[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Four-work\u002Ffire-seals-direct":3},{"date":4,"date_gmt":4,"industries":5,"services":7,"coauthors":9,"class_list":12,"acf":20,"head_links":534,"breadcrumbs":535,"head":542},"2022-10-03T07:02:58",[6],127,[8],8,[10,11],11,164,[13,14,15,16,17,18,19],"post-19442","case_studies","type-case_studies","status-publish","hentry","industries-retail","services-seo",{"hero":21,"page_content_modules":394,"tease_image":488,"tease_background_colour":519,"client_logo":520,"font_colour":533,"kpis":384},{"type":22,"style":23,"image":24,"background_video_hd":84,"background_video_sd":84,"title":85,"heading":86,"intro":87,"award_logos":88,"button_text":31,"button_link":31,"categories":111,"kpis":384},"case-study","dark",{"ID":25,"id":25,"title":26,"filename":27,"filesize":28,"url":29,"link":30,"alt":31,"author":32,"description":31,"caption":31,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":36,"menu_order":28,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":43},19497,"FireSealsDirect","FireSealsDirect.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&q=90","\u002Four-work\u002Ffire-seals-direct\u002Ffiresealsdirect-4\u002F","","12","firesealsdirect-4","inherit",19442,"2022-09-30 13:56:04","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1880,775,{"thumbnail":44,"thumbnail-width":45,"thumbnail-height":45,"medium":46,"medium-width":47,"medium-height":48,"medium_large":49,"medium_large-width":50,"medium_large-height":51,"large":52,"large-width":53,"large-height":54,"1536x1536":55,"1536x1536-width":56,"1536x1536-height":57,"2048x2048":58,"2048x2048-width":59,"2048x2048-height":60,"post-thumbnail":61,"post-thumbnail-width":62,"post-thumbnail-height":63,"12_col":64,"12_col-width":65,"12_col-height":66,"default_landscape":67,"default_landscape-width":68,"default_landscape-height":69,"default_portrait":70,"default_portrait-width":69,"default_portrait-height":68,"6_col_and_margin_short":71,"6_col_and_margin_short-width":62,"6_col_and_margin_short-height":66,"11_col_and_margin":72,"11_col_and_margin-width":73,"11_col_and_margin-height":66,"9_col_rectangle":74,"9_col_rectangle-width":75,"9_col_rectangle-height":76,"11_col":77,"11_col-width":78,"11_col-height":66,"staff_image_696_600":79,"staff_image_696_600-width":80,"staff_image_696_600-height":69,"rectangular_thumbnail":81,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=scale&h=82&q=90&w=200",200,82,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=scale&h=317&q=90&w=768",768,317,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=scale&h=633&q=90&w=1536",1536,633,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=scale&h=844&q=90&w=2048",2048,844,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,false,"Fire Seals Direct","22% increase in organic revenue","\u003Cp>Fire Seals Direct is a family-owned ecommerce brand, supplying specialist fire safety and intumescent products for over 40+ years.\u003C\u002Fp>\n",[89],{"image":90,"url":31},{"ID":91,"id":91,"title":92,"filename":93,"filesize":28,"url":94,"link":95,"alt":31,"author":96,"description":31,"caption":31,"name":97,"status":34,"uploaded_to":35,"date":98,"modified":99,"menu_order":28,"mime_type":100,"type":38,"subtype":101,"icon":40,"width":102,"height":103,"sizes":104},19984,"DARK_UKSA_Best-Use-of-Search-Retail-Ecommerce-SEO-Large-2022","1wD0LzW6-DARK_UKSA_Best-Use-of-Search-Retail-Ecommerce-SEO-Large-2022.