[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fdisplay\u002Fremarketing":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":253,"breadcrumbs":254,"head":264},"2021-01-06T16:33:07",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-318","page","type-page","status-publish","hentry",{"hero":16,"page_content_modules":49},{"type":17,"style":18,"image":19,"background_video_hd":19,"background_video_sd":19,"title":20,"heading":21,"intro":22,"award_logos":23,"button_text":6,"button_link":6},"standard","light",false,"Remarketing Agency","Innovative remarketing services, delivered by a Google Premier Partner","\u003Cp>As a leading remarketing agency, we can help you reach prospects in your existing audience at the right moments. Invest in our remarketing services for highly targeted campaigns managed by a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa> across Google Ads, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fmicrosoft-ads\u002F\">Microsoft Ads\u003C\u002Fa>, Facebook and more.\u003C\u002Fp>\n",[24],{"image":25,"url":48},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":6,"author":32,"description":6,"caption":6,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":42,"sizes":43},37458,"PremierPartner-RGB-Clickable","BcjGcRXb-PremierPartner-RGB-Clickable.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg","\u002Fpaid-media\u002Fpremierpartner-rgb-clickable\u002F","98","premierpartner-rgb-clickable","inherit",169,"2026-02-25 14:32:05","2026-02-25 14:33:22","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1,{"thumbnail":30,"thumbnail-width":44,"thumbnail-height":44,"medium":30,"medium-width":45,"medium-height":45,"medium_large":30,"medium_large-width":46,"medium_large-height":42,"large":30,"large-width":46,"large-height":47,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":42,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":42,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":42,"12_col":30,"12_col-width":42,"12_col-height":42,"default_landscape":30,"default_landscape-width":42,"default_landscape-height":42,"default_portrait":30,"default_portrait-width":42,"default_portrait-height":42,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":42,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":42,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":42,"11_col":30,"11_col-width":42,"11_col-height":42,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":42,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":42},640,200,700,370,"https:\u002F\u002Fpartnersdirectory.withgoogle.com\u002Fpartners\u002F6144590882",[50,61,65,86,101,111,117,120,170,189,233,248],{"acf_fc_layout":51,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"style":-1,"layout":-1,"size":54,"container":55,"gutter":-1,"left_gutter":6,"position":56,"image":57,"image_width":58,"image_height":59,"alt":60},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fremarketing-banner.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"remarketing-banner",{"acf_fc_layout":62,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":63,"content":64},"full_width_text","How remarketing services help your business","\u003Cp>Remarketing services are one of the most effective forms of PPC available. By targeting audiences who have already shown interest in your product or service, remarketing creates huge opportunities for conversion, often at a much lower cost than other forms of digital advertising.\u003C\u002Fp>\n\u003Cp>This channel is well suited to sites with established audiences that provide data for retargeting campaigns. To help you build up the necessary audience size for successful remarketing, Impression offers a wealth of supporting solutions such as \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social\u003C\u002Fa>, and \u003Ca href=\"\u002Fpaid-media\u002Fdisplay\u002F\">display advertising services\u003C\u002Fa>.\u003C\u002Fp>\n",{"acf_fc_layout":66,"reduced":52,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"heading":68,"intro":69,"columns":70,"style":71,"layout":72,"grid_items":73},"linked_content_grid","none","Remarketing services we offer","\u003Cp>We work with businesses across a range of industries, including B2B and B2C. \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to discover how we can help your business succeed with specialised remarketing campaigns or read on to find out more.\u003C\u002Fp>\n\u003Cp>Remarketing can be implemented in several different ways:\u003C\u002Fp>\n","4","dark","full-width",[74,77,80,83],{"title":75,"content":76,"link":6},"Display Remarketing ","\u003Cp>Display remarketing is a great way to target users who have already visited your site as they browse the web, encouraging them to revisit and make a purchase. For example, users who abandoned your site without completing a purchase can be encouraged to return via remarketing ads. Using the Google Display Network, we can implement highly segmented audience targeting to attract your most valuable customers and develop your remarketing strategy around this.