[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Four-work\u002Fwizzair-programmatic":3},{"date":4,"date_gmt":4,"industries":5,"services":7,"coauthors":10,"class_list":12,"acf":21,"head_links":633,"breadcrumbs":634,"head":642},"2024-12-17T17:42:46",[6],29,[8,9],279,10,[11],230,[13,14,15,16,17,18,19,20],"post-31222","case_studies","type-case_studies","status-publish","hentry","industries-travel","services-measurement","services-paid-media",{"hero":22,"page_content_modules":446,"tease_image":581,"tease_background_colour":614,"client_logo":615,"font_colour":632,"kpis":439},{"type":23,"style":24,"image":25,"background_video_hd":86,"background_video_sd":86,"title":87,"heading":88,"intro":89,"award_logos":86,"button_text":32,"button_link":32,"categories":90,"kpis":439},"case-study","dark",{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":32,"author":33,"description":32,"caption":32,"name":34,"status":35,"uploaded_to":36,"date":37,"modified":37,"menu_order":38,"mime_type":39,"type":40,"subtype":41,"icon":42,"width":43,"height":44,"sizes":45},31354,"Wizz","Wizz.jpg",1001711,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&q=90","\u002Four-work\u002Fwizzair-programmatic\u002Fwizz-3\u002F","","12","wizz-3","inherit",31222,"2024-12-12 18:44:00",0,"image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1880,775,{"thumbnail":46,"thumbnail-width":47,"thumbnail-height":47,"medium":48,"medium-width":49,"medium-height":50,"medium_large":51,"medium_large-width":52,"medium_large-height":53,"large":54,"large-width":55,"large-height":56,"1536x1536":57,"1536x1536-width":58,"1536x1536-height":59,"2048x2048":60,"2048x2048-width":61,"2048x2048-height":62,"post-thumbnail":63,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":66,"12_col-width":67,"12_col-height":68,"default_landscape":69,"default_landscape-width":70,"default_landscape-height":71,"default_portrait":72,"default_portrait-width":71,"default_portrait-height":70,"6_col_and_margin_short":73,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":74,"11_col_and_margin-width":75,"11_col_and_margin-height":68,"9_col_rectangle":76,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":79,"11_col-width":80,"11_col-height":68,"staff_image_696_600":81,"staff_image_696_600-width":82,"staff_image_696_600-height":71,"rectangular_thumbnail":83,"rectangular_thumbnail-width":84,"rectangular_thumbnail-height":85},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=scale&h=82&q=90&w=200",200,82,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=scale&h=317&q=90&w=768",768,317,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=scale&h=633&q=90&w=1536",1536,633,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=scale&h=844&q=90&w=2048",2048,844,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,false,"Wizz Air","Brand lift-off! - Reaching for the sky with YouTube Brand Lift for Wizz Air","\u003Cdiv class=\"flex max-w-full flex-col flex-grow\">\n\u003Cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"15ebeaea-d6a9-4a37-b112-0aa8252e7df3\" data-message-model-slug=\"gpt-4o\">\n\u003Cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n\u003Cdiv class=\"markdown prose w-full break-words dark:prose-invert light\">\n\u003Cp>Wizz Air is EMEA’s most environmentally sustainable airline (According to \u003Ca href=\"https:\u002F\u002Fcentreforaviation.com\u002Fabout\u002Fcapa-awards\">CAPA\u003C\u002Fa> – Centre for Aviation Awards for Excellence 2024), run by a team of dedicated aviation professionals. They have one of the most advanced and youngest fleets in the sky with well over 200 aircraft. Their team of amazing professionals from over 100 countries fly you on nearly 1,000 routes to almost 200 destinations in more than 50 countries.