[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fpaid-media":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":319,"breadcrumbs":331,"head":337},"2020-12-17T10:02:30",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-169","page","type-page","status-publish","hentry",{"page_content_modules":16,"hero":276},[17,28,32,67,92,109,123,127,155,200,253,271],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":22,"gutter":-1,"left_gutter":6,"position":23,"image":24,"image_width":25,"image_height":26,"alt":27},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Frichard-liam-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C478%2C3500%2C1153&w=2640",2640,870,"richard-liam",{"acf_fc_layout":29,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":30,"content":31},"full_width_text","How paid media services help your business","\u003Cp class=\"intro\">Leveraging paid media is the most modern and effective form of paid advertising that your business can utilise to drive brand awareness, traffic, sales, and revenue. As a leading paid advertising agency, we specialise in delivering scalable results across a wide range of platforms—from search engines to social media and beyond.\u003C\u002Fp>\n\u003Cp>Paid media offers precise targeting capabilities, allowing your business to reach the right audience at the right time. Whether through paid search, social media ads, or display networks, we ensure your message reaches highly relevant users, increasing the chances of conversions.\u003C\u002Fp>\n\u003Cp>Our team of digital media consultants has extensive experience in producing and executing profitable paid media marketing strategies. \u003C\u002Fp>\n\u003Cp>Want to learn more about how our paid media services can benefit your business? \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with us to discuss your options.\u003C\u002Fp>\n",{"acf_fc_layout":33,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":34,"intro":35,"columns":36,"style":37,"layout":38,"grid_items":39},"linked_content_grid","Paid media services we offer","\u003Cp>Through strategic paid media management, we deliver the best growth possible for our clients across all paid media disciplines, including search, social, display and video channels.\u003C\u002Fp>\n\u003Cp>Explore our full range of paid media services below:\u003C\u002Fp>\n","4","dark","left-margin",[40,44,48,52,56,60,63],{"title":41,"content":42,"link":43},"Paid Search \u002F PPC ","\u003Cp>As a cornerstone of paid media, we have extensive knowledge of building high-performing campaigns across search, shopping, display and video. Our approach helps you achieve optimal brand awareness and drive more conversions at a profitable CPA.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002F",{"title":45,"content":46,"link":47},"Paid Social","\u003Cp>Meta, \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftwitter-advertising\u002F\">X (formerly Twitter)\u003C\u002Fa>, TikTok, \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002Fsnapchat-advertising\u002F\">Snapchat\u003C\u002Fa>, WhatsApp—whatever the platform, we’ve got it covered. Our paid media specialists will craft a bespoke paid social strategy for your business, no matter your industry. We’ll help you reach the right audiences with personalised content, improving your ROI and scaling efficiently to drive action and boost your brand presence.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fpaid-social\u002F",{"title":49,"content":50,"link":51},"Google Shopping","\u003Cp>As a recognised Google Partner, we have extensive experience with utilising Google’s range of paid media services. With our Google Shopping campaigns, you can drive higher conversion rates with more profitable CPAs, even in the most competitive sectors. \u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F",{"title":53,"content":54,"link":55},"Programmatic Display Advertising","\u003Cp>As a dynamic online paid media agency, we help your business achieve strategic online placements and advertise your business to a targeted audience across a wide array of advertising networks. This includes the Google Display Network, \u003Ca href=\"\u002Fpaid-media\u002Fdisplay\u002Fprogrammatic-display\u002F\">DV360\u003C\u002Fa>, and \u003Ca href=\"\u002Fpaid-media\u002Fvideo-youtube\u002F\">YouTube advertising\u003C\u002Fa>.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fprogrammatic\u002F",{"title":57,"content":58,"link":59},"Paid Media Consultancy","\u003Cp>Our expert paid media consultants work alongside your team to your current strategy, develop multi-channel campaigns, and optimise your budget allocation.  