[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Fdisplay":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":242,"breadcrumbs":243,"head":252},"2020-12-21T12:59:03",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-231","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":237},[18,29,40,45,64,84,104,108,111,155,174,219,232],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fmeeting-4-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"meeting-4",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":31,"disable_observer":-1,"style":32,"layout":33,"heading":34,"intro":35,"cta_text":36,"cta_link":37,"columns":38,"show_steps":20,"grid_items":39},"large_column_text","none","blue","logo_grid","How display advertising services help your business","\u003Cp>Our display advertising services focus on testing placements, creative and \u003Cb>messaging\u003C\u002Fb> to craft ads that resonate with your audience and deliver optimal performance.\u003C\u002Fp>\n\u003Cp>Through strategic keyword targeting, demographic targeting, and placement targeting, we place your ads across millions of websites where they will have the most impact. Never settling for best practice, we’ll push the boundaries of your brand’s digital performance through experimentation, refining your advertising for you over time.\u003C\u002Fp>\n\u003Cp>As a \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> display marketing agency, we continuously optimise campaigns to ensure maximum ROI, helping you reach more qualified leads, boost brand visibility, and accelerate business growth. Ready to take your brand visibility to the next level? \u003Ca href=\"\u002Fget-in-touch\u002F\">Contact us today\u003C\u002Fa> to start your display advertising campaign and see the results first-hand.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F","0",[],{"acf_fc_layout":19,"reduced":20,"top_overlap":41,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":42,"gutter":-1,"left_gutter":6,"position":24,"image":43,"image_width":26,"image_height":27,"alt":44},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Faaron-tom-mike-jo-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","aaron-tom-mike-jo-1",{"acf_fc_layout":46,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":47,"intro":48,"columns":49,"style":50,"layout":51,"grid_items":52},"linked_content_grid","Display advertising services we offer","\u003Cp>We are a team of data-driven digital acquisition specialists based in the UK, with years of experience using the Google Display Network, including YouTube, as well as programmatic advertising, to drive the success of every display advertising campaign. Our expertise enables us to craft customised strategies that deliver measurable results across these powerful platforms. \u003C\u002Fp>\n\u003Cp>Below are some of the display advertising services we offer to help your business achieve its goals:\u003C\u002Fp>\n","3","dark","left-margin",[53,56,60],{"title":54,"content":55,"link":6},"Google Display Network","\u003Cp>Our expertise with the Google Display Network (GDN) enables us to create high-performing campaigns that reach your audience where they spend their time online. We strategically place visually engaging ads across millions of websites, apps, and Google properties, targeting users based on demographics, interests, and online behaviour.\u003C\u002Fp>\n",{"title":57,"content":58,"link":59},"Video & YouTube Advertising","\u003Cp>Capture attention and engage your audience with high-impact video advertising on YouTube and other platforms. Our team specialises in creating and managing video campaigns that connect with viewers at every stage of the buyer journey. From skippable and non-skippable ads to bumper and in-stream formats, we craft video ads designed to maximise engagement and drive action.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fvideo-youtube\u002F",{"title":61,"content":62,"link":63},"Programmatic Advertising","\u003Cp>We utilise the power of programmatic advertising to automate and optimise your ad placements across multiple channels. Using advanced algorithms and real-time bidding, we ensure your ads are seen by the right audience at scale, improving both efficiency and ROI. Our programmatic campaigns integrate seamlessly with display, video, and native ads, helping you achieve precision targeting and maximise the value of your advertising spend.