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",[91,266,349],{"id":8,"count":92,"description":32,"name":93,"slug":94,"taxonomy":95,"parent":38,"meta":96,"acf":97,"head_links":99,"resource_count":38,"yoast_title":100,"yoast_meta":101,"yoast_json_ld":140,"_links":238,"link":265},3,"Measurement","measurement","services",[],{"sub_title_override":98,"title_override":32},"Measurement case studies",[],"Measurement - Impression",[102,104,107,110,113,116,118,120,123,126,129,132,134,137],{"property":103,"content":100},"title",{"name":105,"content":106},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":108,"content":109},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fservice\u002Fmeasurement\u002F",{"name":111,"content":112},"og:locale","en-GB",{"property":114,"content":115},"og:type","article",{"property":117,"content":100},"og:title",{"property":119,"content":109},"og:url",{"property":121,"content":122},"og:site_name","Impression",{"property":124,"content":125},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":127,"content":128},"og:image:width",1200,{"property":130,"content":131},"og:image:height",630,{"property":133,"content":39},"og:image:type",{"property":135,"content":136},"twitter:card","summary_large_image",{"property":138,"content":139},"twitter:site","@impressiontalk",{"@context":141,"@graph":142},"https:\u002F\u002Fschema.org",[143,151,161,171],{"@type":144,"@id":145,"url":145,"name":100,"isPartOf":146,"breadcrumb":148,"inLanguage":150},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fmeasurement\u002F",{"@id":147},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":149},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fmeasurement\u002F#breadcrumb","en",{"@type":152,"@id":149,"itemListElement":153},"BreadcrumbList",[154,159],{"@type":155,"position":156,"name":157,"item":158},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":155,"position":160,"name":93},2,{"@type":162,"@id":147,"url":158,"name":122,"description":32,"publisher":163,"inLanguage":112,"potentialAction":165},"WebSite",{"@id":164},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":166,"target":167,"query-input":170},"SearchAction",{"@type":168,"urlTemplate":169},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":172,"@id":164,"name":122,"url":158,"logo":173,"image":179,"sameAs":180,"@context":184,"email":185,"foundingDate":186,"legalName":187,"vatID":188,"description":189,"telephone":190,"address":191,"location":198,"areaServed":231},"Organization",{"@type":174,"inLanguage":112,"@id":175,"url":176,"contentUrl":176,"width":177,"height":178,"caption":122},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[181,182,183],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[199,208,220],{"@type":200,"name":201,"geo":202,"address":206,"photo":179,"telephone":207},"Place","Impression Digital - Nottingham",{"@type":203,"latitude":204,"longitude":205},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},"+44 01158 242 212",{"@type":200,"name":209,"geo":210,"address":213,"photo":218,"telephone":219},"Impression Digital - London",{"@type":203,"latitude":211,"longitude":212},"51.50237208377361","-0.09229841534284115",{"@type":192,"streetAddress":214,"addressLocality":215,"addressRegion":216,"postalCode":217,"addressCountry":197},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":200,"name":221,"geo":222,"address":225},"Impression Digital - New York",{"@type":203,"latitude":223,"longitude":224},"40.726722746949","-74.00527778220652",{"@type":192,"streetAddress":226,"addressLocality":227,"addressRegion":228,"postalCode":229,"addressCountry":230},"160 Varick St","New York","NY","10013","USA",[232,235,237],{"@type":233,"name":234},"Country","Worldwide",{"@type":233,"name":236},"GBR",{"@type":233,"name":230},{"self":239,"collection":249,"about":252,"wp:post_type":255,"curies":260},[240],{"href":241,"targetHints":242},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices\u002F279",{"allow":243},[244,245,246,247,248],"GET","POST","PUT","PATCH","DELETE",[250],{"href":251},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices",[253],{"href":254},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fservices",[256,258],{"href":257},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?services=279",{"href":259},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?services=279",[261],{"name":262,"href":263,"templated":264},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",true,"\u002Four-work\u002Fservice\u002Fmeasurement\u002F",{"id":9,"count":267,"description":32,"name":268,"slug":269,"taxonomy":95,"parent":38,"meta":270,"acf":271,"head_links":273,"resource_count":38,"yoast_title":274,"yoast_meta":275,"yoast_json_ld":298,"_links":331,"link":348},53,"Paid