[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fpaid-social":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":272,"breadcrumbs":273,"head":280},"2020-12-21T13:00:55",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-233","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":264},[18,29,33,70,90,106,111,121,165,213,241,259],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fabbiehare-3-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C405%2C3498%2C1153&w=2640",2640,870,"abbiehare-3",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":31,"content":32},"full_width_text","How paid social media advertising services help your business","\u003Cp class=\"intro\">Social media advertising provides unparalleled opportunities for your business to reach targeted audiences online. Through the amount of data each platform holds about its users, social networks facilitate granular target capabilities via specific demographics, locations and behaviours. For this reason, paid social media advertising services have the potential to help any kind of business reach its goals, whether B2B or B2C, ecommerce or lead generation.\u003C\u002Fp>\n\u003Cp>Combining our scroll-stopping \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">creative marketing services\u003C\u002Fa> with strategic targeting, data-driven optimisation and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">media measurement\u003C\u002Fa>, Impression can help you reach a qualified audience, driving impressions, clicks, conversions and revenue growth. Granular targeting capabilities allow you to promote your products or services directly to the people who are seeking your solution.\u003C\u002Fp>\n\u003Cp>Paid social ads are increasingly pay-to-play, with the market dominated by a few platforms from tech giants. However, ads on emerging, or more niche, platforms offer various benefits depending on your objective. If you want to explore a particular network not listed below, that’s not to say that we can’t help. \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to find out how an experienced paid social media advertising agency can drive growth for your business – and which platform mix we’d recommend.\u003C\u002Fp>\n",{"acf_fc_layout":34,"reduced":20,"top_overlap":21,"bottom_underlap":35,"disable_observer":-1,"heading":36,"intro":37,"columns":38,"style":39,"layout":40,"grid_items":41},"linked_content_grid","none","Paid social services we offer","\u003Cp>At Impression, we know that to make your brand stand out and reach your customers effectively, a strategic approach to paid social media advertising is crucial. We create and execute dynamic social media advertising campaigns, putting your brand in front of your customers whilst cutting through the noise of your competitors. \u003C\u002Fp>\n\u003Cp>Our tailored strategies leverage a variety of platforms to ensure your message reaches the right audience at the right time. As a leading paid social media agency, we are dedicated to delivering impactful results and elevating your brand’s presence across the digital landscape.\u003C\u002Fp>\n\u003Cp>We devise and deliver scroll-stopping social media advertising campaigns deployed across the following platforms: \u003C\u002Fp>\n","4","dark","left-margin",[42,46,50,54,58,62,66],{"title":43,"content":44,"link":45},"Meta advertising","\u003Cp>Meta advertising offers highly targeted advertising solutions that help you to connect with over 3bn monthly active users. Convert awareness into action with Meta ads that target every stage of the user journey.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002Fmeta-ads-agency\u002F",{"title":47,"content":48,"link":49},"LinkedIn advertising","\u003Cp>The world’s largest professional network, LinkedIn enables you to connect with its members in a context that blurs work and leisure. Suitable for B2B (and certain B2C) objectives, learn how to target key decision-makers through a variety of ad formats.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002Flinkedin-advertising\u002F",{"title":51,"content":52,"link":53},"X (formerly Twitter) advertising","\u003Cp>Stand out in the midst of a fast-moving feed. X (formerly Twitter) can be used for engagement and action with over 400 million monthly active users to communicate your offering.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002Ftwitter-advertising\u002F",{"title":55,"content":56,"link":57},"Pinterest advertising","\u003Cp>Pinterest is the platform that users visit during their research and discovery phase. Pinterest advertising can form part of your marketing strategy by putting your brand in front of its audience earlier on in the consumer journey.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002Fpinterest-advertising\u002F",{"title":59,"content":60,"link":61},"WhatsApp advertising","\u003Cp>Get ready for the instant messaging revolution. Watch this space as this platform starts to evolve or get in contact now to be the first to benefit from Meta’s new WhatsApp advertising placements.