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fprogrammatic\u002F",{"acf_fc_layout":65,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"style":66,"layout":51,"testimonials":67},"testimonials","light",[68,74,79],{"quote":69,"logo":70,"logo_width":71,"logo_height":71,"author":72,"byline":73},"\u003Cp>I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Gemma Launchbury","VP of Marketing, Norse Atlantic Airways",{"quote":75,"logo":76,"logo_width":71,"logo_height":71,"author":77,"byline":78},"\u003Cp>For me, one of the more important metrics for success with an agency is that they feel like an extension of your team, with Impression they are our team. We are fully integrated and communication is open across all elements of our digital marketing.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FMotors.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Lewis Millar","Senior Digital Growth Manager",{"quote":80,"logo":81,"logo_width":71,"logo_height":71,"author":82,"byline":83},"\u003Cp>The results we’ve seen clearly show the hard work that’s been put into this strategy and we’re delighted that this, combined with Impression’s expertise, has delivered such positive results.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FCRUK.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sophie Bourne","Marketing Planning Manager",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":85,"layout":86,"heading":87,"intro":88,"cta_text":36,"cta_link":37,"columns":89,"show_steps":90,"grid_items":91},"yellow","content_grid","Our approach to display advertising","\u003Cp>Display advertising can be run through a number of ad networks, including the Google Display Network via Google Ads or Google Marketing Platform DV360. \u003C\u002Fp>\n\u003Cp>With access to the entire Google Marketing Platform suite, including full access to \u003Ca href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">programmatic display\u003C\u002Fa> and video advertising through DV360, we can help your business reach new audiences through custom audience definitions and integrations.\u003C\u002Fp>\n\u003Cp>As a leading display ads agency, we’ll provide strategic, data-led advice and work with you to understand your target audience and how to reach them. Our team goes beyond providing purely tactical display advertising services to become an effective arm of your wider marketing strategy.\u003C\u002Fp>\n\u003Cp>We’re huge advocates of display networks here at Impression. Not only do click\u002Fview costs tend to be lower but there are also lots of opportunities to show your ad to an audience that is highly engaged in your industry, by carefully selecting the websites to display on.\u003C\u002Fp>\n\u003Cp>Our approach ensures every aspect of your campaign is optimised for success:\u003C\u002Fp>\n","2",false,[92,95,98,101],{"text":93,"title":94},"\u003Cp>One benefit is the ability to share ads in various formats, including text, banners, interactive and video ads. Creative diversification is key to success and your assets should be purposefully created for the platform they’re shown on to target users effectively.\u003C\u002Fp>\n","Creative Assets",{"text":96,"title":97},"\u003Cp>Because the display network is so extensive, you could easily spend a huge amount of budget on getting those placements across a wide range of sites. We’ll help you make the most of your budget by implementing bid strategies to invest media spend more efficiently, ensuring that you're always delivering against your goals.\u003C\u002Fp>\n","Bidding Strategy",{"text":99,"title":100},"\u003Cp>We structure your campaigns in response to your specific goals, allowing maximum control over performance and budget, and ensuring granular reporting. It’s our highly strategic approach that sets us apart from other display advertising companies.\u003C\u002Fp>\n","Campaign Strategy",{"text":102,"title":103},"\u003Cp>Measuring the success of your campaign is essential for businesses that want to optimise their spend for as many conversions as possible. We’ll help you track the results of your campaign and implement CRO (conversion rate optimisation) techniques to increase sales and revenue.\u003C\u002Fp>\n","Measurement and CRO",{"acf_fc_layout":105,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":106,"content":107},"full_width_text","From prospecting to remarketing","\u003Cp class=\"intro\">Prospecting is the first step of a successful display advertising campaign. Building brand awareness within your target audience is crucial if you want to engage them to the extent that they will return to your brand when they are ready to make a purchase in the future. \u003C\u002Fp>\n\u003Cp>As part of our display advertising service offering, we first leverage what we know about your target audience – who they are, where they are and how to speak to them. We reflect this in our display campaign strategy, creative and targeting to make sure we are reaching them in the right place, at the right time with the right message.