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We needed to ensure that every appeal received appropriate attention, particularly urgent emergency appeals, which required rapid activation and prioritised coverage to maximise visibility and impact.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":373,"reduced":269,"top_overlap":375,"bottom_underlap":375,"disable_observer":-1,"style":383,"layout":384,"heading":385,"intro":386,"cta_text":30,"cta_link":30,"columns":387,"show_steps":269,"grid_items":388},"blue_background","content_grid","The strategy","\u003Cp>With Ramadan on the horizon, a time of generosity, reflection, and spiritual growth in the Muslim community, our campaign was strategically timed to align with this key giving season. 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In parallel, we re-engaged previously engaged audiences - those who had visited appeal pages but hadn’t yet completed a donation, ensuring they remained front-of-mind throughout the campaign journey.\u003C\u002Fp>\n","Conversion-driving display campaigns",{"text":393,"title":394},"\u003Cp>To expand the charity's reach, we launched new prospecting activities focused on attracting relevant new audiences. This included the use of third-party data and geo-targeting for strategic Display campaigns, along with direct partnerships with trusted publishers like Reach PLC and CityAM. Through these collaborations, we ran a mix of standard banners, page takeovers, and email newsletters. 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