[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Four-work\u002Fprecursive":3},{"date":4,"date_gmt":4,"industries":5,"services":7,"coauthors":9,"class_list":11,"acf":19,"head_links":579,"breadcrumbs":580,"head":587},"2024-06-11T08:37:59",[6],35,[8],8,[10],164,[12,13,14,15,16,17,18],"post-28686","case_studies","type-case_studies","status-publish","hentry","industries-saas","services-seo",{"hero":20,"page_content_modules":375,"tease_image":527,"tease_background_colour":559,"client_logo":560,"font_colour":578,"kpis":365},{"type":21,"style":22,"image":23,"background_video_hd":84,"background_video_sd":84,"title":25,"heading":85,"intro":86,"award_logos":84,"button_text":30,"button_link":30,"categories":87,"kpis":365},"case-study","dark",{"ID":24,"id":24,"title":25,"filename":26,"filesize":27,"url":28,"link":29,"alt":30,"author":31,"description":30,"caption":30,"name":32,"status":33,"uploaded_to":34,"date":35,"modified":35,"menu_order":36,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":43},28917,"Precursive","DhR0sxVz-Precursive.jpg",987335,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&q=90","\u002Four-work\u002Fprecursive\u002Fprecursive-5\u002F","","12","precursive-5","inherit",28686,"2024-06-07 10:46:36",0,"image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1880,775,{"thumbnail":44,"thumbnail-width":45,"thumbnail-height":45,"medium":46,"medium-width":47,"medium-height":48,"medium_large":49,"medium_large-width":50,"medium_large-height":51,"large":52,"large-width":53,"large-height":54,"1536x1536":55,"1536x1536-width":56,"1536x1536-height":57,"2048x2048":58,"2048x2048-width":59,"2048x2048-height":60,"post-thumbnail":61,"post-thumbnail-width":62,"post-thumbnail-height":63,"12_col":64,"12_col-width":65,"12_col-height":66,"default_landscape":67,"default_landscape-width":68,"default_landscape-height":69,"default_portrait":70,"default_portrait-width":69,"default_portrait-height":68,"6_col_and_margin_short":71,"6_col_and_margin_short-width":62,"6_col_and_margin_short-height":66,"11_col_and_margin":72,"11_col_and_margin-width":73,"11_col_and_margin-height":66,"9_col_rectangle":74,"9_col_rectangle-width":75,"9_col_rectangle-height":76,"11_col":77,"11_col-width":78,"11_col-height":66,"staff_image_696_600":79,"staff_image_696_600-width":80,"staff_image_696_600-height":69,"rectangular_thumbnail":81,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=scale&h=82&q=90&w=200",200,82,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=scale&h=317&q=90&w=768",768,317,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=scale&h=633&q=90&w=1536",1536,633,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=scale&h=844&q=90&w=2048",2048,844,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDhR0sxVz-Precursive.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,false,"24% increase in organic conversions for management & automation platform","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.precursive.com\u002F\">Precursive\u003C\u002Fa> is an all-in-one project platform for Customer Success and Professional Services on Salesforce. The software aids users in acquiring, growing and retaining customers with easy-to-use apps for project management, resource management and Professional Services Automation (PSA).  \u003C\u002Fp>\n",[88,265],{"id":8,"count":89,"description":30,"name":90,"slug":91,"taxonomy":92,"parent":36,"meta":93,"acf":94,"head_links":95,"resource_count":36,"yoast_title":96,"yoast_meta":97,"yoast_json_ld":143,"_links":241,"link":264},50,"SEO","seo","services",[],{"sub_title_override":30,"title_override":30},[],"SEO Case Studies - Impression",[98,100,103,106,109,112,115,117,119,121,124,127,130,133,135,138,140],{"property":99,"content":96},"title",{"property":101,"content":102},"description","Read our SEO case studies and campaigns to learn more about how we have helped clients rank higher in SERPs, increasing their organic traffic & revenue.",{"name":104,"content":105},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":107,"content":108},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F",{"name":110,"content":111},"og:locale","en-GB",{"property":113,"content":114},"og:type","article",{"property":116,"content":96},"og:title",{"property":118,"content":102},"og:description",{"property":120,"content":108},"og:url",{"property":122,"content":123},"og:site_name","Impression",{"property":125,"content":126},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":128,"content":129},"og:image:width",1200,{"property":131,"content":132},"og:image:height",630,{"property":134,"content":37},"og:image:type",{"property":136,"content":137},"twitter:card","summary_large_image",{"property":139,"content":102},"twitter:description",{"property":141,"content":142},"twitter:site","@impressiontalk",{"@context":144,"@graph":145},"https:\u002F\u002Fschema.org",[146,154,164,174],{"@type":147,"@id":148,"url":148,"name":96,"isPartOf":149,"description":102,"breadcrumb":151,"inLanguage":153},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F",{"@id":150},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":152},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F#breadcrumb","en",{"@type":155,"@id":152,"itemListElement":156},"BreadcrumbList",[157,162],{"@type":158,"position":159,"name":160,"item":161},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":158,"position":163,"name":90},2,{"@type":165,"@id":150,"url":161,"name":123,"description":30,"publisher":166,"inLanguage":111,"potentialAction":168},"WebSite",{"@id":167},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":169,"target":170,"query-input":173},"SearchAction",{"@type":171,"urlTemplate":172},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":175,"@id":167,"name":123,"url":161,"logo":176,"image":182,"sameAs":183,"@context":187,"email":188,"foundingDate":189,"legalName":190,"vatID":191,"description":192,"telephone":193,"address":194,"location":201,"areaServed":234},"Organization",{"@type":177,"inLanguage":111,"@id":178,"url":179,"contentUrl":179,"width":180,"height":181,"caption":123},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[184,185,186],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":195,"streetAddress":196,"addressLocality":197,"addressRegion":198,"postalCode":199,"addressCountry":200},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[202,211,223],{"@type":203,"name":204,"geo":205,"address":209,"photo":182,"telephone":210},"Place","Impression Digital - Nottingham",{"@type":206,"latitude":207,"longitude":208},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":195,"streetAddress":196,"addressLocality":197,"addressRegion":198,"postalCode":199,"addressCountry":200},"+44 01158 242 212",{"@type":203,"name":212,"geo":213,"address":216,"photo":221,"telephone":222},"Impression Digital - London",{"@type":206,"latitude":214,"longitude":215},"51.50237208377361","-0.09229841534284115",{"@type":195,"streetAddress":217,"addressLocality":218,"addressRegion":219,"postalCode":220,"addressCountry":200},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":203,"name":224,"geo":225,"address":228},"Impression Digital - New York",{"@type":206,"latitude":226,"longitude":227},"40.726722746949","-74.00527778220652",{"@type":195,"streetAddress":229,"addressLocality":230,"addressRegion":231,"postalCode":232,"addressCountry":233},"160 Varick St","New York","NY","10013","USA",[235,238,240],{"@type":236,"name":237},"Country","Worldwide",{"@type":236,"name":239},"GBR",{"@type":236,"name":233},{"self":242,"collection":248,"about":251,"wp:post_type":254,"curies":259},[243],{"href":244,"targetHints":245},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices\u002F8",{"allow":246},[247],"GET",[249],{"href":250},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices",[252],{"href":253},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fservices",[255,257],{"href":256},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?services=8",{"href":258},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?services=8",[260],{"name":261,"href":262,"templated":263},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",true,"\u002Four-work\u002Fservice\u002Fseo\u002F",{"id":6,"count":8,"description":266,"name":267,"slug":268,"taxonomy":269,"parent":36,"meta":270,"acf":271,"head_links":274,"resource_count":163,"yoast_title":285,"yoast_meta":286,"yoast_json_ld":306,"_links":339,"link":364},"\u003Cspan>Explore digital marketing case studies from our SaaS clients. Like the results that you see? We'd love to discuss how we can help you achieve your unique business objectives, get in touch today!