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The remit of our work has since expanded to include generating marketing-qualified leads.\u003C\u002Fp>\n","2",[461,463,465,467],{"text":32,"title":462},"Achieve a 100% uplift in page 1 rankings for core keywords",{"text":32,"title":464},"Increase organic sessions by 50%",{"text":32,"title":466},"Grow on-site conversions by 50%",{"text":32,"title":468},"Capture strategically significant featured snippets",{"acf_fc_layout":470,"reduced":266,"top_overlap":454,"bottom_underlap":454,"disable_observer":-1,"style":-1,"layout":-1,"size":471,"container":472,"gutter":-1,"left_gutter":473,"position":32,"image":474,"image_width":67,"image_height":68,"alt":475},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","Tensar",{"acf_fc_layout":452,"reduced":266,"top_overlap":454,"bottom_underlap":454,"disable_observer":-1,"style":477,"layout":478,"heading":479,"intro":480,"cta_text":32,"cta_link":32,"columns":481,"show_steps":86,"grid_items":482},"blue_background","logo_grid","The Strategy","\u003Cp>\u003Cb>We first proposed and implemented a subdomain migration, consolidating pre-existing authority to tensar.co.uk. Our strategy then pivoted to focus on keyword ranking growth and increasing on-site conversions.\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>The team immediately saw the opportunity that informational content presented for Tensar: whilst the search demand behind its specialised offering has a natural ceiling, we discovered a wealth of topics that would attract in-market audiences further up the funnel. Working closely with the UK marketing division, we accelerated content production and soon surpassed our initial targets.\u003C\u002Fp>\n\u003Cp>Our informational content work has been complemented by a clear and consistent focus on the company’s commercial strategy. Since the start of the partnership, Impression’s optimisations have supported Tensar in achieving position 1 rankings for most of its non-branded product keywords. We have also helped to launch two new products: \u003Ca href=\"https:\u002F\u002Fwww.tensar.co.uk\u002Ftensarplus\">Tensar+\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.tensar.co.uk\u002Fsolutions\u002Fgeogrids\u002Finterax-geogrids\">Tensar InterAx®\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>The keys to our success have been mutual trust and strong lines of communication between the account team and our contact. These qualities have led to the quick implementation of recommendations, enabling us to deliver tangible results right from the outset.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":484,"reduced":266,"top_overlap":454,"bottom_underlap":453,"disable_observer":-1,"heading":485,"intro":486,"columns":481,"style":24,"layout":487,"grid_items":488},"linked_content_grid","The Results","\u003Cp>In the first year and a half, Tensar’s organic keywords in positions 1-3 have risen from 78 to 778. The equivalent PPC value of the site’s yearly organic traffic has increased from $28,584 to $303,516, whilst on-site conversions have seen an almost threefold uplift YoY.\u003C\u002Fp>\n\u003Cp>The strength of the partnership and the brand’s confidence in our ability to deliver results has been reflected in the agreement of a long-term retainer.\u003C\u002Fp>\n","left-margin",[489,491,493,495],{"title":442,"content":490,"link":32},"\u003Cp>Increase in position #1-3 keywords so far\u003C\u002Fp>\n",{"title":445,"content":492,"link":32},"\u003Cp>Increase in organic sessions YoY\u003C\u002Fp>\n",{"title":448,"content":494,"link":32},"\u003Cp>Increase in on-site conversions YoY\u003C\u002Fp>\n",{"title":496,"content":497,"link":32},"130+","\u003Cp>New featured snippets captured and counting\u003C\u002Fp>\n",{"acf_fc_layout":499,"reduced":266,"top_overlap":453,"bottom_underlap":453,"disable_observer":-1,"style":500,"layout":487,"testimonials":501},"testimonials","white",[502],{"quote":503,"logo":504,"logo_width":505,"logo_height":505,"author":506,"byline":507},"\u003Cp>When you begin to work with Impression, you understand why they're an SEO industry leader. 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This has allowed us to achieve fantastic results in our first year.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Ftensar-logo.svg",640,"James Kearsley","Global Website & SEO Manager, Tensar",{"acf_fc_layout":14,"reduced":266,"top_overlap":453,"bottom_underlap":453,"disable_observer":-1,"heading":509,"cta_text":510,"cta_link":511,"case_studies":512},"Related Case Studies","See our work","\u002Four-work\u002F",[513,530,542],{"id":514,"title":515,"industries":516,"services":518,"clientName":523,"clientLogo":524,"clientLogoWidth":49,"clientLogoHeight":525,"colour":526,"fontColour":24,"image":527,"imageWidth":52,"imageHeight":528,"to":529},25104,"Integrated digital strategy achieves 600% increase in sales for new Airline ",[517],"Travel",[519,520,521,93,522],"Analytics","CRO","Paid Media","Strategy","Norse Atlantic Airways Integrated","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg",60,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FNorse-Incrementality2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002F",{"id":531,"title":532,"industries":533,"services":536,"clientName":537,"clientLogo":538,"clientLogoWidth":49,"clientLogoHeight":49,"colour":539,"fontColour":24,"image":540,"imageWidth":52,"imageHeight":528,"to":541},15676,"SEO strategy supports long term growth",[534,535],"Luxury & Beauty","Retail",[93],"Clarins","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FzFAbqsVC-Clarins.svg","#f7e7e6","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fclarins\u002F",{"id":543,"title":544,"industries":545,"services":547,"clientName":549,"clientLogo":550,"clientLogoWidth":49,"clientLogoHeight":551,"colour":552,"fontColour":24,"image":553,"imageWidth":52,"imageHeight":528,"to":554},7488,"Master jeweller unlocks £1m in monthly revenue",[546,534],"Fashion",[548,93],"Digital PR","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"acf_fc_layout":556,"reduced":266,"top_overlap":453,"bottom_underlap":453,"disable_observer":-1,"heading":557,"title":558,"intro":559},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":561,"id":561,"title":27,"filename":562,"filesize":563,"url":564,"link":565,"alt":32,"author":33,"description":32,"caption":32,"name":566,"status":35,"uploaded_to":36,"date":567,"modified":567,"menu_order":38,"mime_type":568,"type":40,"subtype":569,"icon":42,"width":570,"height":571,"sizes":572},26376,"Tensar-new.png",581994,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar-new.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Ftensar\u002Ftensar-new-2\u002F","tensar-new-2","2023-12-12 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