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002Fwhatsapp-advertising\u002F",{"title":63,"content":64,"link":65},"Snapchat advertising","\u003Cp>With highly engaged users, Snapchat ads are a great tool. Snapchat indexes highly in certain countries and amongst certain age ranges – our specialists can help you determine how to maximise Snapchat’s advertising potential.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002Fsnapchat-advertising\u002F",{"title":67,"content":68,"link":69},"TikTok advertising","\u003Cp>No longer just for Gen Z, TikTok’s exponential growth since its global launch sets it apart from other platforms. With over a billion active users, this channel is not one to be discounted from your marketing mix. Our social media advertising team is here to help your business break into TikTok advertising and to advise on the best creative tactics to propel you to the top.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F",{"acf_fc_layout":71,"reduced":20,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"style":72,"layout":40,"testimonials":73},"testimonials","white",[74,80,85],{"quote":75,"logo":76,"logo_width":77,"logo_height":77,"author":78,"byline":79},"\u003Cp>For me, the most important thing is communication. The transparent and open communication is being perfectly managed by Callie and the team. Callie is always available to help out when needed.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fhvivo-logo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sam Van Simaeys","Head of Marketing, hVIVO",{"quote":81,"logo":82,"logo_width":77,"logo_height":77,"author":83,"byline":84},"\u003Cp>Impression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FRutland-NEW.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","James Chester","Ecommerce Manager, Rutland Cycling",{"quote":86,"logo":87,"logo_width":77,"logo_height":77,"author":88,"byline":89},"\u003Cp>The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Matthew Erskine","Marketing Manager, Marmalade",{"acf_fc_layout":91,"reduced":20,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"style":92,"layout":93,"heading":94,"intro":95,"cta_text":96,"cta_link":97,"columns":98,"show_steps":20,"grid_items":99},"large_column_text","yellow","content_grid","Our approach to paid social advertising services","\u003Cp>\u003Ciframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\u002F\u002Fwww.youtube-nocookie.com\u002Fembed\u002FnVZp5BDvTq8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","1",[100,103],{"text":101,"title":102},"\u003Cp>Paid Social ads are effective when run alone, and work even better when combined with other digital marketing channels. Whether you choose to work with us for all of your digital marketing, or just for paid social media marketing, we’ll identify cross-platform opportunities.\u003C\u002Fp>\n\u003Cp>Creating multiple touchpoints across platforms will provide incremental gains. Why not guide customers down the sales funnel – you may choose to run Facebook ads to build an audience, and then convert that audience via paid search. Why not use LinkedIn ads to increase sales of your latest product by reaching people who have engaged with your latest \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> campaign?\u003C\u002Fp>\n","Expertly integrated paid ad campaigns",{"text":104,"title":105},"\u003Cp>The key to maximising brand awareness, establishing expertise in your field and keeping your business at the forefront of customers’ minds is tailored content for each stage of the consumer journey.\u003C\u002Fp>\n\u003Cp>Impression’s creative capabilities can help you develop scroll-stopping content that will cut through the competition and effectively communicate your core message. We also offer consulting and training to assist your internal design teams in adapting existing or new creative for Paid Social success.\u003C\u002Fp>\n\u003Cp>To find out how we can enhance and improve your current social media advertising campaigns or discuss new opportunities, get in touch today.\u003C\u002Fp>\n","Creative paid social ads are key",{"acf_fc_layout":19,"reduced":20,"top_overlap":107,"bottom_underlap":35,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":108,"gutter":-1,"left_gutter":6,"position":24,"image":109,"image_width":26,"image_height":27,"alt":110},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fpaid-social-contact-banner.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","paid-social-contact-banner",{"acf_fc_layout":112,"reduced":20,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"layout":113,"options":114,"text":115,"images":116},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15127 size-medium\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F01\u002FQtboHwEL-Meta.svg\" alt=\"\" width=\"150\" height=\"150\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"small-caps\">Paid Social industry rewards and recognition\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Impression is proud to be recognised as a qualified member of \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fpartner-directory\u002Fsearch?solution_type=campaign_management&ref=fmp_about_find_partner_hero_cta&id=609008466286467&section=overview\">The Meta Business Partner Programme\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Meta provides this badge to companies to recognise that badge holders are qualified for specialist service capabilities within their programme.