\u003C\u002Fspan>","SaaS","saas","industries",[],{"sub_title_override":272,"title_override":273},"Trusted by the world's most exciting and ambitious SaaS brands","SaaS Case Studies",[275,277,280,282],{"rel":107,"href":276},"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002F",{"rel":278,"href":276,"hreflang":279},"alternate","en-gb",{"rel":278,"href":276,"hreflang":281},"x-default",{"rel":278,"href":283,"hreflang":284},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fseo\u002F","en-us","SaaS Digital Marketing Case Studies | Impression",[287,288,290,291,293,295,296,297,298,299,300,301,302,303,304,305],{"property":99,"content":285},{"property":101,"content":289},"Explore our SaaS digital marketing campaigns and case studies. Discover how we have helped our SaaS clients reach their unique objectives.",{"name":104,"content":105},{"property":107,"content":292},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Fsaas\u002F",{"name":110,"content":294},"en_GB",{"property":113,"content":114},{"property":116,"content":285},{"property":118,"content":289},{"property":120,"content":292},{"property":122,"content":123},{"property":125,"content":126},{"property":128,"content":129},{"property":131,"content":132},{"property":134,"content":37},{"property":136,"content":137},{"property":141,"content":142},{"@context":144,"@graph":307},[308,313,317,321],{"@type":147,"@id":309,"url":309,"name":285,"isPartOf":310,"description":289,"breadcrumb":311,"inLanguage":153},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fsaas\u002F",{"@id":150},{"@id":312},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fsaas\u002F#breadcrumb",{"@type":155,"@id":312,"itemListElement":314},[315,316],{"@type":158,"position":159,"name":160,"item":161},{"@type":158,"position":163,"name":267},{"@type":165,"@id":150,"url":161,"name":123,"description":30,"publisher":318,"inLanguage":111,"potentialAction":319},{"@id":167},{"@type":169,"target":320,"query-input":173},{"@type":171,"urlTemplate":172},{"@type":175,"@id":167,"name":123,"url":161,"logo":322,"image":182,"sameAs":323,"@context":187,"email":188,"foundingDate":189,"legalName":190,"vatID":191,"description":192,"telephone":193,"address":324,"location":325,"areaServed":335},{"@type":177,"inLanguage":111,"@id":178,"url":179,"contentUrl":179,"width":180,"height":181,"caption":123},[184,185,186],{"@type":195,"streetAddress":196,"addressLocality":197,"addressRegion":198,"postalCode":199,"addressCountry":200},[326,329,332],{"@type":203,"name":204,"geo":327,"address":328,"photo":182,"telephone":210},{"@type":206,"latitude":207,"longitude":208},{"@type":195,"streetAddress":196,"addressLocality":197,"addressRegion":198,"postalCode":199,"addressCountry":200},{"@type":203,"name":212,"geo":330,"address":331,"photo":221,"telephone":222},{"@type":206,"latitude":214,"longitude":215},{"@type":195,"streetAddress":217,"addressLocality":218,"addressRegion":219,"postalCode":220,"addressCountry":200},{"@type":203,"name":224,"geo":333,"address":334},{"@type":206,"latitude":226,"longitude":227},{"@type":195,"streetAddress":229,"addressLocality":230,"addressRegion":231,"postalCode":232,"addressCountry":233},[336,337,338],{"@type":236,"name":237},{"@type":236,"name":239},{"@type":236,"name":233},{"self":340,"collection":345,"about":348,"wp:post_type":351,"curies":362},[341],{"href":342,"targetHints":343},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F35",{"allow":344},[247],[346],{"href":347},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries",[349],{"href":350},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Findustries",[352,354,356,358,360],{"href":353},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=35",{"href":355},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=35",{"href":357},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=35",{"href":359},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=35",{"href":361},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=35",[363],{"name":261,"href":262,"templated":263},"\u002Four-work\u002Findustry\u002Fsaas\u002F",[366,369,372],{"kpi":367,"description":368},"65%","Increase