Our consultative approach helps upskill your internal teams, equipping them with the expertise needed to excel in paid media.\u003C\u002Fp>\n","\u002Fpaid-media\u002Fppc\u002Fppc-consultancy\u002F",{"title":61,"content":62,"link":55},"Video Advertising","\u003Cp>We help you expand your reach through real-time bidding on premium ad inventory with Google Marketing Platform’s \u003Ca href=\"\u002Fpaid-media\u002Fprogrammatic\u002F\">Display & Video 360\u003C\u002Fa>. Our targeted video ad campaigns are designed to connect with the right consumers at scale.\u003C\u002Fp>\n",{"title":64,"content":65,"link":66},"Amazon Advertising","\u003Cp>Our paid media specialists work closely with you to manage and optimise your investment in Amazon Advertising. We have experience in growing store performance and optimising ROAS\u002FROI through Sponsored Product ads, Headline Search ads, and Display Product ads.\u003C\u002Fp>\n","\u002Fpaid-media\u002Famazon-advertising\u002F",{"acf_fc_layout":68,"reduced":19,"top_overlap":20,"bottom_underlap":69,"disable_observer":-1,"style":37,"layout":38,"testimonials":70},"testimonials","none",[71,77,82,87],{"quote":72,"logo":73,"logo_width":74,"logo_height":74,"author":75,"byline":76},"\u003Cp>Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FTopps-Tiles-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Sian Garvey","Director of Marketing",{"quote":78,"logo":79,"logo_width":74,"logo_height":74,"author":80,"byline":81},"\u003Cp>If you're not scared to challenge the way you think about search, Impression will delight you. The way they work is impressive. All in all, a great bunch.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FAndertons-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Jack Cooper","Andertons",{"quote":83,"logo":84,"logo_width":74,"logo_height":74,"author":85,"byline":86},"\u003Cp>Impression have really helped our business with a personal relationship, listening to us and making strategic recommendations to boost performance. Very pleased and would recommend them.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FfNeSE4cL-Cuckooland-Logo-Circle.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Alex Ledsham","Cuckooland",{"quote":88,"logo":89,"logo_width":74,"logo_height":74,"author":90,"byline":91},"\u003Cp>The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Matthew Erskine","Marketing Manager, Marmalade",{"acf_fc_layout":93,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":94,"layout":95,"heading":96,"intro":97,"cta_text":98,"cta_link":99,"columns":100,"show_steps":101,"grid_items":102},"large_column_text","blue","content_grid","Our approach to paid media","\u003Cp>At our paid media agency, we’ve been pushing boundaries for over a decade. As the paid media industry has evolved, we’ve remained at the forefront by testing new and innovative ideas that drive results for our clients.\u003C\u002Fp>\n\u003Cp>The face of paid media is constantly changing, as tech giants like Google, Meta, and Microsoft introduce new technologies almost every day. We monitor what’s changing, so your strategy stays up to date and performs at its best. Our team of paid media specialists works with you to create a clear plan and handle everything from campaign management to budget allocation. We also use advanced tracking and optimisation to ensure your ads reach the right audience and deliver strong returns.\u003C\u002Fp>\n","Contact us","\u002Fget-in-touch\u002F","2",false,[103,106],{"text":104,"title":105},"\u003Cp>We measure the impact of our work with leading paid media testing software that helps us monitor changes in ad performance. These insights allow us to refine our strategies and focus on what works, as well as demonstrate how our work has impacted your ROI.\u003C\u002Fp>\n","Testing",{"text":107,"title":108},"\u003Cp>As we move towards a privacy-first web, a large proportion of paid media now relies on the leveraging and optimisation of automated processes, like Performance Max, for example. Successful automation relies on supplying the right information and data and the ability to extract trends and insights from performance data.\u003C\u002Fp>\n","Automation",{"acf_fc_layout":93,"reduced":19,"top_overlap":69,"bottom_underlap":20,"disable_observer":-1,"style":110,"layout":111,"heading":112,"intro":113,"cta_text":114,"cta_link":99,"columns":115,"show_steps":101,"grid_items":116},"blue_background","logo_grid","Paid media awards and industry recognition","\u003Cp>Our team of paid media specialists have been sharing their expertise in the industry since we were first founded in 2012.