[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Four-work\u002Fmarmalade-tik-tok":3},{"date":4,"date_gmt":4,"industries":5,"services":8,"coauthors":10,"class_list":12,"acf":21,"head_links":606,"breadcrumbs":607,"head":616},"2021-04-11T10:07:15",[6,7],14,20,[9],10,[11],164,[13,14,15,16,17,18,19,20],"post-954","case_studies","type-case_studies","status-publish","hentry","industries-automotive","industries-finance","services-paid-media",{"hero":22,"page_content_modules":468,"tease_image":558,"tease_background_colour":590,"client_logo":591,"font_colour":605},{"type":23,"style":24,"image":25,"background_video_hd":85,"background_video_sd":85,"title":86,"heading":87,"intro":88,"award_logos":89,"button_text":32,"button_link":32,"categories":111,"kpis":467},"case-study","dark",{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":32,"author":33,"description":32,"caption":32,"name":34,"status":35,"uploaded_to":36,"date":37,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},6447,"Marmalade-TikTok","c0xNoYFc-Marmalade-TikTok.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&q=90","\u002Four-work\u002Fmarmalade-tik-tok\u002Fmarmalade-tiktok-3\u002F","","33","marmalade-tiktok-3","inherit",954,"2021-05-27 13:53:14","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1880,775,{"thumbnail":45,"thumbnail-width":46,"thumbnail-height":46,"medium":47,"medium-width":48,"medium-height":49,"medium_large":50,"medium_large-width":51,"medium_large-height":52,"large":53,"large-width":54,"large-height":55,"1536x1536":56,"1536x1536-width":57,"1536x1536-height":58,"2048x2048":59,"2048x2048-width":60,"2048x2048-height":61,"post-thumbnail":62,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":65,"12_col-width":66,"12_col-height":67,"default_landscape":68,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":71,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":72,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":67,"staff_image_696_600":80,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=scale&h=82&q=90&w=200",200,82,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=scale&h=317&q=90&w=768",768,317,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=scale&h=633&q=90&w=1536",1536,633,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=scale&h=844&q=90&w=2048",2048,844,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002Fc0xNoYFc-Marmalade-TikTok.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,false,"Marmalade","TikTok drives 97% decrease in CPM","\u003Cp>Marmalade is a car insurance company, aimed at providing young drivers, and their parents, with innovative and practical insurance solutions. They provide a variety of insurance options, including Learner Driver, Black Box, and Named Driver insurance for new or recently passed drivers. Marmalade also employs Impression for digital PR and paid search services – this case study focuses on \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002F\" target=\"_blank\" rel=\"noopener\">paid social\u003C\u002Fa>.\u003C\u002Fp>\n",[90],{"image":91,"url":32},{"ID":92,"id":92,"title":93,"filename":94,"filesize":29,"url":95,"link":96,"alt":32,"author":97,"description":32,"caption":32,"name":98,"status":35,"uploaded_to":36,"date":99,"modified":99,"menu_order":29,"mime_type":100,"type":39,"subtype":101,"icon":41,"width":102,"height":103,"sizes":104},16564,"DARK_UK-BMA_TikTok-Ads-2021","DARK_UK-BMA_TikTok-Ads-2021.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FDARK_UK-BMA_TikTok-Ads-2021.svg","\u002Four-work\u002Fmarmalade-tik-tok\u002Fdark_uk-bma_tiktok-ads-2021\u002F","98","dark_uk-bma_tiktok-ads-2021","2022-04-08 15:11:57","image\u002Fsvg+xml","svg+xml",386,322,{"thumbnail":95,"thumbnail-width":105,"thumbnail-height":105,"medium":95,"medium-width":48,"medium-height":106,"medium_large":95,"medium_large-width":107,"medium_large-height":108,"large":95,"large-width":107,"large-height":109,"1536x1536":95,"1536x1536-width":102,"1536x1536-height":103,"2048x2048":95,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":95,"post-thumbnail-width":102,"post-thumbnail-height":103,"12_col":95,"12_col-width":102,"12_col-height":103,"default_landscape":95,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":95,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":95,"6_col_and_margin_short-width":102,"6_col_and_margin_short-height":103,"11_col_and_margin":95,"11_col_and_margin-width":102,"11_col_and_margin-height":103,"9_col_rectangle":95,"9_col_rectangle-width":102,"9_col_rectangle-height":103,"11_col":95,"11_col-width":102,"11_col-height":103,"staff_image_696_600":95,"staff_image_696_600-width":102,"staff_image_696_600-height":103,"rectangular_thumbnail":95,"rectangular_thumbnail-width":110,"rectangular_thumbnail-height":84},640,167,700,293,370,360,[112,290,380],{"id":9,"count":113,"description":32,"name":114,"slug":115,"taxonomy":116,"parent":29,"meta":117,"acf":118,"head_links":120,"resource_count":29,"yoast_title":121,"yoast_meta":122,"yoast_json_ld":168,"_links":266,"link":289},53,"Paid