want to level up previous activity.\u003C\u002Fp>\n",{"acf_fc_layout":97,"reduced":27,"top_overlap":28,"bottom_underlap":28,"disable_observer":-1,"heading":98,"cta_text":6,"cta_link":6,"case_studies":99},"case_studies","Paid Social case studies",[100,116],{"id":101,"title":102,"industries":103,"services":105,"clientName":107,"clientLogo":108,"clientLogoWidth":109,"clientLogoHeight":110,"colour":111,"fontColour":19,"image":112,"imageWidth":113,"imageHeight":114,"to":115},21854,"Paid media strategy drives a 40% revenue increase",[104],"Retail",[106],"Paid Media","Fire Seals Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FXvXwa506-FSD-dark.svg",200,24,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FFireSealsDirect2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ffire-seals-direct-paid-media\u002F",{"id":117,"title":118,"industries":119,"services":121,"clientName":122,"clientLogo":123,"clientLogoWidth":109,"clientLogoHeight":124,"colour":125,"fontColour":46,"image":126,"imageWidth":113,"imageHeight":114,"to":127},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[120,104],"Home Improvement",[106],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"acf_fc_layout":129,"reduced":27,"top_overlap":28,"bottom_underlap":42,"disable_observer":-1,"heading":130,"cta_text":131,"cta_link":132,"items":133},"related_module","LinkedIn-related resources","See all articles","\u002Fblog\u002F",[134,146,155],{"type_key":135,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":143},"post","3 Steps To Setting Up A Successful LinkedIn Ad Campaign. Step 3: Measure And Optimise Performance Of Your Ads","\u003Cp>This is the third and final article in the series of “3 steps to setting up a successful LinkedIn ad campaign” which will cover how to effectively measure and optimise performance of your LinkedIn ads.  If you’ve not seen my previous blog posts about all the available LinkedIn ad types and a step-by-step guide of […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeasure-and-optimise-performance-of-your-ads-on-linkedin\u002F","2022-02-07T16:48:17",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FF414D8Vy-050720211625504698_linkedin-1007071_1920.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[],{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":135,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":151,"image":152,"authors":153,"category":154},"3 Steps To Setting Up A Successful LinkedIn Ad Campaign. Step 2: Create A LinkedIn Ad Campaign","\u003Cp>This is a second article of the series of posts called “3 steps to setting up a successful LinkedIn ad campaign” and will cover a step-by-step guide of how to create a LinkedIn Ad campaign. If you’ve not seen the previous blog post about all different LinkedIn ad types, you can read it here. **Read […]\u003C\u002Fp>\n","\u002Fblog\u002F3-steps-to-setting-up-a-successful-linkedin-ad-campaign-step-2-create-a-linkedin-ad-campaign\u002F","2022-02-07T16:48:18",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJpf9MI9R-050720211625505141_linkedin-1007071_1920.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[],{"to":144,"name":145},{"type_key":135,"title":156,"excerpt":157,"to":158,"postedAt":150,"readingTime":159,"image":160,"authors":161,"category":162},"3 Steps To Setting Up A Successful LinkedIn Ad Campaign. Step 1: Get To Know LinkedIn Ad Types","\u003Cp>LinkedIn is a very well known and highly valuable social media platform for professionals, with over 630 million active users. While it is mainly used for professional networking, posting jobs, or looking for new opportunities, it’s also got its own advertising platform called Campaign Manager where businesses can acquire new leads, increase their brand awareness […]\u003C\u002Fp>\n","\u002Fblog\u002F3-steps-to-setting-up-a-successful-linkedin-ad-campaign-step-1-get-to-know-linkedin-ad-types\u002F",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Feb9IQcxV-050720211625505947_linkedin-1007071_1920.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[],{"to":144,"name":145},{"acf_fc_layout":164,"reduced":27,"top_overlap":28,"bottom_underlap":42,"disable_observer":-1,"heading":165,"style":166,"cta_link":167,"cta_text":168,"services":169},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[170,173],{"title":145,"link":171,"description":172},"\u002Fpaid-media\u002Fpaid-social\u002F","Convert awareness into action with paid social campaigns laser-focused to hit your target market. Find out more about growing your business through paid social here.",{"title":106,"link":174,"description":175},"\u002Fpaid-media\u002F","Discover how our intelligent, data-driven paid media campaigns have helped our clients achieve success.",{"acf_fc_layout":177,"reduced":27,"top_overlap":42,"bottom_underlap":42,"disable_observer":-1,"heading":178,"title":179,"intro":180},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing you.