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This, combined with Norse being a new player with low credibility, meant we had to evolve.\u003C\u002Fp>\n\u003Cp>We introduced a new objective: \u003Cstrong>increasing brand awareness of Norse\u003C\u002Fstrong>.\u003C\u002Fp>\n\u003Cp>We had to be present across the whole customer journey, which we know takes time, to be front of mind at the purchase moment. In particular, during key sales periods, we had to prime the audience well ahead of time to build demand and then use sales discounts to harvest it. 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Two weekly one-to-one meetings separate running BAU activity from focusing on strategic direction. \u003C\u002Fp>\n","Ways of working ",{"acf_fc_layout":761,"reduced":300,"top_overlap":737,"bottom_underlap":736,"disable_observer":-1,"heading":762,"intro":763,"columns":764,"style":30,"layout":765,"grid_items":766},"linked_content_grid","The results","\u003Cp>Our strategy has continued to see success, with Norse’s latest 10-day sales period in April exceeding expectations, increasing transactions vs the last one (September) by 70% (GA). This equated to a 47% uplift in transactions versus the previous period.\u003C\u002Fp>\n\u003Cp>We have been able to hit our objective framework with our approach over the last 12 months\u003C\u002Fp>\n","3","left-margin",[767,769,771],{"title":725,"content":768,"link":38},"\u003Cp>Increase in brand searches, according to Google Trends data.\u003C\u002Fp>\n",{"title":728,"content":770,"link":38},"\u003Cp>We have increased consideration through driving new user traffic to the website, increasing traffic by 182% since the first month of the launch.\u003C\u002Fp>\n",{"title":731,"content":772,"link":38},"\u003Cp>Increase in sales\u003C\u002Fp>\n",{"acf_fc_layout":774,"reduced":300,"top_overlap":736,"bottom_underlap":736,"disable_observer":-1,"style":775,"layout":765,"testimonials":776},"testimonials","white",[777],{"quote":778,"logo":779,"logo_width":53,"logo_height":53,"author":780,"byline":781},"\u003Cp>I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Gemma Launchbury","VP of Marketing, Norse Atlantic Airways",{"acf_fc_layout":17,"reduced":300,"top_overlap":736,"bottom_underlap":736,"disable_observer":-1,"heading":783,"cta_text":784,"cta_link":785,"case_studies":786},"Related case studies","See our work","\u002Four-work\u002F",[787,799,812],{"id":42,"title":788,"industries":789,"services":790,"clientName":791,"clientLogo":792,"clientLogoWidth":55,"clientLogoHeight":793,"colour":794,"fontColour":795,"image":796,"imageWidth":58,"imageHeight":797,"to":798},"Sequential messaging on YouTube drives 217% increase in brand searches",[635],[395],"Norse Atlantic Airways YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-White.svg",60,"#1b4869","light","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNorse-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fnorse-atlantic-airways-youtube\u002F",{"id":800,"title":801,"industries":802,"services":805,"clientName":806,"clientLogo":807,"clientLogoWidth":55,"clientLogoHeight":808,"colour":809,"fontColour":30,"image":810,"imageWidth":58,"imageHeight":797,"to":811},16340,"Paid media strategy unlocks over 5,000 new visitors for retailer",[803,804],"Home Improvement","Retail",[395],"Topps Tiles Paid Media","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FegDiOI8y-TT-Logo.svg",62,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FTopps-Tiles-Paid-Media.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftopps-tiles-paid-media\u002F",{"id":813,"title":814,"industries":815,"services":818,"clientName":819,"clientLogo":820,"clientLogoWidth":55,"clientLogoHeight":821,"colour":822,"fontColour":795,"image":823,"imageWidth":58,"imageHeight":797,"to":824},961,"Driving 218% conversions with multi-layered YouTube campaigns",[816,817],"Automotive","Finance",[395],"Marmalade YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FMarmalade-Logo-White.svg",42,"#e9511e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FMarmalade-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-youtube\u002F",{"acf_fc_layout":826,"reduced":300,"top_overlap":736,"bottom_underlap":736,"disable_observer":-1,"heading":827,"title":828,"intro":829},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":831,"id":831,"title":832,"filename":833,"filesize":834,"url":835,"link":836,"alt":38,"author":39,"description":38,"caption":38,"name":837,"status":41,"uploaded_to":106,"date":838,"modified":838,"menu_order":44,"mime_type":839,"type":46,"subtype":840,"icon":48,"width":841,"height":842,"sizes":843},30172,"Norse-Incrementality2","Norse-Incrementality2.png",125701,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FNorse-Incrementality2.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fnorse-atlantic-airways-strategy\u002Fnorse-incrementality2\u002F","norse-incrementality2","2024-09-02 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