Media","paid-media","services",[],{"sub_title_override":119,"title_override":32},"Paid Media Case Studies",[],"Paid Media Case Studies - Impression",[123,125,128,131,134,137,140,142,144,146,149,152,155,158,160,163,165],{"property":124,"content":121},"title",{"property":126,"content":127},"description","Read our case studies and campaigns on our paid media services. Learn how we utilised paid search, paid social ads, and digital advertising to achieve success.",{"name":129,"content":130},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":132,"content":133},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fservice\u002Fpaid-media\u002F",{"name":135,"content":136},"og:locale","en-GB",{"property":138,"content":139},"og:type","article",{"property":141,"content":121},"og:title",{"property":143,"content":127},"og:description",{"property":145,"content":133},"og:url",{"property":147,"content":148},"og:site_name","Impression",{"property":150,"content":151},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":153,"content":154},"og:image:width",1200,{"property":156,"content":157},"og:image:height",630,{"property":159,"content":38},"og:image:type",{"property":161,"content":162},"twitter:card","summary_large_image",{"property":164,"content":127},"twitter:description",{"property":166,"content":167},"twitter:site","@impressiontalk",{"@context":169,"@graph":170},"https:\u002F\u002Fschema.org",[171,179,189,199],{"@type":172,"@id":173,"url":173,"name":121,"isPartOf":174,"description":127,"breadcrumb":176,"inLanguage":178},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fpaid-media\u002F",{"@id":175},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":177},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fpaid-media\u002F#breadcrumb","en",{"@type":180,"@id":177,"itemListElement":181},"BreadcrumbList",[182,187],{"@type":183,"position":184,"name":185,"item":186},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":183,"position":188,"name":114},2,{"@type":190,"@id":175,"url":186,"name":148,"description":32,"publisher":191,"inLanguage":136,"potentialAction":193},"WebSite",{"@id":192},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":194,"target":195,"query-input":198},"SearchAction",{"@type":196,"urlTemplate":197},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":200,"@id":192,"name":148,"url":186,"logo":201,"image":207,"sameAs":208,"@context":212,"email":213,"foundingDate":214,"legalName":215,"vatID":216,"description":217,"telephone":218,"address":219,"location":226,"areaServed":259},"Organization",{"@type":202,"inLanguage":136,"@id":203,"url":204,"contentUrl":204,"width":205,"height":206,"caption":148},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[209,210,211],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[227,236,248],{"@type":228,"name":229,"geo":230,"address":234,"photo":207,"telephone":235},"Place","Impression Digital - Nottingham",{"@type":231,"latitude":232,"longitude":233},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},"+44 01158 242 212",{"@type":228,"name":237,"geo":238,"address":241,"photo":246,"telephone":247},"Impression Digital - London",{"@type":231,"latitude":239,"longitude":240},"51.50237208377361","-0.09229841534284115",{"@type":220,"streetAddress":242,"addressLocality":243,"addressRegion":244,"postalCode":245,"addressCountry":225},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":228,"name":249,"geo":250,"address":253},"Impression Digital - New York",{"@type":231,"latitude":251,"longitude":252},"40.726722746949","-74.00527778220652",{"@type":220,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},"160 Varick St","New York","NY","10013","USA",[260,263,265],{"@type":261,"name":262},"Country","Worldwide",{"@type":261,"name":264},"GBR",{"@type":261,"name":258},{"self":267,"collection":273,"about":276,"wp:post_type":279,"curies":284},[268],{"href":269,"targetHints":270},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices\u002F10",{"allow":271},[272],"GET",[274],{"href":275},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices",[277],{"href":278},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fservices",[280,282],{"href":281},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?services=10",{"href":283},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?services=10",[285],{"name":286,"href":287,"templated":288},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",true,"\u002Four-work\u002Fservice\u002Fpaid-media\u002F",{"id":6,"count":291,"description":292,"name":293,"slug":294,"taxonomy":295,"parent":29,"meta":296,"acf":297,"head_links":300,"resource_count":188,"yoast_title":301,"yoast_meta":302,"yoast_json_ld":321,"_links":354,"link":379},24,"Discover