\u003C\u002Fp>\n\u003Cp>We’re proud that our work has been shortlisted and won several awards, for more details about the work, be sure to check out \u003Ca href=\"\u002Four-work\u002F?service=paid-media\">our work\u003C\u002Fa> and \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">our awards\u003C\u002Fa>.\u003C\u002Fp>\n",[117],{"src":118,"width":119,"height":27,"alt":120},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002Fneonbrand-I6wCDYW6ij8-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=-1%2C895%2C2256%2C1055&w=1860",1860,"neonbrand-I6wCDYW6ij8-unsplash (1)",{"acf_fc_layout":122,"reduced":20,"top_overlap":35,"bottom_underlap":21,"disable_observer":-1,"heading":123,"cta_text":6,"cta_link":6,"case_studies":124},"case_studies","Paid Social Case studies",[125,142,154],{"id":126,"title":127,"industries":128,"services":130,"clientName":132,"clientLogo":133,"clientLogoWidth":134,"clientLogoHeight":135,"colour":136,"fontColour":137,"image":138,"imageWidth":139,"imageHeight":140,"to":141},19450,"305% increase in leads for clinical trial specialist",[129],"Health",[131],"Paid Media","hVIVO","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FK4wIqiFG-hvivo.svg",200,123,"#0c8585","light","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FKLDqLy4W-hVIVO.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fhvivo\u002F",{"id":143,"title":144,"industries":145,"services":148,"clientName":149,"clientLogo":150,"clientLogoWidth":134,"clientLogoHeight":151,"colour":136,"fontColour":137,"image":152,"imageWidth":139,"imageHeight":140,"to":153},954,"TikTok drives 97% decrease in CPM",[146,147],"Automotive","Finance",[131],"Marmalade TikTok","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FMarmalade-Orange.svg",42,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-tik-tok\u002F",{"id":155,"title":156,"industries":157,"services":158,"clientName":159,"clientLogo":160,"clientLogoWidth":134,"clientLogoHeight":161,"colour":162,"fontColour":39,"image":163,"imageWidth":139,"imageHeight":140,"to":164},29303,"Paid Media strategy delivers 606% uplift in revenue",[129],[131],"Nourished","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FNourished.svg",18,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FNourished.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnourished-paid-media\u002F",{"acf_fc_layout":166,"reduced":20,"top_overlap":21,"bottom_underlap":35,"disable_observer":-1,"heading":167,"cta_text":168,"cta_link":169,"items":170},"related_module","Related resources","See all articles","\u002Fblog\u002F",[171,189,201],{"type_key":172,"title":173,"excerpt":174,"to":175,"postedAt":176,"readingTime":177,"image":178,"authors":179,"category":186},"post","What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[180,183],{"name":181,"image":182},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":184,"image":185},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":187,"name":188},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"type_key":172,"title":190,"excerpt":191,"to":192,"postedAt":193,"readingTime":194,"image":195,"authors":196,"category":200},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[197,199],{"name":198,"image":182},"Harry Clements",{"name":184,"image":185},{"to":187,"name":188},{"type_key":172,"title":202,"excerpt":203,"to":204,"postedAt":205,"readingTime":206,"image":207,"authors":208,"category":212},"Beyond ad-level data: Unlocking granular product insights for Meta","\u003Cp>Standard Meta Ads reporting traditionally stops at the ad level, leaving e-commerce brands in the dark about which specific products are actually driving traffic on social platforms. While Dynamic Product Ads (DPAs) are incredibly powerful, they aggregate performance across multiple items, making it difficult to isolate individual product success.  To bridge this data gap, the […]\u003C\u002Fp>\n","\u002Fblog\u002Funlocking-granular-product-insights-for-meta\u002F","2026-06-24T14:13:48",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fallison-saeng-B7VlWt3pRM0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[209],{"name":210,"image":211},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":187,"name":188},{"acf_fc_layout":214,"reduced":20,"top_overlap":107,"bottom_underlap":21,"disable_observer":-1,"heading":215,"faqs":216},"faqs","Paid social FAQs",[217,220,223,226,229,232,235,238],{"title":218,"text":219},"What is paid social?","\u003Cp>Paid social refers to advertising on social media platforms like Instagram and LinkedIn to reach targeted audiences and achieve specific marketing objectives. Almost all social media platforms offer self-serve ad platforms, allowing you to create an ad account and set up campaigns tailored to your goals.