[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media\u002Famazon-advertising":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":220,"breadcrumbs":221,"head":230},"2020-12-21T12:57:13",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-229","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":214},[18,29,34,59,79,82,128,147,194,209],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Famazon-prime-day-featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"amazon-prime-day-featured-image-1",{"acf_fc_layout":30,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":32,"content":33},"full_width_text","none","How our Amazon PPC services can help your business","\u003Cp>Amazon pay-per-click advertising is not just about visibility; it’s about strategically positioning your brand to capture the right audience at the right time. As a \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> Amazon marketing agency, we specialise in creating strategic, cost-effective campaigns that enhance your click-through rates and overall profitability.\u003C\u002Fp>\n\u003Cp>Our dedicated Amazon PPC specialists use advanced techniques to manage your budget efficiently, ensuring every penny is spent wisely. By optimising bid strategies and targeting the right keywords, we help you maximise returns and minimise wasteful spending. We work with you to determine the most suitable solutions for your business and its growth goals, devising a well-balanced Amazon PPC strategy accordingly.\u003C\u002Fp>\n\u003Cp>Interested in learning more about how we can help grow your business? \u003Ca href=\"\u002Fget-in-touch\u002F\">Reach out to our expert team today\u003C\u002Fa> for a free consultation.\u003C\u002Fp>\n",{"acf_fc_layout":35,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":36,"intro":37,"columns":38,"style":39,"layout":40,"grid_items":41},"linked_content_grid","Amazon PPC services we offer","\u003Cp>\u003Cb>At Impression, we bring a full spectrum of Amazon advertising expertise, covering both Amazon’s Sponsored Ads PPC platform and the Display Demand Side Platform (DSP).\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>Our Amazon advertising and marketing solution takes into account your product profitability, Buy Box presence, availability and overall ROAS targets to produce an effective strategy. We can help you monetise hero and high-margin products, effectively expand product ranges, launch in new territories, cut wasted spend and passively – or actively grow own-brand awareness through the platform.\u003C\u002Fp>\n\u003Cp>Whether you have an existing store on Amazon and are looking to begin advertising, or you have an advertising account you’d like us to audit, \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team for a free consultation.\u003C\u002Fp>\n","3","dark","left-margin",[42,45,48,51,54,56],{"title":43,"content":44,"link":6},"Cut wasted spend","\u003Cp>Our team monitors search terms and continues to evolve targeting lists, keeping the focus on high-converting keywords and removing any non-converting terms. We continually restructure advertising campaigns to gain granular budget control and maximise performance.\u003C\u002Fp>\n",{"title":46,"content":47,"link":6},"Monitoring and reporting","\u003Cp>Maximise your product visibility with our expertly managed Sponsored Product campaigns. We elevate your listings to top-of-page positions for more clicks and conversions. Our tailored approach ensures your products achieve excellent ROAS, whether as part of a holistic Amazon marketing strategy or through targeted, high-impact campaigns.\u003C\u002Fp>\n",{"title":49,"content":50,"link":6},"Target display advertising","\u003Cp>Reach engaged, in-market Amazon shoppers both on- and off-platform. We help you to target audiences based on product views, targeted product listings (cross-sells) and general interest browsers based on your needs — all only on a cost-per-click basis.\u003C\u002Fp>\n",{"title":52,"content":53,"link":6},"Ongoing bid and budget management","\u003Cp>We’ll closely manage budget allocations and individual and category bids to ensure that your positioning is optimal. Work to a target ACOS \u002F ROAS or work with us to maximise sales and revenue, whichever suits your business needs, cash cycle and resupply ability.\u003C\u002Fp>\n",{"title":55,"content":47,"link":6},"Optimised product campaigns",{"title":57,"content":58,"link":6},"Strategy fed by business intelligence","\u003Cp>We use business intelligence insights to make the most of your promotional activities whilst mitigating stock and storage challenges. Working towards business KPIs, our team can advise you on the best allocation of media into Sponsored Products, Hero Products and Display campaigns.