in organic traffic YoY",{"kpi":370,"description":371},"24%","Increase in organic conversions YoY",{"kpi":373,"description":374},"763%","Increase in product page visits ",[376,390,396,402,415,419,428,473,522],{"acf_fc_layout":377,"reduced":263,"top_overlap":378,"bottom_underlap":379,"disable_observer":-1,"style":380,"layout":381,"heading":382,"intro":383,"cta_text":30,"cta_link":30,"columns":384,"show_steps":263,"grid_items":385},"large_column_text","none","small","blue","content_grid","The Challenge:","\u003Cp>Operating in a niche industry, Precursive is up against larger, established players in the software industry.\u003C\u002Fp>\n\u003Cp>Seeking to drive traffic growth, authority and visibility of its key areas of expertise, Precursive tasked Impression to achieve the following objectives:\u003C\u002Fp>\n","2",[386,388],{"text":30,"title":387},"35% increase in organic sessions YoY (over six months)",{"text":30,"title":389},"Traffic growth to the ‘professional services automation’ page - a cornerstone page of the site",{"acf_fc_layout":391,"reduced":263,"top_overlap":379,"bottom_underlap":379,"disable_observer":-1,"style":-1,"layout":-1,"size":392,"container":393,"gutter":-1,"left_gutter":394,"position":30,"image":395,"image_width":65,"image_height":66,"alt":25},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FNqs7blis-Precursive.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":377,"reduced":263,"top_overlap":379,"bottom_underlap":379,"disable_observer":-1,"style":397,"layout":381,"heading":398,"intro":399,"cta_text":30,"cta_link":30,"columns":400,"show_steps":84,"grid_items":401},"blue_background","The Strategy:","\u003Cp>We conducted a review of the persona and industry pages, which speak to professionals working in their target industries, and optimised them following best practices. This was useful for targeting long-tail keywords commonly associated with higher conversions.\u003C\u002Fp>\n\u003Cp>We targeted long-tail keywords with low search volume, and low competition but high intent to improve rankings for keywords that were more likely to attract an in-market audience.\u003C\u002Fp>\n\u003Cp>We focused on PSA pages that were cannibalising keywords. We found that related SERPs are of mixed intent for this topic and, from testing, found that informational pages performed best for Professional Services Automation and related keywords. We optimised the informational content and the commercial content accordingly with our findings to ensure users were served the pages that met their search intent.\u003C\u002Fp>\n\u003Cp>An internal linking analysis revealed pages that could be linked to the PSA page to pass internal link equity\u003C\u002Fp>\n\u003Cp>The ongoing \u003Ca href=\"\u002Fblog\u002Fsaas-content-marketing\u002F\">SaaS content marketing strategy\u003C\u002Fa>, with a strong \u003Cem>‘they ask, you answer\u003C\u002Fem>’ tone meant that real questions from real customers were addressed, positioning Precursive as a leader in its industry. This type of content continues to be a great driver of traffic and our team works with Precursive’s copywriter to supply briefs that will result in SEO-friendly content that encourages brochure downloads &#8211; the most important conversion goal for Precursive.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":403,"reduced":263,"top_overlap":379,"bottom_underlap":379,"disable_observer":-1,"heading":404,"intro":405,"columns":406,"style":22,"layout":407,"grid_items":408},"linked_content_grid","The Results:","\u003Cp>As a result of our work, not only were we able to achieve our target of driving more traffic to the website, but we also achieved an increase in conversions. For Precursive, conversions ranged by different goals from booking demos of their service to downloading brochures about the software. \u003C\u002Fp>\n\u003Cp>Precursive’s main goal was to gain more brochure downloads because Precursive could nurture users who had signed up to receive the brochure and found this a successful way of gaining new business.