digital marketing case studies from our automotive clients. Speak to our specialists today to find out how we can work together to deliver an integrated digital marketing solution to fit your business needs.","Automotive","automotive","industries",[],{"sub_title_override":298,"title_override":299},"Trusted by the world's most exciting and ambitious automotive brands","Automotive case studies",[],"Automotive Digital Marketing Case Studies | Impression",[303,304,306,307,309,310,311,312,313,314,315,316,317,318,319,320],{"property":124,"content":301},{"property":126,"content":305},"Explore our digital marketing campaigns and case studies for the automotive industry. See how we have helped automotive businesses reach their goals.",{"name":129,"content":130},{"property":132,"content":308},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Fautomotive\u002F",{"name":135,"content":136},{"property":138,"content":139},{"property":141,"content":301},{"property":143,"content":305},{"property":145,"content":308},{"property":147,"content":148},{"property":150,"content":151},{"property":153,"content":154},{"property":156,"content":157},{"property":159,"content":38},{"property":161,"content":162},{"property":166,"content":167},{"@context":169,"@graph":322},[323,328,332,336],{"@type":172,"@id":324,"url":324,"name":301,"isPartOf":325,"description":305,"breadcrumb":326,"inLanguage":178},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fautomotive\u002F",{"@id":175},{"@id":327},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fautomotive\u002F#breadcrumb",{"@type":180,"@id":327,"itemListElement":329},[330,331],{"@type":183,"position":184,"name":185,"item":186},{"@type":183,"position":188,"name":293},{"@type":190,"@id":175,"url":186,"name":148,"description":32,"publisher":333,"inLanguage":136,"potentialAction":334},{"@id":192},{"@type":194,"target":335,"query-input":198},{"@type":196,"urlTemplate":197},{"@type":200,"@id":192,"name":148,"url":186,"logo":337,"image":207,"sameAs":338,"@context":212,"email":213,"foundingDate":214,"legalName":215,"vatID":216,"description":217,"telephone":218,"address":339,"location":340,"areaServed":350},{"@type":202,"inLanguage":136,"@id":203,"url":204,"contentUrl":204,"width":205,"height":206,"caption":148},[209,210,211],{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},[341,344,347],{"@type":228,"name":229,"geo":342,"address":343,"photo":207,"telephone":235},{"@type":231,"latitude":232,"longitude":233},{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},{"@type":228,"name":237,"geo":345,"address":346,"photo":246,"telephone":247},{"@type":231,"latitude":239,"longitude":240},{"@type":220,"streetAddress":242,"addressLocality":243,"addressRegion":244,"postalCode":245,"addressCountry":225},{"@type":228,"name":249,"geo":348,"address":349},{"@type":231,"latitude":251,"longitude":252},{"@type":220,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},[351,352,353],{"@type":261,"name":262},{"@type":261,"name":264},{"@type":261,"name":258},{"self":355,"collection":360,"about":363,"wp:post_type":366,"curies":377},[356],{"href":357,"targetHints":358},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F14",{"allow":359},[272],[361],{"href":362},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries",[364],{"href":365},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Findustries",[367,369,371,373,375],{"href":368},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=14",{"href":370},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=14",{"href":372},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=14",{"href":374},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=14",{"href":376},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=14",[378],{"name":286,"href":287,"templated":288},"\u002Four-work\u002Findustry\u002Fautomotive\u002F",{"id":7,"count":381,"description":382,"name":383,"slug":384,"taxonomy":295,"parent":29,"meta":385,"acf":386,"head_links":389,"resource_count":184,"yoast_title":390,"yoast_meta":391,"yoast_json_ld":410,"_links":443,"link":466},11,"Discover digital marketing case studies from our financial services clients. Speak to our specialists today and find out how we