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Using the two social media platforms mitigated risk and provided further opportunities to scale the campaigns that performed the best.\u003C\u002Fp>\n","1",[490,492],{"text":491,"title":32},"\u003Cp>We adopted a proactive approach to creative optimisation to elevate campaign performance and effectiveness by constantly gathering data, optimising, and iterating. This included leveraging an approved copy and creative bank for reactive changes, developing a seasonality strategy to align messaging with market trends, and crafting tailored content for each funnel stage to engage our target audiences.\u003C\u002Fp>\n",{"text":493,"title":32},"\u003Cp>To effectively measure the performance and impact of paid social media efforts, we established a clear framework aligned with business objectives and defined measurable KPIs focused on optimising for higher ROAS and primary digital metrics. 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Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, [&hellip;]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[554,556],{"name":555,"image":540},"Harry Clements",{"name":542,"image":543},{"to":545,"name":546},{"acf_fc_layout":14,"reduced":267,"top_overlap":476,"bottom_underlap":475,"disable_observer":-1,"heading":559,"cta_text":560,"cta_link":561,"case_studies":562},"Related case studies","See our work","\u002Four-work\u002F",[563,575,586],{"id":564,"title":565,"industries":566,"services":568,"clientName":569,"clientLogo":570,"clientLogoWidth":49,"clientLogoHeight":270,"colour":571,"fontColour":24,"image":572,"imageWidth":52,"imageHeight":573,"to":574},29303,"Paid Media strategy delivers 606% uplift in revenue",[567],"Health",[93],"Nourished","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FNourished.svg","#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FNourished.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fnourished-paid-media\u002F",{"id":576,"title":577,"industries":578,"services":579,"clientName":580,"clientLogo":581,"clientLogoWidth":49,"clientLogoHeight":582,"colour":583,"fontColour":514,"image":584,"imageWidth":52,"imageHeight":573,"to":585},19450,"305% increase in leads for clinical trial specialist",[567],[93],"hVIVO","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FK4wIqiFG-hvivo.svg",123,"#0c8585","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FKLDqLy4W-hVIVO.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fhvivo\u002F",{"id":587,"title":588,"industries":589,"services":591,"clientName":592,"clientLogo":593,"clientLogoWidth":49,"clientLogoHeight":594,"colour":595,"fontColour":514,"image":596,"imageWidth":52,"imageHeight":573,"to":597},23920,"Integrated search strategy drives a 26% increase in revenue for Cancer Research UK",[590],"Not for Profit",[93],"Cancer Research UK &#8211; 2023","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FRpHFAV3d-CRUK-Logo-2025-white.svg",80,"#e40085","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FCRUK_Integrated.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fcancer-research-uk-ppc-test\u002F",{"acf_fc_layout":599,"reduced":267,"top_overlap":475,"bottom_underlap":475,"disable_observer":-1,"heading":600,"title":601,"intro":602},"form_cta","Find out what we can do for your business","TALK TO AN EXPERT","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":604,"id":604,"title":605,"filename":606,"filesize":607,"url":608,"link":609,"alt":32,"author":33,"description":32,"caption":32,"name":610,"status":35,"uploaded_to":36,"date":611,"modified":611,"menu_order":38,"mime_type":612,"type":40,"subtype":613,"icon":42,"width":614,"height":615,"sizes":616},31145,"Home-Brand","Home-Brand.png",311957,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FHome-Brand.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fhome-interior-brand\u002Fhome-brand\u002F","home-brand","2024-11-22 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