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002F1wD0LzW6-DARK_UKSA_Best-Use-of-Search-Retail-Ecommerce-SEO-Large-2022.svg","\u002Four-work\u002Ffire-seals-direct\u002Fdark_uksa_best-use-of-search-retail-ecommerce-seo-large-2022\u002F","98","dark_uksa_best-use-of-search-retail-ecommerce-seo-large-2022","2022-10-27 14:24:20","2022-10-27 14:25:43","image\u002Fsvg+xml","svg+xml",386,322,{"thumbnail":94,"thumbnail-width":105,"thumbnail-height":105,"medium":94,"medium-width":47,"medium-height":106,"medium_large":94,"medium_large-width":107,"medium_large-height":108,"large":94,"large-width":107,"large-height":109,"1536x1536":94,"1536x1536-width":102,"1536x1536-height":103,"2048x2048":94,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":94,"post-thumbnail-width":102,"post-thumbnail-height":103,"12_col":94,"12_col-width":102,"12_col-height":103,"default_landscape":94,"default_landscape-width":102,"default_landscape-height":103,"default_portrait":94,"default_portrait-width":102,"default_portrait-height":103,"6_col_and_margin_short":94,"6_col_and_margin_short-width":102,"6_col_and_margin_short-height":103,"11_col_and_margin":94,"11_col_and_margin-width":102,"11_col_and_margin-height":103,"9_col_rectangle":94,"9_col_rectangle-width":102,"9_col_rectangle-height":103,"11_col":94,"11_col-width":102,"11_col-height":103,"staff_image_696_600":94,"staff_image_696_600-width":102,"staff_image_696_600-height":103,"rectangular_thumbnail":94,"rectangular_thumbnail-width":110,"rectangular_thumbnail-height":83},640,167,700,293,370,360,[112,293],{"id":8,"count":113,"description":31,"name":114,"slug":115,"taxonomy":116,"parent":28,"meta":117,"acf":118,"head_links":119,"resource_count":28,"yoast_title":120,"yoast_meta":121,"yoast_json_ld":167,"_links":265,"link":292},50,"SEO","seo","services",[],{"sub_title_override":31,"title_override":31},[],"SEO Case Studies - Impression",[122,124,127,130,133,136,139,141,143,145,148,151,154,157,159,162,164],{"property":123,"content":120},"title",{"property":125,"content":126},"description","Read our SEO case studies and campaigns to learn more about how we have helped clients rank higher in SERPs, increasing their organic traffic & revenue.",{"name":128,"content":129},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":131,"content":132},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F",{"name":134,"content":135},"og:locale","en-GB",{"property":137,"content":138},"og:type","article",{"property":140,"content":120},"og:title",{"property":142,"content":126},"og:description",{"property":144,"content":132},"og:url",{"property":146,"content":147},"og:site_name","Impression",{"property":149,"content":150},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":152,"content":153},"og:image:width",1200,{"property":155,"content":156},"og:image:height",630,{"property":158,"content":37},"og:image:type",{"property":160,"content":161},"twitter:card","summary_large_image",{"property":163,"content":126},"twitter:description",{"property":165,"content":166},"twitter:site","@impressiontalk",{"@context":168,"@graph":169},"https:\u002F\u002Fschema.org",[170,178,188,198],{"@type":171,"@id":172,"url":172,"name":120,"isPartOf":173,"description":126,"breadcrumb":175,"inLanguage":177},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F",{"@id":174},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":176},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fservice\u002Fseo\u002F#breadcrumb","en",{"@type":179,"@id":176,"itemListElement":180},"BreadcrumbList",[181,186],{"@type":182,"position":183,"name":184,"item":185},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":182,"position":187,"name":114},2,{"@type":189,"@id":174,"url":185,"name":147,"description":31,"publisher":190,"inLanguage":135,"potentialAction":192},"WebSite",{"@id":191},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":193,"target":194,"query-input":197},"SearchAction",{"@type":195,"urlTemplate":196},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":199,"@id":191,"name":147,"url":185,"logo":200,"image":206,"sameAs":207,"@context":211,"email":212,"foundingDate":213,"legalName":214,"vatID":215,"description":216,"telephone":217,"address":218,"location":225,"areaServed":258},"Organization",{"@type":201,"inLanguage":135,"@id":202,"url":203,"contentUrl":203,"width":204,"height":205,"caption":147},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[208,209,210],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[226,235,247],{"@type":227,"name":228,"geo":229,"address":233,"photo":206,"telephone":234},"Place","Impression