\u003C\u002Fp>\n",{"title":221,"text":222},"Why invest in social media advertising services?","\u003Cp>Investing in paid social ads can help you reach both new and existing audiences, whether you’re aiming for a broad audience or targeting a niche demographic. It allows you to re-target existing customers and promote your latest updates or offers. With dozens of major platforms and diverse ad formats available, most businesses find paid social media advertising helps achieve their business goals.\u003C\u002Fp>\n",{"title":224,"text":225},"How much do social media ads cost?","\u003Cp>The cost of social media ads varies based on your region, ad objectives, and campaign performance. For instance, an Awareness campaign aimed at reaching a large audience may have a lower CPM (cost per 1,000 impressions). A Conversion campaign focused on driving website purchases might offer a lower CPA (cost per action), though it may come with a higher cost to reach those users.\u003Cbr \u002F>\nYou choose ad objectives based on your goal, so if you’re looking to reach a large audience, choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions). \u003C\u002Fp>\n\u003Cp>Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action e.g. website purchase) but a higher cost to reach those users.  \u003C\u002Fp>\n",{"title":227,"text":228},"How should my business decide which social channels to invest in?","\u003Cp>To determine the best social channels for your business, we analyse where your target audience spends their time online and review the platforms your competitors are using to grow their market share. We can also recommend running test campaigns to see which platforms can help drive results. If you have historical data, we can audit your past performance to determine whether investing in platforms like TikTok, Meta or Pinterest is the best for your business.\u003C\u002Fp>\n",{"title":230,"text":231},"How important is creative in paid social advertising?","\u003Cp>\u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">Creative\u003C\u002Fa> is one of the most essential components of any advertising campaign. Users scroll past content quickly – so your visuals need to grab attention. Brands should experiment with their creative, and implement tests, to understand what is working the best. \u003C\u002Fp>\n",{"title":233,"text":234},"Do I need a paid social agency?","\u003Cp>Hiring an agency for paid social ads can save your business valuable time and resources. Agencies bring platform expertise, knowing which creatives and audiences perform best, to ensure your ad spend on the platform is well-optimised. They also have direct access to account managers from the major social media platforms to troubleshoot issues or get your company whitelisted to test a new feature.\u003C\u002Fp>\n",{"title":236,"text":237},"How do I see results from paid social?","\u003Cp>No marketing channel exists in a silo – least of all paid social. Paid social advertising sits across the whole marketing funnel and is measured using platform data like Google Analytics for daily optimisations and reporting. Impression also analyses real-world data, such as sales and cost of sale, to understand the broader effects of investing in paid social. Techniques like geographical holdouts and lift studies help to understand the true impact of your spend. Where possible, Impression also recommends investing in data science alongside your marketing activity for a holistic understanding of your entire marketing mix.\u003C\u002Fp>\n",{"title":239,"text":240},"Why choose Impression as your paid social agency?","\u003Cp>At Impression, we deliver exceptional paid social advertising results through expert, data-driven strategies. With an innovative approach, our tailored campaigns effectively reach your target audience and deliver outstanding results with help from our team of paid social experts.\u003C\u002Fp>\n\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.\u003C\u002Fp>\n",{"acf_fc_layout":242,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":243,"style":244,"cta_link":245,"cta_text":246,"services":247},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[248,252,255],{"title":249,"link":250,"description":251},"Content Marketing","\u002Fcontent-marketing\u002F","Great social media campaigns are the result of even better content marketing strategies. Invest today in content that engages and converts.",{"title":131,"link":253,"description":254},"\u002Fpaid-media\u002F","Integrated and strategic digital advertising across every network.",{"title":256,"link":257,"description":258},"Digital Marketing Strategy","\u002Fdigital-marketing\u002Fstrategy\u002F","Work with us to redefine your marketing objectives, based on your market position against