Media","paid-media",[],{"sub_title_override":272,"title_override":32},"Paid Media Case Studies",[],"Paid Media Case Studies - Impression",[276,277,280,281,283,284,285,286,288,289,290,291,292,293,294,295,297],{"property":103,"content":274},{"property":278,"content":279},"description","Read our case studies and campaigns on our paid media services. Learn how we utilised paid search, paid social ads, and digital advertising to achieve success.",{"name":105,"content":106},{"property":108,"content":282},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fservice\u002Fpaid-media\u002F",{"name":111,"content":112},{"property":114,"content":115},{"property":117,"content":274},{"property":287,"content":279},"og:description",{"property":119,"content":282},{"property":121,"content":122},{"property":124,"content":125},{"property":127,"content":128},{"property":130,"content":131},{"property":133,"content":39},{"property":135,"content":136},{"property":296,"content":279},"twitter:description",{"property":138,"content":139},{"@context":141,"@graph":299},[300,305,309,313],{"@type":144,"@id":301,"url":301,"name":274,"isPartOf":302,"description":279,"breadcrumb":303,"inLanguage":150},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fpaid-media\u002F",{"@id":147},{"@id":304},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fpaid-media\u002F#breadcrumb",{"@type":152,"@id":304,"itemListElement":306},[307,308],{"@type":155,"position":156,"name":157,"item":158},{"@type":155,"position":160,"name":268},{"@type":162,"@id":147,"url":158,"name":122,"description":32,"publisher":310,"inLanguage":112,"potentialAction":311},{"@id":164},{"@type":166,"target":312,"query-input":170},{"@type":168,"urlTemplate":169},{"@type":172,"@id":164,"name":122,"url":158,"logo":314,"image":179,"sameAs":315,"@context":184,"email":185,"foundingDate":186,"legalName":187,"vatID":188,"description":189,"telephone":190,"address":316,"location":317,"areaServed":327},{"@type":174,"inLanguage":112,"@id":175,"url":176,"contentUrl":176,"width":177,"height":178,"caption":122},[181,182,183],{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},[318,321,324],{"@type":200,"name":201,"geo":319,"address":320,"photo":179,"telephone":207},{"@type":203,"latitude":204,"longitude":205},{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},{"@type":200,"name":209,"geo":322,"address":323,"photo":218,"telephone":219},{"@type":203,"latitude":211,"longitude":212},{"@type":192,"streetAddress":214,"addressLocality":215,"addressRegion":216,"postalCode":217,"addressCountry":197},{"@type":200,"name":221,"geo":325,"address":326},{"@type":203,"latitude":223,"longitude":224},{"@type":192,"streetAddress":226,"addressLocality":227,"addressRegion":228,"postalCode":229,"addressCountry":230},[328,329,330],{"@type":233,"name":234},{"@type":233,"name":236},{"@type":233,"name":230},{"self":332,"collection":337,"about":339,"wp:post_type":341,"curies":346},[333],{"href":334,"targetHints":335},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices\u002F10",{"allow":336},[244,245,246,247,248],[338],{"href":251},[340],{"href":254},[342,344],{"href":343},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?services=10",{"href":345},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?services=10",[347],{"name":262,"href":263,"templated":264},"\u002Four-work\u002Fservice\u002Fpaid-media\u002F",{"id":6,"count":350,"description":351,"name":352,"slug":353,"taxonomy":354,"parent":38,"meta":355,"acf":356,"head_links":359,"resource_count":92,"yoast_title":360,"yoast_meta":361,"yoast_json_ld":380,"_links":413,"link":438},25,"Browse digital marketing case studies from our travel and tourism