Digital - Nottingham",{"@type":230,"latitude":231,"longitude":232},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},"+44 01158 242 212",{"@type":227,"name":236,"geo":237,"address":240,"photo":245,"telephone":246},"Impression Digital - London",{"@type":230,"latitude":238,"longitude":239},"51.50237208377361","-0.09229841534284115",{"@type":219,"streetAddress":241,"addressLocality":242,"addressRegion":243,"postalCode":244,"addressCountry":224},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":227,"name":248,"geo":249,"address":252},"Impression Digital - New York",{"@type":230,"latitude":250,"longitude":251},"40.726722746949","-74.00527778220652",{"@type":219,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},"160 Varick St","New York","NY","10013","USA",[259,262,264],{"@type":260,"name":261},"Country","Worldwide",{"@type":260,"name":263},"GBR",{"@type":260,"name":257},{"self":266,"collection":276,"about":279,"wp:post_type":282,"curies":287},[267],{"href":268,"targetHints":269},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices\u002F8",{"allow":270},[271,272,273,274,275],"GET","POST","PUT","PATCH","DELETE",[277],{"href":278},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fservices",[280],{"href":281},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fservices",[283,285],{"href":284},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?services=8",{"href":286},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?services=8",[288],{"name":289,"href":290,"templated":291},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",true,"\u002Four-work\u002Fservice\u002Fseo\u002F",{"id":6,"count":294,"description":295,"name":296,"slug":297,"taxonomy":298,"parent":28,"meta":299,"acf":300,"head_links":303,"resource_count":304,"yoast_title":305,"yoast_meta":306,"yoast_json_ld":325,"_links":358,"link":383},57,"\u003Cspan>Discover digital marketing case studies from our retail clients. Speak to our specialists today to find out how we can work together to deliver an integrated digital marketing solution to fit your retail business's needs.\u003C\u002Fspan>","Retail","retail","industries",[],{"sub_title_override":301,"title_override":302},"Trusted by the world's most exciting and ambitious retail brands","Retail Case Studies",[],14,"Retail Digital Marketing Case Studies | Impression",[307,308,310,311,313,314,315,316,317,318,319,320,321,322,323,324],{"property":123,"content":305},{"property":125,"content":309},"Read more on how we have helped our clients from the retail industry, browse our retail digital marketing campaigns and case studies today.",{"name":128,"content":129},{"property":131,"content":312},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F",{"name":134,"content":135},{"property":137,"content":138},{"property":140,"content":305},{"property":142,"content":309},{"property":144,"content":312},{"property":146,"content":147},{"property":149,"content":150},{"property":152,"content":153},{"property":155,"content":156},{"property":158,"content":37},{"property":160,"content":161},{"property":165,"content":166},{"@context":168,"@graph":326},[327,332,336,340],{"@type":171,"@id":328,"url":328,"name":305,"isPartOf":329,"description":309,"breadcrumb":330,"inLanguage":177},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F",{"@id":174},{"@id":331},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Findustry\u002Fretail\u002F#breadcrumb",{"@type":179,"@id":331,"itemListElement":333},[334,335],{"@type":182,"position":183,"name":184,"item":185},{"@type":182,"position":187,"name":296},{"@type":189,"@id":174,"url":185,"name":147,"description":31,"publisher":337,"inLanguage":135,"potentialAction":338},{"@id":191},{"@type":193,"target":339,"query-input":197},{"@type":195,"urlTemplate":196},{"@type":199,"@id":191,"name":147,"url":185,"logo":341,"image":206,"sameAs":342,"@context":211,"email":212,"foundingDate":213,"legalName":214,"vatID":215,"description":216,"telephone":217,"address":343,"location":344,"areaServed":354},{"@type":