key competitors, your business goals and socio-economic shifts.",{"acf_fc_layout":260,"reduced":20,"top_overlap":35,"bottom_underlap":35,"disable_observer":-1,"heading":261,"title":262,"intro":263},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":265,"style":39,"image":266,"background_video_hd":266,"background_video_sd":266,"title":267,"heading":268,"intro":269,"award_logos":270,"button_text":6,"button_link":6},"standard",false,"PAID SOCIAL MEDIA ADVERTISING AGENCY","Reach your goals through creative, highly-targeted advertising campaigns","\u003Cp>Paid social is an intensely competitive, yet essential, space to be in. With the support of a dedicated social media advertising agency, your business can achieve meaningful growth by reaching prospective and existing customers on the right platform at the right stage in their journey.\u003C\u002Fp>\n",[271],{"image":266,"url":6},[],[274,277,278],{"path":275,"name":276},"\u002F","Home",{"path":253,"name":131},{"path":279,"name":188},null,{"title":281,"script":282,"meta":421,"link":464},"Paid Social Agency | Social Media Advertising Services",[283],{"type":284,"key":285,"innerHTML":286},"application\u002Fld+json","yoast-json-ld",{"@context":287,"@graph":288},"https:\u002F\u002Fschema.org",[289,300,312,324,391],{"@type":290,"@id":291,"url":291,"name":281,"isPartOf":292,"datePublished":294,"dateModified":295,"description":296,"breadcrumb":297,"inLanguage":299},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002F",{"@id":293},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-21T13:00:55+00:00","2026-01-13T11:01:54+00:00","We're an industry-leading paid social agency, dedicated to growing your audience and revenue through social. Discover our social media ads services here.",{"@id":298},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002F#breadcrumb","en",{"@type":301,"@id":298,"itemListElement":302},"BreadcrumbList",[303,307,310],{"@type":304,"position":305,"name":276,"item":306},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":304,"position":308,"name":131,"item":309},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":304,"position":311,"name":188},3,{"@type":313,"@id":293,"url":306,"name":314,"description":6,"publisher":315,"inLanguage":317,"potentialAction":318},"WebSite","Impression",{"@id":316},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":319,"target":320,"query-input":323},"SearchAction",{"@type":321,"urlTemplate":322},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":325,"@id":316,"name":314,"url":306,"logo":326,"image":332,"sameAs":333,"@context":337,"email":338,"foundingDate":339,"legalName":340,"vatID":341,"description":342,"telephone":343,"address":344,"location":351,"areaServed":384},"Organization",{"@type":327,"inLanguage":317,"@id":328,"url":329,"contentUrl":329,"width":330,"height":331,"caption":314},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[334,335,336],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":345,"streetAddress":346,"addressLocality":347,"addressRegion":348,"postalCode":349,"addressCountry":350},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[352,361,373],{"@type":353,"name":354,"geo":355,"address":359,"photo":332,"telephone":360},"Place","Impression Digital - Nottingham",{"@type":356,"latitude":357,"longitude":358},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":345,"streetAddress":346,"addressLocality":347,"addressRegion":348,"postalCode":349,"addressCountry":350},"+44 01158 242 212",{"@type":353,"name":362,"geo":363,"address":366,"photo":371,"telephone":372},"Impression Digital - London",{"@type":356,"latitude":364,"longitude":365},"51.50237208377361","-0.09229841534284115",{"@type":345,"streetAddress":367,"addressLocality":368,"addressRegion":369,"postalCode":370,"addressCountry":350},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":353,"name":374,"geo":375,"address":378},"Impression Digital - New York",{"@type":356,"latitude":376,"longitude":377},"40.726722746949","-74.00527778220652",{"@type":345,"streetAddress":379,"addressLocality":380,"addressRegion":381,"postalCode":382,"addressCountry":383},"160 Varick St","New York","NY","10013","USA",[385,388,390],{"@type":386,"name":387},"Country","Worldwide",{"@type":386,"name":389},"GBR",{"@type":386,"name":383},{"@type":392,"mainEntity":393,"@id":420,"url":291},"FAQPage",[394,399,402,405,408,411,414,417],{"@type":395,"name":218,"acceptedAnswer":396},"Question",{"@type":397,"text":398},"Answer","\u003Cp>Paid social refers to advertising on social media platforms like Instagram and LinkedIn to reach targeted audiences and achieve specific marketing objectives. Almost all social media platforms offer self-serve ad platforms, allowing you to create an ad account and set up campaigns tailored to your goals.