\u003C\u002Fp>\n\u003Cp>In 6 months (15th June &#8211; 15th November 2023) we saw:\u003C\u002Fp>\n","3","left-margin",[409,411,413],{"title":367,"content":410,"link":30},"\u003Cp>Increase in organic traffic YoY\u003C\u002Fp>\n",{"title":370,"content":412,"link":30},"\u003Cp>Increase in organic conversions YoY i.e. brochure downloads and demo bookings,  which directly translate to revenue for Precursive\u003C\u002Fp>\n",{"title":373,"content":414,"link":30},"\u003Cp>Increase in visits to the PSA product page YoY\u003C\u002Fp>\n",{"acf_fc_layout":391,"reduced":263,"top_overlap":378,"bottom_underlap":378,"disable_observer":-1,"style":-1,"layout":-1,"size":392,"container":393,"gutter":-1,"left_gutter":416,"position":30,"image":417,"image_width":65,"image_height":66,"alt":418},"no-gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive-Graph.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","Precursive-Graph",{"acf_fc_layout":420,"reduced":263,"top_overlap":378,"bottom_underlap":379,"disable_observer":-1,"style":421,"layout":407,"testimonials":422},"testimonials","light",[423],{"quote":424,"logo":425,"logo_width":45,"logo_height":45,"author":426,"byline":427},"\u003Cp>I couldn’t speak higher of Impression, who not only righted the wrongs of our last agency but simultaneously enacted a robust and intelligent SEO and content plan for us, also teaching our team valuable skills along the way.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Robert Burnell","Vice President of Marketing at Precursive",{"acf_fc_layout":429,"reduced":263,"top_overlap":379,"bottom_underlap":379,"disable_observer":-1,"heading":430,"layout":431,"cta_text":432,"style":421,"featured_post":-1,"posts":433},"blogs_module","Related SEO blogs","full-width","Read all articles",[434,447,458],{"title":435,"excerpt":436,"to":437,"postedAt":438,"readingTime":439,"image":440,"authors":441,"category":445},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[442],{"name":443,"image":444},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":446,"name":90},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"title":448,"excerpt":449,"to":450,"postedAt":451,"readingTime":439,"image":452,"authors":453,"category":455},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[454],{"name":443,"image":444},{"to":456,"name":457},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"title":459,"excerpt":460,"to":461,"postedAt":462,"readingTime":463,"image":464,"authors":465,"category":472},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[466,469],{"name":467,"image":468},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":470,"image":471},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":446,"name":90},{"acf_fc_layout":13,"reduced":263,"top_overlap":379,"bottom_underlap":378,"disable_observer":-1,"heading":474,"cta_text":475,"cta_link":476,"case_studies":477},"Related SEO case studies","See more case studies","\u002Four-work\u002F",[478,495,509],{"id":479,"title":480,"industries":481,"services":483,"clientName":488,"clientLogo":489,"clientLogoWidth":47,"clientLogoHeight":490,"colour":491,"fontColour":22,"image":492,"imageWidth":50,"imageHeight":493,"to":494},25104,"Integrated digital strategy achieves 600% increase in sales for new Airline ",[482],"Travel",[484,485,486,90,487],"Analytics","CRO","Paid Media","Strategy","Norse Atlantic Airways Integrated","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Blue.svg",60,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FNorse-Incrementality2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002F",{"id":496,"title":497,"industries":498,"services":501,"clientName":503,"clientLogo":504,"clientLogoWidth":47,"clientLogoHeight":505,"colour":506,"fontColour":22,"image":507,"imageWidth":50,"imageHeight":493,"to":508},7488,"Master jeweller unlocks £1m in monthly revenue",[499,500],"Fashion","Luxury &amp; Beauty",[502,90],"Digital PR","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"id":510,"title":511,"industries":512,"services":515,"clientName":516,"clientLogo":517,"clientLogoWidth":47,"clientLogoHeight":518,"colour":519,"fontColour":421,"image":520,"imageWidth":50,"imageHeight":493,"to":521},25942,"SEO strategy delivers 289% uplift in conversions",[513,514],"B2B","Manufacturing",[90],"Tensar","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar.svg",49,"#31313a","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar-new.