\u003C\u002Fp>\n\u003Cp>We’ve spoken at industry-leading conferences and events both in the UK and internationally, including \u003Ca href=\"https:\u002F\u002Fwww.ppchero.com\u002Fhero-conf-london\u002F\">Hero Conf\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.ppcliveuk.com\u002F\">PPC Live\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fdigitalmarketingcon.eu\u002F\">Digital Marketing Europe\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Fwww.adworldexperience.it\u002F\">Adworld Experience\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Our experience and consistency in delivering outstanding results for our clients have led us to be recognised as a \u003Ca href=\"https:\u002F\u002Fwww.recommendedagencies.com\u002Fimpression\u002F\">Drum Recommended\u003C\u002Fa> agency, with endorsements in Online Advertising, Paid Search & PPC, PPC Analytics, and Social Advertising. Learn more about \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">our industry recognition\u003C\u002Fa> here.\u003C\u002Fp>\n\u003Cp>We are a Google Premier Partner, a Select Microsoft Partner, and are recognised as a qualified member within \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fpartner-directory\u002Fsearch?solution_type=campaign_management&ref=fmp_about_find_partner_hero_cta&id=609008466286467&section=overview\">The Meta Business Partner Programme\u003C\u002Fa>.\u003C\u002Fp>\n","Get in touch with our team","3",[117,120],{"image":118,"image_width":119,"image_height":119,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FBcjGcRXb-PremierPartner-RGB-Clickable.svg",200,{"image":121,"image_width":119,"image_height":119,"link":122},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002FQtboHwEL-Meta.svg","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fpartner-directory\u002Fsearch?solution_type=campaign_management&ref=fmp_nav_bar&id=609008466286467&section=overview",{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":124,"gutter":-1,"left_gutter":6,"position":23,"image":125,"image_width":25,"image_height":26,"alt":126},"container","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fabbiehare-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C143%2C3406%2C1122&w=2640","abbiehare-1",{"acf_fc_layout":128,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":129,"faqs":130},"faqs","Paid media FAQs",[131,134,137,140,143,146,149,152],{"title":132,"text":133},"What is paid media?","\u003Cp>Paid media is an umbrella term that refers to any kind of paid online advertising. In practice, this might include PPC (paid search and display ads), video advertising and paid social media advertising. Impression successfully manages media spend across the full paid media mix, from prospecting cold audiences to retargeting engaged users.\u003C\u002Fp>\n",{"title":135,"text":136},"Why is paid media important?","\u003Cp>Paid media allows you to buy ad space online to promote your business and to achieve KPIs that feed into your wider digital marketing strategy. There are many reasons why you might want to consider investing in paid media. This can be to drive awareness of your brand, traffic to your website, or to sell\u002Fconvert more. Ultimately, paid media management should drive more revenue for your business.\u003C\u002Fp>\n",{"title":138,"text":139},"What is paid social media?","\u003Cp>Paid social is a form of paid online advertising that focuses specifically on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and more. Social media platforms offer extensive audience targeting, allowing you to segment your audience to find the right people who want to know more about your products and services. As a paid ads agency, we help you tap into these powerful advertising opportunities.\u003C\u002Fp>\n",{"title":141,"text":142},"What is PPC?","\u003Cp>PPC (pay-per-click) is a form of online advertising where websites are charged a set sum each time a user clicks on one of their ads. Commonly referred to as ‘paid search’, it is an umbrella term that offers a wider range of biddable media. Partnering with a paid media specialist allows you to refine your PPC strategy for maximum performance.