201,"inLanguage":135,"@id":202,"url":203,"contentUrl":203,"width":204,"height":205,"caption":147},[208,209,210],{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},[345,348,351],{"@type":227,"name":228,"geo":346,"address":347,"photo":206,"telephone":234},{"@type":230,"latitude":231,"longitude":232},{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},{"@type":227,"name":236,"geo":349,"address":350,"photo":245,"telephone":246},{"@type":230,"latitude":238,"longitude":239},{"@type":219,"streetAddress":241,"addressLocality":242,"addressRegion":243,"postalCode":244,"addressCountry":224},{"@type":227,"name":248,"geo":352,"address":353},{"@type":230,"latitude":250,"longitude":251},{"@type":219,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},[355,356,357],{"@type":260,"name":261},{"@type":260,"name":263},{"@type":260,"name":257},{"self":359,"collection":364,"about":367,"wp:post_type":370,"curies":381},[360],{"href":361,"targetHints":362},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries\u002F127",{"allow":363},[271,272,273,274,275],[365],{"href":366},"\u002Fwp-json\u002Fwp\u002Fv2\u002Findustries",[368],{"href":369},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Findustries",[371,373,375,377,379],{"href":372},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcase_studies?industries=127",{"href":374},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftestimonials?industries=127",{"href":376},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?industries=127",{"href":378},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?industries=127",{"href":380},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fpodcasts?industries=127",[382],{"name":289,"href":290,"templated":291},"\u002Four-work\u002Findustry\u002Fretail\u002F",[385,388,391],{"kpi":386,"description":387},"110%","Increase in organic sessions YoY",{"kpi":389,"description":390},"23%","Increase in organic tracked revenue YoY",{"kpi":392,"description":393},"455%","Increase in position 1-3 keywords",[395,405,411,416,432,441,483],{"acf_fc_layout":396,"reduced":291,"top_overlap":397,"bottom_underlap":398,"disable_observer":-1,"style":399,"layout":400,"heading":401,"intro":402,"cta_text":31,"cta_link":31,"columns":403,"show_steps":84,"grid_items":404},"large_column_text","none","small","blue","logo_grid","The Challenge","\u003Cp>Fire Seals Direct lost valuable content across key website pages following a site migration. As a result of this, the site’s organic growth began to stagnate. Impression was approached to restore not only to restore organic visibility but also to help drive their reputation as fire-stopping experts.\u003C\u002Fp>\n\u003Cp>Across a 12-month period, we set out to achieve to following objectives, ensuring channel-specific goals fed into the broader business goal:\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Wider business objective\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Contribute to a 20% increase in total revenue YoY\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>How this translated into marketing objectives:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Increase organic sessions by 50% YoY\u003C\u002Fli>\n\u003Cli>Increase organic tracked revenue by 15% YoY\u003C\u002Fli>\n\u003Cli>Increase keyword ranking in positions 1-3 by 100% YoY\u003C\u002Fli>\n\u003C\u002Ful>\n","4",[],{"acf_fc_layout":406,"reduced":291,"top_overlap":398,"bottom_underlap":398,"disable_observer":-1,"style":-1,"layout":-1,"size":407,"container":408,"gutter":-1,"left_gutter":409,"position":31,"image":410,"image_width":65,"image_height":66,"alt":26},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FCQv4LJ7I-FireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":396,"reduced":291,"top_overlap":398,"bottom_underlap":398,"disable_observer":-1,"style":412,"layout":400,"heading":413,"intro":414,"cta_text":31,"cta_link":31,"columns":403,"show_steps":84,"grid_items":415},"blue_background","The Strategy","\u003Cp>We reinstated the lost content and prioritised it based on a range of criteria, ensuring the content created reinforced FireSealDirect’s USPs and brand positioning.