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftensar\u002F",{"acf_fc_layout":523,"reduced":263,"top_overlap":378,"bottom_underlap":378,"disable_observer":-1,"heading":524,"title":525,"intro":526},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":528,"id":528,"title":25,"filename":529,"filesize":530,"url":531,"link":532,"alt":30,"author":31,"description":30,"caption":30,"name":533,"status":33,"uploaded_to":34,"date":534,"modified":534,"menu_order":36,"mime_type":535,"type":38,"subtype":536,"icon":40,"width":537,"height":538,"sizes":539},28909,"Precursive.png",98420,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fprecursive\u002Fprecursive-2\u002F","precursive-2","2024-06-07 10:19:25","image\u002Fpng","png",940,560,{"thumbnail":540,"thumbnail-width":45,"thumbnail-height":45,"medium":541,"medium-width":47,"medium-height":542,"medium_large":543,"medium_large-width":50,"medium_large-height":493,"large":544,"large-width":53,"large-height":54,"1536x1536":545,"1536x1536-width":56,"1536x1536-height":546,"2048x2048":547,"2048x2048-width":59,"2048x2048-height":548,"post-thumbnail":549,"post-thumbnail-width":62,"post-thumbnail-height":63,"12_col":550,"12_col-width":65,"12_col-height":66,"default_landscape":551,"default_landscape-width":68,"default_landscape-height":69,"default_portrait":552,"default_portrait-width":69,"default_portrait-height":68,"6_col_and_margin_short":553,"6_col_and_margin_short-width":62,"6_col_and_margin_short-height":66,"11_col_and_margin":554,"11_col_and_margin-width":73,"11_col_and_margin-height":66,"9_col_rectangle":555,"9_col_rectangle-width":75,"9_col_rectangle-height":76,"11_col":556,"11_col-width":78,"11_col-height":66,"staff_image_696_600":557,"staff_image_696_600-width":80,"staff_image_696_600-height":69,"rectangular_thumbnail":558,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=scale&h=119&q=90&w=200",119,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=scale&h=458&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=scale&h=915&q=90&w=1536",915,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=scale&h=1220&q=90&w=2048",1220,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","#0c8585",{"ID":561,"id":561,"title":562,"filename":563,"filesize":36,"url":564,"link":565,"alt":30,"author":31,"description":30,"caption":30,"name":566,"status":33,"uploaded_to":34,"date":567,"modified":567,"menu_order":36,"mime_type":568,"type":38,"subtype":569,"icon":40,"width":570,"height":571,"sizes":572},28910,"Precursive-Logo","Precursive-Logo.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FPrecursive-Logo.svg","\u002Four-work\u002Fprecursive\u002Fprecursive-logo-2\u002F","precursive-logo-2","2024-06-07 10:19:46","image\u002Fsvg+xml","svg+xml",110,14,{"thumbnail":564,"thumbnail-width":573,"thumbnail-height":574,"medium":564,"medium-width":47,"medium-height":575,"medium_large":564,"medium_large-width":576,"medium_large-height":577,"large":564,"large-width":576,"large-height":577,"1536x1536":564,"1536x1536-width":570,"1536x1536-height":571,"2048x2048":564,"2048x2048-width":570,"2048x2048-height":571,"post-thumbnail":564,"post-thumbnail-width":570,"post-thumbnail-height":571,"12_col":564,"12_col-width":570,"12_col-height":571,"default_landscape":564,"default_landscape-width":570,"default_landscape-height":571,"default_portrait":564,"default_portrait-width":570,"default_portrait-height":571,"6_col_and_margin_short":564,"6_col_and_margin_short-width":570,"6_col_and_margin_short-height":571,"11_col_and_margin":564,"11_col_and_margin-width":570,"11_col_and_margin-height":571,"9_col_rectangle":564,"9_col_rectangle-width":570,"9_col_rectangle-height":571,"11_col":564,"11_col-width":570,"11_col-height":571,"staff_image_696_600":564,"staff_image_696_600-width":570,"staff_image_696_600-height":571,"rectangular_thumbnail":564,"rectangular_thumbnail-width":570,"rectangular_thumbnail-height":571},640,81,25,700,89,"auto",[],[581,583,585],{"path":582,"name":160},"\u002F",{"path":476,"name":584},"Our