clients. Like the results that you see? Get in touch today to discuss how we can help you achieve your unique business goals. ","Travel","travel","industries",[],{"sub_title_override":357,"title_override":358},"Trusted by the world's most exciting and ambitious travel brands","Travel & Tourism Case Studies",[],"Travel and Tourism Digital Marketing Case Studies | Impression",[362,363,365,366,368,369,370,371,372,373,374,375,376,377,378,379],{"property":103,"content":360},{"property":278,"content":364},"Browse our travel and tourism digital marketing campaigns and case studies. See how helped travel and tourism clients achieve their unique business goals.",{"name":105,"content":106},{"property":108,"content":367},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Ftravel\u002F",{"name":111,"content":112},{"property":114,"content":115},{"property":117,"content":360},{"property":287,"content":364},{"property":119,"content":367},{"property":121,"content":122},{"property":124,"content":125},{"property":127,"content":128},{"property":130,"content":131},{"property":133,"content":39},{"property":135,"content":136},{"property":138,"content":139},{"@context":141,"@graph":381},[382,387,391,395],{"@type":144,"@id":383,"url":383,"name":360,"isPartOf":384,"description":364,"breadcrumb":385,"inLanguage":150},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Ftravel\u002F",{"@id":147},{"@id":386},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Ftravel\u002F#breadcrumb",{"@type":152,"@id":386,"itemListElement":388},[389,390],{"@type":155,"position":156,"name":157,"item":158},{"@type":155,"position":160,"name":352},{"@type":162,"@id":147,"url":158,"name":122,"description":32,"publisher":392,"inLanguage":112,"potentialAction":393},{"@id":164},{"@type":166,"target":394,"query-input":170},{"@type":168,"urlTemplate":169},{"@type":172,"@id":164,"name":122,"url":158,"logo":396,"image":179,"sameAs":397,"@context":184,"email":185,"foundingDate":186,"legalName":187,"vatID":188,"description":189,"telephone":190,"address":398,"location":399,"areaServed":409},{"@type":174,"inLanguage":112,"@id":175,"url":176,"contentUrl":176,"width":177,"height":178,"caption":122},[181,182,183],{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},[400,403,406],{"@type":200,"name":201,"geo":401,"address":402,"photo":179,"telephone":207},{"@type":203,"latitude":204,"longitude":205},{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},{"@type":200,"name":209,"geo":404,"address":405,"photo":218,"telephone":219},{"@type":203,"latitude":211,"longitude":212},{"@type":192,"streetAddress":214,"addressLocality":215,"addressRegion":216,"postalCode":217,"addressCountry":197},{"@type":200,"name":221,"geo":407,"address":408},{"@type":203,"latitude":223,"longitude":224},{"@type":192,"streetAddress":226,"addressLocality":227,"addressRegion":228,"postalCode":229,"addressCountry":230},[410,411,412],{"@type":233,"name":234},{"@type":233,"name":236},{"@type":233,"name":230},{"self":414,"collection":419,"about":422,"wp:post_type":425,"curies":436},[415],{"href":416,"targetHints":417},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F29",{"allow":418},[244,245,246,247,248],[420],{"href":421},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries",[423],{"href":424},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Findustries",[426,428,430,432,434],{"href":427},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=29",{"href":429},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=29",{"href":431},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=29",{"href":433},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=29",{"href":435},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=29",[437],{"name":262,"href":263,"templated":264},"\u002Four-work\u002Findustry\u002Ftravel\u002F",[440,443],{"kpi":441,"description":442},"17%","Increase in brand awareness ",{"kpi":444,"description":445},"39%","Lift in searches for key brand terms",[447,457,464,469,482,537,576],{"acf_fc_layout":448,"reduced":264,"top_overlap":449,"bottom_underlap":450,"disable_observer":-1,"style":451,"layout":452,"heading":453,"intro":454,"cta_text":32,"cta_link":32,"columns":455,"show_steps":86,"grid_items":456},"large_column_text","none","small","blue","logo_grid","The Challenge","\u003Cp>Wizz Air, one of Europe’s leading ultra-low-cost airlines, constantly seeks innovative ways to engage its audience. In the highly competitive travel market, maximising reach and awareness is vital, and every impression matters.