\u003C\u002Fp>\n\u003Cp>We came up with a relevant, solution-focused strategy that helped drive awareness to the target audience, as well as working on technical SEO elements.\u003C\u002Fp>\n",[],{"acf_fc_layout":417,"reduced":291,"top_overlap":398,"bottom_underlap":397,"disable_observer":-1,"heading":418,"intro":419,"columns":403,"style":23,"layout":420,"grid_items":421},"linked_content_grid","The Results","\u003Cp>Over 12 months, we achieved impressive results YoY and have been instrumental in the client’s website growth. We’ve built a high level of trust with our client, working as an extension of their internal team. Our approach has reinstated organic search as a sustainable source of traffic and supported FireSealsDirect’s business objectives.\u003C\u002Fp>\n","left-margin",[422,425,427,429],{"title":423,"content":424,"link":31},"110% ","\u003Cp>increase in organic sessions YoY\u003C\u002Fp>\n",{"title":389,"content":426,"link":31},"\u003Cp>increase in organic tracked revenue YoY\u003C\u002Fp>\n",{"title":392,"content":428,"link":31},"\u003Cp>increase in position 1-3 keywords\u003C\u002Fp>\n",{"title":430,"content":431,"link":31},"297%","\u003Cp>increase in page 1 keywords\u003C\u002Fp>\n",{"acf_fc_layout":433,"reduced":291,"top_overlap":397,"bottom_underlap":397,"disable_observer":-1,"style":434,"layout":420,"testimonials":435},"testimonials","white",[436],{"quote":437,"logo":438,"logo_width":45,"logo_height":45,"author":439,"byline":440},"\u003Cp>Impression has been instrumental in our website growth over the past year and a half. The team’s approach is consistently in line with our business objectives and they operate at a highly strategic level that is invaluable to us. We truly feel that Impression is a natural extension of our internal team and we trust that work will always be delivered on time, with our best interests always at heart. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Ffsd-400x400-light.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Esme Dee","Ecommerce Marketing Manager, Fire Seals Direct",{"acf_fc_layout":14,"reduced":291,"top_overlap":397,"bottom_underlap":397,"disable_observer":-1,"heading":442,"cta_text":443,"cta_link":444,"case_studies":445},"Related case studies","View our case studies","\u002Four-work\u002F",[446,458,470],{"id":447,"title":448,"industries":449,"services":451,"clientName":452,"clientLogo":453,"clientLogoWidth":47,"clientLogoHeight":47,"colour":454,"fontColour":23,"image":455,"imageWidth":50,"imageHeight":456,"to":457},15676,"SEO strategy supports long term growth",[450,296],"Luxury &amp; Beauty",[114],"Clarins","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FzFAbqsVC-Clarins.svg","#f7e7e6","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FClarins2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fclarins\u002F",{"id":459,"title":460,"industries":461,"services":463,"clientName":464,"clientLogo":465,"clientLogoWidth":47,"clientLogoHeight":466,"colour":467,"fontColour":23,"image":468,"imageWidth":50,"imageHeight":456,"to":469},965,"SEO strategy paints the perfect picture for online marketplace for artists",[462,296],"Home Improvement",[114],"Rise Art","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FRise-Art.svg",53,"#f4f2f1","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FRise-Art-1.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Frise-art\u002F",{"id":471,"title":472,"industries":473,"services":475,"clientName":477,"clientLogo":478,"clientLogoWidth":47,"clientLogoHeight":479,"colour":480,"fontColour":23,"image":481,"imageWidth":50,"imageHeight":456,"to":482},7488,"Master jeweller unlocks £1m in monthly revenue",[474,450],"Fashion",[476,114],"Digital PR","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"acf_fc_layout":484,"reduced":291,"top_overlap":397,"bottom_underlap":397,"disable_observer":-1,"heading":485,"title":486,"intro":487},"form_cta","Find out what we can do for your business","TALK TO AN EXPERT","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":489,"id":489,"title":26,"filename":490,"filesize":28,"url":491,"link":492,"alt":31,"author":32,"description":31,"caption":31,"name":493,"status":34,"uploaded_to":35,"date":494,"modified":494,"menu_order":28,"mime_type":495,"type":38,"subtype":496,"icon":40,"width":497,"height":498,"sizes":499},19489,"FireSealsDirect.