\u003C\u002Fp>",{"@type":395,"name":221,"acceptedAnswer":400},{"@type":397,"text":401},"\u003Cp>Investing in paid social ads can help you reach both new and existing audiences, whether you’re aiming for a broad audience or targeting a niche demographic. It allows you to re-target existing customers and promote your latest updates or offers. With dozens of major platforms and diverse ad formats available, most businesses find paid social media advertising helps achieve their business goals.\u003C\u002Fp>",{"@type":395,"name":224,"acceptedAnswer":403},{"@type":397,"text":404},"\u003Cp>The cost of social media ads varies based on your region, ad objectives, and campaign performance. For instance, an Awareness campaign aimed at reaching a large audience may have a lower CPM (cost per 1,000 impressions). A Conversion campaign focused on driving website purchases might offer a lower CPA (cost per action), though it may come with a higher cost to reach those users.\u003Cbr \u002F>\nYou choose ad objectives based on your goal, so if you’re looking to reach a large audience, choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions). \u003C\u002Fp>\n\u003Cp>Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action e.g. website purchase) but a higher cost to reach those users.  \u003C\u002Fp>",{"@type":395,"name":227,"acceptedAnswer":406},{"@type":397,"text":407},"\u003Cp>To determine the best social channels for your business, we analyse where your target audience spends their time online and review the platforms your competitors are using to grow their market share. We can also recommend running test campaigns to see which platforms can help drive results. If you have historical data, we can audit your past performance to determine whether investing in platforms like TikTok, Meta or Pinterest is the best for your business.\u003C\u002Fp>",{"@type":395,"name":230,"acceptedAnswer":409},{"@type":397,"text":410},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.impressiondigital.com\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">Creative\u003C\u002Fa> is one of the most essential components of any advertising campaign. Users scroll past content quickly – so your visuals need to grab attention. Brands should experiment with their creative, and implement tests, to understand what is working the best. \u003C\u002Fp>",{"@type":395,"name":233,"acceptedAnswer":412},{"@type":397,"text":413},"\u003Cp>Hiring an agency for paid social ads can save your business valuable time and resources. Agencies bring platform expertise, knowing which creatives and audiences perform best, to ensure your ad spend on the platform is well-optimised. They also have direct access to account managers from the major social media platforms to troubleshoot issues or get your company whitelisted to test a new feature.\u003C\u002Fp>",{"@type":395,"name":236,"acceptedAnswer":415},{"@type":397,"text":416},"\u003Cp>No marketing channel exists in a silo – least of all paid social. Paid social advertising sits across the whole marketing funnel and is measured using platform data like Google Analytics for daily optimisations and reporting. Impression also analyses real-world data, such as sales and cost of sale, to understand the broader effects of investing in paid social. Techniques like geographical holdouts and lift studies help to understand the true impact of your spend. Where possible, Impression also recommends investing in data science alongside your marketing activity for a holistic understanding of your entire marketing mix.\u003C\u002Fp>",{"@type":395,"name":239,"acceptedAnswer":418},{"@type":397,"text":419},"\u003Cp>At Impression, we deliver exceptional paid social advertising results through expert, data-driven strategies. With an innovative approach, our tailored campaigns effectively reach your target audience and deliver outstanding results with help from our team of paid social experts.\u003C\u002Fp>\n\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n\u003Cp>We recruit according to our values, one of which is to put the client first. We have recruited and nurtured a passionate team and in working with us you’ll have our award-winning specialists at your disposal.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fpaid-social\u002F#faqpage",[422,424,427,430,433,435,437,439,441,444,446,449,452,455,458,461],{"name":423,"content":296},"description",{"name":425,"content":426},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":428,"content":429},"og:locale","en_GB",{"property":431,"content":432},"og:type","article",{"property":434,"content":281},"og:title",{"property":436,"content":296},"og:description",{"property":438,"content":291},"og:url",{"property":440,"content":314},"og:site_name",{"property":442,"content":443},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":445,"content":295},"article:modified_time",{"property":447,"content":448},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":450,"content":451},"og:image:width",1200,{"property":453,"content":454},"og:image:height",630,{"property":456,"content":457},"og:image:type","image\u002Fjpeg",{"name":459,"content":460},"twitter:card","summary_large_image",{"name":462,"content":463},"twitter:site","@impressiontalk",[]]