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The agreed number increased by +33% prior to launch, implemented as a stretch target.\u003C\u002Fli>\n\u003C\u002Ful>\n","1",[],{"acf_fc_layout":467,"reduced":274,"top_overlap":459,"bottom_underlap":459,"disable_observer":-1,"style":-1,"layout":-1,"size":468,"container":469,"gutter":-1,"left_gutter":470,"position":39,"image":471,"image_width":74,"image_height":75,"alt":34},"banner","full","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-PSOC.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",{"acf_fc_layout":473,"reduced":274,"top_overlap":459,"bottom_underlap":459,"disable_observer":-1,"heading":474,"intro":39,"columns":475,"style":476,"layout":477,"grid_items":478},"linked_content_grid","The Strategy","4","light","left-margin",[479,482,485,488],{"title":480,"content":481,"link":39},"Cross-channel collaboration and strategy alignment","\u003Cp>Strong integration between PPC (Paid Search) and Paid Social saw the teams share data on:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Timing, search demand, and creative performance\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Real-time performance updates on stock, delivery capacity, and spend across channels\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Early PPC insights helped to inform the Paid Social launch date and creative strategy\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":483,"content":484,"link":39},"Campaign execution and timing","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">The PPC team monitored search terms to identify when demand for Mother’s Day was starting to increase, and based campaign launch dates on these findings to capture early demand\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Demand and conversion rates increased significantly closer to Mother’s Day\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Strategy had to pivot from a steady roll-out where we were reaching audiences in the research phase and early purchasers, to an aggressive push in the final weeks to combat increased activity from competition and reach users with high intent\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Early spend was intentionally conservative to preserve efficiency during lower CVR periods\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":486,"content":487,"link":39},"Real-time agility and client communication","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Daily updates kept the client informed on demand spikes and stock capacity.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Close communication enabled reactive decision-making on spend and campaign pacing.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Agility was key to capitalising on late-stage demand without sacrificing ROAS targets.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"title":489,"content":490,"link":39},"Creative testing and optimisation","\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Multiple creative themes were tested initially, with Meta favouring and optimising towards one\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Product-focused creatives outperformed lifestyle-focused ones with higher CTR, CvR and ROAS across both PPC and Paid Social campaigns.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Paid Social creative learnings informed PPC decision to include product shots in future seasonal event campaigns.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Final-stage creative tailored to emphasise urgency and product benefits aligned with peak CVR period.\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Reinforced the hypothesis that simplicity and direct value resonate more with this audience.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"acf_fc_layout":467,"reduced":274,"top_overlap":458,"bottom_underlap":458,"disable_observer":-1,"style":-1,"layout":-1,"size":492,"container":469,"gutter":-1,"left_gutter":39,"position":493,"image":494,"image_width":87,"image_height":75,"alt":495},"11-col","right","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FCornish-Co_PSOC.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","Cornish-Co_PSOC",{"acf_fc_layout":473,"reduced":274,"top_overlap":459,"bottom_underlap":459,"disable_observer":-1,"heading":497,"intro":39,"columns":498,"style":31,"layout":477,"grid_items":499},"The Results","3",[500,503,506],{"title":501,"content":502,"link":39},"98%","\u003Cp>Of the stretch target sales achieved, which was 131% of the original target. However, missing the stretch target was primarily due to capacity limitations, requiring paid advertising to stop 3 earlier than planned. Performance indicated we were on track to hit the target if advertising had continued as planned.\u003C\u002Fp>\n",{"title":504,"content":505,"link":39},"+31%","\u003Cp>Total spend exceeded forecasts, driven by strong demand across paid channels.\u003C\u002Fp>\n",{"title":27,"content":507,"link":39},"\u003Cp>Lower overall CPA with ROAS on target.\u003C\u002Fp>\n",{"acf_fc_layout":509,"reduced":274,"top_overlap":459,"bottom_underlap":459,"disable_observer":-1,"heading":510,"layout":511,"cta_text":512,"style":476,"featured_post":-1,"posts":513},"blogs_module","Paid media blogs","full-width","Read all articles",[514,534,550],{"title":515,"excerpt":516,"to":517,"postedAt":518,"readingTime":519,"image":520,"authors":521,"category":531},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[522,525,528],{"name":523,"image":524},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":526,"image":527},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":529,"image":530},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":532,"name":533},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"title":535,"excerpt":536,"to":537,"postedAt":538,"readingTime":277,"image":539,"authors":540,"category":547},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[541,544],{"name":542,"image":543},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":545,"image":546},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":548,"name":549},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F","Paid Social",{"title":551,"excerpt":552,"to":553,"postedAt":554,"readingTime":519,"image":555,"authors":556,"category":560},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[557,559],{"name":558,"image":543},"Harry Clements",{"name":545,"image":546},{"to":548,"name":549},{"acf_fc_layout":14,"reduced":274,"top_overlap":459,"bottom_underlap":458,"disable_observer":-1,"heading":562,"cta_text":563,"cta_link":564,"case_studies":565},"More paid media case studies","See our work","\u002Four-work\u002F",[566,579,591],{"id":567,"title":568,"industries":569,"services":571,"clientName":572,"clientLogo":573,"clientLogoWidth":56,"clientLogoHeight":574,"colour":575,"fontColour":476,"image":576,"imageWidth":59,"imageHeight":577,"to":578},33454,"Delivering €6.5m revenue for Airline via Demand Generation campaigns",[570],"Travel",[100],"Wizz Air Demand Generation","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FWizz.svg",92,"#c6007e","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002FWizz-Air-Demand-Generation.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",458,"\u002Four-work\u002Fwizz-air-demand-generation\u002F",{"id":580,"title":581,"industries":582,"services":584,"clientName":585,"clientLogo":586,"clientLogoWidth":56,"clientLogoHeight":587,"colour":588,"fontColour":476,"image":589,"imageWidth":59,"imageHeight":577,"to":590},30747,"Leading home interior brand achieves 254% YoY increase in channel revenue ",[583,370],"Home Improvement",[100],"Home interior brand","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FHome-Brand.svg",156,"#1b2443","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FHome-Brand.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fhome-interior-brand\u002F",{"id":592,"title":593,"industries":594,"services":596,"clientName":597,"clientLogo":598,"clientLogoWidth":56,"clientLogoHeight":599,"colour":600,"fontColour":31,"image":601,"imageWidth":59,"imageHeight":577,"to":602},29161,"92% increase in YoY channel revenue for Cancer Research UK",[595],"Not for Profit",[100],"Cancer Research UK – 2024","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002FeuQ9Cf1f-CRUK-Logo-2025.svg",80,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FCRUK-2024.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fcancer-research-uk-legacy\u002F",{"acf_fc_layout":604,"reduced":274,"top_overlap":458,"bottom_underlap":458,"disable_observer":-1,"heading":605,"title":606,"intro":607},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you\u003C\u002Fp>\n","auto",{"ID":610,"id":610,"title":34,"filename":611,"filesize":612,"url":613,"link":614,"alt":39,"author":40,"description":39,"caption":39,"name":615,"status":42,"uploaded_to":43,"date":616,"modified":616,"menu_order":45,"mime_type":617,"type":47,"subtype":618,"icon":49,"width":619,"height":620,"sizes":621},36982,"yTzPKAdI-Cornish-PSOC.png",981912,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FyTzPKAdI-Cornish-PSOC.png?auto=compress%2Cformat&q=90","\u002Four-work\u002Fcornish-company-paid-social\u002Fcornish-psoc-3\u002F","cornish-psoc-3","2026-01-13 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