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achieved for focus keywords",{"kpi":413,"description":414},"56","Average DR",[416,426,432,450,455,471,497,501,532],{"acf_fc_layout":417,"reduced":312,"top_overlap":418,"bottom_underlap":419,"disable_observer":-1,"style":420,"layout":421,"heading":422,"intro":423,"cta_text":30,"cta_link":30,"columns":424,"show_steps":83,"grid_items":425},"large_column_text","none","small","blue","logo_grid","The Challenge","\u003Cp class=\"intro\">As \u003Ca href=\"https:\u002F\u002Fwww.funkypigeon.com\u002F\">Funky Pigeon\u003C\u002Fa> faced a highly competitive industry, Impression was tasked with developing a creative \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">digital PR\u003C\u002Fa> campaign that would drive traffic and coverage from high quality websites and publications to enable them to grow their online visibility.\u003C\u002Fp>\n\u003Cp>Funky Pigeon sought to drive sales and awareness towards a particular area within their domain. At the same time, Adele announced her long-awaited album ‘30’ which made international headlines. We used this as an opportunity to raise awareness of our client. Due to the short-lived relevancy of reactive PR, we had to plan and execute our strategy within 1 month (October – November 2021).\u003C\u002Fp>\n\u003Cp>Our objectives were broken down into \u003Ci>owned\u003C\u002Fi> and \u003Ci>shared \u003C\u002Fi>goals. Owned goals are those we can directly influence, while Shared goals are those we can impact alongside other channels. This framework allows us to think strategically about how best we can impact our clients’ wider business goals.\u003C\u002Fp>\n\u003Cp>\u003Cb>Owned objectives\u003C\u002Fb>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Drive links to a specified area of the domain.\u003C\u002Fli>\n\u003Cli>Achieve an average domain rating of 50+ from all links gained\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cb>Shared objectives\u003C\u002Fb>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Achieve SERP position 1-3 for agreed focus keywords\u003C\u002Fli>\n\u003Cli>Across an agree keyword set, increase total ranking positions by 50\u003C\u002Fli>\n\u003C\u002Ful>\n","1",[],{"acf_fc_layout":427,"reduced":312,"top_overlap":419,"bottom_underlap":419,"disable_observer":-1,"style":-1,"layout":-1,"size":428,"container":429,"gutter":-1,"left_gutter":430,"position":30,"image":431,"image_width":64,"image_height":65,"alt":25},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FWLuYiIO6-Funky-Pigeon.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":417,"reduced":312,"top_overlap":419,"bottom_underlap":433,"disable_observer":-1,"style":434,"layout":435,"heading":436,"intro":437,"cta_text":30,"cta_link":30,"columns":438,"show_steps":312,"grid_items":439},"large","blue_background","content_grid","The Strategy","\u003Cp>We utilised a product stunt approach to generate relevant, high-quality backlinks to help drive qualified traffic and to increase the brand’s visibility among its target audience.\u003C\u002Fp>\n","3",[440,442,444,446,448],{"text":441,"title":30},"\u003Cp>Hot off the press, we took advantage of the opportunity to create an innovative and unique campaign in reaction to the announcement of Adele’s long-awaited album ‘30’, which made international headlines. 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We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":538,"id":538,"title":25,"filename":539,"filesize":27,"url":540,"link":541,"alt":30,"author":31,"description":30,"caption":30,"name":542,"status":33,"uploaded_to":34,"date":543,"modified":543,"menu_order":27,"mime_type":544,"type":37,"subtype":545,"icon":39,"width":546,"height":547,"sizes":548},17879,"Funky-Pigeon.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FFunky-Pigeon.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Ffunky-pigeon\u002Ffunky-pigeon-3\u002F","funky-pigeon-3","2022-06-10 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