\u003C\u002Fp>\n",{"title":78,"content":79,"link":6},"Remarketing Lists for Search Ads (RLSAs)","\u003Cp>Remarketing lists for search ads (RLSAs) allow us to tailor your Google Search campaigns efficiently by showing ads to already engaged users who have not yet converted on your site, or by creating exclusive offer ads for loyal customers. In this way, we can distribute your spend more effectively to deliver more conversions and a higher ROI.\u003C\u002Fp>\n",{"title":81,"content":82,"link":6},"Social Media Remarketing ","\u003Cp>Users who have browsed your site can be retargeted on social media with ads based on the products they were looking at. Social media platforms such as Facebook and Twitter offer highly customisable audiences which allow us to optimise your retargeting campaigns according to your business goals.\u003C\u002Fp>\n",{"title":84,"content":85,"link":6},"Lookalike Audiences Awareness","\u003Cp>Remarketing on social media doesn’t just increase your chances of getting conversions. By targeting audiences similar to your existing customers as well as customers themselves (called Lookalike audiences on Facebook), we can expand your online reach to include users who have not yet interacted with your site, ensuring ‘top of mind’ brand awareness when they are ready to buy.\u003C\u002Fp>\n",{"acf_fc_layout":87,"reduced":52,"top_overlap":67,"bottom_underlap":53,"disable_observer":-1,"style":18,"layout":88,"testimonials":89},"testimonials","left-margin",[90,96],{"quote":91,"logo":92,"logo_width":93,"logo_height":93,"author":94,"byline":95},"\u003Cp>Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FTopps-Tiles-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sian Garvey","Director of Marketing",{"quote":97,"logo":98,"logo_width":93,"logo_height":93,"author":99,"byline":100},"\u003Cp>The company is well versed in the digital era, they are extremely professional and knowledgeable. I feel very confident with Impression in launching and scaling our business across Europe. They have over-delivered in our KPI's and have been reliable during the challaging times.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FAktiia.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Assad Khan","Head of Customer Acquisition",{"acf_fc_layout":102,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"style":103,"layout":104,"heading":105,"intro":106,"cta_text":107,"cta_link":108,"columns":109,"show_steps":19,"grid_items":110},"large_column_text","yellow","logo_grid","Our approach to retargeting services","\u003Cp>Opportunities to retarget ads to in-market audiences are never in short supply when you have the necessary user data. We help you source that data and guide your remarketing channel selection strategically.\u003C\u002Fp>\n\u003Cp>As an established remarketing agency and \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner\u003C\u002Fa>, our team has decades of combined experience in helping brands like yours convert prospects into customers through retargeting campaigns. We work with you to understand your core customer base and wider business goals, then establish a strategy with the ideal channel mix to achieve them – with the potential for your ads to span across search (via RSLAs), social media, and the Google Display Network.\u003C\u002Fp>\n\u003Cp>But remarketing is just one piece of the puzzle. To reach the stage where you’re in a position to run these ads, your business first needs to reach users further up the marketing funnel and build up the right audience. When working with established companies with substantial levels of on-site traffic, we can deliver successful retargeting campaigns right from the outset of our partnership. For smaller sites without enough existing users, we can help you gather the required data by driving qualified traffic to your site via other \u003Ca href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> channels and \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Not sure if you’re ready for remarketing? \u003Ca href=\"\u002Fget-in-touch\u002F\">Speak to our team\u003C\u002Fa> for a free consultation.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","0",[],{"acf_fc_layout":51,"reduced":52,"top_overlap":112,"bottom_underlap":53,"disable_observer":-1,"style":-1,"layout":-1,"size":54,"container":113,"gutter":-1,"left_gutter":114,"position":56,"image":115,"image_width":58,"image_height":59,"alt":116},"large","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Foffice-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C591%2C3500%2C1153&w=2640","office-2",{"acf_fc_layout":62,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":118,"content":119},"Remarketing accreditations","\u003Cp class=\"intro\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-28459\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FPremierPartner-2025-RGB.svg\" alt=\"\" width=\"150\" height=\"144\" \u002F>\u003C\u002Fp>\n\u003Cp class=\"intro\">Opportunities for remarketing campaigns can exist across both paid search and paid social channels, which is why your delivery team will be made up of paid media specialists with the right skillset to deliver excellent performance across any campaign.