\u003C\u002Fp>\n",{"title":144,"text":145},"How does paid social media work?","\u003Cp>Paid social media advertising enables brands to reach prospects through highly focused targeting options, ensuring that your ads are served to users who are interested. Typically, targeting is based on audience-specific attributes that the platform has available such as demographics and interests.\u003C\u002Fp>\n\u003Cp>Compared to the more common PPC advertising, successful paid social activity relies on a blend of prospecting (cold) and retargeting audiences to deliver profitable ROI.\u003C\u002Fp>\n",{"title":147,"text":148},"What is Programmatic and how does it work?","\u003Cp>Programmatic advertising uses technology to automate the buying of advertising space, instead of traditional methods of digital advertising which often involve a manual set-up process. Using data and algorithms, Programmatic media buying serves ads to the right user, at the right place, at the right time.\u003C\u002Fp>\n\u003Cp>Through programmatic media buying, your brand can reach known and new audiences in new moments. This is achieved through ad placements across channels such as YouTube, display, video, audio, connected TV (CTV), programmatic digital out-of-home (DOOH) and more. The scalability and extensive reach of these ad types allow you to accelerate your brand’s awareness as you become visible to more audiences in different places.\u003C\u002Fp>\n\u003Cp>To re-engage audiences who have shown an interest in your product or service, remarketing efforts complement your brand-led activity, encouraging warm prospects to revisit your website and convert. Using programmatic’s granular audience targeting, you can re-attract your most valuable potential customers, tailoring your strategy to target the opportunities that will deliver the most impactful results.\u003C\u002Fp>\n\u003Cp>Programmatic buying involves an auction process known as real-time bidding (RTB) - advertisers bid on inventory and the winning bid achieves the ad placement. It’s a highly efficient form of media buying because you only bid on the inventory that you want to win.\u003C\u002Fp>\n\u003Cp>There are 3 parties involved in the auction process: the sell-side platform (SSP), the demand-side platform (DSP) and the ad exchanger. The SSP allows publishers to sell their inventory to advertisers, while the DSP enables advertisers to purchase this inventory. The ad exchange facilitates the auction by housing the bidding process.\u003C\u002Fp>\n",{"title":150,"text":151},"How does Impression report on paid media campaign progress?","\u003Cp>We monitor your account closely using a combination of automated alerts and manual checks. Our paid media specialists directly audit your advertising account once per week to gather insights and make changes to protect your investment. Each month, we provide a roadmap of large-scale project work so you know where we're spending our time.\u003C\u002Fp>\n",{"title":153,"text":154},"Do I need a paid media agency?","\u003Cp>As a paid media agency, we can provide you with a team of experienced digital talent. We have extensive knowledge in all paid media platforms and can build comprehensive strategies designed specifically to meet your business needs. \u003C\u002Fp>\n\u003Cp>A paid media agency is a good option if you either don’t have a dedicated in-house team or the capacity to build an experienced in-house team, need support for your existing paid media team, or if your team needs specialist training.\u003C\u002Fp>\n\u003Cp>Paid media agencies have established processes when it comes to measuring performance, utilising specialist tools in which you may not ordinarily have access too. We can also deliver best advice and practices in order to get the most out of your digital investment.\u003C\u002Fp>\n",{"acf_fc_layout":156,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":157,"cta_text":158,"cta_link":159,"case_studies":160},"case_studies","Paid media case studies","See more","\u002Four-work\u002F",[161,176,190],{"id":162,"title":163,"industries":164,"services":166,"clientName":168,"clientLogo":169,"clientLogoWidth":119,"clientLogoHeight":170,"colour":171,"fontColour":37,"image":172,"imageWidth":173,"imageHeight":174,"to":175},8827,"Driving awareness for Cancer Research UK",[165],"Not for Profit",[167],"Paid Media","Cancer Research UK","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FeuQ9Cf1f-CRUK-Logo-2025.svg",80,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FcRSZ11v4-CRUK-3.