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Ffire-seals-direct\u002Ffiresealsdirect-2\u002F","firesealsdirect-2","2022-09-30 11:30:48","image\u002Fpng","png",940,560,{"thumbnail":500,"thumbnail-width":45,"thumbnail-height":45,"medium":501,"medium-width":47,"medium-height":502,"medium_large":503,"medium_large-width":50,"medium_large-height":456,"large":504,"large-width":53,"large-height":54,"1536x1536":505,"1536x1536-width":56,"1536x1536-height":506,"2048x2048":507,"2048x2048-width":59,"2048x2048-height":508,"post-thumbnail":509,"post-thumbnail-width":62,"post-thumbnail-height":63,"12_col":510,"12_col-width":65,"12_col-height":66,"default_landscape":511,"default_landscape-width":68,"default_landscape-height":69,"default_portrait":512,"default_portrait-width":69,"default_portrait-height":68,"6_col_and_margin_short":513,"6_col_and_margin_short-width":62,"6_col_and_margin_short-height":66,"11_col_and_margin":514,"11_col_and_margin-width":73,"11_col_and_margin-height":66,"9_col_rectangle":515,"9_col_rectangle-width":75,"9_col_rectangle-height":76,"11_col":516,"11_col-width":78,"11_col-height":66,"staff_image_696_600":517,"staff_image_696_600-width":80,"staff_image_696_600-height":69,"rectangular_thumbnail":518,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=scale&h=119&q=90&w=200",119,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=scale&h=458&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=scale&h=915&q=90&w=1536",915,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=scale&h=1220&q=90&w=2048",1220,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FFireSealsDirect.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","#e0e7ee",{"ID":521,"id":521,"title":522,"filename":523,"filesize":28,"url":524,"link":525,"alt":31,"author":32,"description":31,"caption":31,"name":526,"status":34,"uploaded_to":35,"date":527,"modified":527,"menu_order":28,"mime_type":100,"type":38,"subtype":101,"icon":40,"width":528,"height":529,"sizes":530},19490,"FSD","qvNs4Zlo-FSD.svg","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FqvNs4Zlo-FSD.svg","\u002Four-work\u002Ffire-seals-direct\u002Ffsd\u002F","fsd","2022-09-30 11:31:10",110,13,{"thumbnail":524,"thumbnail-width":105,"thumbnail-height":105,"medium":524,"medium-width":47,"medium-height":531,"medium_large":524,"medium_large-width":107,"medium_large-height":532,"large":524,"large-width":107,"large-height":109,"1536x1536":524,"1536x1536-width":528,"1536x1536-height":529,"2048x2048":524,"2048x2048-width":528,"2048x2048-height":529,"post-thumbnail":524,"post-thumbnail-width":528,"post-thumbnail-height":529,"12_col":524,"12_col-width":528,"12_col-height":529,"default_landscape":524,"default_landscape-width":528,"default_landscape-height":529,"default_portrait":524,"default_portrait-width":528,"default_portrait-height":529,"6_col_and_margin_short":524,"6_col_and_margin_short-width":528,"6_col_and_margin_short-height":529,"11_col_and_margin":524,"11_col_and_margin-width":528,"11_col_and_margin-height":529,"9_col_rectangle":524,"9_col_rectangle-width":528,"9_col_rectangle-height":529,"11_col":524,"11_col-width":528,"11_col-height":529,"staff_image_696_600":524,"staff_image_696_600-width":528,"staff_image_696_600-height":529,"rectangular_thumbnail":524,"rectangular_thumbnail-width":528,"rectangular_thumbnail-height":529},24,12,"auto",[],[536,538,540],{"path":537,"name":184},"\u002F",{"path":444,"name":539},"Our Work",{"path":541,"name":85},null,{"title":543,"script":544,"meta":608,"link":629},"Fire Seals Direct | SEO | Case Studies | Impression",[545],{"type":546,"key":547,"innerHTML":548},"application\u002Fld+json","yoast-json-ld",{"@context":168,"@graph":549},[550,564,570,576,580,598],{"@type":551,"@id":552,"isPartOf":553,"author":555,"headline":85,"datePublished":558,"dateModified":559,"mainEntityOfPage":560,"wordCount":561,"publisher":562,"inLanguage":135},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Ffire-seals-direct\u002F#article",{"@id":554},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Ffire-seals-direct\u002F",{"name":556,"@id":557},"Matthew Ahern","https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456","2022-10-03T07:02:58+00:00","2025-09-09T14:31:39+00:00",{"@id":554},3,{"@id":563},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@type":565,"@id":554,"url":554,"name":543,"isPartOf":566,"datePublished":558,"dateModified":559,"description":567,"breadcrumb":568,"inLanguage":177},"WebPage",{"@id":174},"Fire Seals Direct challenged us to restore not only to restore organic visibility but also to help drive their reputation as fire-stopping experts.",{"@id":569},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002Ffire-seals-direct\u002F#breadcrumb",{"@type":179,"@id":569,"itemListElement":571},[572,573,575],{"@type":182,"position":183,"name":184,"item":185},{"@type":182,"position":187,"name":539,"item":574},"https:\u002F\u002Fwww.impressiondigital.com\u002Four-work\u002F",{"@type":182,"position":561,"name":85},{"@type":189,"@id":174,"url":185,"name":147,"description":31,"publisher":577,"inLanguage":135,"potentialAction":578},{"@id":191},{"@type":193,"target":579,"query-input":197},{"@type":195,"urlTemplate":196},{"@type":199,"@id":191,"name":147,"url":185,"logo":581,"image":206,"sameAs":582,"@context":211,"email":212,"foundingDate":213,"legalName":214,"vatID":215,"description":216,"telephone":217,"address":583,"location":584,"areaServed":594},{"@type":201,"inLanguage":135,"@id":202,"url":203,"contentUrl":203,"width":204,"height":205,"caption":147},[208,209,210],{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},[585,588,591],{"@type":227,"name":228,"geo":586,"address":587,"photo":206,"telephone":234},{"@type":230,"latitude":231,"longitude":232},{"@type":219,"streetAddress":220,"addressLocality":221,"addressRegion":222,"postalCode":223,"addressCountry":224},{"@type":227,"name":236,"geo":589,"address":590,"photo":245,"telephone":246},{"@type":230,"latitude":238,"longitude":239},{"@type":219,"streetAddress":241,"addressLocality":242,"addressRegion":243,"postalCode":244,"addressCountry":224},{"@type":227,"name":248,"geo":592,"address":593},{"@type":230,"latitude":250,"longitude":251},{"@type":219,"streetAddress":253,"addressLocality":254,"addressRegion":255,"postalCode":256,"addressCountry":257},[595,596,597],{"@type":260,"name":261},{"@type":260,"name":263},{"@type":260,"name":257},{"@type":599,"@id":600,"name":556,"image":601,"description":604,"sameAs":605,"url":607},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F3415598c5452865658c08ec108bae456",{"@type":201,"inLanguage":135,"@id":602,"url":603,"contentUrl":603,"caption":556},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96c877644ff9ddf863928733ae86af7666","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.",[606],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmatthewaahern\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F",[609,610,611,613,614,615,616,617,618,621,623,624,625,626,627,628],{"name":125,"content":567},{"name":128,"content":129},{"property":134,"content":612},"en_GB",{"property":137,"content":138},{"property":140,"content":543},{"property":142,"content":567},{"property":144,"content":554},{"property":146,"content":147},{"property":619,"content":620},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":622,"content":559},"article:modified_time",{"property":149,"content":150},{"property":152,"content":153},{"property":155,"content":156},{"property":158,"content":37},{"name":160,"content":161},{"name":165,"content":166},[]]