\u003C\u002Fp>\n\u003Cp>We strictly control frequency caps to ensure their ad experience is a positive one. Formats like video and custom branded formats on publisher sites allow us to be eye-catching, directing attention towards the brand. Measurement tactics such as brand lift studies help us understand the impact of our advertising beyond media metrics, to detect tangible shifts in audience behaviour resulting from our advertising.\u003C\u002Fp>\n\u003Cp>After you’ve reached and engaged a new user, it’s crucial to remain front of mind, drawing them back to help them transition seamlessly through the customer journey. \u003C\u002Fp>\n\u003Cp>Remarketing ensures you remain front-of-mind by re-engaging prospects who have previously engaged with your site. Using first-party data, we serve tailored creative to warm audiences, driving them back to your site and through the customer journey. After conversion, we exclude these users to minimise wastage and maximise ROI.\u003C\u002Fp>\n\u003Cp>By working alongside a specialist display advertising company like us, you can rest assured that your ads will always be served to prospects in the right place and at the right time, whichever stage of the customer journey they are at.\u003C\u002Fp>\n",{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":42,"gutter":-1,"left_gutter":6,"position":24,"image":109,"image_width":26,"image_height":27,"alt":110},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fclydie-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=465%2C794%2C2982%2C982&w=2640","clydie",{"acf_fc_layout":112,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":113,"cta_text":114,"cta_link":115,"case_studies":116},"case_studies","Display advertising case studies","See all case studies","\u002Four-work\u002Fnorse-programmatic\u002F",[117,132,142],{"id":118,"title":119,"industries":120,"services":122,"clientName":124,"clientLogo":125,"clientLogoWidth":126,"clientLogoHeight":127,"colour":128,"fontColour":50,"image":129,"imageWidth":130,"imageHeight":131,"to":115},29960,"Weather-triggered DOOH primes brand engagement and digital action for Norse Atlantic Airways",[121],"Travel",[123],"Paid Media","Norse Caribbean","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg",200,60,"#cee6fc","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FCoEbmbfm-Norse-Caribbean.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,{"id":133,"title":134,"industries":135,"services":136,"clientName":137,"clientLogo":138,"clientLogoWidth":126,"clientLogoHeight":127,"colour":139,"fontColour":66,"image":140,"imageWidth":130,"imageHeight":131,"to":141},25092,"Sequential messaging on YouTube drives 217% increase in brand searches",[121],[123],"Norse Atlantic Airways YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg","#1b4869","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnorse-atlantic-airways-youtube\u002F",{"id":143,"title":144,"industries":145,"services":146,"clientName":151,"clientLogo":125,"clientLogoWidth":126,"clientLogoHeight":127,"colour":152,"fontColour":50,"image":153,"imageWidth":130,"imageHeight":131,"to":154},25104,"Integrated digital strategy achieves 600% increase in sales for new Airline ",[121],[147,148,123,149,150],"Analytics","CRO","SEO","Strategy","Norse Atlantic Airways Integrated","#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FNorse-Incrementality2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002F",{"acf_fc_layout":156,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":157,"faqs":158},"faqs","Display advertising FAQs",[159,162,165,168,171],{"title":160,"text":161},"What is display advertising?","\u003Cp>Display ads cover a broad range of advertising formats across the internet. Most commonly these are banner ads seen alongside, above and below the content on a webpage. These include but aren’t limited to images, video, animation, and expandable and interactive formats. As a leading display advertising agency, we use these versatile ad formats to support goals like building brand awareness and driving traffic and conversions.\u003C\u002Fp>\n",{"title":163,"text":164},"What are the benefits of display advertising?","\u003Cp>Targeting: you can reach niche audiences and remarket to interested prospects.\u003C\u002Fp>\n\u003Cp>Creative: you can utilise creative messaging to inform your audience about your brand and what action you want them to perform.\u003C\u002Fp>\n\u003Cp>Tracking: your ads can be tracked and their impact directly measured against the rest of the activity within your marketing mix.