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fcancer-research-uk\u002F",{"id":177,"title":178,"industries":179,"services":182,"clientName":183,"clientLogo":184,"clientLogoWidth":119,"clientLogoHeight":185,"colour":186,"fontColour":187,"image":188,"imageWidth":173,"imageHeight":174,"to":189},961,"Driving 218% conversions with multi-layered YouTube campaigns",[180,181],"Automotive","Finance",[167],"Marmalade YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FMarmalade-Logo-White.svg",42,"#e9511e","light","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FMarmalade-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-youtube\u002F",{"id":191,"title":192,"industries":193,"services":195,"clientName":196,"clientLogo":197,"clientLogoWidth":119,"clientLogoHeight":119,"colour":171,"fontColour":37,"image":198,"imageWidth":173,"imageHeight":174,"to":199},12143,"Paid media strategy turns it up a gear",[194],"Retail",[167],"Rutland Cycling","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Frutland-logo-new.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FRutland-Cycling.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Frutland-cycling-paid-media\u002F",{"acf_fc_layout":201,"reduced":19,"top_overlap":20,"bottom_underlap":69,"disable_observer":-1,"heading":202,"cta_text":203,"cta_link":204,"items":205},"related_module","Paid media-related resources","See all articles","\u002Fblog\u002F",[206,227,242],{"type_key":207,"title":208,"excerpt":209,"to":210,"postedAt":211,"readingTime":212,"image":213,"authors":214,"category":224},"post","Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[215,218,221],{"name":216,"image":217},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":219,"image":220},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":222,"image":223},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":225,"name":226},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":207,"title":228,"excerpt":229,"to":230,"postedAt":231,"readingTime":232,"image":233,"authors":234,"category":241},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[235,238],{"name":236,"image":237},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":239,"image":240},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":225,"name":226},{"type_key":207,"title":243,"excerpt":244,"to":245,"postedAt":246,"readingTime":212,"image":247,"authors":248,"category":252},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[249,251],{"name":250,"image":237},"Harry Clements",{"name":239,"image":240},{"to":225,"name":226},{"acf_fc_layout":254,"reduced":19,"top_overlap":69,"bottom_underlap":69,"disable_observer":-1,"heading":255,"style":94,"cta_link":256,"cta_text":257,"services":258},"related_services","Related services","\u002Fdigital-marketing\u002F","See all digital marketing services",[259,263,267],{"title":260,"link":261,"description":262},"SEO","\u002Fseo\u002F","SEO improves your organic rankings and supports PPC by increasing your visibility across the search results pages.",{"title":264,"link":265,"description":266},"Digital Marketing Strategy","\u002Fdigital-marketing\u002Fstrategy\u002F","Gather data, unlock insights and plan a digital marketing strategy that’s measurable and delivers results.",{"title":268,"link":269,"description":270},"CRO","\u002Fdigital-experience\u002Fcro\u002F","CRO ensures that you’re generating more conversions and sales from the traffic driven to your site by paid media.",{"acf_fc_layout":272,"reduced":19,"top_overlap":69,"bottom_underlap":69,"disable_observer":-1,"heading":273,"title":274,"intro":275},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":277,"style":187,"image":101,"background_video_hd":101,"background_video_sd":101,"title":278,"heading":279,"intro":280,"award_logos":281,"button_text":6,"button_link":6},"standard","Paid Media Agency","Drive traffic, revenue, and more with award-winning paid media services","\u003Cp>As a \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> paid media agency, our teams of service specialists and multi-channel strategists combine data-driven insights with technology and creativity to deliver high-impact paid media services.\u003C\u002Fp>\n",[282,309],{"image":283,"url":6},{"ID":284,"id":284,"title":285,"filename":286,"filesize":287,"url":288,"link":289,"alt":6,"author":290,"description":6,"caption":6,"name":291,"status":292,"uploaded_to":293,"date":294,"modified":294,"menu_order":287,"mime_type":295,"type":296,"subtype":297,"icon":298,"width":299,"height":300,"sizes":301},39294,"WHITE_GAA_Independent-Agency-of-the-Year-2026","5d9XQVDL-WHITE_GAA_Independent-Agency-of-the-Year-2026.