\u003C\u002Fp>\n\u003Cp>To ensure the brand stays top-of-mind when customers book travel, it’s crucial to communicate their message early in the customer journey. With this goal, Wizz Air launched a brand campaign focused on more than just reach and views, aiming to understand how their advertising shaped customer perceptions.\u003C\u002Fp>\n\u003Cp>Wizz Air partnered with Impression to run a Fall campaign designed to boost awareness ahead of the winter travel season. Impression recommended YouTube as a key channel, as it was the second most popular platform for their audience after Facebook, with 60% regularly consuming content there. This approach also enabled Brand and Search Lift measurement, providing valuable insights into how the campaign influenced customer behaviour from awareness to conversion.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":458,"reduced":264,"top_overlap":450,"bottom_underlap":450,"disable_observer":-1,"style":-1,"layout":-1,"size":459,"container":460,"gutter":-1,"left_gutter":461,"position":32,"image":462,"image_width":67,"image_height":68,"alt":463},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz-laptop.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","Wizz-laptop",{"acf_fc_layout":448,"reduced":264,"top_overlap":450,"bottom_underlap":450,"disable_observer":-1,"style":465,"layout":452,"heading":466,"intro":467,"cta_text":32,"cta_link":32,"columns":455,"show_steps":86,"grid_items":468},"blue_background","The Strategy","\u003Cp>Wizz Air’s primary goal was to enhance brand awareness in three key growth markets: Italy, Poland, and the UK. \u003C\u002Fp>\n\u003Cp>To achieve this, we planned a multi-channel strategy prioritising YouTube to deliver instream, bumper and in-feed video ads, targeting budget travellers and users in-market for travel to Wizz destinations. YouTube activity activated via DV360 allowed us to measure the impact of our performance beyond in-platform metrics by unlocking Brand Lift and Search Lift studies.\u003C\u002Fp>\n\u003Cp>As well as YouTube, our multi-channel campaign included open exchange display activity focused on reaching audiences interested in budget travel and browsing competitors, to extend the campaign’s reach. We also leveraged Spotify to engage consumers with audio content and unlock an additional opportunity for Brand Lift measurement.\u003C\u002Fp>\n\u003Cp>We hypothesised that conducting Brand Lift & Search Lift studies would provide valuable insights into the effectiveness of our campaigns. This information will help us make informed decisions regarding our campaign strategy for the client moving forward.\u003C\u002Fp>\n",[],{"acf_fc_layout":470,"reduced":264,"top_overlap":450,"bottom_underlap":450,"disable_observer":-1,"heading":471,"intro":472,"columns":473,"style":24,"layout":474,"grid_items":475},"linked_content_grid","Test results","\u003Cp>Throughout these tests, we gained valuable insights into our performance, revealing that our YouTube ads are positively influencing searches for key search terms across the Google ecosystem. Overall, we observed an increase in brand awareness across 2\u002F3 key markets, particularly among female audiences and older demographics.\u003C\u002Fp>\n","2","left-margin",[476,479],{"title":477,"content":478,"link":32},"Brand lift","\u003Cp>The YouTube campaign drove a significant uplift in Brand Lift metrics across two of our three key markets. In Italy, we saw a 17% increase in brand awareness among audiences interested in travel destinations, while in Poland, ad recall lifted by an impressive 30%.