\u003C\u002Fp>\n",{"acf_fc_layout":60,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"style":61,"layout":40,"testimonials":62},"testimonials","light",[63,69,74],{"quote":64,"logo":65,"logo_width":66,"logo_height":66,"author":67,"byline":68},"\u003Cp>Impression provides high-level strategic advice and operates the programme on a day to day basis. They are extremely personable yet professional (a balance which some agencies struggle to achieve) and they always deliver what\u002Fwhen they promise. Impression feels like an extension of our in-house team and I really value the relationship we have with them.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002FVax.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Steven Waller","Head of Ecommerce, Vax",{"quote":70,"logo":71,"logo_width":66,"logo_height":66,"author":72,"byline":73},"\u003Cp>Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FTopps-Tiles-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sian Garvey","Director of Marketing",{"quote":75,"logo":76,"logo_width":66,"logo_height":66,"author":77,"byline":78},"\u003Cp>The company is well versed in the digital era, they are extremely professional and knowledgeable. I feel very confident with Impression in launching and scaling our business across Europe. They have over-delivered in our KPI's and have been reliable during the challaging times.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FAktiia.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Assad Khan","Head of Customer Acquisition",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":80,"content":81},"Our approach to Amazon PPC services","\u003Cp class=\"intro\">As a multi-award-winning Amazon advertising agency, we have a proven track record of growing ecommerce businesses through bespoke Amazon PPC strategies tailored to your goals.\u003C\u002Fp>\n\u003Cp>Our approach to Amazon PPC advertising is a strategic blend of precision and innovation, designed to drive impactful results for your business.\u003C\u002Fp>\n\u003Cp>Our meticulous focus on optimising every aspect of your Amazon PPC campaigns sets us apart. From precise keyword targeting to efficient budget management, we employ industry-leading techniques to maximise your ROI. Expect transparency, dedicated expertise, and an Amazon PPC strategy that evolves with your business needs.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch.\u003C\u002Fa>\u003C\u002Fp>\n",{"acf_fc_layout":83,"reduced":20,"top_overlap":31,"bottom_underlap":21,"disable_observer":-1,"heading":84,"cta_text":85,"cta_link":86,"case_studies":87},"case_studies","Related case studies","View our work","\u002Four-work\u002F",[88,105,116],{"id":89,"title":90,"industries":91,"services":94,"clientName":96,"clientLogo":97,"clientLogoWidth":98,"clientLogoHeight":99,"colour":100,"fontColour":39,"image":101,"imageWidth":102,"imageHeight":103,"to":104},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[92,93],"Home Improvement","Retail",[95],"Paid Media","Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",200,62,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":106,"title":107,"industries":108,"services":109,"clientName":110,"clientLogo":111,"clientLogoWidth":98,"clientLogoHeight":112,"colour":113,"fontColour":61,"image":114,"imageWidth":102,"imageHeight":103,"to":115},21854,"Paid media strategy drives a 40% revenue increase",[93],[95],"Fire Seals Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FXvXwa506-FSD-dark.svg",24,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FFireSealsDirect2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ffire-seals-direct-paid-media\u002F",{"id":117,"title":118,"industries":119,"services":120,"clientName":122,"clientLogo":123,"clientLogoWidth":98,"clientLogoHeight":124,"colour":125,"fontColour":61,"image":126,"imageWidth":102,"imageHeight":103,"to":127},904,"179% increase in revenue for ecommerce brand",[92,93],[95,121],"SEO","Abigail Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FAbigail-Ahern-Logo.svg",32,"#31313a","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbigail-Ahern.