can work together to deliver an integrated digital marketing solution that fits your unique business needs.","Finance","finance",[],{"sub_title_override":387,"title_override":388},"Trusted by the world's most exciting and ambitious financial services brands","Financial Services Case Studies",[],"Financial Services Digital Marketing Case Studies | Impression",[392,393,395,396,398,399,400,401,402,403,404,405,406,407,408,409],{"property":124,"content":390},{"property":126,"content":394},"Browse our financial services digital marketing campaigns and case studies. Read more on how we have helped financial services companies reach their goals.",{"name":129,"content":130},{"property":132,"content":397},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Ffinance\u002F",{"name":135,"content":136},{"property":138,"content":139},{"property":141,"content":390},{"property":143,"content":394},{"property":145,"content":397},{"property":147,"content":148},{"property":150,"content":151},{"property":153,"content":154},{"property":156,"content":157},{"property":159,"content":38},{"property":161,"content":162},{"property":166,"content":167},{"@context":169,"@graph":411},[412,417,421,425],{"@type":172,"@id":413,"url":413,"name":390,"isPartOf":414,"description":394,"breadcrumb":415,"inLanguage":178},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Ffinance\u002F",{"@id":175},{"@id":416},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Ffinance\u002F#breadcrumb",{"@type":180,"@id":416,"itemListElement":418},[419,420],{"@type":183,"position":184,"name":185,"item":186},{"@type":183,"position":188,"name":383},{"@type":190,"@id":175,"url":186,"name":148,"description":32,"publisher":422,"inLanguage":136,"potentialAction":423},{"@id":192},{"@type":194,"target":424,"query-input":198},{"@type":196,"urlTemplate":197},{"@type":200,"@id":192,"name":148,"url":186,"logo":426,"image":207,"sameAs":427,"@context":212,"email":213,"foundingDate":214,"legalName":215,"vatID":216,"description":217,"telephone":218,"address":428,"location":429,"areaServed":439},{"@type":202,"inLanguage":136,"@id":203,"url":204,"contentUrl":204,"width":205,"height":206,"caption":148},[209,210,211],{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},[430,433,436],{"@type":228,"name":229,"geo":431,"address":432,"photo":207,"telephone":235},{"@type":231,"latitude":232,"longitude":233},{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},{"@type":228,"name":237,"geo":434,"address":435,"photo":246,"telephone":247},{"@type":231,"latitude":239,"longitude":240},{"@type":220,"streetAddress":242,"addressLocality":243,"addressRegion":244,"postalCode":245,"addressCountry":225},{"@type":228,"name":249,"geo":437,"address":438},{"@type":231,"latitude":251,"longitude":252},{"@type":220,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},[440,441,442],{"@type":261,"name":262},{"@type":261,"name":264},{"@type":261,"name":258},{"self":444,"collection":449,"about":451,"wp:post_type":453,"curies":464},[445],{"href":446,"targetHints":447},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F20",{"allow":448},[272],[450],{"href":362},[452],{"href":365},[454,456,458,460,462],{"href":455},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=20",{"href":457},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=20",{"href":459},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=20",{"href":461},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=20",{"href":463},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=20",[465],{"name":286,"href":287,"templated":288},"\u002Four-work\u002Findustry\u002Ffinance\u002F",[],[469,479,486,492,508,517,526,553],{"acf_fc_layout":470,"reduced":288,"top_overlap":471,"bottom_underlap":472,"disable_observer":-1,"style":473,"layout":474,"heading":475,"intro":476,"cta_text":32,"cta_link":32,"columns":477,"show_steps":85,"grid_items":478},"large_column_text","none","small","blue","logo_grid","The Challenge","\u003Cp>Marmalade approached Impression to take their digital strategy to the next level – including managing their Paid Search, Display, Video and Paid Social accounts.\u003C\u002Fp>\n\u003Cp>Initially, Marmalade’s Paid Social was limited to Facebook Advertising. Although this continued to perform well, growth started to plateau in the younger audiences. We identified a need to expand Marmalade’s reach, and it made sense to start advertising on TikTok – the fastest-growing social media platform in history, particularly among Gen Z.\u003C\u002Fp>\n\u003Cp>We knew that \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftiktok-advertising\u002F\">TikTok advertising\u003C\u002Fa> was coming to the UK soon, so used our beta access to secure an early account for Marmalade.