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sessions",{"acf_fc_layout":413,"reduced":295,"top_overlap":399,"bottom_underlap":399,"disable_observer":-1,"style":-1,"layout":-1,"size":414,"container":415,"gutter":-1,"left_gutter":416,"position":30,"image":417,"image_width":65,"image_height":66,"alt":25},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FoB2NtXZL-EMIS.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":397,"reduced":295,"top_overlap":399,"bottom_underlap":399,"disable_observer":-1,"style":419,"layout":420,"heading":421,"intro":422,"cta_text":30,"cta_link":30,"columns":423,"show_steps":84,"grid_items":424},"blue_background","logo_grid","The Strategy","\u003Cp>Impression worked “outside of the box”, implementing a strategy which sits outside of conventional \u003Ca href=\"\u002Fseo\u002F\" target=\"_blank\" rel=\"noopener\">SEO\u003C\u002Fa>. With a strong focus on technical SEO, innovation and creativity, Impression has been able to implement bespoke data driven solutions, resulting in significant organic traffic growth for EMIS.\u003C\u002Fp>\n\u003Cp>Our strategy focused on 3 core areas;\u003C\u002Fp>\n\u003Cp>\u003Cstrong>CONTENT QUALITY & AUTOMATION\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>In order to resolve thin and duplicate content issues across millions of company profile and industry report pages we needed to devise a way of generating content that had enough inherent variance to avoid duplication.\u003C\u002Fli>\n\u003Cli>We achieved this via an automated sentence generation system which utilised company variables such as name, country and turnover alongside dynamically generated unique copy.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>SEARCH ENGINE CRAWLER EFFICIENCIES\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Given the sheer scale of the EMIS site, we needed to ensure that the site was easy for search engines to crawl, discover and index the most valuable content.\u003C\u002Fli>\n\u003Cli>We provided an in-depth audit to highlight current issues which were hindering the crawl efficiency of the domain, whilst setting out clear recommendations to resolve these issues\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>PROVIDING BESPOKE SOLUTIONS\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Bespoke indexing and sitemap reporting\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>In order to identify poor performing areas of the store we created a sitemap hierarchy that reflected both the categorisation of company profiles by country and content quality – a system developed by Impression to grade content quality per country sitemap and ensure strategic submission of URLs to Google’s index. Impression then created a bespoke sitemap and indexing report to provide detailed index coverage information for over 7 million URLs.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Bespoke crawl software innovations\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>As the site was over 6,000,000 URLs there was no feasible way to completely crawl the domain via traditional cloud crawling tools. We therefore crawled the domain using a bespoke set up of the Screaming Frog SEO Spider.\u003C\u002Fp>\n","4",[],{"acf_fc_layout":426,"reduced":295,"top_overlap":399,"bottom_underlap":398,"disable_observer":-1,"heading":427,"intro":428,"columns":429,"style":22,"layout":430,"grid_items":431},"linked_content_grid","The Results","\u003Cp>The results below reflect a period from 2019:\u003C\u002Fp>\n","2","left-margin",[432,434],{"title":393,"content":433,"link":30},"\u003Cp>increase in the number of indexed URLs\u003C\u002Fp>\n",{"title":390,"content":435,"link":30},"\u003Cp>increase in organic sessions for company and industry report landing pages\u003C\u002Fp>\n",{"acf_fc_layout":13,"reduced":295,"top_overlap":398,"bottom_underlap":398,"disable_observer":-1,"heading":437,"cta_text":30,"cta_link":30,"case_studies":438},"Related case studies",[439,453,465],{"id":440,"title":441,"industries":442,"services":444,"clientName":445,"clientLogo":446,"clientLogoWidth":47,"clientLogoHeight":447,"colour":448,"fontColour":449,"image":450,"imageWidth":50,"imageHeight":451,"to":452},28686,"24% increase in organic conversions for management & automation platform",[443],"SaaS",[122],"Precursive","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002FPrecursive-Logo.svg",25,"#0c8585","light","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FPrecursive.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fprecursive\u002F",{"id":454,"title":455,"industries":456,"services":458,"clientName":459,"clientLogo":460,"clientLogoWidth":47,"clientLogoHeight":461,"colour":462,"fontColour":22,"image":463,"imageWidth":50,"imageHeight":451,"to":464},28939,"SaaS brand unlocks 32% traffic increase and award shortlist ",[443,457],"Technology",[122],"The Access Group","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Faccess-group.svg",46,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FThe-Access-Group.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fthe-access-group\u002F",{"id":466,"title":467,"industries":468,"services":470,"clientName":471,"clientLogo":472,"clientLogoWidth":47,"clientLogoHeight":473,"colour":474,"fontColour":449,"image":475,"imageWidth":50,"imageHeight":451,"to":476},25942,"SEO strategy delivers 289% uplift in conversions",[300,469],"Manufacturing",[122],"Tensar","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar.svg",49,"#31313a","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar-new.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftensar\u002F",{"acf_fc_layout":478,"reduced":295,"top_overlap":398,"bottom_underlap":398,"disable_observer":-1,"heading":479,"title":480,"intro":481},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"ID":483,"id":483,"title":25,"filename":484,"filesize":485,"url":486,"link":487,"alt":30,"author":31,"description":30,"caption":30,"name":488,"status":33,"uploaded_to":34,"date":489,"modified":489,"menu_order":36,"mime_type":490,"type":38,"subtype":491,"icon":40,"width":492,"height":493,"sizes":494},32567,"EMIS.png",455922,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FEMIS.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Femis-seo\u002Femis\u002F","emis","2025-03-18 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