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This, plus increasing competitor visibility, presented Queensmith with new challenges to combat.\u003C\u002Fp>\n\u003Cp>In order to reignite performance and better serve their online audience, they tasked Impression to support them with a site migration to convert the website from one that collected enquiries to an ecommerce store.\u003C\u002Fp>\n\u003Cp>The first challenge was to conduct the migration whilst successfully maintaining organic performance. The second was to improve it.\u003C\u002Fp>\n\u003Cp>To measure success, we worked towards the following marketing objectives:\u003C\u002Fp>\n","1",[583,585,587,589],{"text":35,"title":584},"Achieve an average monthly revenue of £1m",{"text":35,"title":586},"Increase organic users by 55%",{"text":35,"title":588},"Increase tracked related keyword terms to positions #1-3",{"text":35,"title":590},"Increase the number of page 1 keywords by 100%",{"acf_fc_layout":592,"reduced":303,"top_overlap":576,"bottom_underlap":576,"disable_observer":-1,"style":-1,"layout":-1,"size":593,"container":594,"gutter":-1,"left_gutter":595,"position":35,"image":596,"image_width":69,"image_height":70,"alt":597},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVUue08NR-Queensmith-1.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","Queensmith (1)",{"acf_fc_layout":574,"reduced":303,"top_overlap":576,"bottom_underlap":576,"disable_observer":-1,"style":599,"layout":578,"heading":600,"intro":601,"cta_text":35,"cta_link":35,"columns":581,"show_steps":303,"grid_items":602},"blue_background","The Strategy","\u003Cp>We supported Queensmith’s internal teams to ensure \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> best practices were considered at every stage of the migration. 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