\u003C\u002Fp>\n\u003Cp>We also observed some intriguing market-specific nuances. In Poland, older demographics showed a stronger response, with ad recall among the 65+ age group rising by 42%, compared to their younger counterparts. Meanwhile, in Italy, the awareness lift was 20% higher among females than males, highlighting distinct audience motivations across the two regions.\u003C\u002Fp>\n",{"title":480,"content":481,"link":32},"Search lift","\u003Cp>Search lift was detected in all markets, showing that exposure to the YouTube ad resulted in increased search behaviours. The UK saw the highest lift in searches for the terms ‘Wizz’ and ‘Wizz Air’, boasting an overall lift of 39%. This trend was also supported by the findings in Italy and Poland which saw a search lift of 25% and 15% respectively.\u003C\u002Fp>\n\u003Cp>Similarly to the Brand Lift results, we saw the strongest lifts amongst the female demographic and within older demographics, indicating that these groups are the most receptive to YouTube advertising.\u003C\u002Fp>\n",{"acf_fc_layout":483,"reduced":264,"top_overlap":450,"bottom_underlap":450,"disable_observer":-1,"heading":484,"layout":485,"cta_text":486,"style":487,"featured_post":-1,"posts":488},"blogs_module","Paid Media blogs","full-width","Read all articles","light",[489,509,526],{"title":490,"excerpt":491,"to":492,"postedAt":493,"readingTime":494,"image":495,"authors":496,"category":506},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[497,500,503],{"name":498,"image":499},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":501,"image":502},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":504,"image":505},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":507,"name":508},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"title":510,"excerpt":511,"to":512,"postedAt":513,"readingTime":514,"image":515,"authors":516,"category":523},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[517,520],{"name":518,"image":519},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":521,"image":522},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":524,"name":525},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"title":527,"excerpt":528,"to":529,"postedAt":530,"readingTime":494,"image":531,"authors":532,"category":536},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[533,535],{"name":534,"image":519},"Harry Clements",{"name":521,"image":522},{"to":524,"name":525},{"acf_fc_layout":14,"reduced":264,"top_overlap":450,"bottom_underlap":449,"disable_observer":-1,"heading":538,"cta_text":539,"cta_link":540,"case_studies":541},"More case studies","View our work","\u002Four-work\u002F",[542,554,566],{"id":543,"title":544,"industries":545,"services":546,"clientName":547,"clientLogo":548,"clientLogoWidth":49,"clientLogoHeight":549,"colour":550,"fontColour":487,"image":551,"imageWidth":52,"imageHeight":552,"to":553},29465,"Incrementality test proves the value of social media advertising ",[352],[93],"Norse Atlantic Airways Incrementality","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg",60,"#1b4869","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FNorse-Incrementality.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fnorse-atlantic-airways-incrementality\u002F",{"id":555,"title":556,"industries":557,"services":559,"clientName":560,"clientLogo":561,"clientLogoWidth":49,"clientLogoHeight":562,"colour":563,"fontColour":24,"image":564,"imageWidth":52,"imageHeight":552,"to":565},29303,"Paid Media strategy delivers 606% uplift in revenue",[558],"Health",[268],"Nourished","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FNourished.svg",18,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FNourished.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnourished-paid-media\u002F",{"id":567,"title":568,"industries":569,"services":570,"clientName":571,"clientLogo":572,"clientLogoWidth":49,"clientLogoHeight":549,"colour":573,"fontColour":24,"image":574,"imageWidth":52,"imageHeight":552,"to":575},29960,"Weather-triggered DOOH primes brand engagement and digital action for Norse Atlantic Airways",[352],[268],"Norse Caribbean","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg","#cee6fc","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FCoEbmbfm-Norse-Caribbean.