\u003C\u002Fp>\n\u003Cp>Impression is proud to be both a \u003Ca href=\"\u002Fabout\u002Fgoogle-partner-agency\u002F\">Google Premier Partner agency\u003C\u002Fa> and a qualified member within The \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fpartner-directory\u002Fsearch?solution_type=campaign_management&ref=fmp_nav_bar&id=609008466286467&section=overview\">Meta Business Partner Programme\u003C\u002Fa>, which means that we have been recognised by these platforms for exemplary performance and client service.\u003C\u002Fp>\n",{"acf_fc_layout":121,"reduced":52,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"heading":122,"cta_text":123,"cta_link":124,"case_studies":125},"case_studies","Related case studies","View our work","\u002Four-work\u002F",[126,142,158],{"id":127,"title":128,"industries":129,"services":132,"clientName":134,"clientLogo":135,"clientLogoWidth":45,"clientLogoHeight":136,"colour":137,"fontColour":18,"image":138,"imageWidth":139,"imageHeight":140,"to":141},961,"Driving 218% conversions with multi-layered YouTube campaigns",[130,131],"Automotive","Finance",[133],"Paid Media","Marmalade YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FMarmalade-Logo-White.svg",42,"#e9511e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FMarmalade-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fmarmalade-youtube\u002F",{"id":143,"title":144,"industries":145,"services":147,"clientName":152,"clientLogo":153,"clientLogoWidth":45,"clientLogoHeight":154,"colour":155,"fontColour":18,"image":156,"imageWidth":139,"imageHeight":140,"to":157},24430,"185% increase in revenue over 5-year partnership",[130,146],"Travel",[148,149,133,150,151],"Analytics","Digital PR","SEO","Strategy","Lotus Car Rental CS","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002FLotus.svg",56,"#31313a","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FLotus-Car-Rental_CS.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Flotus-car-rental-client-success\u002F",{"id":159,"title":160,"industries":161,"services":164,"clientName":165,"clientLogo":166,"clientLogoWidth":45,"clientLogoHeight":167,"colour":155,"fontColour":18,"image":168,"imageWidth":139,"imageHeight":140,"to":169},904,"179% increase in revenue for ecommerce brand",[162,163],"Home Improvement","Retail",[133,150],"Abigail Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FAbigail-Ahern-Logo.svg",32,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbigail-Ahern.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fabigail-ahern\u002F",{"acf_fc_layout":171,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":172,"faqs":173},"faqs","Remarketing FAQs",[174,177,180,183,186],{"title":175,"text":176},"What is remarketing?","\u003Cp>Remarketing, also known as retargeting, is a tactic that involves displaying targeted ads to users who have already visited your website or engaged with your brand in some way. By using tracking pixels or cookies, brands can serve personalised ads to potential customers as they browse the internet, reminding them of products or services they have shown interest in.\u003C\u002Fp>\n",{"title":178,"text":179},"How effective is remarketing?","\u003Cp>Remarketing is a highly effective way to re-engage website visitors who have shown interest in your products or services – but did not make a purchase. By serving targeted ads to these users as they continue to browse the web, brands can increase brand awareness, drive conversions, and ultimately boost ROI. Studies have shown that remarketing campaigns have higher conversion rates and lower CPAs compared to other types of digital advertising.\u003C\u002Fp>\n",{"title":181,"text":182},"How much does remarketing cost?","\u003Cp>The cost of remarketing campaigns depends on factors such as the size of your target audience, the frequency of ad placements, and the platforms you choose to advertise on. Some platforms, like Google Ads and Facebook Ads, offer flexible budget options that allow you to set your daily or monthly spending limits. Whatever the position of your business, we’ll work with you to create a customised remarketing strategy that fits your budget and goals.\u003C\u002Fp>\n",{"title":184,"text":185},"Do I need an agency for retargeting campaigns?","\u003Cp>Running retargeting campaigns on your own is achievable, especially if you've got the know-how in-house. But in the vast majority of cases you’ll be able to achieve better results, faster, by partnering with a specialist agency like Impression. \u003C\u002Fp>\n\u003Cp>Our team of experts has a proven track record of creating and executing winning remarketing strategies. No matter where you currently stand online, we're here to help you drive digital expansion – just as we've done for countless other companies before.