\u003C\u002Fp>\n\u003Cp>As a new platform, we knew that TikTok would require a test and learn approach to find the account structure, creatives and bidding strategy that worked best.\u003C\u002Fp>\n\u003Cp>However, Marmalade’s media spend is carefully planned against their Quote and Sale forecasts, so a short-term trial had to be carefully managed – we wanted to avoid raising overall CPAs during their peak summer holiday period.\u003C\u002Fp>\n\u003Cp>Our main objective was to test our theory that TikTok is a perfect prospecting channel for Gen Z – as measured by increasing sessions and conversions from young drivers.\u003C\u002Fp>\n","1",[],{"acf_fc_layout":480,"reduced":288,"top_overlap":472,"bottom_underlap":472,"disable_observer":-1,"style":-1,"layout":-1,"size":481,"container":482,"gutter":-1,"left_gutter":483,"position":32,"image":484,"image_width":66,"image_height":67,"alt":485},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","Marmalade-TikTok (2)",{"acf_fc_layout":470,"reduced":288,"top_overlap":472,"bottom_underlap":472,"disable_observer":-1,"style":487,"layout":474,"heading":488,"intro":489,"cta_text":32,"cta_link":32,"columns":490,"show_steps":85,"grid_items":491},"blue_background","The Strategy","\u003Cp>Our plan was to set up the account for success and enable us to gather maximum data to evolve the strategy – using 5% of Marmalade’s media spend over a three-month period.\u003C\u002Fp>\n\u003Cp>We collaborated with Marmalade’s creative team, advising on how to develop scroll-stopping TikTok creative. This meant focusing entirely on vertical videos inspired by native TikTok trends. We also split-tested branded assets versus native User-Generated video creative.\u003C\u002Fp>\n\u003Cp>Next, we needed a strategic audience testing plan. We used learnings from Facebook Ads and Google Ads, however TikTok offers fewer niche targeting opportunities and no previous conversion data.\u003C\u002Fp>\n\u003Cp>Therefore, until the Pixel was seasoned, we decided to split-test niche audiences and broad targeting. Broad ended up working well, by targeting most users aged 17 leveraging TikTok’s algorithm to find the lowest-cost opportunities.\u003C\u002Fp>\n\u003Cp>During the campaign, we split-tested Video View and Traffic objectives to find which option increased awareness but also drove meaningful ad engagement. We also tested new creative regularly – we found that playing on TikTok native features, such as overlaid text and music worked well – and that ads with a sense of humor resonated with our target audience.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":493,"reduced":288,"top_overlap":472,"bottom_underlap":471,"disable_observer":-1,"heading":494,"intro":495,"columns":496,"style":24,"layout":497,"grid_items":498},"linked_content_grid","The Results","\u003Cp>Results Achieved (in comparison to FB Ads, from July to September 2020)\u003C\u002Fp>\n","3","left-margin",[499,502,505],{"title":500,"content":501,"link":32},"30%","\u003Cp>Decrease in CPC\u003C\u002Fp>\n",{"title":503,"content":504,"link":32},"97%","\u003Cp>decrease in CPM\u003C\u002Fp>\n",{"title":506,"content":507,"link":32},"4.5%","\u003Cp>increase in CVR\u003C\u002Fp>\n",{"acf_fc_layout":509,"reduced":288,"top_overlap":471,"bottom_underlap":472,"disable_observer":-1,"layout":510,"options":511,"text":512,"images":513},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">The results\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Marmalade saw a significant increase in sessions and conversions from younger demographics thanks to TikTok Ads.\u003C\u002Fp>\n\u003Cp>TikTok proved cost-effective, from investing just 5% of Marmalade’s monthly paid social media spend into TikTok. The lack of competition on the platform meant we could also achieve a much lower CPM – achieving better reach and engagement in UK-based young demographics.\u003C\u002Fp>\n\u003Cp>It wasn’t just an awareness channel, TikTok ads achieved CPCs much lower than Facebook and \u003Ca href=\"\u002Fpaid-media\u002Fpaid-social\u002Ftwitter-advertising\u002F\">Twitter Ads\u003C\u002Fa>. TikTok users weren’t just clicking, TikTok audiences actually had a higher conversion rate compared to users acquired through any other paid social platform.\u003C\u002Fp>\n\u003Cp>Marmalade is now planning long-term investment into TikTok as a result of the trial.