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002F5d9XQVDL-WHITE_GAA_Independent-Agency-of-the-Year-2026.svg","\u002Fpaid-media\u002Fwhite_gaa_independent-agency-of-the-year-2026\u002F","98","white_gaa_independent-agency-of-the-year-2026","inherit",169,"2026-06-15 15:58:08","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",386,323,{"thumbnail":288,"thumbnail-width":302,"thumbnail-height":303,"medium":288,"medium-width":119,"medium-height":304,"medium_large":288,"medium_large-width":305,"medium_large-height":306,"large":288,"large-width":305,"large-height":306,"1536x1536":288,"1536x1536-width":299,"1536x1536-height":300,"2048x2048":288,"2048x2048-width":299,"2048x2048-height":300,"post-thumbnail":288,"post-thumbnail-width":299,"post-thumbnail-height":300,"12_col":288,"12_col-width":299,"12_col-height":300,"default_landscape":288,"default_landscape-width":299,"default_landscape-height":300,"default_portrait":288,"default_portrait-width":299,"default_portrait-height":300,"6_col_and_margin_short":288,"6_col_and_margin_short-width":299,"6_col_and_margin_short-height":300,"11_col_and_margin":288,"11_col_and_margin-width":299,"11_col_and_margin-height":300,"9_col_rectangle":288,"9_col_rectangle-width":299,"9_col_rectangle-height":300,"11_col":288,"11_col-width":299,"11_col-height":300,"staff_image_696_600":288,"staff_image_696_600-width":299,"staff_image_696_600-height":300,"rectangular_thumbnail":288,"rectangular_thumbnail-width":307,"rectangular_thumbnail-height":308},640,533,167,700,583,359,300,{"image":310,"url":6},{"ID":311,"id":311,"title":312,"filename":313,"filesize":287,"url":314,"link":315,"alt":6,"author":290,"description":6,"caption":6,"name":316,"status":292,"uploaded_to":293,"date":317,"modified":317,"menu_order":287,"mime_type":295,"type":296,"subtype":297,"icon":298,"width":299,"height":300,"sizes":318},39296,"WHITE_GAA_Integrated-Agency-of-the-Year-2026","VKtqtB0u-WHITE_GAA_Integrated-Agency-of-the-Year-2026.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002FVKtqtB0u-WHITE_GAA_Integrated-Agency-of-the-Year-2026.svg","\u002Fpaid-media\u002Fwhite_gaa_integrated-agency-of-the-year-2026\u002F","white_gaa_integrated-agency-of-the-year-2026","2026-06-15 15:58:17",{"thumbnail":314,"thumbnail-width":302,"thumbnail-height":303,"medium":314,"medium-width":119,"medium-height":304,"medium_large":314,"medium_large-width":305,"medium_large-height":306,"large":314,"large-width":305,"large-height":306,"1536x1536":314,"1536x1536-width":299,"1536x1536-height":300,"2048x2048":314,"2048x2048-width":299,"2048x2048-height":300,"post-thumbnail":314,"post-thumbnail-width":299,"post-thumbnail-height":300,"12_col":314,"12_col-width":299,"12_col-height":300,"default_landscape":314,"default_landscape-width":299,"default_landscape-height":300,"default_portrait":314,"default_portrait-width":299,"default_portrait-height":300,"6_col_and_margin_short":314,"6_col_and_margin_short-width":299,"6_col_and_margin_short-height":300,"11_col_and_margin":314,"11_col_and_margin-width":299,"11_col_and_margin-height":300,"9_col_rectangle":314,"9_col_rectangle-width":299,"9_col_rectangle-height":300,"11_col":314,"11_col-width":299,"11_col-height":300,"staff_image_696_600":314,"staff_image_696_600-width":299,"staff_image_696_600-height":300,"rectangular_thumbnail":314,"rectangular_thumbnail-width":307,"rectangular_thumbnail-height":308},[320,323,326,328],{"rel":321,"href":322},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F",{"rel":324,"href":322,"hreflang":325},"alternate","en-gb",{"rel":324,"href":322,"hreflang":327},"x-default",{"rel":324,"href":329,"hreflang":330},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fpaid-media\u002F","en-us",[332,335],{"path":333,"name":334},"\u002F","Home",{"path":336,"name":167},null,{"title":338,"script":339,"meta":474,"link":517},"Paid Media Agency | London & Nottingham | Impression",[340],{"type":341,"key":342,"innerHTML":343},"application\u002Fld+json","yoast-json-ld",{"@context":344,"@graph":345},"https:\u002F\u002Fschema.org",[346,356,365,377,444],{"@type":347,"@id":322,"url":322,"name":338,"isPartOf":348,"datePublished":350,"dateModified":351,"description":352,"breadcrumb":353,"inLanguage":355},"WebPage",{"@id":349},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-17T10:02:30+00:00","2026-06-15T15:58:53+00:00","We deliver a multi-channel mix of paid media services to help you reach your audience and convert them into customers. Find out