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fnorse-programmatic\u002F",{"acf_fc_layout":577,"reduced":264,"top_overlap":449,"bottom_underlap":449,"disable_observer":-1,"heading":578,"title":579,"intro":580},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":582,"id":582,"title":583,"filename":584,"filesize":585,"url":586,"link":587,"alt":32,"author":33,"description":32,"caption":32,"name":588,"status":35,"uploaded_to":36,"date":589,"modified":589,"menu_order":38,"mime_type":590,"type":40,"subtype":591,"icon":42,"width":592,"height":593,"sizes":594},32462,"Wizz-new","Wizz-new.png",391905,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fwizzair-programmatic\u002Fwizz-new\u002F","wizz-new","2025-03-13 14:26:43","image\u002Fpng","png",940,560,{"thumbnail":595,"thumbnail-width":47,"thumbnail-height":47,"medium":596,"medium-width":49,"medium-height":597,"medium_large":598,"medium_large-width":52,"medium_large-height":552,"large":599,"large-width":55,"large-height":56,"1536x1536":600,"1536x1536-width":58,"1536x1536-height":601,"2048x2048":602,"2048x2048-width":61,"2048x2048-height":603,"post-thumbnail":604,"post-thumbnail-width":64,"post-thumbnail-height":65,"12_col":605,"12_col-width":67,"12_col-height":68,"default_landscape":606,"default_landscape-width":70,"default_landscape-height":71,"default_portrait":607,"default_portrait-width":71,"default_portrait-height":70,"6_col_and_margin_short":608,"6_col_and_margin_short-width":64,"6_col_and_margin_short-height":68,"11_col_and_margin":609,"11_col_and_margin-width":75,"11_col_and_margin-height":68,"9_col_rectangle":610,"9_col_rectangle-width":77,"9_col_rectangle-height":78,"11_col":611,"11_col-width":80,"11_col-height":68,"staff_image_696_600":612,"staff_image_696_600-width":82,"staff_image_696_600-height":71,"rectangular_thumbnail":613,"rectangular_thumbnail-width":84,"rectangular_thumbnail-height":85},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=scale&h=119&q=90&w=200",119,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=scale&h=458&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=scale&h=915&q=90&w=1536",915,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=scale&h=1220&q=90&w=2048",1220,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FWizz-new.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","#c6007e",{"ID":616,"id":616,"title":27,"filename":617,"filesize":38,"url":618,"link":619,"alt":32,"author":33,"description":32,"caption":32,"name":620,"status":35,"uploaded_to":36,"date":621,"modified":621,"menu_order":38,"mime_type":622,"type":40,"subtype":623,"icon":42,"width":624,"height":625,"sizes":626},31351,"Wizz.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.svg","\u002Four-work\u002Fwizzair-programmatic\u002Fwizz\u002F","wizz","2024-12-12 18:36:33","image\u002Fsvg+xml","svg+xml",76,35,{"thumbnail":618,"thumbnail-width":627,"thumbnail-height":628,"medium":618,"medium-width":49,"medium-height":629,"medium_large":618,"medium_large-width":630,"medium_large-height":631,"large":618,"large-width":630,"large-height":631,"1536x1536":618,"1536x1536-width":624,"1536x1536-height":625,"2048x2048":618,"2048x2048-width":624,"2048x2048-height":625,"post-thumbnail":618,"post-thumbnail-width":624,"post-thumbnail-height":625,"12_col":618,"12_col-width":624,"12_col-height":625,"default_landscape":618,"default_landscape-width":624,"default_landscape-height":625,"default_portrait":618,"default_portrait-width":624,"default_portrait-height":625,"6_col_and_margin_short":618,"6_col_and_margin_short-width":624,"6_col_and_margin_short-height":625,"11_col_and_margin":618,"11_col_and_margin-width":624,"11_col_and_margin-height":625,"9_col_rectangle":618,"9_col_rectangle-width":624,"9_col_rectangle-height":625,"11_col":618,"11_col-width":624,"11_col-height":625,"staff_image_696_600":618,"staff_image_696_600-width":624,"staff_image_696_600-height":625,"rectangular_thumbnail":618,"rectangular_thumbnail-width":624,"rectangular_thumbnail-height":625},640,295,92,700,323,"auto",[],[635,637,639],{"path":636,"name":157},"\u002F",{"path":540,"name":638},"Our