\u003C\u002Fp>\n\u003Cp>Flexibility: your campaigns can be paused and activated instantaneously. They can be easily optimised and budgets can be moved around.\u003C\u002Fp>\n\u003Cp>Scale: Display advertising allows for huge scale, reaching different audiences in new moments across millions of sites.\u003C\u002Fp>\n",{"title":166,"text":167},"How much do digital display ads cost?","\u003Cp>Two of the most common ways to pay for display ads are CPC (cost-per-click), where you only pay when someone clicks your ad and CPM (cost-per-mille), where you pay per thousand impressions. There are a number of different ways that you can pay for display ads, and the option you choose should be tailored to your campaign’s goals. For these two examples, you might choose a CPC model for driving traffic and a CPM model for a goal of audience reach.\u003C\u002Fp>\n",{"title":169,"text":170},"How is a display campaign set up?","\u003Cp>Google Display Network (GDN) is one of the biggest display ad networks, running only across Google inventory. Programmatic advertising is a newer, more complex method of buying digital ad space which is not a closed network like Google’s platform, but instead is an automated way of purchasing space via algorithm-based technology. Programmatic buying involves multiple inventory sources (including Google), therefore providing higher reach, targeting and creative options for your campaign.\u003C\u002Fp>\n",{"title":172,"text":173},"Why choose Impression as your display advertising agency?","\u003Cp>Impression is an independent, multi-award-winning display advertising company made up of strategists and specialists dedicated to delivering measurable success. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. \u003C\u002Fp>\n\u003Cp>By choosing us as your display advertising agency, you gain access to specialised knowledge and experience that can significantly enhance your strategy.\u003C\u002Fp>\n",{"acf_fc_layout":175,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":176,"cta_text":177,"cta_link":178,"items":179},"related_module","Display advertising-related resources","See all articles","\u002Fblog\u002F",[180,195,207],{"type_key":181,"title":182,"excerpt":183,"to":184,"postedAt":185,"readingTime":186,"image":187,"authors":188,"category":192},"post","Anatomy of a Google display campaign and how to make it work harder","\u003Cp>Display ads have come a long way from the first PPC banner ad back in 1994, but with a CTR of 44% should we take inspiration from this example of a simple display campaign? Unfortunately, the answer is no, however, we do have some useful tips on how to make your Google display campaign work […]\u003C\u002Fp>\n","\u002Fblog\u002Fanatomy-of-a-google-display-campaign-and-how-to-make-it-work-harder\u002F","2025-02-12T16:18:39",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002Fbrady-bellini-HDD-Ua12gO4-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[189],{"name":190,"image":191},"Gina Wright","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002FGina-Wright.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":193,"name":194},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":181,"title":196,"excerpt":197,"to":198,"postedAt":199,"readingTime":200,"image":201,"authors":202,"category":206},"Programmatic advertising explained: Types, best practices, trends","\u003Cp>There are many myths surrounding programmatic advertising which can leave marketers confused about where to start and whether it’s suitable for their business. In reality, Programmatic can be a valuable channel to include in your marketing arsenal in order to find and target new audiences. In this blog, we will guide you through the world […]\u003C\u002Fp>\n","\u002Fblog\u002Fprogrammatic-advertising-explained\u002F","2026-08-25T09:58:29",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Frodion-kutsaiev-0VGG7cqTwCo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[203],{"name":204,"image":205},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":193,"name":194},{"type_key":181,"title":208,"excerpt":209,"to":210,"postedAt":211,"readingTime":212,"image":213,"authors":214,"category":218},"Remarket On Bing, Not Just Google","\u003Cp>There is more to Bing than meets the eye. The Bing interface is a powerful tool and used in the right way can be just as successful as Google to remarket to customers. What Is Remarketing? User lands on your website, cookies ‘drop’ on their computer\u002Fmachine and then the user is then added to a […]\u003C\u002Fp>\n","\u002Fblog\u002Fremarket-on-bing-not-just-google\u002F","2022-02-07T16:48:16",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504358_when-will-you-return-signage-1749057-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[215],{"name":216,"image":217},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":193,"name":194},{"acf_fc_layout":220,"reduced":20,"top_overlap":21,"bottom_underlap":31,"disable_observer":-1,"heading":221,"style":32,"cta_link":222,"cta_text":223,"services":224},"related_services","Related services","\u002Fdigital-marketing\u002F","See all digital marketing services",[225,229],{"title":226,"link":227,"description":228},"Google Shopping","\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F","Put your products in front of the people who are ready to buy, through Google’s own Shopping network, managed by a Premier Google Partner.",{"title":194,"link":230,"description":231},"\u002Fpaid-media\u002Fppc\u002F","PPC can be highly targeted, whether it's through Google, Bing or other platforms. Let us help you reach your target audience faster and more effectively.",{"acf_fc_layout":233,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":234,"title":235,"intro":236},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":238,"style":66,"image":90,"background_video_hd":90,"background_video_sd":90,"title":239,"heading":240,"intro":241,"award_logos":90,"button_text":6,"button_link":6},"standard","Display Advertising Agency","Reach your audience at new moments through display advertising services","\u003Cp>Display advertising isn’t limited to search results pages like Paid Search and Google Shopping. As a trusted display advertising agency, we help your business leverage the Google Display Network, including YouTube, to place adverts across a range of relevant, authoritative sites across the web. Partner with a leading display ads agency like Impression to maximise campaign performance.\u003C\u002Fp>\n",[],[244,247,249],{"path":245,"name":246},"\u002F","Home",{"path":248,"name":123},"\u002Fpaid-media\u002F",{"path":250,"name":251},null,"Display",{"title":253,"script":254,"meta":384,"link":427},"Display Advertising Agency | GDN, Youtube & Programmatic",[255],{"type":256,"key":257,"innerHTML":258},"application\u002Fld+json","yoast-json-ld",{"@context":259,"@graph":260},"https:\u002F\u002Fschema.org",[261,272,284,296,363],{"@type":262,"@id":263,"url":263,"name":253,"isPartOf":264,"datePublished":266,"dateModified":267,"description":268,"breadcrumb":269,"inLanguage":271},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fdisplay\u002F",{"@id":265},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-21T12:59:03+00:00","2025-03-13T14:38:27+00:00","Reach your audience with the right message, at the right time. Learn how our display advertising services can maximise your performance across all channels.",{"@id":270},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fdisplay\u002F#breadcrumb","en",{"@type":273,"@id":270,"itemListElement":274},"BreadcrumbList",[275,279,282],{"@type":276,"position":277,"name":246,"item":278},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":276,"position":280,"name":123,"item":281},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":276,"position":283,"name":251},3,{"@type":285,"@id":265,"url":278,"name":286,"description":6,"publisher":287,"inLanguage":289,"potentialAction":290},"WebSite","Impression",{"@id":288},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":291,"target":292,"query-input":295},"SearchAction",{"@type":293,"urlTemplate":294},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":297,"@id":288,"name":286,"url":278,"logo":298,"image":304,"sameAs":305,"@context":309,"email":310,"foundingDate":311,"legalName":312,"vatID":313,"description":314,"telephone":315,"address":316,"location":323,"areaServed":356},"Organization",{"@type":299,"inLanguage":289,"@id":300,"url":301,"contentUrl":301,"width":302,"height":303,"caption":286},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[306,307,308],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":317,"streetAddress":318,"addressLocality":319,"addressRegion":320,"postalCode":321,"addressCountry":322},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[324,333,345],{"@type":325,"name":326,"geo":327,"address":331,"photo":304,"telephone":332},"Place","Impression Digital - Nottingham",{"@type":328,"latitude":329,"longitude":330},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":317,"streetAddress":318,"addressLocality":319,"addressRegion":320,"postalCode":321,"addressCountry":322},"+44 01158 242 212",{"@type":325,"name":334,"geo":335,"address":338,"photo":343,"telephone":344},"Impression Digital - London",{"@type":328,"latitude":336,"longitude":337},"51.50237208377361","-0.09229841534284115",{"@type":317,"streetAddress":339,"addressLocality":340,"addressRegion":341,"postalCode":342,"addressCountry":322},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":325,"name":346,"geo":347,"address":350},"Impression Digital - New York",{"@type":328,"latitude":348,"longitude":349},"40.726722746949","-74.00527778220652",{"@type":317,"streetAddress":351,"addressLocality":352,"addressRegion":353,"postalCode":354,"addressCountry":355},"160 Varick St","New York","NY","10013","USA",[357,360,362],{"@type":358,"name":359},"Country","Worldwide",{"@type":358,"name":361},"GBR",{"@type":358,"name":355},{"@type":364,"mainEntity":365,"@id":383,"url":263},"FAQPage",[366,371,374,377,380],{"@type":367,"name":160,"acceptedAnswer":368},"Question",{"@type":369,"text":370},"Answer","\u003Cp>Display ads cover a broad range of advertising formats across the internet. Most commonly these are banner ads seen alongside, above and below the content on a webpage. These include but aren’t limited to images, video, animation, and expandable and interactive formats. As a leading display advertising agency, we use these versatile ad formats to support goals like building brand awareness and driving traffic and conversions.\u003C\u002Fp>",{"@type":367,"name":163,"acceptedAnswer":372},{"@type":369,"text":373},"\u003Cp>Targeting: you can reach niche audiences and remarket to interested prospects.\u003C\u002Fp>\n\u003Cp>Creative: you can utilise creative messaging to inform your audience about your brand and what action you want them to perform.\u003C\u002Fp>\n\u003Cp>Tracking: your ads can be tracked and their impact directly measured against the rest of the activity within your marketing mix.\u003C\u002Fp>\n\u003Cp>Flexibility: your campaigns can be paused and activated instantaneously. They can be easily optimised and budgets can be moved around.\u003C\u002Fp>\n\u003Cp>Scale: Display advertising allows for huge scale, reaching different audiences in new moments across millions of sites.\u003C\u002Fp>",{"@type":367,"name":166,"acceptedAnswer":375},{"@type":369,"text":376},"\u003Cp>Two of the most common ways to pay for display ads are CPC (cost-per-click), where you only pay when someone clicks your ad and CPM (cost-per-mille), where you pay per thousand impressions. There are a number of different ways that you can pay for display ads, and the option you choose should be tailored to your campaign’s goals. For these two examples, you might choose a CPC model for driving traffic and a CPM model for a goal of audience reach.\u003C\u002Fp>",{"@type":367,"name":169,"acceptedAnswer":378},{"@type":369,"text":379},"\u003Cp>Google Display Network (GDN) is one of the biggest display ad networks, running only across Google inventory. Programmatic advertising is a newer, more complex method of buying digital ad space which is not a closed network like Google’s platform, but instead is an automated way of purchasing space via algorithm-based technology. Programmatic buying involves multiple inventory sources (including Google), therefore providing higher reach, targeting and creative options for your campaign.\u003C\u002Fp>",{"@type":367,"name":172,"acceptedAnswer":381},{"@type":369,"text":382},"\u003Cp>Impression is an independent, multi-award-winning display advertising company made up of strategists and specialists dedicated to delivering measurable success. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. \u003C\u002Fp>\n\u003Cp>By choosing us as your display advertising agency, you gain access to specialised knowledge and experience that can significantly enhance your strategy.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Fdisplay\u002F#faqpage",[385,387,390,393,396,398,400,402,404,407,409,412,415,418,421,424],{"name":386,"content":268},"description",{"name":388,"content":389},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":391,"content":392},"og:locale","en_GB",{"property":394,"content":395},"og:type","article",{"property":397,"content":253},"og:title",{"property":399,"content":268},"og:description",{"property":401,"content":263},"og:url",{"property":403,"content":286},"og:site_name",{"property":405,"content":406},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":408,"content":267},"article:modified_time",{"property":410,"content":411},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":413,"content":414},"og:image:width",1200,{"property":416,"content":417},"og:image:height",630,{"property":419,"content":420},"og:image:type","image\u002Fjpeg",{"name":422,"content":423},"twitter:card","summary_large_image",{"name":425,"content":426},"twitter:site","@impressiontalk",[]]