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fabigail-ahern\u002F",{"acf_fc_layout":129,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":130,"faqs":131},"faqs","Amazon PPC FAQs",[132,135,138,141,144],{"title":133,"text":134},"What is Amazon PPC management?","\u003Cp>Amazon PPC management is the process of devising, implementing, and optimising Amazon pay-per-click campaigns. There are many facets to this, from launching campaigns and factoring in profitability through to bid management and reporting.\u003C\u002Fp>\n",{"title":136,"text":137},"How effective is advertising on Amazon?","\u003Cp>With the right approach and careful management, businesses can rapidly grow sales through Amazon ads whilst keeping profitability in a good place. As with any form of advertising, however, it is equally possible to lose money through poor planning or taking your eye off the ball when it comes to bid management. Working with an established Amazon PPC agency helps to prevent costly mistakes from reducing your ROAS.\u003C\u002Fp>\n",{"title":139,"text":140},"How much do Amazon PPC ads cost?","\u003Cp>Amazon PPC ads can cost between £0.12 to £4.70 per click – the exact amount will depend on how competitive your product category is. When calculating your Amazon PPC campaign budget, we can work with you to determine the expenditure required to achieve your growth targets. Get in touch to talk this through with our team.\u003C\u002Fp>\n",{"title":142,"text":143},"Do I need an agency for Amazon PPC?","\u003Cp>It is possible to run Amazon PPC advertising campaigns without an agency if you have the in-house expertise required to do so. That said, there are tangible benefits to enlisting us either to manage the strategy completely or provide your teams with consultative support.\u003C\u002Fp>\n\u003Cp>With an agency like Impression, you get access to a team of specialists with years of experience crafting and implementing successful Amazon PPC campaigns. Whatever your organisation’s existing online presence, we are well-positioned to support you in achieving digital growth – and have delivered results for businesses like yours in the past.\u003C\u002Fp>\n",{"title":145,"text":146},"Why choose Impression as your Amazon PPC agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving digital success internally and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs, making us a top choice among Amazon PPC agencies\u003C\u002Fp>\n",{"acf_fc_layout":148,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":149,"cta_text":150,"cta_link":151,"items":152},"related_module","Amazon PPC Resources","See all articles","\u002Fblog\u002F",[153,171,182],{"type_key":154,"title":155,"excerpt":156,"to":157,"postedAt":158,"readingTime":159,"image":160,"authors":161,"category":168},"post","Prime Yourself – Amazon Prime Day 2026","\u003Cp>Amazon Prime Day takes place once a year, usually in July, and offers brands the opportunity to capitalise on the rush of consumers in search of deals online. The temporary increase in competition with Amazon can pose problems for advertisers, particularly in terms of spend inflation. But it’s equally possible to excel on Prime Day […]\u003C\u002Fp>\n","\u002Fblog\u002Famazon-prime-day\u002F","2026-03-27T13:12:06",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Famazon-prime-day-featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&rect=510%2C528%2C1841%2C736&w=750",[162,165],{"name":163,"image":164},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":166,"image":167},"Dave Alexander","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJnGRR2J5-Dave-Alexander.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":169,"name":170},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":154,"title":172,"excerpt":173,"to":174,"postedAt":175,"readingTime":176,"image":177,"authors":178,"category":179},"The Ultimate Guide To Amazon Ads. Part 1: What is Amazon Advertising?","\u003Cp>In recent years, Amazon has become a platform you can no longer ignore in the e-commerce world. Why you may ask? There are quite a few reasons- let me tell you. In just 25 years since its creation, Amazon has grown to be one of the most visited websites in the world! According to Oberlo, […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-ultimate-guide-to-amazon-ads-part-1-what-is-amazon-advertising\u002F","2022-02-07T16:48:15",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504270_christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[],{"to":180,"name":181},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":154,"title":183,"excerpt":184,"to":185,"postedAt":186,"readingTime":187,"image":188,"authors":189,"category":193},"How can SMEs compete with ecommerce giants in the SERPs?","\u003Cp>At the end of 2016, Merkle discovered that Amazon was again testing with Google’s paid product listing ads (PLAs). If ecommerce giants like Amazon decide to start dominating paid results, is there anywhere left for smaller ecommerce sites to gain visibility? How significant are the tests? At present, the tests that Amazon have been conducting […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-smes-compete-ecommerce-giants-serps\u002F","2024-09-30T09:54:34",16,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fn8baS9hD-050720211625525137_arm-wrestle.