\u003C\u002Fp>\n",[514],{"src":515,"width":63,"height":67,"alt":516},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fsolen-feyissa-Yaw9mfG9QfQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","solen-feyissa-Yaw9mfG9QfQ-unsplash",{"acf_fc_layout":518,"reduced":288,"top_overlap":472,"bottom_underlap":471,"disable_observer":-1,"style":519,"layout":497,"testimonials":520},"testimonials","white",[521],{"quote":522,"logo":523,"logo_width":46,"logo_height":46,"author":524,"byline":525},"\u003Cp>The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Matthew Erskine","Marketing Manager, Marmalade",{"acf_fc_layout":14,"reduced":288,"top_overlap":471,"bottom_underlap":471,"disable_observer":-1,"heading":527,"cta_text":32,"cta_link":32,"case_studies":528},"Related case studies",[529,543],{"id":530,"title":531,"industries":532,"services":533,"clientName":535,"clientLogo":536,"clientLogoWidth":48,"clientLogoHeight":537,"colour":538,"fontColour":539,"image":540,"imageWidth":51,"imageHeight":541,"to":542},1656,"700+ links drives success in a competitive SERP landscape",[293,383],[534],"Digital PR","Marmalade – Digital PR","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FMarmalade-Orange.svg",42,"#0C8585","light","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002Ffhq8NnMZ-Marmalade-PR.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fmarmalade-digital-pr\u002F",{"id":544,"title":545,"industries":546,"services":547,"clientName":548,"clientLogo":549,"clientLogoWidth":48,"clientLogoHeight":537,"colour":550,"fontColour":539,"image":551,"imageWidth":51,"imageHeight":541,"to":552},961,"Driving 218% conversions with multi-layered YouTube campaigns",[293,383],[114],"Marmalade YouTube","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FMarmalade-Logo-White.svg","#e9511e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FMarmalade-Youtube.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fmarmalade-youtube\u002F",{"acf_fc_layout":554,"reduced":288,"top_overlap":471,"bottom_underlap":471,"disable_observer":-1,"heading":555,"title":556,"intro":557},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":559,"id":559,"title":560,"filename":561,"filesize":29,"url":562,"link":563,"alt":32,"author":97,"description":32,"caption":32,"name":564,"status":35,"uploaded_to":36,"date":565,"modified":565,"menu_order":29,"mime_type":566,"type":39,"subtype":567,"icon":41,"width":568,"height":569,"sizes":570},7210,"Marmalade-TikTok (1)","Marmalade-TikTok-1.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fmarmalade-tik-tok\u002Fmarmalade-tiktok-1-3\u002F","marmalade-tiktok-1-3","2021-06-23 10:14:13","image\u002Fpng","png",940,560,{"thumbnail":571,"thumbnail-width":46,"thumbnail-height":46,"medium":572,"medium-width":48,"medium-height":573,"medium_large":574,"medium_large-width":51,"medium_large-height":541,"large":575,"large-width":54,"large-height":55,"1536x1536":576,"1536x1536-width":57,"1536x1536-height":577,"2048x2048":578,"2048x2048-width":60,"2048x2048-height":579,"post-thumbnail":580,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":581,"12_col-width":66,"12_col-height":67,"default_landscape":582,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":583,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":584,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":585,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":586,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":587,"11_col-width":79,"11_col-height":67,"staff_image_696_600":588,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":589,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=scale&h=119&q=90&w=200",119,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=scale&h=458&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=scale&h=915&q=90&w=1536",915,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=scale&h=1220&q=90&w=2048",1220,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade-TikTok-1.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","#0c8585",{"ID":592,"id":592,"title":593,"filename":594,"filesize":595,"url":536,"link":596,"alt":32,"author":597,"description":32,"caption":32,"name":598,"status":35,"uploaded_to":530,"date":599,"modified":599,"menu_order":29,"mime_type":100,"type":39,"subtype":101,"icon":41,"width":600,"height":601,"sizes":602},10729,"Marmalade-Orange","Marmalade-Orange.svg",15503,"\u002Four-work\u002Fmarmalade-digital-pr\u002Fmarmalade-orange\u002F","12","marmalade-orange","2021-10-04 