Work",{"path":640,"name":641},null,"WizzAir Programmatic",{"title":643,"script":644,"meta":702,"link":721},"Reaching for the sky with YouTube Brand Lift for Wizz Air | Case study",[645],{"type":646,"key":647,"innerHTML":648},"application\u002Fld+json","yoast-json-ld",{"@context":141,"@graph":649},[650,662,667,673,677,695],{"@type":651,"@id":652,"isPartOf":653,"author":655,"headline":641,"datePublished":657,"dateModified":658,"mainEntityOfPage":659,"wordCount":160,"publisher":660,"inLanguage":112},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fwizzair-programmatic\u002F#article",{"@id":654},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fwizzair-programmatic\u002F",{"name":504,"@id":656},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F26ecfe512229c989c384301d765ff272","2024-12-17T17:42:46+00:00","2025-09-10T12:12:46+00:00",{"@id":654},{"@id":661},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@type":663,"@id":654,"url":654,"name":643,"isPartOf":664,"datePublished":657,"dateModified":658,"breadcrumb":665,"inLanguage":150},"WebPage",{"@id":147},{"@id":666},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fwizzair-programmatic\u002F#breadcrumb",{"@type":152,"@id":666,"itemListElement":668},[669,670,672],{"@type":155,"position":156,"name":157,"item":158},{"@type":155,"position":160,"name":638,"item":671},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002F",{"@type":155,"position":92,"name":641},{"@type":162,"@id":147,"url":158,"name":122,"description":32,"publisher":674,"inLanguage":112,"potentialAction":675},{"@id":164},{"@type":166,"target":676,"query-input":170},{"@type":168,"urlTemplate":169},{"@type":172,"@id":164,"name":122,"url":158,"logo":678,"image":179,"sameAs":679,"@context":184,"email":185,"foundingDate":186,"legalName":187,"vatID":188,"description":189,"telephone":190,"address":680,"location":681,"areaServed":691},{"@type":174,"inLanguage":112,"@id":175,"url":176,"contentUrl":176,"width":177,"height":178,"caption":122},[181,182,183],{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},[682,685,688],{"@type":200,"name":201,"geo":683,"address":684,"photo":179,"telephone":207},{"@type":203,"latitude":204,"longitude":205},{"@type":192,"streetAddress":193,"addressLocality":194,"addressRegion":195,"postalCode":196,"addressCountry":197},{"@type":200,"name":209,"geo":686,"address":687,"photo":218,"telephone":219},{"@type":203,"latitude":211,"longitude":212},{"@type":192,"streetAddress":214,"addressLocality":215,"addressRegion":216,"postalCode":217,"addressCountry":197},{"@type":200,"name":221,"geo":689,"address":690},{"@type":203,"latitude":223,"longitude":224},{"@type":192,"streetAddress":226,"addressLocality":227,"addressRegion":228,"postalCode":229,"addressCountry":230},[692,693,694],{"@type":233,"name":234},{"@type":233,"name":236},{"@type":233,"name":230},{"@type":696,"@id":697,"name":504,"image":698,"url":701},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F26ecfe512229c989c384301d765ff272",{"@type":174,"inLanguage":112,"@id":699,"url":700,"contentUrl":700,"caption":504},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9667e97e692aa4ad5f616031781c8e6492","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fharriet-howarth\u002F",[703,704,706,707,708,709,710,713,715,716,717,718,719,720],{"name":105,"content":106},{"property":111,"content":705},"en_GB",{"property":114,"content":115},{"property":117,"content":643},{"property":119,"content":654},{"property":121,"content":122},{"property":711,"content":712},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":714,"content":658},"article:modified_time",{"property":124,"content":125},{"property":127,"content":128},{"property":130,"content":131},{"property":133,"content":39},{"name":135,"content":136},{"name":138,"content":139},[]]