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[190],{"name":191,"image":192},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":169,"name":170},{"acf_fc_layout":195,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":196,"style":197,"cta_link":198,"cta_text":199,"services":200},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[201,205],{"title":202,"link":203,"description":204},"Google Shopping","\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F","Put your products in front of the people who are ready to buy, through Google’s own Shopping network, managed by a Premier Google Partner.",{"title":206,"link":207,"description":208},"PPC","\u002Fpaid-media\u002Fppc\u002F","PPC can be highly targeted, whether it's through Google, Bing or other platforms. Let us help you reach your target audience faster and more effectively.",{"acf_fc_layout":210,"reduced":20,"top_overlap":21,"bottom_underlap":31,"disable_observer":-1,"heading":211,"title":212,"intro":213},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":215,"style":61,"image":216,"background_video_hd":216,"background_video_sd":216,"title":217,"heading":218,"intro":219,"award_logos":216,"button_text":6,"button_link":6},"standard",false,"Amazon PPC Agency","Stand out from the competition with our expert Amazon PPC services","\u003Cp>Investing in the right Amazon \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC agency\u003C\u002Fa> can accelerate your ecommerce growth. Over 60% of product searches start on Amazon, so your ad presence on the platform is critical. Get noticed on the world’s largest online marketplace with our Amazon PPC advertising expertise.\u003C\u002Fp>\n",[],[222,225,227],{"path":223,"name":224},"\u002F","Home",{"path":226,"name":95},"\u002Fpaid-media\u002F",{"path":228,"name":229},null,"Amazon Advertising",{"title":231,"script":232,"meta":361,"link":404},"Amazon PPC Agency | Amazon Advertising Agency",[233],{"type":234,"key":235,"innerHTML":236},"application\u002Fld+json","yoast-json-ld",{"@context":237,"@graph":238},"https:\u002F\u002Fschema.org",[239,250,261,273,340],{"@type":240,"@id":241,"url":241,"name":231,"isPartOf":242,"datePublished":244,"dateModified":245,"description":246,"breadcrumb":247,"inLanguage":249},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Famazon-advertising\u002F",{"@id":243},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-21T12:57:13+00:00","2025-04-30T09:05:33+00:00","Increase your sales on Amazon when you partner with our multi-award-winning Amazon PPC agency. Stand out with pay-per-click advertising on the world’s largest online marketplace.",{"@id":248},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Famazon-advertising\u002F#breadcrumb","en",{"@type":251,"@id":248,"itemListElement":252},"BreadcrumbList",[253,257,260],{"@type":254,"position":255,"name":224,"item":256},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":254,"position":258,"name":95,"item":259},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"@type":254,"position":176,"name":229},{"@type":262,"@id":243,"url":256,"name":263,"description":6,"publisher":264,"inLanguage":266,"potentialAction":267},"WebSite","Impression",{"@id":265},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":268,"target":269,"query-input":272},"SearchAction",{"@type":270,"urlTemplate":271},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":274,"@id":265,"name":263,"url":256,"logo":275,"image":281,"sameAs":282,"@context":286,"email":287,"foundingDate":288,"legalName":289,"vatID":290,"description":291,"telephone":292,"address":293,"location":300,"areaServed":333},"Organization",{"@type":276,"inLanguage":266,"@id":277,"url":278,"contentUrl":278,"width":279,"height":280,"caption":263},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[283,284,285],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":294,"streetAddress":295,"addressLocality":296,"addressRegion":297,"postalCode":298,"addressCountry":299},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[301,310,322],{"@type":302,"name":303,"geo":304,"address":308,"photo":281,"telephone":309},"Place","Impression