how, today.",{"@id":354},"https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F#breadcrumb","en",{"@type":357,"@id":354,"itemListElement":358},"BreadcrumbList",[359,363],{"@type":360,"position":361,"name":334,"item":362},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":360,"position":364,"name":167},2,{"@type":366,"@id":349,"url":362,"name":367,"description":6,"publisher":368,"inLanguage":370,"potentialAction":371},"WebSite","Impression",{"@id":369},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":372,"target":373,"query-input":376},"SearchAction",{"@type":374,"urlTemplate":375},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":378,"@id":369,"name":367,"url":362,"logo":379,"image":385,"sameAs":386,"@context":390,"email":391,"foundingDate":392,"legalName":393,"vatID":394,"description":395,"telephone":396,"address":397,"location":404,"areaServed":437},"Organization",{"@type":380,"inLanguage":370,"@id":381,"url":382,"contentUrl":382,"width":383,"height":384,"caption":367},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[387,388,389],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":398,"streetAddress":399,"addressLocality":400,"addressRegion":401,"postalCode":402,"addressCountry":403},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[405,414,426],{"@type":406,"name":407,"geo":408,"address":412,"photo":385,"telephone":413},"Place","Impression Digital - Nottingham",{"@type":409,"latitude":410,"longitude":411},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":398,"streetAddress":399,"addressLocality":400,"addressRegion":401,"postalCode":402,"addressCountry":403},"+44 01158 242 212",{"@type":406,"name":415,"geo":416,"address":419,"photo":424,"telephone":425},"Impression Digital - London",{"@type":409,"latitude":417,"longitude":418},"51.50237208377361","-0.09229841534284115",{"@type":398,"streetAddress":420,"addressLocality":421,"addressRegion":422,"postalCode":423,"addressCountry":403},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":406,"name":427,"geo":428,"address":431},"Impression Digital - New York",{"@type":409,"latitude":429,"longitude":430},"40.726722746949","-74.00527778220652",{"@type":398,"streetAddress":432,"addressLocality":433,"addressRegion":434,"postalCode":435,"addressCountry":436},"160 Varick St","New York","NY","10013","USA",[438,441,443],{"@type":439,"name":440},"Country","Worldwide",{"@type":439,"name":442},"GBR",{"@type":439,"name":436},{"@type":445,"mainEntity":446,"@id":473,"url":322},"FAQPage",[447,452,455,458,461,464,467,470],{"@type":448,"name":132,"acceptedAnswer":449},"Question",{"@type":450,"text":451},"Answer","\u003Cp>Paid media is an umbrella term that refers to any kind of paid online advertising. In practice, this might include PPC (paid search and display ads), video advertising and paid social media advertising. Impression successfully manages media spend across the full paid media mix, from prospecting cold audiences to retargeting engaged users.\u003C\u002Fp>",{"@type":448,"name":135,"acceptedAnswer":453},{"@type":450,"text":454},"\u003Cp>Paid media allows you to buy ad space online to promote your business and to achieve KPIs that feed into your wider digital marketing strategy. There are many reasons why you might want to consider investing in paid media. This can be to drive awareness of your brand, traffic to your website, or to sell\u002Fconvert more. Ultimately, paid media management should drive more revenue for your business.\u003C\u002Fp>",{"@type":448,"name":138,"acceptedAnswer":456},{"@type":450,"text":457},"\u003Cp>Paid social is a form of paid online advertising that focuses specifically on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and more. Social media platforms offer extensive audience targeting, allowing you to segment your audience to find the right people who want to know more about your products and services. As a paid ads agency, we help you tap into these powerful advertising opportunities.\u003C\u002Fp>",{"@type":448,"name":141,"acceptedAnswer":459},{"@type":450,"text":460},"\u003Cp>PPC (pay-per-click) is a form of online advertising where websites are charged a set sum each time a user clicks on one of their ads. Commonly referred to as ‘paid search’, it is an umbrella term that offers a wider range of biddable media. Partnering with a paid media specialist allows you to refine your PPC strategy for maximum performance.\u003C\u002Fp>",{"@type":448,"name":144,"acceptedAnswer":462},{"@type":450,"text":463},"\u003Cp>Paid social media advertising enables brands to reach prospects through highly focused targeting options, ensuring that your ads are served to users who are interested. Typically, targeting is based on audience-specific attributes that the platform has available such as demographics and interests.