\u003C\u002Fp>\n",[],[183,186,187,188],{"path":184,"name":185},"\u002F","Home",{"path":174,"name":106},{"path":171,"name":145},{"path":189,"name":190},null,"LinkedIn Advertising",{"title":192,"script":193,"meta":326,"link":369},"LinkedIn Advertising Agency | LinkedIn Ads | Impression",[194],{"type":195,"key":196,"innerHTML":197},"application\u002Fld+json","yoast-json-ld",{"@context":198,"@graph":199},"https:\u002F\u002Fschema.org",[200,211,226,238,305],{"@type":201,"@id":202,"url":202,"name":192,"isPartOf":203,"datePublished":205,"dateModified":206,"description":207,"breadcrumb":208,"inLanguage":210},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Flinkedin-advertising\u002F",{"@id":204},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:34:38+00:00","2025-03-13T14:49:04+00:00","Reach a highly targeted audience of professionals across the globe with the help of our experienced social media advertising team. Get in touch today.",{"@id":209},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Flinkedin-advertising\u002F#breadcrumb","en",{"@type":212,"@id":209,"itemListElement":213},"BreadcrumbList",[214,218,221,224],{"@type":215,"position":216,"name":185,"item":217},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":215,"position":219,"name":106,"item":220},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":215,"position":222,"name":145,"item":223},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002F",{"@type":215,"position":225,"name":190},4,{"@type":227,"@id":204,"url":217,"name":228,"description":6,"publisher":229,"inLanguage":231,"potentialAction":232},"WebSite","Impression",{"@id":230},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":233,"target":234,"query-input":237},"SearchAction",{"@type":235,"urlTemplate":236},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":239,"@id":230,"name":228,"url":217,"logo":240,"image":246,"sameAs":247,"@context":251,"email":252,"foundingDate":253,"legalName":254,"vatID":255,"description":256,"telephone":257,"address":258,"location":265,"areaServed":298},"Organization",{"@type":241,"inLanguage":231,"@id":242,"url":243,"contentUrl":243,"width":244,"height":245,"caption":228},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[248,249,250],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[266,275,287],{"@type":267,"name":268,"geo":269,"address":273,"photo":246,"telephone":274},"Place","Impression Digital - Nottingham",{"@type":270,"latitude":271,"longitude":272},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":259,"streetAddress":260,"addressLocality":261,"addressRegion":262,"postalCode":263,"addressCountry":264},"+44 01158 242 212",{"@type":267,"name":276,"geo":277,"address":280,"photo":285,"telephone":286},"Impression Digital - London",{"@type":270,"latitude":278,"longitude":279},"51.50237208377361","-0.09229841534284115",{"@type":259,"streetAddress":281,"addressLocality":282,"addressRegion":283,"postalCode":284,"addressCountry":264},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":267,"name":288,"geo":289,"address":292},"Impression Digital - New York",{"@type":270,"latitude":290,"longitude":291},"40.726722746949","-74.00527778220652",{"@type":259,"streetAddress":293,"addressLocality":294,"addressRegion":295,"postalCode":296,"addressCountry":297},"160 Varick St","New York","NY","10013","USA",[299,302,304],{"@type":300,"name":301},"Country","Worldwide",{"@type":300,"name":303},"GBR",{"@type":300,"name":297},{"@type":306,"mainEntity":307,"@id":325,"url":202},"FAQPage",[308,313,316,319,322],{"@type":309,"name":82,"acceptedAnswer":310},"Question",{"@type":311,"text":312},"Answer","\u003Cp>LinkedIn Ads are served to users by competing in an auction. The self-serve ad system will usually recommend a bid based on the targeting and campaign goal you've selected. Or, advertisers can to decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.\u003C\u002Fp>",{"@type":309,"name":85,"acceptedAnswer":314},{"@type":311,"text":315},"\u003Cp>It really depends on your performance and business goals. Like all ad platforms, the more you spend, the faster you learn, but any investment should be carefully considered. We recommend implementing a testing strategy, with a defined test budget and duration, before making a decision on whether to scale up spend.\u003C\u002Fp>",{"@type":309,"name":88,"acceptedAnswer":317},{"@type":311,"text":318},"\u003Cp>Some businesses invest heavily into LinkedIn, the targeting options are unique among digital channels and can help drive results. Others find the costs (compared to other platforms) are too high to justify continued spend. We recommend a strategic approach - considering how much a lead or conversion is worth to you, to ensure you are getting a good return on investment.\u003C\u002Fp>",{"@type":309,"name":91,"acceptedAnswer":320},{"@type":311,"text":321},"\u003Cp>LinkedIn’s system is built to favour high-performing, engaging ads. Specific creative best practices (such as length, format) as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not. \u003C\u002Fp>",{"@type":309,"name":94,"acceptedAnswer":323},{"@type":311,"text":324},"\u003Cp>Hiring an agency for LinkedIn ads can save you and your business valuable time. Agencies can tap into existing platform expertise, such as what creatives and audiences work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing LinkedIn for the first time, but also if you want to level up previous activity.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002Flinkedin-advertising\u002F#faqpage",[327,329,332,335,338,340,342,344,346,349,351,354,357,360,363,366],{"name":328,"content":207},"description",{"name":330,"content":331},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":333,"content":334},"og:locale","en_GB",{"property":336,"content":337},"og:type","article",{"property":339,"content":192},"og:title",{"property":341,"content":207},"og:description",{"property":343,"content":202},"og:url",{"property":345,"content":228},"og:site_name",{"property":347,"content":348},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":350,"content":206},"article:modified_time",{"property":352,"content":353},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":355,"content":356},"og:image:width",1200,{"property":358,"content":359},"og:image:height",630,{"property":361,"content":362},"og:image:type","image\u002Fjpeg",{"name":364,"content":365},"twitter:card","summary_large_image",{"name":367,"content":368},"twitter:site","@impressiontalk",[]]