Digital - Nottingham",{"@type":305,"latitude":306,"longitude":307},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":294,"streetAddress":295,"addressLocality":296,"addressRegion":297,"postalCode":298,"addressCountry":299},"+44 01158 242 212",{"@type":302,"name":311,"geo":312,"address":315,"photo":320,"telephone":321},"Impression Digital - London",{"@type":305,"latitude":313,"longitude":314},"51.50237208377361","-0.09229841534284115",{"@type":294,"streetAddress":316,"addressLocality":317,"addressRegion":318,"postalCode":319,"addressCountry":299},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":302,"name":323,"geo":324,"address":327},"Impression Digital - New York",{"@type":305,"latitude":325,"longitude":326},"40.726722746949","-74.00527778220652",{"@type":294,"streetAddress":328,"addressLocality":329,"addressRegion":330,"postalCode":331,"addressCountry":332},"160 Varick St","New York","NY","10013","USA",[334,337,339],{"@type":335,"name":336},"Country","Worldwide",{"@type":335,"name":338},"GBR",{"@type":335,"name":332},{"@type":341,"mainEntity":342,"@id":360,"url":241},"FAQPage",[343,348,351,354,357],{"@type":344,"name":133,"acceptedAnswer":345},"Question",{"@type":346,"text":347},"Answer","\u003Cp>Amazon PPC management is the process of devising, implementing, and optimising Amazon pay-per-click campaigns. There are many facets to this, from launching campaigns and factoring in profitability through to bid management and reporting.\u003C\u002Fp>",{"@type":344,"name":136,"acceptedAnswer":349},{"@type":346,"text":350},"\u003Cp>With the right approach and careful management, businesses can rapidly grow sales through Amazon ads whilst keeping profitability in a good place. As with any form of advertising, however, it is equally possible to lose money through poor planning or taking your eye off the ball when it comes to bid management. Working with an established Amazon PPC agency helps to prevent costly mistakes from reducing your ROAS.\u003C\u002Fp>",{"@type":344,"name":139,"acceptedAnswer":352},{"@type":346,"text":353},"\u003Cp>Amazon PPC ads can cost between £0.12 to £4.70 per click – the exact amount will depend on how competitive your product category is. When calculating your Amazon PPC campaign budget, we can work with you to determine the expenditure required to achieve your growth targets. Get in touch to talk this through with our team.\u003C\u002Fp>",{"@type":344,"name":142,"acceptedAnswer":355},{"@type":346,"text":356},"\u003Cp>It is possible to run Amazon PPC advertising campaigns without an agency if you have the in-house expertise required to do so. That said, there are tangible benefits to enlisting us either to manage the strategy completely or provide your teams with consultative support.\u003C\u002Fp>\n\u003Cp>With an agency like Impression, you get access to a team of specialists with years of experience crafting and implementing successful Amazon PPC campaigns. Whatever your organisation’s existing online presence, we are well-positioned to support you in achieving digital growth – and have delivered results for businesses like yours in the past.\u003C\u002Fp>",{"@type":344,"name":145,"acceptedAnswer":358},{"@type":346,"text":359},"\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving digital success internally and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs, making us a top choice among Amazon PPC agencies\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002Famazon-advertising\u002F#faqpage",[362,364,367,370,373,375,377,379,381,384,386,389,392,395,398,401],{"name":363,"content":246},"description",{"name":365,"content":366},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":368,"content":369},"og:locale","en_GB",{"property":371,"content":372},"og:type","article",{"property":374,"content":231},"og:title",{"property":376,"content":246},"og:description",{"property":378,"content":241},"og:url",{"property":380,"content":263},"og:site_name",{"property":382,"content":383},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":385,"content":245},"article:modified_time",{"property":387,"content":388},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":390,"content":391},"og:image:width",1200,{"property":393,"content":394},"og:image:height",630,{"property":396,"content":397},"og:image:type","image\u002Fjpeg",{"name":399,"content":400},"twitter:card","summary_large_image",{"name":402,"content":403},"twitter:site","@impressiontalk",[]]