Work",{"path":586,"name":25},null,{"title":588,"script":589,"meta":652,"link":670},"24% increase in conversions for SaaS platform | SEO case study | Impression",[590],{"type":591,"key":592,"innerHTML":593},"application\u002Fld+json","yoast-json-ld",{"@context":144,"@graph":594},[595,608,613,620,624,642],{"@type":596,"@id":597,"isPartOf":598,"author":600,"headline":25,"datePublished":603,"dateModified":604,"mainEntityOfPage":605,"wordCount":159,"publisher":606,"inLanguage":111},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fprecursive\u002F#article",{"@id":599},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fprecursive\u002F",{"name":601,"@id":602},"Matthew Ahern","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456","2024-06-11T08:37:59+00:00","2025-10-02T13:38:12+00:00",{"@id":599},{"@id":607},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@type":609,"@id":599,"url":599,"name":588,"isPartOf":610,"datePublished":603,"dateModified":604,"breadcrumb":611,"inLanguage":153},"WebPage",{"@id":150},{"@id":612},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fprecursive\u002F#breadcrumb",{"@type":155,"@id":612,"itemListElement":614},[615,616,618],{"@type":158,"position":159,"name":160,"item":161},{"@type":158,"position":163,"name":584,"item":617},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002F",{"@type":158,"position":619,"name":25},3,{"@type":165,"@id":150,"url":161,"name":123,"description":30,"publisher":621,"inLanguage":111,"potentialAction":622},{"@id":167},{"@type":169,"target":623,"query-input":173},{"@type":171,"urlTemplate":172},{"@type":175,"@id":167,"name":123,"url":161,"logo":625,"image":182,"sameAs":626,"@context":187,"email":188,"foundingDate":189,"legalName":190,"vatID":191,"description":192,"telephone":193,"address":627,"location":628,"areaServed":638},{"@type":177,"inLanguage":111,"@id":178,"url":179,"contentUrl":179,"width":180,"height":181,"caption":123},[184,185,186],{"@type":195,"streetAddress":196,"addressLocality":197,"addressRegion":198,"postalCode":199,"addressCountry":200},[629,632,635],{"@type":203,"name":204,"geo":630,"address":631,"photo":182,"telephone":210},{"@type":206,"latitude":207,"longitude":208},{"@type":195,"streetAddress":196,"addressLocality":197,"addressRegion":198,"postalCode":199,"addressCountry":200},{"@type":203,"name":212,"geo":633,"address":634,"photo":221,"telephone":222},{"@type":206,"latitude":214,"longitude":215},{"@type":195,"streetAddress":217,"addressLocality":218,"addressRegion":219,"postalCode":220,"addressCountry":200},{"@type":203,"name":224,"geo":636,"address":637},{"@type":206,"latitude":226,"longitude":227},{"@type":195,"streetAddress":229,"addressLocality":230,"addressRegion":231,"postalCode":232,"addressCountry":233},[639,640,641],{"@type":236,"name":237},{"@type":236,"name":239},{"@type":236,"name":233},{"@type":643,"@id":644,"name":601,"image":645,"description":648,"sameAs":649,"url":651},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456",{"@type":177,"inLanguage":111,"@id":646,"url":647,"contentUrl":647,"caption":601},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96c877644ff9ddf863928733ae86af7666","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",[650],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[653,654,655,656,657,658,659,662,664,665,666,667,668,669],{"name":104,"content":105},{"property":110,"content":294},{"property":113,"content":114},{"property":116,"content":588},{"property":120,"content":599},{"property":122,"content":123},{"property":660,"content":661},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":663,"content":604},"article:modified_time",{"property":125,"content":126},{"property":128,"content":129},{"property":131,"content":132},{"property":134,"content":37},{"name":136,"content":137},{"name":141,"content":142},[]]