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Several months of testing and learning followed.\u003C\u002Fp>\n\u003Cp>The insights we gained have since formed the basis of our integrated, cross-channel approach to generative engine optimisation (GEO) services.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":466,"reduced":270,"top_overlap":458,"bottom_underlap":458,"disable_observer":-1,"style":-1,"layout":-1,"size":467,"container":468,"gutter":-1,"left_gutter":469,"position":32,"image":470,"image_width":67,"image_height":68,"alt":27},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FKolscWsZ-Tensar-GEO.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":456,"reduced":270,"top_overlap":458,"bottom_underlap":458,"disable_observer":-1,"style":472,"layout":473,"heading":474,"intro":475,"cta_text":32,"cta_link":32,"columns":476,"show_steps":270,"grid_items":477},"blue_background","content_grid","The strategy","\u003Cp>We ran a range of experiments as part of our GEO strategy – all with the goal of improving Tensar’s AI Overview visibility. Based on search industry research, we tested tactics spanning content, technical, and brand authority: \u003C\u002Fp>\n","3",[478,480,482,484,486],{"text":32,"title":479},"Using Tensar’s in-house expertise to add unique, original insights to pages.",{"text":32,"title":481},"Formatting content as bitesize Q&As for clarity and readability.",{"text":32,"title":483},"Adding new copy to address the subtopics mentioned in overviews head on.",{"text":32,"title":485},"Earning links and mentions naturally with valuable, helpful informational content.",{"text":32,"title":487},"Implementing relevant schema where this wasn’t already present.",{"acf_fc_layout":489,"reduced":270,"top_overlap":458,"bottom_underlap":457,"disable_observer":-1,"heading":490,"intro":491,"columns":476,"style":24,"layout":492,"grid_items":493},"linked_content_grid","The results","\u003Cp>Working closely with Tensar, we identified which AI Overviews were most relevant and captured citations. After 12 months of work, together we had secured:\u003C\u002Fp>\n","left-margin",[494,496,498],{"title":446,"content":495,"link":32},"\u003Cp>AI Overview citations globally (Ahrefs)\u003C\u002Fp>\n",{"title":449,"content":497,"link":32},"\u003Cp>Organic clicks via AI Overview keywords (Google Search Console)\u003C\u002Fp>\n",{"title":452,"content":499,"link":32},"\u003Cp>Organic impressions across AI Overview keywords (Google Search Console)\u003C\u002Fp>\n",{"acf_fc_layout":501,"reduced":270,"top_overlap":457,"bottom_underlap":458,"disable_observer":-1,"style":502,"layout":492,"testimonials":503},"testimonials","light",[504],{"quote":505,"logo":506,"logo_width":507,"logo_height":507,"author":508,"byline":509},"\u003Cp>We’ve partnered with Impression for several years and consistently seen strong organic growth. When AI Overviews launched and began impacting our metrics, Jonathan and his team quickly developed a tailored strategy. 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We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":599,"id":599,"title":27,"filename":600,"filesize":601,"url":602,"link":603,"alt":32,"author":33,"description":32,"caption":32,"name":604,"status":35,"uploaded_to":36,"date":605,"modified":605,"menu_order":38,"mime_type":606,"type":40,"subtype":607,"icon":42,"width":608,"height":609,"sizes":610},34349,"Tensar-GEO.png",501940,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FTensar-GEO.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Ftensar-geo\u002Ftensar-geo\u002F","tensar-geo","2025-08-26 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