\u003C\u002Fp>\n",{"title":187,"text":188},"Why choose Impression as your retargeting agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving digital success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n",{"acf_fc_layout":190,"reduced":52,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"heading":191,"cta_text":192,"cta_link":193,"items":194},"related_module","Related resources","See all articles","\u002Fblog\u002F",[195,210,220],{"type_key":196,"title":197,"excerpt":198,"to":199,"postedAt":200,"readingTime":201,"image":202,"authors":203,"category":207},"post","Remarket On Bing, Not Just Google","\u003Cp>There is more to Bing than meets the eye. The Bing interface is a powerful tool and used in the right way can be just as successful as Google to remarket to customers. What Is Remarketing? User lands on your website, cookies ‘drop’ on their computer\u002Fmachine and then the user is then added to a […]\u003C\u002Fp>\n","\u002Fblog\u002Fremarket-on-bing-not-just-google\u002F","2022-02-07T16:48:16",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504358_when-will-you-return-signage-1749057-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[204],{"name":205,"image":206},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":208,"name":209},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":196,"title":211,"excerpt":212,"to":213,"postedAt":214,"readingTime":201,"image":215,"authors":216,"category":217},"A Beginners Guide To Audiences","\u003Cp>What is an audience? You may or may not be familiar with audience targeting and the available types of audiences within the Google Analytics and Google Ads platforms, but broadly speaking audiences are groups of people with specific interests, intents, demographic information, or behaviours. There may not be an extensive list of audience types available, […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-beginners-guide-to-audiences\u002F","2022-02-07T16:48:18","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnHRVUAZL-050720211625504715_ross-sneddon-G4fPRLboREI-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[],{"to":218,"name":219},"\u002Fblog\u002Fcategory\u002Fbeginners-guides\u002F","Beginners' Guides",{"type_key":196,"title":221,"excerpt":222,"to":223,"postedAt":224,"readingTime":201,"image":225,"authors":226,"category":230},"5 Tips for Running A Successful Dynamic Remarketing Campaign on Facebook","\u003Cp>Facebook defines Dynamic Ads as a way to “automatically promote your entire product catalogue across Facebook, Instagram and Audience Network without having to create thousands of individual ads.” Facebook’s Dynamic Advertising function is a way to retarget users and potential customers of your website who have taken a specific action with products that would be […]\u003C\u002Fp>\n","\u002Fblog\u002F5-tips-running-successful-dynamic-remarketing-campaign-facebook\u002F","2022-02-07T16:48:28","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5GicdAmA-050720211625518165_tim-bennett-538189-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[227],{"name":228,"image":229},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":231,"name":232},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"acf_fc_layout":234,"reduced":52,"top_overlap":53,"bottom_underlap":53,"disable_observer":-1,"heading":235,"style":236,"cta_link":237,"cta_text":238,"services":239},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[240,244],{"title":241,"link":242,"description":243},"Google Ads Management","\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F","As a Premier Google Partner our experienced team offers in depth Google AdWords management.",{"title":245,"link":246,"description":247},"Display","\u002Fpaid-media\u002Fdisplay\u002F","For businesses that want to reach their target audience through display ads around the web.",{"acf_fc_layout":249,"reduced":52,"top_overlap":67,"bottom_underlap":67,"disable_observer":-1,"heading":250,"title":251,"intro":252},"form_cta","Find out what we can do for your business ","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",[],[255,258,260,261],{"path":256,"name":257},"\u002F","Home",{"path":259,"name":133},"\u002Fpaid-media\u002F",{"path":246,"name":245},{"path":262,"name":263},null,"Remarketing",{"title":265,"script":266,"meta":397,"link":440},"Remarketing Agency | Best-in-Class Retargeting Services",[267],{"type":268,"key":269,"innerHTML":270},"application\u002Fld+json","yoast-json-ld",{"@context":271,"@graph":272},"https:\u002F\u002Fschema.org",[273,284,297,309,376],{"@type":274,"@id":275,"url":275,"name":265,"isPartOf":276,"datePublished":278,"dateModified":279,"description":280,"breadcrumb":281,"inLanguage":283},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F",{"@id":277},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2021-01-06T16:33:07+00:00","2026-06-15T16:05:05+00:00","Get in touch for highly targeted remarketing campaigns managed by a Google Premier Partner across Google Ads, Bing Ads, Facebook and more.",{"@id":282},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F#breadcrumb","en",{"@type":285,"@id":282,"itemListElement":286},"BreadcrumbList",[287,290,293,296],{"@type":288,"position":42,"name":257,"item":289},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":288,"position":291,"name":133,"item":292},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":288,"position":294,"name":245,"item":295},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fdisplay\u002F",{"@type":288,"position":201,"name":263},{"@type":298,"@id":277,"url":289,"name":299,"description":6,"publisher":300,"inLanguage":302,"potentialAction":303},"WebSite","Impression",{"@id":301},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":304,"target":305,"query-input":308},"SearchAction",{"@type":306,"urlTemplate":307},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":310,"@id":301,"name":299,"url":289,"logo":311,"image":317,"sameAs":318,"@context":322,"email":323,"foundingDate":324,"legalName":325,"vatID":326,"description":327,"telephone":328,"address":329,"location":336,"areaServed":369},"Organization",{"@type":312,"inLanguage":302,"@id":313,"url":314,"contentUrl":314,"width":315,"height":316,"caption":299},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[319,320,321],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[337,346,358],{"@type":338,"name":339,"geo":340,"address":344,"photo":317,"telephone":345},"Place","Impression