\u003C\u002Fp>\n\u003Cp>Compared to the more common PPC advertising, successful paid social activity relies on a blend of prospecting (cold) and retargeting audiences to deliver profitable ROI.\u003C\u002Fp>",{"@type":448,"name":147,"acceptedAnswer":465},{"@type":450,"text":466},"\u003Cp>Programmatic advertising uses technology to automate the buying of advertising space, instead of traditional methods of digital advertising which often involve a manual set-up process. Using data and algorithms, Programmatic media buying serves ads to the right user, at the right place, at the right time.\u003C\u002Fp>\n\u003Cp>Through programmatic media buying, your brand can reach known and new audiences in new moments. This is achieved through ad placements across channels such as YouTube, display, video, audio, connected TV (CTV), programmatic digital out-of-home (DOOH) and more. The scalability and extensive reach of these ad types allow you to accelerate your brand’s awareness as you become visible to more audiences in different places.\u003C\u002Fp>\n\u003Cp>To re-engage audiences who have shown an interest in your product or service, remarketing efforts complement your brand-led activity, encouraging warm prospects to revisit your website and convert. Using programmatic’s granular audience targeting, you can re-attract your most valuable potential customers, tailoring your strategy to target the opportunities that will deliver the most impactful results.\u003C\u002Fp>\n\u003Cp>Programmatic buying involves an auction process known as real-time bidding (RTB) - advertisers bid on inventory and the winning bid achieves the ad placement. It’s a highly efficient form of media buying because you only bid on the inventory that you want to win.\u003C\u002Fp>\n\u003Cp>There are 3 parties involved in the auction process: the sell-side platform (SSP), the demand-side platform (DSP) and the ad exchanger. The SSP allows publishers to sell their inventory to advertisers, while the DSP enables advertisers to purchase this inventory. The ad exchange facilitates the auction by housing the bidding process.\u003C\u002Fp>",{"@type":448,"name":150,"acceptedAnswer":468},{"@type":450,"text":469},"\u003Cp>We monitor your account closely using a combination of automated alerts and manual checks. Our paid media specialists directly audit your advertising account once per week to gather insights and make changes to protect your investment. Each month, we provide a roadmap of large-scale project work so you know where we're spending our time.\u003C\u002Fp>",{"@type":448,"name":153,"acceptedAnswer":471},{"@type":450,"text":472},"\u003Cp>As a paid media agency, we can provide you with a team of experienced digital talent. We have extensive knowledge in all paid media platforms and can build comprehensive strategies designed specifically to meet your business needs. \u003C\u002Fp>\n\u003Cp>A paid media agency is a good option if you either don’t have a dedicated in-house team or the capacity to build an experienced in-house team, need support for your existing paid media team, or if your team needs specialist training.\u003C\u002Fp>\n\u003Cp>Paid media agencies have established processes when it comes to measuring performance, utilising specialist tools in which you may not ordinarily have access too. We can also deliver best advice and practices in order to get the most out of your digital investment.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fpaid-media\u002F#faqpage",[475,477,480,483,486,488,490,492,494,497,499,502,505,508,511,514],{"name":476,"content":352},"description",{"name":478,"content":479},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":481,"content":482},"og:locale","en_GB",{"property":484,"content":485},"og:type","article",{"property":487,"content":338},"og:title",{"property":489,"content":352},"og:description",{"property":491,"content":322},"og:url",{"property":493,"content":367},"og:site_name",{"property":495,"content":496},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":498,"content":351},"article:modified_time",{"property":500,"content":501},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":503,"content":504},"og:image:width",1200,{"property":506,"content":507},"og:image:height",630,{"property":509,"content":510},"og:image:type","image\u002Fjpeg",{"name":512,"content":513},"twitter:card","summary_large_image",{"name":515,"content":516},"twitter:site","@impressiontalk",[]]