15:53:25",110,23,{"thumbnail":536,"thumbnail-width":105,"thumbnail-height":603,"medium":536,"medium-width":48,"medium-height":537,"medium_large":536,"medium_large-width":107,"medium_large-height":604,"large":536,"large-width":107,"large-height":604,"1536x1536":536,"1536x1536-width":600,"1536x1536-height":601,"2048x2048":536,"2048x2048-width":600,"2048x2048-height":601,"post-thumbnail":536,"post-thumbnail-width":600,"post-thumbnail-height":601,"12_col":536,"12_col-width":600,"12_col-height":601,"default_landscape":536,"default_landscape-width":600,"default_landscape-height":601,"default_portrait":536,"default_portrait-width":600,"default_portrait-height":601,"6_col_and_margin_short":536,"6_col_and_margin_short-width":600,"6_col_and_margin_short-height":601,"11_col_and_margin":536,"11_col_and_margin-width":600,"11_col_and_margin-height":601,"9_col_rectangle":536,"9_col_rectangle-width":600,"9_col_rectangle-height":601,"11_col":536,"11_col-width":600,"11_col-height":601,"staff_image_696_600":536,"staff_image_696_600-width":600,"staff_image_696_600-height":601,"rectangular_thumbnail":536,"rectangular_thumbnail-width":600,"rectangular_thumbnail-height":601},134,147,"auto",[],[608,610,613],{"path":609,"name":185},"\u002F",{"path":611,"name":612},"\u002Four-work\u002F","Our Work",{"path":614,"name":615},null,"Marmalade TikTok",{"title":617,"script":618,"meta":681,"link":700},"Case Study | Marmalade | TikTok Advertising",[619],{"type":620,"key":621,"innerHTML":622},"application\u002Fld+json","yoast-json-ld",{"@context":169,"@graph":623},[624,637,642,649,653,671],{"@type":625,"@id":626,"isPartOf":627,"author":629,"headline":615,"datePublished":632,"dateModified":633,"mainEntityOfPage":634,"wordCount":188,"publisher":635,"inLanguage":136},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fmarmalade-tik-tok\u002F#article",{"@id":628},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fmarmalade-tik-tok\u002F",{"name":630,"@id":631},"Matthew Ahern","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456","2021-04-11T10:07:15+00:00","2025-03-05T17:41:14+00:00",{"@id":628},{"@id":636},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@type":638,"@id":628,"url":628,"name":617,"isPartOf":639,"datePublished":632,"dateModified":633,"breadcrumb":640,"inLanguage":178},"WebPage",{"@id":175},{"@id":641},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Fmarmalade-tik-tok\u002F#breadcrumb",{"@type":180,"@id":641,"itemListElement":643},[644,645,647],{"@type":183,"position":184,"name":185,"item":186},{"@type":183,"position":188,"name":612,"item":646},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002F",{"@type":183,"position":648,"name":615},3,{"@type":190,"@id":175,"url":186,"name":148,"description":32,"publisher":650,"inLanguage":136,"potentialAction":651},{"@id":192},{"@type":194,"target":652,"query-input":198},{"@type":196,"urlTemplate":197},{"@type":200,"@id":192,"name":148,"url":186,"logo":654,"image":207,"sameAs":655,"@context":212,"email":213,"foundingDate":214,"legalName":215,"vatID":216,"description":217,"telephone":218,"address":656,"location":657,"areaServed":667},{"@type":202,"inLanguage":136,"@id":203,"url":204,"contentUrl":204,"width":205,"height":206,"caption":148},[209,210,211],{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},[658,661,664],{"@type":228,"name":229,"geo":659,"address":660,"photo":207,"telephone":235},{"@type":231,"latitude":232,"longitude":233},{"@type":220,"streetAddress":221,"addressLocality":222,"addressRegion":223,"postalCode":224,"addressCountry":225},{"@type":228,"name":237,"geo":662,"address":663,"photo":246,"telephone":247},{"@type":231,"latitude":239,"longitude":240},{"@type":220,"streetAddress":242,"addressLocality":243,"addressRegion":244,"postalCode":245,"addressCountry":225},{"@type":228,"name":249,"geo":665,"address":666},{"@type":231,"latitude":251,"longitude":252},{"@type":220,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},[668,669,670],{"@type":261,"name":262},{"@type":261,"name":264},{"@type":261,"name":258},{"@type":672,"@id":673,"name":630,"image":674,"description":677,"sameAs":678,"url":680},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456",{"@type":202,"inLanguage":136,"@id":675,"url":676,"contentUrl":676,"caption":630},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96c877644ff9ddf863928733ae86af7666","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",[679],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[682,683,685,686,687,688,689,692,694,695,696,697,698,699],{"name":129,"content":130},{"property":135,"content":684},"en_GB",{"property":138,"content":139},{"property":141,"content":617},{"property":145,"content":628},{"property":147,"content":148},{"property":690,"content":691},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":693,"content":633},"article:modified_time",{"property":150,"content":151},{"property":153,"content":154},{"property":156,"content":157},{"property":159,"content":38},{"name":161,"content":162},{"name":166,"content":167},[]]