Digital - Nottingham",{"@type":341,"latitude":342,"longitude":343},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":330,"streetAddress":331,"addressLocality":332,"addressRegion":333,"postalCode":334,"addressCountry":335},"+44 01158 242 212",{"@type":338,"name":347,"geo":348,"address":351,"photo":356,"telephone":357},"Impression Digital - London",{"@type":341,"latitude":349,"longitude":350},"51.50237208377361","-0.09229841534284115",{"@type":330,"streetAddress":352,"addressLocality":353,"addressRegion":354,"postalCode":355,"addressCountry":335},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":338,"name":359,"geo":360,"address":363},"Impression Digital - New York",{"@type":341,"latitude":361,"longitude":362},"40.726722746949","-74.00527778220652",{"@type":330,"streetAddress":364,"addressLocality":365,"addressRegion":366,"postalCode":367,"addressCountry":368},"160 Varick St","New York","NY","10013","USA",[370,373,375],{"@type":371,"name":372},"Country","Worldwide",{"@type":371,"name":374},"GBR",{"@type":371,"name":368},{"@type":377,"mainEntity":378,"@id":396,"url":275},"FAQPage",[379,384,387,390,393],{"@type":380,"name":175,"acceptedAnswer":381},"Question",{"@type":382,"text":383},"Answer","\u003Cp>Remarketing, also known as retargeting, is a tactic that involves displaying targeted ads to users who have already visited your website or engaged with your brand in some way. By using tracking pixels or cookies, brands can serve personalised ads to potential customers as they browse the internet, reminding them of products or services they have shown interest in.\u003C\u002Fp>",{"@type":380,"name":178,"acceptedAnswer":385},{"@type":382,"text":386},"\u003Cp>Remarketing is a highly effective way to re-engage website visitors who have shown interest in your products or services – but did not make a purchase. By serving targeted ads to these users as they continue to browse the web, brands can increase brand awareness, drive conversions, and ultimately boost ROI. Studies have shown that remarketing campaigns have higher conversion rates and lower CPAs compared to other types of digital advertising.\u003C\u002Fp>",{"@type":380,"name":181,"acceptedAnswer":388},{"@type":382,"text":389},"\u003Cp>The cost of remarketing campaigns depends on factors such as the size of your target audience, the frequency of ad placements, and the platforms you choose to advertise on. Some platforms, like Google Ads and Facebook Ads, offer flexible budget options that allow you to set your daily or monthly spending limits. Whatever the position of your business, we’ll work with you to create a customised remarketing strategy that fits your budget and goals.\u003C\u002Fp>",{"@type":380,"name":184,"acceptedAnswer":391},{"@type":382,"text":392},"\u003Cp>Running retargeting campaigns on your own is achievable, especially if you've got the know-how in-house. But in the vast majority of cases you’ll be able to achieve better results, faster, by partnering with a specialist agency like Impression. \u003C\u002Fp>\n\u003Cp>Our team of experts has a proven track record of creating and executing winning remarketing strategies. No matter where you currently stand online, we're here to help you drive digital expansion – just as we've done for countless other companies before.\u003C\u002Fp>",{"@type":380,"name":187,"acceptedAnswer":394},{"@type":382,"text":395},"\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving digital success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fdisplay\u002Fremarketing\u002F#faqpage",[398,400,403,406,409,411,413,415,417,420,422,425,428,431,434,437],{"name":399,"content":280},"description",{"name":401,"content":402},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":404,"content":405},"og:locale","en_GB",{"property":407,"content":408},"og:type","article",{"property":410,"content":265},"og:title",{"property":412,"content":280},"og:description",{"property":414,"content":275},"og:url",{"property":416,"content":299},"og:site_name",{"property":418,"content":419},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":421,"content":279},"article:modified_time",{"property":423,"content":424},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":426,"content":427},"og:image:width",1200,{"property":429,"content":430},"og:image:height",630,{"property":432,"content":433},"og:image:type","image\u002Fjpeg",{"name":435,"content":436},"twitter:card","summary_large_image",{"name":438,"content":439},"twitter:site","@impressiontalk",[]]